Before Creating A Blog Watch This Video (Blogging Tips 2018!)

Before Creating A Blog Watch This Video (Blogging Tips 2018!)


hey what’s going on was designed Rea
from Andre l vine dot-com hey in this video this video is titled before
creating a blog watched this video blogging is a it can be a very difficult
thing especially for beginners it could be an easy thing for a beginner as well
but I wanted to make a video and put out some some tips and strategies that will
make it easier for a beginner to start block and you just want to get something
straight there’s a lot of information out on
blogging whether it’s on social media whether it’s about how to get traffic
there’s a ton of information on blogging but I’m gonna try to I’m gonna try to
tilt that learning curve a little bit in your favor so you won’t go through some
of the problems many bloggers have gone through like myself so I’m gonna talk
about a few things here self hosted WordPress site and a non hosted
WordPress site I’m going to talk about for this discussion I’m gonna talk about
I’ll talk about both of them but I’m gonna go into first the nine hosted
WordPress site alright non WordPress sites are sites they’re actually free
sites free sites where you could blog on such as this one here wordpress.com
wordpress.com this is one of them there’s a few other ones as well you can
blog on tumblr is one as well tumblr kind of works as a social media platform
along you know mix with a blogging platform so it kind of works
hand-in-hand together but you have sites like that you have blogger you have
oh man there’s many of them too many to go through actually but I’m gonna talk
about a couple of the non hosted sites where you can block free wordpress.com
this is one I’m gonna go to a couple of things right here you can create your
website right there also they also have it to where there’s a cost involved now
this is not a hosted site so don’t think just because you’re paying money that
it’s a that it’s a hosted site so it’s not hosting site I’m pretty much talking
about the the free version right here what it gives you is a wordpress.com sub
domain name so you’ll go through you’ll have a they’ll be like wordpress.com
slash and then your name or whatnot I believe I had believe I still have a
wordpress site you see here I haven’t used it in in forever all right here’s
another one also live journal see I took tumblr live journal you see here
GoFundMe trust me this is not me it looks like somebody started a GoFundMe
page and the city of Baltimore they go to the next one see if I see this is not
me either so I have any court cases right here okay andreev onto it then you can do it wow
this was made blogging online for money don’t make these mistakes while wrote
this a few years back wrote this in 2003 as you can see this is this is what a
non hosted wordpress blog well you can you can make it look better than this
obviously but this kind of just gives you a little synopsis synopsis of what
it looks like and these things work well for a lot of people so there’s a lot of
primary people that use non hosted sites including WordPress as well so as you
can see you can check out the different features of a non WordPress site so
tells you all that so make sure you check it out see that ok so there’s a there’s a lot
of different ones blogger is another one it’s a more popular site I have a
hundred and fifteen posts on my blog err site and I can kind of explain it most
of those are majority other more YouTube videos I actually have all my youtube
video every YouTube video I create including this one will actually be
uploaded to my blog or kind of when it going into it so yeah so there you have
it right here this is just overview shows the posts paid views and all of
that stuff I don’t like actually write any content on it so just YouTube videos
or upload it to it you can see right now so I don’t expect really any engagement
at all but just to show you what a blogger account looks like so we’ll
press view so we can so I can give you give you a visual of it so blogger is
the same as blocks pot so you’ll see that Andreev on one blog spot.com
so that’s what this is and it will usually have your description it will
upload the description from YouTube is where I have this connected so gives you a view of my nan hosted
blogger account that’s what a blog post looks like so you you’ll press new post
right here if you wanted if you wanted to go directly to your blogger account
you press that button and you can start writing content spell it correctly okay
you just start writing content in there and you do the some of the same things
you can do with the hostess sites as well add in adding links and add videos
and so forth so you know this is owned by Google of course so integrate YouTube
videos and all that good stuff is very easy to do and you shouldn’t have a
problem with it whatsoever I would imagine I would have more
engagement uploading YouTube videos is not gonna get you that type of
engagement if you have not only uh not only relevant content but if you have
longer form content then you get more engagement on a blogger account but it’s
free it’s easy to use and go back to all right that’s the blog
that you can tell I haven’t been this thing in like forever so I kind of go
back to the home so it’s it’s very easy to use so you you’ll make sure you set
