Is your company’s website having few visits? How can a blog help to increase this traffic? What happens when the blog is separated from the website? How to attract customers with blog posts? 5 REASONS TO HAVE A BLOG ON YOUR WEBSITE An effective Content Marketing strategy needs a platform-base, a point of diffusion of information, shaped for your Personas. In most cases, this platform is a blog. Let’s see some reasons that makes the blog essential in its contents’ strategy. One of the advantages of blogging in a company platform is that it’s under its domain and control, unlike social networks, which can be changed at any time. So the company can define the themes how and when to publish and the way of interacting with their followers. Knowing your Persona’s needs post on your blog all the answers that he or she seeks. The themes on which you are an expert and that make a difference in you audience’s lives. Your blog posts can help your company to become a reference and show how your unique knowledge can help your followers to have a better life. There is another important benefit By posting an original and relevant content, using SEO strategies your company wins points in Google searches, which will increase the traffic on your website. Because google algorithms recognize a text with quality and the most searched keywords in your segment. Google prefers a website that is constantly receiving new information than another one that’s in a time warp. blog is the main point of spreading your company’s content. When posted on social networks, your articles gain wider reach and each person who clicks on your post, will be directed to your website. When a visitor is already on your site, he or she can access other information about your company, its products or services and increase the involvement with the brand. you promote interactions, surveys and answer the comments, your blog becomes a thermometer of your clients’ expectations, as well as regards to the themes that most sensitize them. These are important itens to guide your editorial line, increase your audience, generate leads and promote new business. These are the top 5 reasons to have a blog on your website. But it failed to answer a question. What if the blog is separated from the website? Even when the blog has a link to the website, there is always a loss. But this is a strategy that can be used in some cases. However, it is much more interesting to have both together, because those who are attracted to the blog can navigate the website and get to know the company better. Was this video helpful for you? Give your like, make your comment subscribe to our channel and always follow our videos, with tips on Content Marketing. We’ll be back next week! See you!