5 Blogging Tips for Business

5 Blogging Tips for Business


– You’re listening to Femtreprenuer Show, and this is Episode 51. Had to check on that for a sec. (laughter) In this episode, we’re
talking about what you need to be doing when you start
blogging for your business if you hope to eventually be
making money from your blog. – Hey guys, it’s Mariah. – And, I’m Megan. And I’m so excited. We’ve been talking about
blogging for a few weeks now. And, this is kind of our final note on blogging for you guys. We wanna go over five key tips we have that can help you do blogging right and help you make money
when you’re blogging. – Exactly. Cause the thing is that if
you’re starting your blog, or you’re creating a blog in order to support your business, or in order to be a marketing
channel for your business, or in order to attract
customers and clients to your website that then
buy from your business. There is certain things
that you’re gonna need to be doing if that’s your core intent, money blogging and use
blogging as a business tool as a marketing tool, which
is should be used as. These are some of the things
that you wanna do. Right? We don’t want you guys, you
know, fucking around basically. – [Mariah Voiceover] Our
whole tagline is like, – “Stop Screwing Around With
Your Blog And Business”, So, these are our tips
so you guys can stop screwing around and
actually treat your blog like the business that it is. – I’m excited. Let’s just
dig in, right into it with Tip Number 1, which is to
create content that is evergreen or what we like to call “pillar content”. – Yes, so if you’re serious about using your blog as a marketing channel, or to attract customers and
clients to your business, you can’t just be blogging
about your daily life. You can’t just be using your
blog as a personal diary. – [Mariah Voiceover]
Sometimes we see people that – Overestimate how much people wanna know. Everything about their personal life. There’s definitely something to be said for bringing your
personality to your blog, but that doesn’t mean that
you’re just talking about an opinion that you had that day, or what you ate for breakfast that day. You can save that for
social media. (laughter) – [Mariah Voiceover] Or save
that for Instagram Stories. – So that they disappear
after 24 hours or whatever. And you also don’t wanna
be blogging about events that then become outdated,
like a week later. Right? So if you blog about current
events, or you’re like, “Oh, I’m so upset about this “thing that’s happened this week” That is not what we
call evergreen content. It is not pillar content. It’s something that becomes
irrelevant a couple days later. And then, it just goes
into the ether to die. So, we talked a lot about what
exactly is pillar content. We even talked about topics that are pillar content topics that
you should have on your blog. So if you’re not exactly
sure how to create these blog posts that are evergreen, and they drive traffic to your site, and they get shared a lot, and they get back-links, and they’re very valuable for your blog. If you’re not exactly sure how to do that, go back and listen to that episode. I think it’s Episode 49. Right? – Yes. Yeah, it’s Episode 49. And we gave 10 essential pieces of content that you need to have that
are all pillar content. So you definitely wanna go check that out after you finish
listening to this episode. – And then, once you’ve
listened to that episode, make sure that’s the only type of content that you make from there on out. If you’ve been making
this particular mistake, just make sure that from
here on out you correct that and that you create these
evergreen types of posts. – Yeah, and I wanna say
one last thing on that – [Megan Voiceover]
That I know a lot of us – Follow, maybe, lifestyle bloggers, or that type of blogger
where they do share some personal information. And I just want to reemphasize
that we’re coming at this from this being your business. And that business isn’t necessarily like a lifestyle business, per se. – Yes, and not necessarily- – Go ahead. – It definitely exists.
But it’s not necessarily- Those people are making money
in a totally different way. Those people might be
talking about what they ate for breakfast that
day, because they are being sponsored to talk about
what they ate for breakfast that day (laughter). – [Mariah Voiceover] And they
are making money doing that. – Or, like, “Oh, these
are the shorts I wore.” And they’re getting paid to say that. Which is totally fine.
That’s that business model of sponsor posts, or advertising, or maybe an affiliate link to
the clothes that they wear, or the jewelry that they wear, or the makeup that they use, or whatever. We, obviously at
Femtreprenuer, focus a lot on people who digital products. – [Mariah Voiceover] So
you want someone to come to your website. – You want them to click on
your link to your product. You want them to buy from your website. It’s a totally different model, in which case that
lifestyle blogging thing doesn’t necessarily translate. – Yeah. Perfect. I just
wanted to touch on that in case anyone was thinking- – I think it’s a good point. – “Well, they do that.” – No, and there are tons of people who are super successful doing that. I think it depends on
how are you making money. And if you make money
that way, then go for it. – Yeah. Okay. – So, our second tip for
you if you’re going to be using your busi- blog to grow
