Blogging for Success Using Your Google Calendar with Phyllis Khare

Blogging for Success Using Your Google Calendar with Phyllis Khare

Okay everybody, let’s get this party started. We’re going to be talking about Blogging
Success Using YOUR Google Calendar. This is one in a series of webinars I have been doing lately to teach you a little thing that will be
very helpful in your life, maybe as a solo entrepreneur
or social media manager. Whatever it is in your life, I hope this gives you some great tips today. So here’s the thing, in the next 30 minutes we’re going to learn the simple steps to organize your blogging schedule. It really is a very simple process, I’m going to show you, but it can have a profound effect on your entire blogging life. You’ll learn how to use your Google
Calendar to keep you on track with a regular blogging schedule. I can’t tell you that this is like the biggest bugaboo for everybody is that they can’t keep a regular blogging schedule. Hopefully I’ll be able to show you how to turn that around today. You’re going to learn how to be more
productive than you ever been, just by learning how to use a calendar, your simple Google Calendar. Cool, right? So here we go. Now if you have questions
during this webinar you can go ahead and throw them in the chat. I’m not going to look at them until the very end. So go ahead and put them in there and
then we’ll go back to them. Quick introduction, I don’t want to spend a lot of time here, but I wrote two books for the Wiley’s Dummies series, you can go look those up
online. I had that crazy horrible relationship with time almost 4 years ago now. You can go look at my blog post about that, you can follow that up and do that later.
I really want to jump into this webinar. Now there are really only 3 easy steps for blogging success using your google calendar and the first one is you have to know
how you work. We’ll go deep into this in just a minute, but
you can’t necessarily just take someone else’s
advice on how to do this, you really need to know how you work. We’ll go over
those 2 main ways in just a moment. Then you need to learn how to schedule all 4 parts of blogging. I don’t know if you know that, but there are only 4 parts to blogging and we’ll go over those and show you how to schedule them. The last thing is you need to listen to your calendar. I’m telling you your calendar will tell you things that you need to know to become a very
successful person online. So these 3 things: know how you work,
schedule all 4 parts of blogging, then listen to your calendar. Before we start there’s couple things we need to go through. I will be sharing the details of at the end. If you’re interested you can go there
now, but I’ll be talking about that very end of this program. If you’re a
Social Media Manager School Member you already have a discount link in the
bonus module, you can just go there for all that. A perfect companion to my webinar is
Razors Social’s Blogging webinar and they gave it a couple days ago. It’s called “Blogging Blueprint for Success,
there’s the link for it and you should use this discount code to get the best price
for it. If you’re watching this webinar way after the live version hopefully that’s still in place for you. If not just go buzz them and see if they’ll keep the discount anyway. This is a straight up training webinar, I just want to get right to it, right now. All right here we go, Step 1, Know How You Work. Some people when they drop into the blogging world they prefer
to do all the aspects of creating a blog in one day. They will block out 2 hours and think, “I
can do this in 2 hours” and then all day long they’re still working on this one blog post. I know there are a lot of people out there, I have direct confirmation from several people that this is the way they prefer to do it: is they start early in the morning and they just focus on this all day long. Now if this is you then I’m going to show you how you need to just schedule an amount of time into your schedule and make it a reoccurring event and how to really work the description area inside your Google Calendar to make this
work for you. But there are some people who don’t work
like that or they need to break up blogging so that it’s different times during the week, so that by the end of the week they have a blog post done. If you’re like that then I’m going to show you these 4 aspects of blogging can be their own time blocks inside your
calendar and we’ll go through that. But the first step is to really know how you work and you can reach me on any social site on Twitter and Facebook, anywhere you
want to go and tell me which way are you? Are you the all-steps-at-one-time kind of person? Or are you the person who needs to break things up and do them in different times during the week, so that by the end
of the week you have a blog post ready to go? So know how you work. Now there are 4 parts to a successful blogging schedule, just 4 parts. Now the 1st part is Research: a lot of
people just sit down and they just write something. But honestly if you’re really going to make blogging work for you, you need to
spend a lot of time in the research department. This research area has many parts to it, we’ll go over in just a second. The 2nd part is the Writing and the Editing. A lot of people just jump in here and forget about the research, but really Writing & Editing is the 2nd step
in blogging. Then the 3rd step is Image Creation. The image is going to be the fuel that
drives a lot of people back to see your post. So image creation is a vital part in the
blogging process. I separate that out as a 3rd step. Then the 4th one is Publishing &
Promoting. A lot of people think that once they publish
something they’re done, whatever happens next, whatever happens
next, but it’s not true. From the moment you publish a post,
there’s a whole section of things you need to be doing to promote it and get
people to come back to this through time. So Research, Writing & Editing, Image Creation, Publishing & Promoting.