up an account if you have a Google email already everything will be easy so if
you have a Google email everything that you sign up for within that Google
platform will be very easy so if it’s if it’s a YouTube
if it’s uh anything if it’s a Google my business anything has to do with Google
make sure you get you a Google account you get a gmail account and everything
works well together within within that platform so I’m gonna click on here to
make sure that okay you can set up pages also so I actually didn’t set up any
pages on on mine you can set up the art and that’s what this is well actually
that’s uh that’s a new post but you you can’t set up art and how your page will
look and everything comments spam stats so it’ll show you
all your stats earnings you can get set up for Google Adsense on your blog as
well and you can make money on your blog that way gives you some advice about
growing your audience layout this is how you could change your art so you can you
can put some really cool stuff in there and set up have a blog actually look in
the layout the template the template you could you could change it in there’s your art so submit its minimize
using blogger using using any non hosted account because you don’t have control
of it so this is the settings and so forth so and those are example of non
hosted sites so WordPress blogger you have live journal tumblr a few other
ones out there as well you can block for free using those it’s the control you
don’t control the block you don’t have control over it so if there is any
changes within within those ranks or within that particular company you could
possibly lose your all your data and so forth so if there is an algorithm change
you know you don’t have any all of that so nan hosted websites
all right self hosted WordPress websites you don’t have to use a self hosted
WordPress site but I will say this I highly recommend you use a self hosted
WordPress site and the reason for that is the control factor is 1 the platform
is easy to use there’s so many tutorials out there about how to do different
things within the WordPress platform whether it’s using or whether you’re
searching for a certain type of plug-in certain for different widgets and just
the overall website you can make it nice the majority of the websites that you
see online or WordPress websites and I would say the majority of the self
hosted sites that you see a wordpress website so I highly recommend using a
self hosted WordPress site and I’m going to gonna show you my self hosted
WordPress site okay this is my self hosted WordPress site there’s nothing
there’s nothing fancy about it there’s nothing bad about it either I
don’t think but as you can see I have I have a opt-in set up here where you can
get a download I’m a free book I have a video right here talking about the free
ebook talk about my published book right here that’s on Amazon customer
testimonials every time I have a new blog post you’ll see it right here follow me on social media right here so
my front page it’s simple but there is more to my website I’m gonna go through
each page that’s visible I have more pages on here but I’ll just go through this particular one this here is my about page so as you
could you can see the design of it all the stuff was easy to do very easy very
easy to make kind of let you know who I am and make sure you have an about page
when you start your blog make darn sure you have a bout page
very important I actually thought these pages all three of these pages or four
of these pages per se were important homepage you’re obviously you’re
obviously gonna have an about page you want to definitely have that make sure
that you have that written down because you want to people you want to know
people or people are going to want to know something about you and you can
kind of always go into my stats to see and this is one of the most visited
pages on my website and I would imagine this is gonna be one of the most visited
pages on any website is your about page so it’s very important and you can see I
have an opt-in right here where you get free updates if you sign up and so forth
social media stuff here now this will change now I’m not gonna say I’m gonna
keep this website this way but just for the sake of this video my entire website
at some point will change but it’s easy to make and I want when you guys start
making your websites I want you to understand that make sure you have an
about page a block page that shows all your blocks you can have another page
that’s just uh this is just a redirect to my book to Amazon contact page and I
have other pages other internal pages as well on my website but these are the
ones that’s visible I thought these are the ones that were that were important
especially the about page also what’s important as well is I get opt-in
from this page also because up top and right here below as well so after people
finish reading that usually they want to go right there and sign up for my email
list or down here as well and I use different plugins for this type of stuff
actually some paid plugins for this stuff but I’m I go into the back office
of my website just right here dashboard so I’m going to show you a few things as
well within here okay if you can click the all pages you’ll get this here and
