💡How To Start A Blog in 2019 with Lori Ballen [2] | How To Use WordPress Categories and Tags

💡How To Start A Blog in 2019 with Lori Ballen [2] | How To Use WordPress Categories and Tags


Part one of this video series, how to start a blog in 2019. I showed you the evidence of blogging. We talked about starting a WordPress
blog and then we quite simply are just going right from scratch, clicking new post and this
is how to blog in 2019. We already did our title and our url. You can go back to video one if
you need to see how he did that. The next section is
going to be your intro. Now I’m going to show you how we can use
this intro in multiple places on your blog to feed some of that technical stuff. The metadata that everybody’s like, oh, what is that? Your Meta description. I’m going to show you how to set it and
forget it makes some of this stuff easy so that you can use your work in multiple places. So let me show you first of all, over here, if you’re using WordPress Gutenberg, which is my favorite editor for
any platform (WordPress Gutenberg). What you’re able to do is
when you click on document, you can see several things related to
the page on this right hand column. All right, now let me show you two different things. The first one is document. So this is all the stuff
related to your document, which is your whole article. Block is
anything related only to that content blocks. So WordPress Gutenberg
uses content blocks. This is the magic of Gutenberg and you’re
going to see in this series how I use all the content blocks. So if I were to click here, I’ve got lots of options
to add a content block. We’re going to go through some of those. So if I wanted to edit anything over here, this is the block. I’m going to edit that block, which is like the little section or here
I’m going to edit the whole document. Now I like to start off with is when
I’m creating my blog so that I can make sure that I’m hitting
some important things. So the first thing I want to do is make
sure that it’s in the right category. WordPress is made up
of a couple of things. Categories, tags, actually few things, categories, tags and pages. Let’s just start with pages. Pages are kind of your evergreen content. They’re like the about page, the contact us page, your privacy statement, any disclosures. Those are kind of what I use for pages, so I don’t have a bunch of parent pages
and child pages on my website because primarily those pages are just those
staple pieces that people would use to contact us or to
find out more about us. And everything else I do is done through
the blog categories and blog posts. Here’s how I like to explain it. If you think about a book. You’ve got a book and you open the book. So your book has a cover page. This is your cover page, this is your title of your book. And then your book has a little description
on the front page or on the back of the book to tell people
what the book is about. This is going to be your intro. Usually my intro is about 150 words. You don’t want this to be lengthy. This is why should anybody read your book? Why should anybody read your article? That’s what that is. It’s not a two page preface. It’s a tiny little description. If you were to look at
this book on Amazon, what’s the quick little summary
of what that book is about? That’s your intro. Now the chapters of your
book or your categories. So chapter one is going to be about Lori
Ballen and I’m going to write all this stuff about Lori Ballen. That’s chapter one. That’s going to be my category.
Let’s just say. So you only need different categories
if you are going to be blogging a lot about that category. So let me give you an example in The7thStream.com (my website) the book – The 7th Stream let’s just say ,
it’s all about affiliate marketing, the whole website’s about
affiliate marketing, so it would make sense that
I would have a category called affiliate blog, affiliate marketing, affiliate income, one of those types of things. Now inside, I just started this one, by the way, that’s why there’s hardly
into categories inside. There’s going to be all these chapters. So I might have a chapter
all about marketing tools. I might have a chapter about SEO, I might have a chapter, but I’m going to write
multiple things on SEO. Now in this particular case, this piece fits in a couple of spots. It’s about blogging, but it’s also about keywords which is
about SEO (Search Engine Optimization) so it can get rather tricky figuring out
what category do I want to put things in. Well this is going to be about blogging
it’s always going to be about SEO. So watch this. I’m going to go over here
to add a new category and I’m going to call this one, Search Engine Optimization (SEO). And the parent category. I’m going to say there isn’t one and I
am just going to put (trying to think of why I did that
affiliate income right there) That’s okay. We’ll just do it there. Now what’s going to happen is if you
put these in multiple categories, Google’s going to look at
them as duplicate content. It’s going to say, she has this page on her affiliate blog. She also was this page under
Search Engine Optimization. Depending on what SEO tool you’re using, and in my case I’m not sure
I put what one in here, All In One SEO. Depending on what SEO tool you’re using, this might choose for you a
primary category to put it in, but if for a best practice, if you’re not using any fancy schmancy
SEO tool that separates that for you, just put it under one category. If you want to use tags, tags are going to allow you
to add even more segments what you’re going to learn as we go
through our journey together and you learn more and more about WordPress
and Search Engine Optimization. There’s going to be functionality on your
website that allows certain things to happen around categories and certain
things to happen around tags. And you may get to a point where you’d
rather use more categories and tags are more tags and categories, but what tags are kind of like little
tiny keywords that you’re not really going to create a whole section for this. You’re not going to create a whole
category because it’s not a major thing, but it might still be relevant. So let me give you an example. SEO we’re going to create
a category around that. I’m going to write enough stuff around
SEO that it’s going to be an important thing to add a category about that. Keyword tools I’m probably going to build a category
about keyword tools because I’m going to cover a whole bunch of
them very specifically. What else what might we talk about in
this blog posts that would not be a major category? We might talk about the free keyword tool, keyword everywhere and maybe I’m going
to reference that or maybe I’m going to dive into teaching that tool a lot more
and so it might be important for me to go ahead and have that tag there. So I type in the keyword and I hit enter. I’m not going to be creating
a whole category around it, but you know,
maybe it’s still going to be relevant. You might do these after you do your blog, but I’m just kind of showing you
what’s on that right hand column. You might do Google suggest because we’re
going to talk about how Google suggest is part of this free keyword tool. We’re going to talk about Quora There we go. Google suggest. so you kind of get the idea So they’re not going to be enough that
we’re going to create a whole category round but I want to mention them, I want if anybody’s looking at a list
of tags that they could still kind of search and find those. So that’s why I’m going to use those. Well, I’m going to cover more about that. If you’re just learning how to blog, don’t worry about it. Just put it in a category, leave your tags blank. You can come back to these later and
do all of your editing and they’re not going to make a big
difference in your SEO today. I just simply want to show you what they
are so you don’t get paralyzed when you come across that on
the right hand section. You are okay to just leave that blank. Go ahead into the third video now in
this playlist and we’re going to continue on to the next section
in the right hand column.

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