your business. Bleh. Bleh. (laughter) – Tongue twister. – Is to start guest
blogging before you fill up your own blog archives
with your own blog posts that no one is reading. So if you don’t have an audience yet, this can sound really
counter-intuitive to a lot of people. – [Mariah Voiceover] A lot
of people are like, “Wait.” – “I think I should have
20 blog posts on my blog “before I pitch a guest post. “Because if I pitch a guest
post, and they look at my blog, “and they don’t see a lot of content, “then they’re not gonna
say yes. Blah, blah, blah.” This could not be farther from the truth. What you should be doing, the strategy that you should be using, is to start guest
blogging before you start putting a lot of content on your website for the simple fact that
you don’t have traffic yet. And you don’t have an audience, and no one is reading your blog posts yet. We’ll talk about in the next tip how many blog posts you should have live before you start guest blogging or when you actually launch your blog. But what you should do
is immediately start pitching guests posts
with just a couple of blog posts on your website. You can start pitching guest posts and actually start getting
your writing and your content in front of other audiences
that already exist. Right? – [Mariah Voiceover] So if
you’re sitting there blogging – For six months on your own website, hoping that people find you
and no one’s reading it, it’s not a good use of your time. So you really need to
be promoting yourself. Start guest blogging a week
after you launch your blog. And this is exactly what
I’ve done in the past. This is exactly what our
friend Nathan “Barry” did. Nathan “Barry”. Nathan BERRY. (laughter) – This is what Nathan Berry
did when he started his blog. He started, he had three
blog posts on his website, and then the rest of what he did was just create guest posts for other people. So, that was his way of getting
in front of other audiences when you don’t have a lot of
traffic to your own website when you’re starting out. So again, it can sound
counter-intuitive to guest blog before you put content on your website. But just think about
where the eyeballs are. – Yeah, I think it’s such a strategy that I don’t hear about ever, too. You were the first person I ever heard present it in that way. And I remember how eye-opening it was back when I was a little student of- – [Megan Voiceover] Your first one and you were talking about it. – But I love this tip and I think it’s really a smart strategy. And we do have an article
on our blog right now that goes into a little more
detail about guest blogging. Right? – Yep. Exactly. You can learn how to actually
get these guest blogs, how to get featured on
someone else’s blog, how to get the traffic
back to your website which is when it becomes
really, really valuable if you know what to do with it. So we do have a blog post all about that that we will link to in the show notes and the blog post that
goes with this episode. So check that out. – And, you kind of hinted
at Tip Number 3 already. Which is, how many articles
you should have live when you launch your blog. So what’s the magical number? (laughter) – I think it’s around three to five. If you have three to five articles live when you launch your blog, or when you start pitching guests posts, if you have three to five articles on your website by then, that’s plenty. You don’t need to have six
months worth of archives, or you don’t have to
falsely create 25 blog posts and publish them all the first
week you launch your blog. That is really more, overall it’s about quality over quantity. – [Mariah Voicever] So,
if someone goes to your- – Website and they see three
high-quality blog posts, they’ll be like, “Wow,
yeah. That’s awesome. “I want that on my website.” So, think more quality over quantity. I know that there’s one of
my favorite blogs right now that I’m currently obsessed with has six blog posts on it, total. And I just keep re-reading them. (laughter) – [Mariah Voiceover] Because
there’s so much juicy stuff. – There’s so many juicy marketing
tips in each epic guide. I’ll just keep re-reading
these six blog posts because they’re so good. But I really do think it’s like- And he’s getting so much- He talks about pretty
honestly and openly his traffic and stats and stuff. And he has really good traffic for having six fucking blog posts, and maybe posting once a month. So, anyway. Less is more.
You don’t have to have a ton of articles when you first launch. Again, kind of counter-intuitive. You might have heard people say otherwise, but don’t get caught up in those numbers of looking more legit because
you have more content. – Right. I think as long as you- You touched on this. But, I think as long as
the three to five articles you have are pillar content. – [Megan Voiceover] We talked
about in the first point. – Then, it’s gonna be so impressive. Because you know, as a reader,
if you’ve ever come to a blog and you’ve hit a pillar piece of content that’s just mind-blowing. – Yes. – [Megan Voiceover] Like
when I first came across- – Backlinko, I was like, “Oh
my god, I have to share-” – [Megan Voiceover] “These
blog posts with everyone-” – “I know, because they’re so good.” – Like a well, researched–
– [Megan Voiceover] So if you wanna know more about SEO read his epic guides. But, I think that’s the key. Cleaning up maybe if you have