this is how actually well these are the internal pages that I that I spoke about
on my site but if you want to add a page just press add new and so forth then you
put your content there but what have you but what I really wanted to show you was
the first page here and how I have internal pages so some of these pages
are like this picture this is a Philly page is just a redirect there’s another
one also Hostgator it’s a redirect page that I had to make
for other videos also optinmonster which is a plug-in that I use for all my
opt-ins so I wanted to show you that and just really the back office of WordPress
site appearance so I can go through each of these I’m not for the sake of this
video I’m not gonna go through all of these different things but I’m going to
what’s very very important that you need to understand is plugins the plugins is
what makes your website go round and round sort of speak so you want to make
sure you have the right plugins for it as well like this one right here as
always say a kiss a kiss met a kiss met I could never pronounce this darn thing
but this here is this is important because it protects your block from spam
this thing works so well so there’s a lot of these plugins that you should
have for your hosted WordPress site and it’s just showing the spam that’s
blocked like within the past six months so these are like different I guess hits
or whatnot against your website or in intrusive attacks on your website I
should say and that particular plug-in works well for it also Google Analytics is another plug-in that I highly
recommend so there’s a there’s a whole lot of different ones but the purpose I
just wanted to just want to show you guys the guys that haven’t seen what a
WordPress site looks like on the other end this is what it looks like
so you control everything you control everything and I think that’s very
important hey one of the things that’s very important when you start a blog or
before you create a blog is to get in tune with other bloggers
in your niche no first of all know what your niche is I don’t care if it’s a
niche within a niche know what your niche is mine is local business
marketing and social media so I deal with you know business-to-business
and things of that nature so I’m always in tune with what the other bloggers are
doing in my niche I’m gonna go through a few in this demonstration real quick in
my niche one of the top bloggers or block sites out there is local Vox
and this is a company they put out really really good content about local
business marketing as you can see this is their blog right here so I get some
some good comments and I mean just some genuine real helpful content here five
easy steps to get your business on Google Maps heat up summer sales six
ways to drive traffic to your site via content market so I’m in tune with it
I’m in tune with you know where they located who runs the site the social
media platform so I kind of kind of look up and see what they’re doing all the
time another one is this website called small
business trends and they put out they put out some really good content also
I’m gonna go to their website and these are blogs that you can do a lot of
things you could you can find out what ways that you could help them as well
you can help them do something as a way to collaborate with them somehow on on
something so there’s a lot of things that you can do when you are in tune
with the other content creators within your niche
and this one here I want Facebook photo was helping this ice-cream seller five
things you must know about digital marketing so just a ton of content a ton
of coffee and they’ve been doing it for a while too as well so some of the other
bloggers that I look up to for different content within my niche such as uh just
blogging the the subject of blogging social media affiliate marketing all
that good stuff but in terms of blogging doesn’t get better than this guy Darrin
rouse right here of problogger dotnet so he has a lot of different resources for
you as well so I always come on here I subscribe to his blog and listen to
listen to his podcast as well so this is uh this guy does allow me going exactly
to his blog I’m sure he’s probably his blog may consist of yeah he’s still
right so he writes and he publishes uh he published a podcast on here so I
didn’t know what was gonna come up first when I when I click that button but
never say never knew you always have to follow riding the rules to be a
successful blogger so you can see how his blog he is as well
I’m gonna go to go back to mine real quick I wanted to show my blog page and pretty much how it
looks pretty much looks similar in terms of not not an actual color design but
that’s how a blog page should look it you should have all your blog posts
going one after another is what I wanted to show on mind our instagrams story is
better or a better home for content the snapchat so tons of cocked energies guy
he talks about blogging blogging is this thing but you know social media as well
because he obviously his content gets shared via social media and I’m sure he
shares his content on social media he distributes his content that way as well
so problogger dotnet another one here this is my favorite right here one of my
favorites Pat Flynn from smart passive income if you want to know how to do
