20 Best WordPress fashion blog themes [2018]

20 Best WordPress fashion blog themes [2018]


In this video, we’ll share with you the
20 best WordPress fashion blog themes for 2017 & 2018. We reviewed 100’s of WordPress themes, based
on speed, design, ease of use, mobile responsiveness and functionality, to help you pick the best
fashion blog WordPress theme for your site. A few that made the list include CheerUp,
Heart & Style, Olsen, and Armonioso, just to name a few. We’ll highlight the aspects of the theme
that scored well, as well as any areas of concern. For your reference, we’ve created a blog
post to accompany this video that you can follow along with on the OHKLYN blog, at OHKLYN
o-h-k-l-y-n.com/blog (there will be a link to the article in the description below). All the links to the themes covered in this
video can be found in the description box below, and on the OHKLYN blog post. For step-by-step instructions on setting up
your blog, check out our ‘How to Set Up a WordPress Blog’ video. It features one of the top rated blog themes
from this video and will be linked in the description below. We’ll also add a link to discount hosting
and a free domain with our affiliate partner bluehost, as well as some other helpful resources. So, let’s get to it and take a look at the
best fashion blog WordPress themes for 2017 & 2018. In the the top spot we have CheerUp scoring
9 out of 10 It’s easy to see why CheerUp is at the top
of our list. It has a wide range of layouts that cover
almost any type of page you would want in a fashion blog. This theme features great navigation, the
design is tasteful, with well-chosen typefaces and use of white space. This theme also makes great use of CSS with
engaging hover states on images, and other elements. CheerUp’s page load score is impressive,
considering the amount of media, widgets, and features included in this theme. CheerUp scored perfectly in most categories
of the Google page speed test, but could improve by combining external JavaScript and CSS. In general, script requests are kept to a
minimum, and the theme scored a respectable 77 on mobile, and 63 on desktop. Despite the amount of content on each page
and the number of features and widgets included in this theme, CheerUp doesn’t feel complicated
or hard to use. Everything is just where you would expect
it to be. On top of that, the theme makes use of an
excellent mega menu, complete with images and a tiered structure. Almost all images have hover states, which
extends to social media icons and links. All images within posts are zoomable, which
is a nice feature. The design for this theme is elegant, and
simplistic, with some interesting quirks to keep viewer’s engaged. Headings and text overlays on images are used
tastefully and provide an engaging user experience. There are a number of pre-defined layouts
to suit most taste, and get you up and running quickly. This includes a nice combination of stylistic
typography for titles and sans-serif fonts for the main text. The only negative however, is that the default
font size may be a little small for some, however this can easily be amended in the
theme customizer. It’s rare to see such a perfect transition
to mobile. All the images have the same hover states,
which are triggered when you touch the image, while swiping, or when they are in the middle
of the screen. Whitespace is not overused and the padding
between elements is perfect. CheerUp is eCommerce enabled, and includes
everything you would expect in an online store. To top it of, CheerUp has just about any widget
you can think of. It also has MailChimp integration allowing
you to easily build your community and reach out to your subscribers. The icing on top, is that this theme has one
of the largest ranges when it comes to different layout options, making it a great fit for
any kind of Fashion blog. Second place goes to The Voux with a score
of 9 out of 10 This theme is packed full of features, and
comes with a number of unique layouts, elegant animations, and good use of color and stylish
typography. And, it looks even better on mobile! The Voux scored reasonably in our page speed
category and does a great job concerning browser caching, avoiding bad requests, and reducing
request sizes. Like with any of themes on this list, you
will need to keep your image file sizes down, to ensure an optimal user experience. Navigation is smart and intuitive, featuring
a mega menu that rivals any other theme. You would think a mega menu with multiple
levels and images would be hard to use, but not with this theme! The Voux features a nice image slider, however
it loses a point for the infinite scrolling feature in articles, which can be slightly
confusing. But then again, you don’t have to use it. This theme incorporates color to the best
of its ability. Helpful summary boxes with bright colors slide
up over images that link to articles. Links have equally bright colors for hover
states to ensure the user is aware that it is a link. Stylish fonts are also used, however, the
text could be a little larger, which is an easy fix via the theme customizer. A common problem with themes that are ‘feature-rich’
is that they can often feel a little cluttered, which is one of the few criticism we have
