7 Blogging Tips That Will Make Your Blog Successful (Storytelling Techniques)

7 Blogging Tips That Will Make Your Blog Successful (Storytelling Techniques)


Blogging is popular. Everyone’s already doing it. You’re probably already doing it. But you know what? Compared to five, ten years ago, blogging
is so common that people don’t even read all the blog posts right now. Eight out of ten people will read your headline,
but only two out of ten will click through and read your article. That just shows that people are desensitized
to blog posts, and they’re not really reading them. Hey, everyone, I’m Neil Patel, and today I’m
going to teach you how to write a blog post that people will actually read. So if you’re going to write a blog post, there’s
a few things that you need to know. Number one: Write with the words “you” and
“I”. If you don’t include the words “you” and “I”,
people aren’t going to feel that it’s a conversation. If they don’t feel that it’s a conversation,
they’re going to think of it as, like, a college lecture, and they are going to leave. When you’re more conversational with people,
they are more likely to engage, read, and respond. Number two: Your paragraphs can’t be more
than five or six lines. The moment they’re more than five or six lines,
it’s just overwhelming. People don’t want to go through that. If you look at neilpatel.com, you’ll even
notice that a lot of my paragraphs are only two or three lines. I even have some paragraphs that are only
one line. Number three: Use subheadings. Subheadings break down sections within your
blog post, so it makes it easier to skim. Without subheadings, people won’t be able
to get the gist of your content without reading the whole thing, which means you’re going
to get less readers. Through subheadings, people can go down to
the section of the blog post that they want to read, and read that area, and keep scrolling
through. Number four: Make sure you use a conclusion,
right? Write a conclusion every time you create a
blog post. And label that conclusion, “conclusion”. It keeps it really simple. People can scroll down, read your conclusion,
know what your blog post is about, and decide if they want to scroll back up and read the
rest. I know that sounds weird, but that actually
is the visitor/reader pattern when they’re scrolling through and reading your blog post. A lot of people go down, read the conclusion,
then go back up. Number five: With your blog posts, make sure
you cite your information. Don’t just come up with the facts and data
without citing it. If you do that, people are going to call B.S.
and not come back. Number six: Use photos. As they say, “A picture says a thousand words.” If using graphics and images to explain the
message that you’re trying to convey, people are much more likely to read and stick around. Number seven: Make sure your article is really
thorough and actionable. If someone reads your article and they’re
like, “Oh, cool, I know I can go do something after reading this,” they’re going to be like,
“Great, I should keep reading the content.” I once googled “how to install a bidet”, and
I came up with an article that didn’t even teach me how to install a bidet. Never went back to that site. And that site is called “How Stuff Works”. Their articles weren’t informative, weren’t
actionable, so I was never going to read them. If you follow those tactics, you’re going
to create blog posts that people actually want to read.

21 thoughts on “7 Blogging Tips That Will Make Your Blog Successful (Storytelling Techniques)

  1. hey Neil were can I found pictures that don't give copyright, because every time I can't create sect image

  2. Genius stuff in here. So simple and common sense, but easy to mess up if you aren't aware of it. Thank you!!

  3. hey Neil I have heard you have learned digital marketing should I study it is it a good carrier option plzz help

  4. I love how stuff works, their articles and podcasts are so informative and actionable. They also throw in a bit of humor to keep you from navigating away.

  5. Such a good video, I watch these videos every day and each day several times. The videos are short and straight to the point

  6. It's so great that you are interacting with your audience. I understand how busy it can get working in this field. The Work From Home term can seem lucrative to some people but it takes real work. Apart from that, I can assure you guys that Digital Marketing is much more fun and satisfying than engineering ; P

  7. Hey Neil,

    Nice tips and I really really enjoy reading your posts and watching your videos.
    You're using WordPress right?

  8. hey neil.. very informative video.. however, just curious to know ? Why do we need a blog if we can also post content on our website ? In other words, why do we need to add a blog to our website and not make different pages on our site itself ?

  9. Hello Mr. Neil, Kind of feel I know you because of your great content but still feel the need to put Mr. in front. lol maybe it's a generation thing. I just wanted to let you know I gave you a little shout out thank you in a quick article I wrote on my blog.
    and linked it to your channel and this video. I hope I did it right. http://fueducation.com/financial-understanding-mindset/

    I can't even get my email list builder thing of a ma gig up and running so please excuse me if I did it wrong. Thanks again for all your great content. You rock.

  10. Hello. Thank you for the informative video. I write humorous American History quizzes that often appear in a local weekly newspaper here in Virginia. I later post them on my WordPress blog. However, I only have three subscribers, and I haven't received one comment. Also, my Youtube channel has over 10,000 views, but only nine subscribers and few comments. Can I tie the WordPress blog to my Youtube channel somehow? What might be my best strategy to increase subscribers?

  11. hey Niel,
    is this right time to start blog,

    bcz now everyone want to learn by watching videos instead of read articles.

    I want to start blog on books summary, share mentor's knowledge, self improvement etc.

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