anything go to this guy so but as you can see he writes or he has written a
lot of content I mean a whole lot of content in the past six years or so I’ve
been following him for about four or five years and he does an amazing job in
his blog his podcast is one of the top business podcast on iTunes what I’ve
been noticing is when he doesn’t write well I did press blog so you’ll see
you’ll see his podcast come up you’ll see the income report and so forth he’ll
is you’ll see that the actual written content here and the videos the TV
content there at the podcast content there so all of it comes to his blog
page and I’m not I’m definitely not no way saying your
page has to look like this because I’m sure hit hits but this is actually
redesigned he’s recently done a redesign so his page really didn’t look like this
but the one previously still look good so they’re not if you’re doing this by
yourself by yourself in terms of making and creating your blog or if you if you
have someone that’s doing in a webmaster you paying somebody to do it like you
know he did he paid someone someone to do this or a team to do this is what
really does really doesn’t matter just just make sure it looks looks appealing
it looks good looks good to the eyes but this is one of the top bloggers out
there for a lot of different things so I’d I look up to this guy and look up to
and I’m always interested in what he has to say about blogging as well so make
sure you find different bloggers within your niche study them see what they’re
doing do all this stuff before you even create
your blog so make sure you’re doing that this is I think this is the biggest
thing that you need to know before you start creating a blog you must learn
about SEO or search engine optimization and I’m gonna give you a really good
resource when it comes to search engine optimization
this is your blog posts have to be written in a certain way in order to
attract traffic especially within websites um oh I’m sorry especially
within search engines such as Google Bing Yahoo and and you know those big
boys in the in the search engine so make sure your this is where you’re writing
your content a certain way and you know there’s a couple of things there’s
on-page SEO and then there’s off page SEO that includes things such
as backlinks and among going to a couple little things here
just a second one of the best resources when it comes to search engine
optimization you’ll find is the sky Neil Patel at
Neil Patel calm this guy gets it this guy is amazing and he explains it so
eloquently or he explains it so clearly as well and this right here is the
ultimate guide to off page SEO and I’ll leave this I’ll leave a link of it in
the description as well so I’m kind of writing it down so I won’t forget it
you probably hear a little of that in the background it’s me writing on this
table off page SEO link in the description but this thing is amazing it
tells you you see it tells you off page SEO is not just about links it goes
deeper than that for example brand mentions your site URL
or brand name mentioned on the other side without a hyperlink or an integral
aspect of off page SEO signals please read this thing because there’s a
misconception that all you need is just great content
yeah great content you have to have great content there’s no question about
that but if you’re just producing content just for the sake of producing
content nobody’s gonna read your stuff you need
search engine optimization because like I said you want to get traffic you want
to get people to your site you want to have people find your stuff and
naturally find your your content naturally and that’s what this is about
the ultimate guide to off page SEO now remember on make sure you learn what
on-page SEO is as well and that’s in your control so it’s kind of how you
write your site titles and URL and things like that so that’s I’m
Jesse are things in your control that you can do to the actual that you can do
to actual content but this right here is very important off page SEO I’m gonna here you go right here this right here
is SEO in a nutshell and it tells you exactly what on-page SEO is an off page
SEO is home pages the content we know we have to have quality content research
words engagement freshness HTML you might wanna now hTML is about cold and
stuff like that also so learn learn as much as you can about it I wouldn’t lose
any sleep over it because you know when people hear that HTML and cold boom you
lost them right there but it’s it’s not gonna be you know you shouldn’t have to
write any code how about that if you have a self hosted WordPress site so you
shouldn’t have to write any code for the most part ok so worried about just
producing content for now on-page elements system crawl robots
that’s a robots.txt since it’s actually when search engines crawling your sites
page load time is important so make sure you don’t have a lot of plugins you know
I’ve seen clients with websites with like 30 some plugins things that they
don’t need whatsoever and they wonder why the site is loading slow Google
takes that into effect and they will punish a website for it as well URLs the
keywords are very important that’s a huge part of on page SEO don’t worry
about the blackhat stuff the CSS is another is a cold also don’t worry about
that either off page quality links you want to make sure you have quality links
