9 Steps for Writing Quality Blog Posts

9 Steps for Writing Quality Blog Posts

If you want to build a successful blog,
it all goes back to one key thing… Writing blog posts that are filled with
incredible content. After all, the whole point of blogging is to publish
incredible written and visual posts on your site. You wouldn’t be a blogger if
you didn’t do those things! But the reality is, many people simply don’t know
the steps to writing blog posts that actually get read. Creating content can
be an intimidating task, whether you’re just starting out or you’ve been at it
for a while. But it doesn’t have to be! In this video, I’m breaking down
the steps to teach you how to write incredible blog posts you and your
readers will love. The first step to writing blog posts is pretty
straightforward. Get to know your audience and what they want. When you
know what your audience is interested in seeing, you’re then able to create the
content they’re most interested in. This is going to get them to click through to
your website and it’ll keep them intrigued throughout the entire blog
post. But if your audience isn’t interested in the topic you’ve chosen,
they aren’t going to bother reading it. So, in order to figure out what your
audience truly wants, you’re going to have to put in a little work. Fortunately,
there are a number of ways you can go about this. You can make note of any
questions you’re asked or suggestions that have been made via email or in the
comments section of your blog. And another option is to figure out where
your audience is spending their time online. Then, you can be there as well and
tune into their conversations. Figure out what they’re saying on social media
about the topics you cover. Figure out how you can help them with
their struggles One of my favorite ways to learn more about my audience is
through a reader survey. This will allow you to directly ask your audience any
questions you want answers to. It’s simple. It’s straightforward. And there’s
really no better way to get to know them. So, once you know what they need help
with and what they like to see on your blog, you can create that content. Once
you have some idea of what your audience is interested in, begin brainstorming
content ideas. You can draw inspiration from a variety of sources. Personally, I
like to keep a running list of any content ideas I come up with. They’re all
stored in one place: inside Evernote. I have one note where I keep
all of my ideas, which are divided up by category. It allows me to easily see
which ideas still need to be written, plus it ensures I always have a bank of
ideas at the ready when I need them. When it comes to writing blog posts, you
absolutely need to optimize your content if you want it to be read. If you don’t
take the time to do a little SEO magic, your blog posts aren’t going to rank
well in search engine results. This means that you’re going to have a tough time
seeing organic traffic coming your way. And if you publish an incredible piece
of content, you want people to see it, right? So, in order to gain more traction
on the posts you publish, you need to begin by doing keyword research. To do
this, take one of the content ideas you have and then jot down potential
long-tail keywords for that post. Then, use a keyword research tool to search those
keywords and find out which one is going to be your best bet. You can use a tool
like Google Keyword Planner, SEMrush, or Moz. But for many content creators, they don’t rely on just one tool. Instead, they
choose to use a few for optimal results. Ideally, you want to use the keyword that
has a high search volume, but low competition. So, this means that plenty of
people are searching for that string of keywords, but not many people are writing
about it. So, this gives you a better chance of standing out and ranking
highly. Sometimes the blog post is going to require you to put in a little
research. You may need to link to another source or two in order to back up points
you’ve made or perhaps you need to learn a little more about a subject before
writing an in-depth blog post on it. Either way, research is often necessary
but it’s not always the most exciting step in writing blog posts. So, to help you
conduct research, there are three tips you should keep in min. First, you really
want to gather information only from reputable sources. You don’t want to link
to a sketchy website that can’t verify facts. So instead, it helps to know the
influential sites in your industry and start conducting your research there. These sites will become your go-to in the future. Next, it’s also helpful to
venture beyond the usual search engine. Instead of just relying on Google to do
your research, you can try other sources like social media. Many social media
platforms have become powerful search engines of
their own, like Pinterest. So, don’t be afraid to search those platforms for
information. You just need to make sure that your information always comes from
a reputable source. And finally, tweak your search queries
for the best results. Don’t just search one string of keywords
and call it a day. Tweak your search queries because it can pull up a wealth
of knowledge that you might not have discovered otherwise. This next step is a
bit of a controversial one when it comes to writing blog posts. There are a lot of