been blogging for a little bit and you’ve been making that mistake of not having pillar content. Cleaning out what you’ve already published and making sure what
remains is pillar content is also really helpful. – Yes, for sure. And if you
guys are listening to this and you guys wanna start
a blog that makes money, wanna start a profitable blog, we have a free course that I
think more than 12,000 people have been through at this point. – Yeah, it’s over 12,000. – Yeah, over 12,000
people have been through Build A Profitable Blog (laughter) – [Mariah Voiceover] It’s a free course- – That is honestly better than what other people charge for. And I’m not not just saying that. We get emails every single
day from people saying, “I can’t believe you don’t
charge for this course.” “This is the best
blogging course out there, “and it doesn’t even cost money.” So, check out Build A Profitable Blog. We will have a link to it in the blog post for this
episode at…what is it? – TheFemShow.com slash
51. (thefemshow.com/51) – Awesome. Slash 51. – Yep. It’s so good. So, Tip Number 4 is to
only have three to five blog categories to keep
your content really focused. – Yes, so this is something
I’ve made the mistake of. Because when I first started
Femtreprenuer, I was like, “I want to be about
every type of business.” I wanted to have
brick-and-mortar business tips, and service based business tips, and info product business tips, and I wanted to have
every kind of business. That’s far too big. Right? That’s way way too big, and
that’s not niche enough. – That’s not smart strategy. It’s not a smart strategy
for actually becoming an expert in something. – Exactly. So, what we always recommend
is when you’re starting out, you start super niche, super
specific, and super tiny. What might happen over time
is that you have reasons, or you actually have the
time and energy to maybe expand what type of content you create, or the categories of your blog. You should really start
with three to five. Because, the worst thing you
can do is be blogging about all these random, disjointed topics, and really not sticking to your niche, and that can just confuse your readers. So, imagine if I am a dedicated follower, but half the time I go to your website you’re talking about something
that I don’t care about. I’m going to your website for yoga tips, and then half the time
you’re talking about something unrelated to yoga. Which is like 90 percent
of everything else in the universe. (laughter) – [Mariah Voiceover]
There’s a lot of things- – I could choose to say,
but I’m just blanking. Coffee. I don’t know. You know, you’re talking
about something else entirely that’s just a different hobby of yours, half the time I’m gonna
go to your website and be kinda turned off, or just be
like, “This isn’t for me.” And then, I’m just gonna
forget about it all together. So really, really stick to three to five niche categories within your blog, and don’t go outside of that. No matter how tempting it is. – Yeah, I think that’s such a good point. Because, a lot of times we
see successful business owners maybe talking about more than that. But I think you made a great point that they didn’t start out that way. I think– – Yeah. – We see a similar thing. Ya’ll know I’ve been doing
some YouTube stuff lately, and researching it, and so you’ll see big
YouTubers with huge followings do not care about titling
their videos in any way where you know what it’s about, or with keywords. They totally just make it eye-catching because they have the
ability to do that now, because they have the audience. So once you have the
audience in your blog to test out new topics or expand
what you’re talking about, then you’ll be able to
because you already have the traffic, the audience, and
the community to do that in a smart way. But, when you’re just starting
out you want to stand out. And the best way to do that is with a really, really clear niche where you can become the
expert in that small pond when you’re first starting out. – Definitely. Stick to your niche, guys. – You should have that on a shirt. – I know. Even if you guys could just– – Or a mug. – Have like, one. I don’t know. It’s so
much better so be known as this one, tiny specific thing. Like, “I help people just only work
on their webinar pitches. “I don’t even teach
them how to do webinars. “I just help them refine their pitch.” Or something. It’s like,
something so tiny and specific is what people are looking for. – It’s kind of how Megan
Minns’ was for the first part of its life where it was
all just about Square Space. – Yes. – [Megan Voicever] Every
blog post was about Square- – Space. And it was like a
tip, or a hack, or a tutorial. And I very quickly with
just a handful of blog posts became known as a Square Space expert. – Yes. – And it kind of surprised me. Not because I didn’t think
I knew what I was doing, but because it happened so
quickly with so few blog posts. But it was pillar
content, and it stood out. So, it’s definitely a good way to go. – I love that. I love that. And then people started
tagging you in groups, and just being like, “Oh,
you need Square Space help? – [Mariah Voiceover] “Go check out Megan, – “And go to her website.” And people start promoting
your website for you in different Facebook groups, and that is the type of
thing that can only happen if people know what your specialty is. Not if you’re trying to