So let’s dig into this a little deeper. So inside of research you need to be
finding the keywords that are important for your topic, your niche, your industry. The title SEO needs to work, the whole thing about the title is that one of the most important things. Most people will click or not click based on the title. So we need to spend some time doing some research there. Also market need, you might feel like
there’s a lot of information you could do blog posts about, but maybe nobody
cares about it. I’ve jumped into that pool before and
I know exactly what that feels like, you will get no traffic there. So those are 3 parts that we’ll cover a little bit inside of Research. The next one is the Writing & Editing. Under writing & editing you always have a 1st draft. For those of you who work all-in-one-day, sometimes what you’ll find
is you’ll do that 1st draft and then you’ll have to come back to it after you create an image or after you do some other things with your blog post and then you will do the editing. Now some people outsource the editing, some people outsource the 1st draft. I’m going to talk about outsourcing in just
a minute, but every single point here is something that could be outsourced for
you if it’s not your cup of tea. This 3rd thing under Writing & Editing, I call resting. Now for those of you who write in one day and publish in that same day, I think you need to think about doing
all that work in that first day and then scheduling the blog post that
it has a rest. I can’t tell you how many times people after a good night’s sleep or after a good shower, or a good swim
in the ocean, they think, “I should put that in the post.” If you let the blog post rest, you have an opportunity go back in add that. So that resting phase I think is
really important in having a successful blog. The next step is Image Creation: this is something you have to decide if this is something you’re going
to do yourself or something you’re going to outsource. A lot of people think that they aren’t very good graphic designers, or they can’t come up with an image. For some people it’s a natural talent. You’re going to have to decide about this during this process and we’ll dive into
that little more in a minute. Then there’s also copyright issues you have to
contend with for this image creation part, making sure
that you own them. The last part is Publishing &
Promoting. Like I said just a moment ago, a lot of people think that first run when they first publish it, is it and they’re done and they just move on to the next thing. But you’re leaving out one of the most important steps and that’s to schedule it through time. You should make sure that blog post comes up again and again, at least once a month and is promoted in different ways and repurposed in
different ways. So there you go, those are the 4 steps to having a successful blog. Now I’m
going to show you how to take all of that and put it on your calendar so that it works for you. Alright so here we go, in terms of Research you’re looking for keywords, there are some amazing tools to find keywords. I have to say that Ian had some fabulous recommendations in his blogging webinar a couple of days ago and you can definitely go back and see if you
can get into that webinar and watch that. But there’s a great article about this and you’ll be able to click this link in the replay and also in the slides. I don’t want you to leave now because it’s a really long article that has some great stuff in it, it’s a great article for understanding finding keywords and
you can follow the step-by-step instructions there. Also make sure you read the comments for other ideas. One of my favorite keyword tools is
this one This one’s really great, it’s simple you don’t have to get too involved. If you’re new to finding keywords this might be like the easiest place to start,
like a Keyword 101 space. If you live outside the USA, this one has the ability toggle between keywords inside of countries. You can search for YouTube search terms which is important. The app store tab inside this keyword tool gives you some great long tail keywords to
explore. I like this one, this one’s really very nice. I think it’s something that you can use
that would be great. I’ll show you a couple of screenshots of that. I did a search for the phrase “time
management” You can see it’s a lot of options here, some really nice options here, really easy long tail phrases that I can use in my blog post. Notice the tabs at the top, there’s
Google, YouTube being in the App Store. If you trade those out you can see what people are searching on inside of YouTube, which is gold. So now the other thing that you might want to look at is, the point is to come up with a really
good list of your best keywords for your industry. You can use any tool that you want, go
ahead and explore this. There’s so many options, especially inside of Google analytics itself. But the main thing is once you come up with this best keywords, you need to save them on a doc. But you’ll be transferring them to your
calendar in just a moment. So come up with your best keywords save
them to a doc, then I’ll show you what happens next. Now your title SEO is vital for blogging also. Again Ian and I had a little overlap in our webinar, I’ll show you the things that I like to use, You should go back and see his things too, but title SEO for buzzsumo is just
awesome. Now the Pro version is pricey, but you can use the Free version to get the already published best titles. So these are things that have already
been published, I’ll show you how those look in just a moment. Another thing to try
is Portent. Portent is a title maker, it’s really fun it’s one of those little black holes and you can jump in and stay for a really long time. I’ll show you that in just a moment also.