about The Voux. This theme responds perfectly on mobile and
solves the only real complaint we had of the desktop design, which was that it felt a little
too cluttered. White space and padding is used effectively
to give the content some breathing room. Everything else still works as expected and,
to no surprise, it passed the Google Mobile-Friendly test. And let’s not forget that the mobile page
speed scored 13 points higher than the desktop version! The Voux is certainly geared to fashion lovers,
with the layouts designed specifically for this niche. It features eCommerce support and what we
love about the store is that you can immediately browse items straight from the mega menu,
before even navigating to the store. This helps present recommended or featured
products straight to viewers. The social media widgets are also positioned
nicely where a user will most likely click on it and still not interfere with the overall
design. Rounding out the top three is Tempest with
a rating of 9 out of 10 Tempest is one of the most visually appealing
sites on this list. Image hover states are used to their maximum
potential to provide the user with handy social media shortcuts. There are plenty of opportunities to intersperse
shop items through your content pages and drive referrals or sales. Featuring a variety of well thought out layouts
and the best image gallery on this list, this theme is a real contender. Tempest has the slowest page load speed out
of the top 3. A major contributing factor to this is the
number and size of images used on the demo site. Images make up 60% of requests and 82% of
data! So, it’s important to keep this in mind
when you add your own images, otherwise you will end up with a low score of 50 for mobile
and 34 for desktop. Besides Minimizing Redirects, every other
factor received an A rating, which is great as it shows that the developers have done
this aspect of their job well. Unfortunately, the themes navigation options
aren’t as extensive as others, however, the menu overlaid on a cover image is classy
and has elegant animations. Images linking to content also have a hover
state that allows you to share the post immediately. This theme does have the best image gallery
out of the top 3. It also doesn’t feel bogged down in all
its features and widgets. A big part of the reason why Tempest deserves
a 9/10 for design is because of its originality. The use of blurbs that slightly overlap article
images is such a nice touch. This is another theme that makes great use
of image hover states to convey extra information or add functionality. The use of pitch black text on white also
allows for easy reading with the only negative feedback being that the text may be a little
too small. This is an easy fix though. With eCommerce support, the shopping experience
for this theme is excellent. The cart is always displayed in the top right-hand
corner, so the user can always keep track of it while browsing content on the main site. There are also widgets with featured products
so users can be enticed to buy while reading articles. On the landing page there is also a subscription
box in the bottom left-hand corner. Although it doesn’t have a huge range of
layouts, each one feels well thought out and serves a purpose. This theme looks great on all devices, with
images retaining their hover states, and the ability to be shared easily. The cart is still displayed, but moved right
underneath the search bar to enhance the mobile viewing experience. The shop also functions very similarly to
the desktop version and provides a seamless user experience. The next fashion blog WordPress theme is Applique
with 9 out of 10 Applique just missed out on a podium finish. However, it’s definitely worth checking
out as it has a wide range of site designs and layouts with multiple color schemes to
suit almost anyone. Scoring well across all categories this theme
a large number of features, is well designed, and easy to use. This theme passed Google’s mobile friendly
test and provides a solid user experience on all devices. Our only feedback is that it would be nice
if gallery posts had zoomable images, also, the shade of skin color on the makeup site
is a little too light and the ‘Continue reading’ link tends to disappear. The text size may also be a little too small,
however these critics can all be amended via the theme customizer. Up next we have Olsen with 8 out 10 Olsen is an incredible theme and made it to
the top 3 list of our best WordPress blog themes article. What keeps it out of a top 3 spot in this
occasion (other than a need for variety), is its slower page load speed score. It has a good range of features, including
e-commerce and is compatible with the Divi Page Builder plugin for easy built custom
layouts. It is one of our favourite blog themes and
makes good use of image sliders and hover states. It comes with a number of layout options,
and demo content to get you up and running quickly. We have created a full tutorial with this
theme which is featured in our How to Set Up a WordPress Blog article. The next WordPress theme for fashion blogs
is MyBlog scoring 8 out of 10 What we liked about this theme is that it
focused heavily on ‘Lifestyle’ design. This is arguably the best feature of this