blog about everything. – Totally. Okay, so last tip. Tip Number 5, Mariah. What is it? – Tip Number 5 is that
your blogging process is 80 percent promotion
and 20 percent creation. Now, I am the first to announce that I am really bad at this. – [Mariah Voiceover]
Because my- (laughter) – Comfort zone, is writing, creating
the content, you know, jamming away on the
keyboard for nine hours is where I’m happiest, so I
would love to do that all day. What we realized is that if
you don’t spend more time actually promoting your content
that you’ve already created, and therefore getting
more mileage out of it, or more leverage out of this content that you’ve already created, then it ends up kind of being a waste. And that really sucks. Because, you have great content to share. You put a lot of time into it. If you’re like me, you
put a lot of care into it. I can spend, like I said, Eight to ten hours on a
single blog post if not more, with all the other
stuff that goes with it: with the graphics, the content
upgrades and all that that. I mean, you put a lot
into it so you should put at least as much into the promotion, but technically you should actually put more into the promotion. – Yeah. Yeah. I think this is something that I know as a beginner blogger I
struggled with this concept. Because, when you’re just writing, you’re behind closed doors. You’re behind the scenes. You’re not- It’s already vulnerable to blog. I think when you’re just starting out, just the act of putting your writing out into the world is vulnerable. And so then the idea of
actively promoting it is even more terrifying. – Yeah. – So, I totally get the
inclination to not want to do it. But we can see years down the road now how much it pays off when you do put the time and energy into promoting it, and not just publishing it
and letting it sit there and hoping it does well. – Yeah. – When you take those extra steps they make a huge difference. And you can really tell a
difference in how effective a blog post is and what it
can do for your business. The amount of traffic it can bring in, new eyes, new email subscribers, all of that will increase
the more that you promote it. I feel like it’s one of those things that actually has a direct correlation– – Yeah. – Where your results, if it’s
a pillar piece of content with a smart content upgrade to help get people on your email list,
or a freebie that’s related, the more you promote it
you’re gonna see a result. You’re gonna get more people subscribed. You’re gonna get more traffic,
and one of the few things I feel like there’s not a
lot of complexities to it. – Yeah. Definitely. No, I think if you’re
spending more time writing new content than you are promoting
your existing content, you’re gonna kind of flat-line. And your traffic’s gonna flat-line, and your subscribers are gonna flat-line, – [Mariah Voiceover]
And it’s definitely not- – Like you said, all of us aren’t thinking about
that as our main priority. But, we really should be. And the other thing I think
that happens is we all think, “Well, everyone’s already seen…” I do that. I’ll be like,
“Oh, well, everyone on my “email list has already seen everything “I’ve ever written on my blog.” And it’s like, wait. No. – No. (laughter) – [Mariah Voiceover] Definitely not. – I don’t wanna be redundant
and promote something that came out a couple months ago. Everyone who is interested
probably already saw it. No. No one saw it, and
there’s probably a lot more people even in
your immediate audience that doesn’t even know that
some of that stuff exists. So, make sure you’re promoting
your existing content. Whether it’s on social media, or to your email list, or re-publishing your content. Making sure it’s on
display on your website in a very strategic way. Those are all good places to start. And that is basically
how you’re going to treat your blog like a business, and treat it as a really
important marketing channel for your business as well, which is really the point of blogging. – Yeah, and so just a quick
recap of the five tips. Number 1 was create
content that is evergreen, or what we call pillar content. Tip Number 2 was to start guest blogging before you fill up your own archives. Step 3 was to have three
to five articles live when you launch your blog. (upbeat music) Step 4 is to only have three
to five blog categories to keep your content focused. And Step 5 was 80 percent
promotion, 20 percent creation. So, go to TheFemShow.com
slash 51 (TheFemShow.com/51) for the blog post that
goes with this episode, and to find the links to all
of the resources we mentioned, including how you can
get the free email course Build A Profitable Blog. And if you wanna discuss
this episode with us and our amazing community
of online entrepreneurs, make sure to join our
free Facebook group at TheFemShow.com slash community
(TheFemShow.com/community). – And if you like this
episode, subscribe to The Femrepreneur Show on iTunes and leave us a rating and a review. If you’re watching this
on YouTube, then please leave a comment with your
thoughts in the comments below, and then remember to hit the like button and subscribe to our channel. If you have a question that you want us to answer live on the show, just go to TheFemShow.com
and submit your question, and we will give you a shout out. And, we will see you next week. (upbeat music continues)

