10 Essential Blogging Tips for Complete Beginners!

10 Essential Blogging Tips for Complete Beginners!


Hi! This is Topher with WinningWP. In this video, we’re going to look at 10 essential blogging
tips for complete beginners. The very first one and by far the most important is have great content. And I can’t emphasize this enough. This one is more important
than all the others combined. Have great content. Now you might be wondering
what great content means. There’s an excellent article here on the Kissmetrics Blog
with nine ingredients that make great content. And I really like it. I’m not going to cover
them all in this video, but you’ll find the link to this article as well as every other site
that I’m going to link to in the description of this
video right down below. Number two is have solid
search engine optimization. That means that you
can configure your site in such a way that Google finds it easy to catalog your content. Once Google knows what your content is, it will be able to know who should see it and who it should present
it to in search engines. This site is moz.com and this article is The Beginners Guide to SEO,
search engine optimization. And it’s a wonderful article about things that you can do to make your site better prepared for a visit from Google. Number three, make it accessible. And accessible means that it’s usable by a wide variety of
people who may not use it in the way that you intend. People with color blindness
or total blindness or people who aren’t able to use a mouse. This is a wonderful article
showing some examples of bad accessibility. Things like insufficient color contrast. This is difficult for
people with weak eyes. And there’s a tool here
to help you fix it. Each used with keyboard navigation. Alternative text for images
for people who can’t see. There are many more. There’s lots to learn about accessibility and if this interests you,
I suggest you read up on it. Number four, make it mobile friendly. More and more people are
browsing the web on their phones. And your site should be
easily readable on a phone. The browser I’m using here is Chrome and if you right click and go to Inspect, there’s a button right here that looks like a little phone. And if you click it,
it will show your site as if it were on a phone. Now we can grab this little bar here and slide it down so that we can see more. But this is what it looks
like on an iPhone seven. This site has a few
problems with the title. It’s a little too large. But the navigation is easy to find and the search bar works. But you can choose other phones as well. And then you can also rotate it. So right here in Chrome,
you’re able to test multiple mobile devices. Number five, use HTTPS, Google loves this. HTTPS is a secure protocol for moving your website around the internet. Let me show you what it looks like. This site that we looked at
just a moment ago is using HTTPS and you can see it right
here in the browser bar. And right next to it is a green lock and it says Secure. Not all sites use HTTPS. It used to be that people only did if they were doing eCommerce on the site or something that required encryption. These days people are using it
for just about every website and Google approves so
it boosts your ranking in the search results
if you’re using HTTPS. It also used to be very expensive. But these days there’s a
thing called Let’s Encrypt which does it for free. And this is a list of all of the hosts in the world that provide
Let’s Encrypt for free. Number six is encourage comments. Conversation on your website can drive an enormous amount of
traffic and you may learn some great new things
about your own content. Here in WordPress, in the
left column under Settings, Discussion, at the top of
the page is a check box to allow people to post
comments on new articles. And note that it says these
settings may be overridden for individual articles. So if there’s a particular
one you don’t want comments, you can do that. Number seven is fight spam. When you open up comments, you
will get spam on your site. And negative spam can
hurt you just as much as positive comments can help you. Fortunately, there’s a
great way to deal with this. There’s a great plugin for
WordPress called Akismet. Akismet has been running on this site for a couple of years and has blocked over 7500 spam messages
in the last six months and over 32,000 all time. Now in that time, there’ve only been three false positives and 73 missed spam, out of 32,000. That’s pretty great. You can read about Akismet
at its own website here. And the prices range anywhere from free to as much as you want to pay. Number eight, cross promote
on social media automatically. You want to be sure to cross
promote on social media, but it can be tedious after
you’ve posted a blog post to go to Twitter and then
Facebook and then LinkedIn and then Instagram and then Tumblr and all those other
sites and do another post pointing back to yours. Fortunately there are tools that do this for you automatically. This plugin is called Post Promoter Pro. And right in your own
website, you can tell it to cross post to all of the
social networks for you. It does good tracking, it’s easy, and if you’re doing
eCommerce, it can even help visualize your sales. Furthermore, it’s created and
supported by just one guy, and his name is Chris. And when you buy his plugin,
you help support this family. Number nine is allow people to subscribe to your posts via email. Some people simply like
to get their content in their email delivered to them so they don’t have to
go out and hunt it down. Fortunately, there’s a
plugin to allow your blog to email people your blog posts. Postmatic allows people
to sign up to your blog to get your posts via email. It’s very simple. It just puts a form in your sidebar. They put it in their email address and then they start
getting your blog posts. And number 10 is use
images for visual appeal. People respond to images far more than they respond to text. And a good image can
draw them into your text. This is a great article
from Orbit Media Studios about how to use images and the advantages that they provide to you. Not only is there emotional appeal, but there’s some science in here. For example, in this picture
when the woman is looking at the camera, 6% of
200 test subjects looked at the product. But when the woman is
looking at the product, 84% of the test subjects
looked at the product. This article will help you
think through things like that. And if you’re looking
for some great images, I strongly recommend Unsplash.com. There are over 50,000
free photos on this site and they’re great. Every topic you can imagine. There are collections. There are good places to explore. And you can narrow your
search by even more. And there we have 10
essential blogging tips. I hope that they can
help you make your blog a great success. If you’d like to learn
more about WordPress, check out WinningWP.com.

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