theme, and the most conducive layout option for a fashion blog. What we love most about this theme is that
it has great page load speed, is easy-to-use, and provides a solid user experience across
all devices. It’s a well designed theme, however we realize
that not everyone will find the design overly inspiring. eCommerce supported, with functional and easy
to use navigation, this theme features most of the things you’ll need to create a successful
blog, however, the lack of Fashion specific layouts may present a challenge. The next fashion blog WordPress theme is Sleek
with a score of 8 out of 10 Often times, horizontal displays don’t look
great on desktop. Sleek however is an exception as it comes
across, well, sleek! It definitely still looks better on a tablet,
however, it still looks great on desktop. There’s only a few layout options available
but what’s included is unique and can provide an alternative layout style to the typical
fashion blog. With unique post type format styles, both
fullscreen and minimal layouts, and tasteful use of design elements, this theme is sure
to be a great fit for a number of fashion bloggers. The only negative about this theme however,
is that it doesn’t support e-commerce. The next WordPress theme for fashion blogs
is Heart & Style with 8 out of 10 This is another theme that capitalizes on
its simplicity by presenting an easy-to-use navigation and fast page loading speed. We’re huge fans of this theme’s design
– specifically it’s nice use of typefaces, whitespace, and post styling. It features three specific base designs to
choose from, that can be customized to suit your specific style and branding. It does lack some of the features you would
want in a fashion theme, namely eCommerce support, however, it does have a number of
the widgets you would want. The theme is mobile responsive, however, the
way it handles menus could be improved. Up next we have Extra scoring 8 out of 10 This theme really takes its name to heart! Extra is just bursting with features, layouts,
modules, and widgets. Even though not all of them are fashion-specific,
there’s more than enough to adapt to any occasion. What’s impressive about this theme is that
it’s relatively easy to use. The featured posts slider works well, as do
the image hover states on both desktop and mobile. Extra also features an easy to use mega menu,
that includes some nice hover state animations. The only downside is that it’s that is more
tailored to a fashion magazine type blog, rather than a straight up fashion blog. The next fashion blog WordPress theme is InFashion
with 7 out of 10 InFashion is designed specifically for a fashion
blog and does a reasonably good job with it’s clean and minimalistic design. The post image slider is a nice feature that
is quite unique. It’s easy to use, the navigation is straightforward,
and the theme transfers reasonably well to mobile. Our only concern is that it’s not overly
engaging, and the simplicity of the design may be interpreted as a little dull, particularly
in regards to its animations and sliders. Although, with most of what you’ll need
in a fashion blog theme, this could be a unique option. We then have Armonioso rated 7 out of 10 The only thing that brings this theme down
in terms of points is its lower page speed – Everything else about this theme however
is great! The design is a little different but it’s
very attractive. The image sliders have three different navigations:
drag, arrows, or selection. Most images have hover states and animations
and it also has a wide range of features, including a nicely styled shop. With so much going on, it can feel a little
overwhelming at times, however with a great range of layout styles, custom widgets, and
one-click demo content, this theme might just be the right theme for you. The mobile experience is great, making this
theme an all round winner. In the next spot we have Magazine Pro with
7 out 10 Let’s start with the positives. The shop is very useful and has almost everything
you could want. Similarly, the mega menu, although standard,
is easy-to-use and uses animation well. This theme responds well on all devices, providing
a consistent user experience. Our only concern is that it’s a fairly basic
design, and may require some imagination and creativity to get the look you want. It does also score a little lower on the Google
page speed test than some of its competitors. That being said, it’s a classic minimal
design that will allow your content to shine through. The next fashion blog theme is Elegant scoring
7 out of 10 This theme scored really well in our page
speed tests, in fact it was one of the fastest on this list. However, in the game of trade-offs, it lost
some points for design and ease of use, in large part due to it’s ‘unique’, and
not in a good way, navigation, and choice of layouts. This theme can feel a little awkward at times.That
being said, it has a well integrated shop and a very handy “Magazine” layout that
is more suited to a fashion blog than the default. The same is true for the shop landing page. Elegant responds well on mobile, and also
gets rid of some of those awkward elements of its design, and provides a solid user experience
with intuitive navigation. We then have Divi with a score of 7 out of