10 thoughts on “5 Blogging Tips for Business

  1. You mentioned your guest blogging post. It's not listed in the show notes. Please provide it because I'm looking to integrate this strategy. Thank you.

  2. Love every episode of this show. Thank you for all the great information. Can the next blog episode be how to promote your blog??

  3. I just reviewed my blog posts and deleted several that aren't right for me anymore. Plus I found a bunch that I can add content too and repost. Question when you add a blog post content enhancement how do you re-promote a post?

  4. Would love to hear how you ladies feel about Pinterest marketing for blogging. Thanks for this great content!

  5. This was right on time!!! I have this 5-part blog series that I've been working on but also wanted to start guest posting (some blogs pay well too!). I had a hard time figuring out what info I should guest blog and what info I should keep for my blog. My series is def pillar content with upgrades and all, but I'm barely getting traffic. I also have a very acting Facebook group and rising Google+ community in which I put out content nearly everyday, AND a biweekly email subscription in which I share an easy, actionable task and song. So I'm thinking I'll just finish my series, leave it alone for a while, promote the the posts, my upgrades and email subscription, guest post good content, and focus on my groups, emails and YouTube channel. Whew!

  6. Another great episode ladies, I really do need to go through Build A Profitable Blog properly now and actually do it rather than just read it. New mantra – this is not an academic exercise, less research, more action!

  7. Great content as usual. Question – how do you get your tweetable links into the description of your you tube video.

  8. Hi, girls! I've just discovered your podcast and I wanted to say how amazing your work is! You talk about such interesting topics that I just cannot stop listening to you today! Haha, I've even cleaned my house faster than usual because of your positive energy:D Keep up the good work! Greetings from Poland, Irmina:)

  9. Hello ladies, Thank you for the tips. I learned more here than in college. I am really bad at selling anything except my talent as a photographer. I found you ladies trying to find ways to promote my new blog.

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