people I’ve spoken to who don’t take the time to outline their content before
writing it. And you know what? That’s totally okay! But for me, I prefer to
outline my post because I find it makes the writing process much easier. So to do
this effectively, start by jotting down all the key points you want to make in
your blog post. Then, begin by elaborating on each of those main points. This is
your opportunity to expand on your ideas and also record any research you want to
link to. Throughout this process, keep in mind any questions that may come up for
your reader. You want to address those in the blog post you write. So, the outlining process really doesn’t have to be perfect. You should just focus
on getting all of your ideas out onto paper or your laptop screen. Now comes
the fun part because it’s time to start writing your posts. Or the hard part if
you find that writing isn’t your strong suit! But the best thing you can do is to
place yourself in an environment that’s conducive to writing. This is going to be
different for all of us. You may enjoy sitting outside and listening to the
sounds of nature while you write, but for others they might prefer to stay inside
at their desk with minimal noise. Do whatever works for you and just let the
words flow when you’re writing. Make sure you create a headline that’s both catchy
and accurate. You also want to have a captivating introduction if you want
people to continue reading your post. And when it comes to putting your blog post
together, format it for readability. Add headings and subheadings, as well as
numbered lists and bullet points where appropriate. Next it’s time to edit your
blog post. You don’t want to press publish on something without giving it a
read-through to check for any errors. So, the best way to do this is to walk away
from your post for a bit after you’re done writing. It’ll allow you to really
return to the post with fresh eyes and you’ll be more inclined
to spot mistakes and make adjustments in your writing. If you can, my advice is
always to let your blog post sit overnight before editing. But if you
don’t have that much time on your hands, walk away from the post for maybe about
an hour and then come back and review it. When editing, you should check for
misspellings and typos and also make sure all of your links are working. And
don’t forget to link your newer blog post to any relevant posts from your archives.
It’s a great way to keep people on your website longer. This next step could
really come before or after editing, depending on your preference. No matter
when you choose to do this task, optimization is one thing that
absolutely needs to happen. There’s no point in writing great content if you
aren’t making it easy for people to discover it. So, doing a little SEO is
going to help your content rank higher in search results. It’s going to make your
posts much easier for your target audience to find. But SEO all starts with
our previous step of keyword research. You need to use the optimal keyword so
you stand a better chance at ranking. However, your optimization tasks don’t
stop there. You want to incorporate your chosen keywords throughout your blog
post. Although keyword density isn’t as
crucial as it once was, it still needs to be found in your page title, your URL, at
least one header, meta description, and sprinkled throughout the post content. If
you’re on WordPress, I found the Yoast plugin makes SEO so much easier to
manage. You can input your keyword and it’ll grade your post and let you know
exactly what you need to fix in order to get that little green light to appear. Not only is it a fun a plug-in to use, but it’s perfect for anyone who’s just
getting started with SEO tactics. Writing blog posts is even easier
thanks to the readability score it gives you as well.
Once you finish writing and editing your post, it’s time to hit publish. And I know
this can sometimes be a nerve-wracking thing for people who have a fear of
putting themselves out there. But it really doesn’t have to be scary, guys!
Push that publish button with excitement and be proud of the work you’ve created. After all, you put the time and effort into writing your blog post and it
deserves to be shared. Once your post is live, make sure you
share the link on your social media platforms, with your
email newsletter subscribers, and maybe even a few friends you think could
benefit from the post. The important part is that you’re just spreading the word
and letting people know because you want to direct as much traffic back to that
post as possible. Alright, guys! Thank you so much for watching this video. I hope
you found these tips helpful. I know that they will be essential to helping you
create your next blog post. Be sure to give this video a thumbs up and don’t
forget to subscribe for even more tips on building a blog and growing your
online business.

2 thoughts on “9 Steps for Writing Quality Blog Posts

  1. What are the essential steps you rely on when writing blog posts? Do you use any specific tools to help you along the way? Be sure to share your thoughts!

  2. Fantastic tips Rachel! Thank you so much for sharing them. I will definitely be conducting a few surveys to ensure that the content that I create will be what my audience is looking for.

    Keisha xo

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