Does this ever happen to you when trying to plan blog post topics? You sit down to write a blog post, and you get struck with writer’s block. Or worse, you publish blog posts, and they fail to get any traction. Blog posts are so important for driving web traffic and increasing sales. And if you’re running into problems like these, your business will suffer. In this video, we’re going to show you exactly how to make blogs that are both engaging and effective. First, we’ll walk you through how to find great blog post topics. And second, how to transform them into content that your audience will care about! With these tips, you can go from this – – to this. The first step in creating awesome blog content is defining your target audience. You need to focus on one kind of person or customer that you are creating content for. Consider their interests and what kinds of searches they’re making online. For example, at The HOTH, our target audience is someone that wants help with SEO. A lot of our blog content is crafted around the questions that this person may have, such as: What kind of SEO strategy should I use? Or, how do I build backlinks? When someone searches for these questions, they’ll find our content, which will provide them with valuable and engaging information. And if you really hone in on your ideal customer, you’ll be able to find specific blog post topics that will have a bigger impact on your results. For example, our ideal customer would be an SEO agency or consultant. For these customers, we have specific blog content like: How to Get SEO Leads And, how to double your SEO business. So, think about the questions or problems that your ideal customer has. Considering these questions can lead you directly to relevant blog post topics. These considerations will help you with research to find even more ideas, which brings us to step number two! Perform SEO driven topic research The SEO benefits of published blog content are one of the biggest reasons to publish blogs. Each new blog post gives you an opportunity to rank for new keywords and attract new customers. Not every blog needs to be made with SEO in mind. But, if you want free organic traffic, you can’t ignore SEO driven research. Plus, it’s super easy with competitive gap analysis: A technique that can help you find over a thousand keywords in a matter of minutes. To begin your competitive gap analysis, you need to start by identifying your competitors. These are companies that sell the same product as you, or share your target audience. To get the best results, stick with competitors that rank well and have quality content. Once you have a list of competitors, fire up our free keyword gap analysis tool! After inserting your domain name as well as your competitors, you’ll be given a huge list of keywords to utilize. All of these keywords will be keywords that your competitors are ranking for, but you are not. You can use these keywords to search for and discover the type of content that is ranking well on Google. Take note of the most popular content that you find. This is the type of blog content that you should be making! We’ll also give you one more tip for finding blog post topics: Use trending topics! Cultural trends, holidays and current events are widely relatable and carry a lot of search volume. Theming your content around these trends is a great way to reach and engage your audience. Your audience will find your content more relevant and entertaining. It’s not hard to keep up with the trends, either! Staying active on social media platforms like reddit or twitter is a great way to keep your ear to the ground. In today’s social media landscape, there are new trending topics daily. This means you’ll always be able to find inspiration for fresh content. Once you’ve performed your research, it’s finally time to start writing your next blog post. But, you’ve got one last decision to make: Style. There are many different styles of blog posts. These styles will vary in format, tone and even content. The one that is best for you may depend on your target audience, your topic, or a number of other factors. We’ll go over some of the main blog post styles and how they can be beneficial! The first type of blog post we’ll recommend is a useful or informative blog post. These will provide information to the reader in the form of lists, how to guides and FAQs. These posts are great for establishing trust and authority in your niche. Another style of blog post is an authoritative post. These posts can help you get promoted by other brands or businesses in your industry. Of course, you’ll need to create a post that promotes other blogs or influencers first! Once your blog is posted, don’t forget to reach out to encourage some mutual benefits! Fun blog posts can also be an effective approach. Satirical content or blogs that include memes are just a few examples. These can be a little more difficult to pull off. But, they can attract heavily engaged readers that continue to come back. Lifestyle blog posts are another option. The goal of these posts is to humanize you or your business. Lifestyle blog posts can help build a relationship between you and your target audience. People will be more inclined to engage with your content when they can relate to you. Another way to boost engagement is with an audience engagement blog post. Giveaways, challenges and Q&As are all examples of content that would spur engagement. As we mentioned before, the style that is best for you depends on several factors. You may want to try multiple styles to see which one works best for you. If you’re looking for more blog post ideas, you can check out our blog by visiting the link in the description. We’ve compiled a list of over 50 different blog posts that you can use to style your blog. We also walk you through all the research strategies that you can use to find great blog post topics! Or, if you’re looking for a way to get great blog content without all the legwork, You might be interested in HOTH Blogger. With HOTH Blogger, we’ll do all the research, the writing and even uploading! You can find all this and more by visiting THEHOTH.COM. So, what types of blog content are you writing? Leave us a comment below and let us know! Or, tell us if there are any SEO topics that you’d like to see covered! And of course, don’t forget to subscribe and leave a like if you enjoyed this video!