Blogging Advice on Starting a Weekly Podcast to Grow Your Audience

Blogging Advice on Starting a Weekly Podcast to Grow Your Audience


Erik: How are you learning to adapt your message
to reach different audiences? Cathy: Well, one thing I’ve done is really
focus on other mediums that I do on a pretty regular basis. So I have this radio show, it’s a podcast
on Heritage Radio Network. I think that the audience that listens to
podcast radio, maybe they’re — maybe they just tune, you know, tune into it while doing
other stuff at work, instead of reading because it’s easier, maybe they’re busier, I don’t
know, I think it’s probably a different audience than somebody who reads a blog and also cooks
a blog, cooks recipes from it that is. I felt that, you know, there always are gonna
be people who just search for a recipe and land on your blog, and that’s really cool
too. So I like to tag up, you know, some recipes,
which I didn’t use to do before because I was so bad at–horribly bad at you know stuff
like traffic, but that’s always cool to see, and sometimes they do comment. They’re like, “Hey, I just stumbled across
this.” And they’re like totally a new voice in the
whole conversation, which is great.

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