Then also Content Row has a really nice one, it’s called “Link Bait Title Generator” Again it can give you some ideas and it can jump-start the creativity. Mostly we’re
trying to jump-start the creativity and to show you what other people are doing to get your title SEO. Now one more I
learned from Ian was this one and what it does is it
creates your title for the emotional impact, because titles are clicked on more if they impact someone emotionally. So you can go there and it’ll give you a grade and you can see how well you think that’s going to work for your title. A lot of fun. Again don’t spend a lot of time here, you want to get to actually writing your blog. So here we go, how this looks, this content idea generation gizmo is a lot of fun. You put in your phrase or your keyword, and it will generate a title for you. Hit the refresh on the right side of the keyword there and it’ll give you a new title. Some of them are hysterical and some are quite usable. It’s a nice way to get a jump-start your creativity and see what you come up with. Now the thing is you really need to save these on your own, there’s no save
to Excel or a file download anything like
that. It’s just an idea generator. The next one is “Link Bait Title Generator” and you can selected the type of titles you want
generated. You can just do shocking titles, fun titles and you
can see that I’m getting some wonderful title ideas here again to jump-start your creativity.Then if you want to see what other people have already done and see what’s
been successful you should definitely use Buzzsumo and
like I said the Free version is okay to come to get those top titles. You can see right here the difference between the 1st and the 2nd title. The first one is “Here’s how the world’s
most brilliant people schedule their days.” and that one has almost 3 times, probably more than 3 times the amount of shares on social than the 2nd one, “Your work rhythms, know them and use
them to optimize your time and productivity.” Notice the 1st one definitely has more of an emotional impact than the 2nd one and it shows
up in the shares. So think about that as you develop your title SEO. Now remember we’re just making a doc with all these ideas for your topic. Next thing that you’re going to do is you’re
going to put these keywords and title ideas straight on your calendar, okay? That’s where I think the power comes from this. Now remember you can create a new calendar or add to an existing calendar. I’ve done those webinars before, you can get check out my other ones and see how to do that. Decide how you work, remember? If you’re a all-at-one-time person or time-blocks. So remember you have to decide how you
are, because that’s where these keywords and title ideas go into. Use the recurring interface for all the events and use a description
area to keep your keywords and ideas. I’m going to show you how this works. So for example if you’re going to create a
new idea, this is where you go to do that. Create a new calendar and
then what you can do is you can select that calendar, only display that calendar, so that everything you’ll be putting on from this point forward will be on the correct calendar. Again that’s a whole other
webinar itself. We’re just going to zip through this. So if you work in a one-time block, if you prefer
to do all the steps in one day, what you’re going to do is you’re going to create a time block in your calendar. You’re going to put it to repeat once a week, because it at least once a week blogging is really recommended at this point. If you’re only doing it
once a month, you’d change it to once a month. If you’re doing it once a day, god bless
your soul. [Laughs] If you can set it up for daily, oh my gosh! So anyway you set it on repeat and then in the description area where this red
box is, this is where you’re going to copy and
paste all those keywords you came up, all those title ideas you came up with, everything inside that description box. Now for example I’m doing a lot of work
on time management and all of my blog posts these days are on time management. So I can throw all of my keywords in here, I can throw all of my title ideas in here. Then every week all those things are still there for me to hunt through and decide which ones I’m going to use. So I just throw this in as a great big
bucket, I don’t have to do it anymore. I don’t have to do that research part
anymore. It’s all in there. Next if you work in separate time blocks, that 2nd type that we talked about at
the very beginning, and all 4 of those blogging sections are
done at different times for you during the week: what you’ll do is first of all, set up each time block as a recurring event, so that every week you have a block for research. Every week you have a block for Writing.
