A new newspaper for western Switzerland

A new newspaper for western Switzerland


They kept working at “Le Matin”
until the last edition. Now, the paper’s former
journalists are launching its independent successor
newspaper “Micro”. We want to fill the void
with the newspaper “Micro”, after the end of “Le Matin”. We believe that readers
in cafés enjoying their coffee or after-work drinks will want a real newspaper
on paper. 15 founders currently distribute
3,000 editions of “Micro” in cafés in western Switzerland. We are former “Le
Matin” journalists starting a new
newspaper, “Micro”. This reader’s trying it out
and likes it. That’s interesting. It makes a change from the
normal stuff. The volunteers need CHF90,000
in start up money to print the newspaper
three times a week starting in May. The former chief editor
of “Le Matin”, Peter Rothenbühler, says “Micro” meets a need. “Micro” has a good chance
because the makers of this new newspaper have properly analysed the
needs of the readers. In the morning in the cafe
I want a printed newspaper. Everyone wants this. The publishers have
completely misjudged this. They think everyone wants
their publications online. “Micro” focuses on reports,
research and satire. An annual subscription
should cost CHF300. “Micro” journalists
always work locally, write their stories where
the story takes place. Much of the media is controlled from
German-speaking Switzerland. We want to create a newspaper anchored
in French-speaking Switzerland, made by western Swiss
people for western Swiss. For long-term survival “Micro”
needs several thousand subscribers. They got half of the
startup capital together in just three days.

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