10 Blogging Tips for Digital Marketers

10 Blogging Tips for Digital Marketers


– Hey, it’s Justin from
HubSpot’s marketing team. I’m gonna give you 10 blogging tips from HubSpot’s business
blogging strategy course. Ready, let’s go. One, make it a point to expand your guest blogging portfolio. The first inbound link
you receive from a website will be the most valuable
from an SEO perspective. (alarm blaring) Two, if you want to grow
your blog’s presence, then you need to manage
your content library. This could mean pruning underperforming content from time to time to ensure the overall
health of your website. (scissors clipping) Three, when writing a blog post, save writing the
introduction and conclusion until after you’ve written the post or you have a solid architecture. Four, think critically about your inbound link-building efforts. If you want an educational
page on your website to rank, then build links to it. (fence rattling) Five, bold and important
text can help readers quickly understand the
key takeaways from a post. Don’t go overboard, though, because if everything is
bold, nothing will stand out. Six, when creating an author bio, don’t go over the top
with jargon, buzzwords, or acronyms in your title. For example, calling
yourself a content wizard could have your audience
rolling their eyes. Seven, Google typically displays 50 to 60 characters of the title tag. Make it a best practice to keep it under or within this limit. (keyboard clacking) Eight, consider inserting passive CTAs through hyperlinked text
near the top of your post. HubSpot did a study and found that these links produced the
highest click-through rates. Nine, it takes a lot of time to create a valuable piece of educational content. An efficient way of getting the most out of your guest blogging efforts is to first create an
educational piece of content on your own website, then
repurpose and package it to provide new value and
meaning for somebody else. (hands swishing) (paper crackling) 10, it can take time to source high-quality guest blog opportunities. Once you land one, do everything you can to create a strong
relationship with your contact. (loud clapping) If you like this video, give us a like, and don’t forget to subscribe to our YouTube channel for more. And if you’re someone who
wants to learn more about building a blogging
strategy for your business, then click this link. Thanks for watching!

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