Every week you have an Image Creation block. Every week you have a Publishing &
Promotion block. So every week there’s a recurring. Now add the keywords and the title links to
the Research block. Then everything is all in that same
bucket, its always available to you. Add the image sources to the Image
block. Add inspiration & resources to the
Writing block. Maybe you can give yourself little notes in there to keep you focused. I know some people
inside their writing block, they’ll put inspirational quotes in there to keep
them focused on doing it. Or they’ll change
the title of the block, instead of “Blogging – Writing,” they will title it something like “You’re an awesome blogger! Go for it!” That way they have their built-in inspiration right inside their calendar, which I think is fun. Then add your social checklist to the Publishing block, so that you
always have it. This actually brings up a really
interesting point somebody asked me online the other day. When you add information to this description area
of these time blocks, they aren’t hyperlinked inside the computer interface. But they are hyper-linked on your mobile phone, so go figure. Just so you understand how that works. Alright now let’s go to see how this writing bit works. There’s always that 1st draft, always editing and that resting period I talked about. So the most important thing is to remember is you can take all of those keywords that you just put into your calendar and
you can go to WordPress and create a draft of those and throw those keywords right
in there. So they’re already sitting there waiting for you. So for example, if you’re the type of person who does everything-in-one-day, inside your
description box are all of your keywords. So what I do is 5 of the keywords and I throw it in a
draft on WordPress. Then I take the next 5, throw it in a draft on WordPress. Then I take the next 5, throw it in a draft on WordPress. That way when I go to write the post they’re already there. I know that might seem a little obsessive, but that’s the way I like to
work with it. The cool thing is on my calendar when I’m prompted to write that post, I
put “Already in draft” Then my calendar has all my title stuff, my information and it makes it so easy for me. I don’t have to do all of the research part again. I just go start writing the blog. So let’s talk about image creation, because the image
creation is important too. Again this is something you have to
decide if you’re doing in-house or if you’re outsourcing. I think people know intuitively if this is something they’re gifted at doing and if enjoy doing or if they don’t. I think it’s a really clear distinction for those two things. You obviously have to understand your
copyright issues with this. So no matter if you do everything in-one-day or if you schedule separately, very important, use some of your time
to do a search on Pinterest using your keyword. The
reason you want to do that is you’ll see how other people have
expressed that keyword or your topic visually,
right? So go to Pinterest put in your keyword, see how other people are expressing it
visually. You don’t have to completely reinvent the wheel every single time. You can get inspired on Pinterest by other peoples visual
expressions for your keyword. I think it’s really an important thing to
remember to do. So inside your calendar what you do is in
the image creation part you put a little note “Go to Pinterest, do a
search” and that prompts you to go ahead and do
that search on Pinterest. You don’t have to remember it, your calendar gets to remember it! [Laughs] Alright, let’s talk about Publishing and Promoting. The first round again, like I said earlier, a lot of people think they publish, “Yay I’m done!” and they can go
do something else. But really and truly that’s just the 1st step inside here. You
really need to schedule it through time. There’s such a small percentage of people who will see that post the first time it runs through. You really need to do this second step. There’s so many tools that do this, I’m going to show you a couple of tools. Then I’m going to tell you how you can do this on your calendar too, for Free! So you have Rignite Campaigns, MeetEdgar Campaigns, there’s a Campaigns, any system that uses an RSS
feed to input can get you started in that. But here’s the thing, you can go to your calendar right now and let’s say Friday afternoons at 3:00 you can put a recurring event inside your calendar that says “Post”, then put the name of the blog post you want to post. All you do when that thing comes up in your calendar, you just go to your
blog post and re-share it again through your social sharing icons. It takes literally like 45 seconds, if that much, to do that once a week for a blog post. If you have 10 really freaking awesome blog posts, then you just schedule them to post inside your calendar, 1:00 in the morning, 1:00 in the afternoon, 5 days a week, you just go repost all those important blog posts. That’s how you do it for Free, so it would be very easy thing for you to do. So I think the point is it that you need to schedule everything. A lot of people have these fabulous programs for how to be a good blogger, how to
research, how to write, all the parts of being a great blogger and they’re super. Then they leave you hanging. What I’m saying is take all that good stuff and schedule it, put it into your calendar. That’s how it makes it work. This is where it gets interesting to me, because you need to learn to listen to your calendar. If you put all of this stuff into your
calendar, then all of a sudden you’re not doing the work, you’re moving things to the next day, or “I’m going to do that next week.” “This is not happening, I’m going to put it
to Friday.” If you find that, then your calendar is telling you something. It’s either telling you this is NOT the work you need to be doing and you should outsource it. Or it’s telling
you that you need to figure out what the block is for you. That’s where you might need some coaching to come to work your way out of that situation. Now here’s a cool thing too, is you have to think about the best time a day for each type of item or creative task. For those of you who like to do “I’m working all day long on my blog post system” Then you still need to think what is it that you like to do first thing in the morning? I know some people who start with the image creation because somehow
that coalesces their ideas, it makes it feel like more of a thing, so they start with the image and then they build the blog post. I
know some people who liked to write a little bit and then
they go on research. I know some people who do all the
research for like 90% of their time. Then it’s a quick thing after that. So think about the best time of day for each type of creative task. I like to do my images in the evenings. I like to do my research in the morning,
that’s just the way I work. So here’s another tip: once you’ve put all this information on your
calendar of the blogging system, get it all on there. If you have other calendars that you use, turn them on and now move things around so nothing is overlapping. This is a really important point, this is step 2 in my program and it’s a rule, no overlapping, because overlapping=overwhelm. So if you have other calendars, pull it up and then move things around. You might have to adjust things. If you find that how you organize your life is it’s too full, then that’s another thing you’re going to need to look at and see if there’s something you can
adjust. I also think that it’s really important to follow and
listen and learn to live a calendar based life. This has changed my life. It’s changed so many people’s lives when they start to live a calendar based life. To do that you have to start putting everything on the calendar, that’s rule
#1 in I want to tell you a little bit about If you guys are already members that’s awesome, you can just say so in the
comments, that would be very cool. But for those of you who are new to this, I just want to tell you real quick, is a self-study program
you can learn at your own pace, you have access to everything, all at one time.