quality inbound outbound links text keywords off page SEO you want to make
sure your links are on trusted sites as well I wouldn’t worry about that too
much social very important like shares
comments things at any age so this is a cool thing right here at Neil Patel comm
this SEO in a nutshell thing here and it tells you what is off page SEO off page
SEO refers to all of activities that you and others do away from your site to
raise the ranking of a page in search engine results so make sure you
understand that before you start creating a blog though many people
associate off page SEO with link building it goes beyond that and that’s
another thing that is one of the biggest misconceptions when it comes to blogging
backlinks people think that you need a million backlinks shot to your site know
that hey these search engines are so sophisticated that that stuff right
there doesn’t work anymore I’m not saying backlinks don’t work
anymore backlinks do working there import they’re very important but
sending a thousand backlinks to your website for the sake of sending a
thousand backlinks to your website first of all you’re gonna get punished by
google number two you might even get your website flagged and you could be
finished or your website could be finished so make sure you learn a lot
about this stuff right here on page SEO happens within the site while off page
SEO happens outside the site that’s pretty much in a nutshell what it
explains right here on page off page so you want to make sure that your that
your content your blog and your videos or being sure to I have these these type
of I don’t want to call them backlinks but make sure they share it to some
article directory some bookmarking sites social media but don’t go overboard with
that stuff because a lot of times people will go use resources such as fiber and
and all those different sites and they don’t
know what they’re doing and they’re sending those 10,000 backlinks to their
websites and I’m telling you you’re not gonna your website is not going all of a
sudden shoot up to number one on Google or not even to that first page on Google
just because you set up 10,000 backlinks to it so that’s kind of what this is all
about so preparing a site page for link building so make sure you make sure
you’re in tune with backlinks and link building so but you you don’t need a
whole bunch of backlinks in order to do some things you make sure you get in
tune with what anchor text is as well very very important anchor text so make
sure you’re getting in tune with what anchor text writing that down as well so
top 10 Google loses these this right here just shows organic search rankings
that didn’t have a strong foundation as where they kind of also they kind of
rank all of these sites and they kind of lost a little cachet within their
rankings lost ranking I would imagine this was point 71% higher almost 1% it’s
almost one percent lower in 2015 than I imagined it was the previous year so
that’s what that showing here’s Neil Patel right here so laying out your
internal pages remember I talked about my internal pages on my blog there’s a
reason why I got other internal pages than just the one that you see on the
outside such as the about the contact page and the blog page so there’s a
reason for it and he goes through it in this section right here so don’t worry
about all of that stuff just pay attention to that one there and read the
rest of this content and this this is a is a pretty long but helpful
a long but very helpful blog post on SEO and what it does for your website see
most people think they can just start blogging and then just blog and
magically everything happened it doesn’t happen that way it doesn’t happen that
way you want to make sure that you have a purpose and that you know exactly what
you’re doing when it comes to blogging I’m not trying to scare anyone away I
know I’m not doing that but it’s just reality the old ways of doing things in
terms of getting your website seen within Google those days are over
they’re really also and I’m kind of glad it’s it’s that way because it was kind
of in the Wild West back in the day with content and how you discovered content
and backlinks and all that stuff so it was it was not a control and these web
sites a lot of the different search engines and the social media sites
they’re dumb and all that stuff down they have sophisticated systems to where
all those things they just don’t work anymore so neil patel and everything you
need to know about off page SEO hey earlier when i was talking about hosted
and non hosted sites this flashed on the screen wordpress.org this is the hosted
version so when you when you get a hosting account when you go to Hostgator
or wherever you’re gonna go I recommend hostgator.com and get hosting for your
site and buy your domain name and all that stuff from there you’ll go until
the when you go into the cPanel and start you’ll see other options but this
is what you want you want WordPress you want a WordPress site and this just
shows the different it’s the main site which is wordpress.org not wordpress.com
the wordpress.com is a non hosted for the non hosted website so it was
that website that I showed you Andre of on dot wordpress.com
so this wordpress.org supports all the plugins and everything that I showed you