10 Divi is a powerful multipurpose theme and
could be a great option for your Fashion blog. Particularly, when leveraging one of the many
child themes available that are tailored to this theme, like the one used on The Daily
Ply blog at thedailyply p-l-y.com. We also currently use Divi on the OHKLYN blog. The out of the box layouts aren’t ideal
for a fashion blog, however, one of the best things about Divi is it’s intuitive page
builder, enabling you to easily style the pages on your blog. Divi is one of the most popular themes around,
and has a huge community of followers and contributors, meaning you get access to support,
forums, layouts and designs, and free tutorials. In the next spot we have Infinite with 7 out
of 10 If you want to start an online fashion blog
and plan on selling your merchandise, or an affiliates merchandise, then Infinite could
be the blog for you. It’s a solid theme that ships with most of
the features you’ll need: A good megamenu, store integration, plenty of widgets, multimedia
capable, and an easy demo content importer. This theme features a fairly minimal design,
and unfortunately doesn’t come with as many layout options as some of its competitors. However, what it does come with is is done
well. This theme scored well across all categories
and provides a consistent user experience on all devices. The next fashion blog theme is Fashion Chic
rated 7 out of 10 Fashion chic is another fashion-lifestyle
theme. Its design is more feminine with great use
of soft pinks and classy fonts, whitespace, and social sharing integration on posts. This theme scored reasonably well in our Google
page speed tests, which is largely the result of its use of minimalist design principles. Unfortunately, this theme lacks the design
and layout options required to earn a higher score, however, the mobile experience is solid
and passes the Google mobile friendly test, making this theme worth considering. The next fashion blog WordPress theme is Grateful
with a score of 7 out of 10 This theme features a unique horizontal design,
that is minimalistic and features infinite scrolling that works surprisingly well. The design is comprised of stylish serif fonts
and simple layouts, with subtle hover states, styling that is incredibly well suited to
its genre. Grateful doesn’t support eCommerce, and
doesn’t have a lot of extra functionalities to offer, however, its design works great
on mobile, and passes Google’s mobile friendly test, with simple and intuitive navigation. The next fashion blog WordPress theme is Glossy
Look Fashion Blog, with a score of 7 out of 10 This theme is another theme that we thought
could’ve scored higher on this list. Although the theme has a nice modern chic
feel that just screams ‘fashion magazine’, it’s slower page load speed lets it down,
along with its limited functionality. It’s playful design will suit a visually
driven fashion blog. It makes good use of image sliders, hover
states, and combines modern sans-serif fonts with ample whitespace to create a clean and
minimalistic look. The theme has a number of header styles to
choose from, responds well on mobile, and allows you to add a online store. We then have Vogue with 7 out of 10 Vogue is a modern fashion blog theme that
combines both serif and san-serif typefaces to create an engaging user experience. Designed with the publisher in mind, this
theme features unique comment blocks and great positioning of elements. Our only concern is that it’s quite limited
in terms of layout options, features and widgets. For example, there’s no eCommerce support,
and the page load speed could also be improved. Other than that though, it’s a well built
theme and fits in well in the fashion blog niche. In the last available spot is Epilog scoring
7 out of 10 Epilog is a modern and engaging blogging WordPress
theme that features a great post image slider, with clean design, and a reasonable number
of layout options – perfect for your fashion blog. The design incorporates a nice combination
of serif and san-serif fonts that are paired well for greater legibility. It also uses hover states well, and includes
social media widgets to help share your content easily. This theme scored reasonably well on the page
load speed test, however the lack of eCommerce support may be a concern for some. The theme’s navigation is simple and intuitive,
and the theme looks great on all devices, making Epilog a real contender. And that wraps up our review of the 20 best
WordPress themes for fashion blogs. If you liked this video hit the like button,
and remember to subscribe to our YouTube channel for more videos related to blogging, digital
marketing and how to run a successful website. All the links to the themes covered in this
video will be in the description box below, and on the OHKLYN post at OHKLYN o-h-k-l-y-n.com. We’ll also include a list of our preferred
WordPress theme providers and marketplaces for you to explore, in case you didn’t find
the right theme for you on this list To get access to exclusive discounts and to
stay in the loop on the latest happenings, sign up for our newsletter at OHKLYN o-h-k-l-y-n.com,
and until next time, happy blogging.

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