4 Ways starting a blog in 2019 can help you Grow your Business

4 Ways starting a blog in 2019 can help you Grow your Business


Blog. Back in the day a blog was called
a weblog. The purpose of a weblog was to allow people to journal on a daily basis
and publish it online so that anybody interested in their daily life or
whatever particular topic they were writing about could read it these web
logs have not only evolved in name referred to as blog nowadays but also in
purpose for many business owners blogging has allowed them to grow their
audience spread their message and remain relevant if you’re a business owner and
have a website but don’t blog you may be missing out on a really great
opportunity to increase your sales Hi Y’all, I’m Vivien Walton The Seasoned
Marketer and my channel is all about sharing marketing tips tools and tactics
with resourceful business owners in this video I’ll be reviewing four ways that
starting the blog in 2019 can help you grow your business today I’m sharing with you four ways
that starting a blog in 2019 can help you grow your business so let’s jump
right in number one a blog allows you to remain relevant and stay in front of
your potential customers without constantly saying buy my product or
service ok so do me a favor and take a look at your Instagram or Facebook page
and tell me are most of your posts centered around buy this product
I’m running the sale today place your order now if they are then you need to
spend a little more time crafting your post remember that the purpose of social
media is to be social which means you want your post to entice and encourage
people to interact with your business this is where a blog can help adding a
blog to your website will give you something to share outside of the
generic buy my product or service message and I know what you’re thinking
ok moving on what the heck would I even blog about then if it’s not to ask
people to buy my stuff well since you asked you could blog about your team or
staff do an employee spotlight and include a picture or two you could blog
about how to properly use your product to get the most out of it
or you can do like framed florals in Brooklyn does and she actually blogged
about her process when somebody hires her you see framed florals preserves
flowers and frames them so that people can keep them for the rest of their
lives for example brides often hire her to
press their bridal bouquet and frame it so that they can display it in their
homes because this is such a unique concept she wanted to walk people
through the process of working with her she wrote a blog about the process which
not only showed potential customers how easy the process was but also promoted
her product without saying hire me if you want to check out the rest of her
blogs which are really well done check out her website at frame florals calm
and click on Journal also if you need a little inspiration I created something
just for you it’s a free download called 15 flog post ideas
your business and the link to the free download can be found in the description
below or you can find it on my website at the seasoned marketer comm number two
a blog can turn you into a reliable source of information in your industry
you know it’s even better than making a sale converting a customer into a fan
and making many sales to that one customer and one of the best ways to do
this is to become a consistent reliable source of information for your customers
you can blog weekly bi-weekly as long as you’re able to share your knowledge and
understanding of your industry it can help promote your business as a solid
source of information for people both inside and outside your industry number
three a blog will help with your SEO search engine optimization which will in
turn boost your visibility on Google and other search engines this is so
important because when used effectively and consistently
a blog can draw potential customers in get them familiar with your business and
then turn that into a sale when they are needing your product or service
typically when you’re building a website you focus on using keywords throughout
your website to help with your Google rankings the closer to the top of the
listing that your website appears the better blogs allow you to embed and use
more keywords in your website and because Google’s algorithm is not just
based on keywords but also relevancy and information and engagement if you create
a blog where people are commenting and providing feedback that helps to boost
your rankings in google number four blogging can help you leverage
partnerships because blogging allows you to create be creative and write about
topics that aren’t directly related to your day-to-day operations you can use
it to help you gain the attention of other people’s audience one way to do
this is to feature a guest not only will you be able to promote that blog with
your audience but the guests will also want to promote the blog with their own
audience which essentially gives you free PR one example of how to do this
effectively can be seen through Charleston mom’s blog an organization
in Charleston that connects local mobs with events organizations and
information they will feature a ghast on their blog usually allowing them to
write about a topic that they know will be of interest to moms like how to
organize their children’s toys or a guide to eating out in Charleston while
expecting these partnerships then allow the guest to share the blog with their
followers and ultimately allows Charleston’s mom’s blog to spread their
message even further if you liked this video make sure to subscribe to my
youtube channel right now simply hit the subscribe button and if you are looking
for more marketing tips tools or tactics visit my website at TheSeasonedMarketer.com – So now I want to turn it over to you do you think blogging would
help your business grow if so which of the four ways that I mentioned in this
video do you find most intriguing let me know by leaving it in the comments below
and also don’t forget to download my free pdf 15 blog post ideas for your
business you can find the link in the description below or by visiting my
website

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