with in the back office of my website so wordpress.org self hosted web site for
self hosted websites and these last two things i’ma run through as quickly as I
possibly can how often two hosts I get this question
a lot how often should I post on my blogs how often should I write and all
that good stuff I would say that’s up to you look at
look and see what the other bloggers are doing the other content creators are
doing in your niche or you know if you’re a small business and and you know
your competition is blog and see what they’re doing how they’re doing it you
know see how you can stand out it’s up to you how often you post content you
know there’s no right or wrong way I would say is often as possible when I
blog every day know I think that’s kind of I think that’s overdoing it I don’t
have a problem if you’re blogging once a week that’s I think that’s kind of the
number that a lot of bloggers are trying to hit if you did it three times a month
I wouldn’t have a problem with if you block twice a month I wouldn’t have a
problem with it but I do I do believe that you need to produce content often
you can there’s other things that that you can do in conjunction with that you
can upload your videos via your blog also you see as I show especially in the
smart passive income blog what Pat Flynn and many others do with their podcasts
most of these podcasters have WordPress sites and they show as a blog post or
their podcasts do so you know to each his own
and that’s kind of my take on how often anyone should post how would you get
traffic first of all if you’re not doing all of that or if you’re not learning
about SEO and a few other things I don’t want to say you might as well forget
traffic because that’s not fair cos there’s a lot of other things that you
can do in order to in order to get traffic but great content make sure you
have great content we all know that spoke about that earlier
make sure your SEO is right you can get traffic via social media you can pay for
traffic via social social media you can use Facebook Ads you can use just all
the different ad platforms see which one works for you Pinterest Pinterest has
one as well see what works for you a couple other ways guest posting guest
posting that’s you know collaborating and seeing seeing what you could do for
someone see how you can serve another blogger you know we’re I think I think
sometimes we’re in the mindset of every everything is a competition and that
we’re come you know we’re competitors and and I’m trying to beat this guy
that’s not how I look at blogging and I don’t think anyone really should look at
look at it that way because we always say we’re stronger together we’re
stronger as one so why even look at blogger a is not asset so if blogger a
has 70 I don’t know a hundred thousand followers on one platform and you have
on the same platform and you have 50,000 followers on that same platform why
wouldn’t you collaborate with a mark why wouldn’t you see how you can help him or
her and write a guest post that will benefit everyone so you have to think in
that terms we’re stronger together then we are divided so to speak so
I don’t definitely want I did didn’t want to use the word divide but I think
you kind of get my point it’s always better when it’s done is one and it and
there’s a purpose involved with it as well so guest posting has always been a
good way to get traffic another one is contributing to larger websites that’s
also another one as well I wanted to say this last thing gaming the search
engines and I spoke about it earlier I just wanted to reiterate on it game in
the search engines it is over Oh V er so don’t even think in terms of that
because those type of things they just don’t work anymore they just don’t work
anymore in terms of how you can get traffic to your website hey make sure
you subscribe to my channel I really wanted to put this video out I wanted to
like I said I wanted to kind of tilt the learning curve a little bit I want to
want to make sure that bloggers that are creating that are first starting out and
beginning this journey have a real understanding of some of these things so
I you know I’ve had a had a hard time in the past with mine and just
understanding a lot of these different concepts and I wanted to do a quick
video well I’m like almost 50 minutes into this video so but I really wanted
to make sure that everyone understood a lot of these different concepts before
starting a blog so make sure you subscribe to my channel you saw that
right there subscribe subscribe subscribe subscribe there we go
and as always hey I appreciate you all stand with me and hanging with me in
there I hope I provided provided some type of value to you and um thanks for
watching this video and hey I’m about 48 minutes into it and
I just really wanted to do a video for the people that haven’t created blogs
that were on the fence about creating blocks that want to create a blog and I
wanted them to watch this video to see exactly what this stuff is all about hey
thanks for watching I appreciate you guys like share a comment let me know if
you want me to make any other videos or if you have some criticism of anything
hey let me know it’s okay just let me know leave a comment I
appreciate you guys thanks for watching

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