It’s a website contained question & answer system. So there’s no Facebook group involved in this. It’s all based on the website. There are 9 Training
Modules, there’s 3 for learning the 6 new rules that I’ve discovered for time
management. There’s 3 Modules for adjusting your
Mindset, because I figured out pretty quick that you can teach somebody the rules, but a lot of times they need some coaching around mindset before these rules will really make a
difference for them. Then there’s 3 Modules where you get to lean over my shoulder and see how I do things myself in my own calendar. There’s webinars,
extra training and personal instruction from me. There’s so much more inside of that. Definitely there is relief from stress and increase in productivity guaranteed. This is the lowest price for 2015, is a $197.00 Remember if you’re a Social Media
Manager Member, you have a discount over in the Bonus Module. I just want to show you the back-end of
things, this is how it looks, it’s really easy,
it’s very clean and effortless to go through it.
There are these 3 columns, there’s Learning, there’s Mindset and there’s
this looking Over My Shoulder, View. So it’s really easy to go through everything. Some of the posts are audio posts, so you can just sit back and listen to it and hear what’s being taught in that. Some of them are video and so they pull up in video, it’s very easy to watch the tutorial. It’s very nice that way. The conversation happens right on the website, instead of in a Facebook group. Even though I love my Facebook groups, this one is I think better suited towards staying on the
website. So taking a big deep breath, there, you’ve just learned the simple steps to organize your
blogging schedule, you’ve learn how to use your Google
Calendar to keep you on track for regular blogging. Now you know how to be more productive than you’ve ever been! The next steps for you to put all this into play! I mean just go and do this, go give it a try. You don’t have to do anything extra, just put everything I’ve said today, on your calendar and see how it works for you. If you need more instruction and definitely go check out and learn how to do this system to make it all work for you. Make sure you check out Ian’s Blogging
Blueprint system, it’s really freaking awesome. I think is excellent, I think it’s an excellent companion to my and think they make a good combination. You can use the discount code: RS100Wo You can share this with people who really need some instruction on how
to use blogging calendars and how to make it work.
If you don’t need, but you got some great tips out of here, I have a tip jar on my YouTube channel. You can just go to YouTube and go ahead and and take a look at that. We’ve got questions and now I am looking, I’m looking, so I’m going to scan through the chat here and see if I can find some questions. If I don’t find it you can go ahead and put it back at the top of the chat and I’ll be able to see it. Already let’s see we got here. Yes I did this very quickly. Yes, everybody gets a replay link, don’t worry about it. “I’m out there, hey I don’t understand the keyword draft thing.” Alright so let me see if I can explains this a little better, I can go back and see if I can explain it. But mostly what you’re trying to… Oh
through the website, okay. So I use WordPress for my blog, so what I do is I take the keywords that I have on my calendar and I go ahead and just put them in a draft blog post on my WordPress blog. That way they’re there and I don’t have to copy them over later. Then I go back to my calendar and when it’s
time for me to do a new blog post, all I have to do is go to WordPress and it’s already there. Did that make sense? Maybe I need to slow down. [Laughs] Let’s see what else. If that’s a little hard to understand you can go ahead and contact me on any of my social sites and I’m happy to explain it a little
better. Let’s see if I have any other questions
here real quick. Alright, but if you go to Ian Cleary’s Facebook page make sure you use my link, Let’s see if I can go back to it right here, go to, that takes you straight to his sales page and you can use
that discount code. The webinar was fabulous and I’m sure you’ll be able to have access to that too, just go to that and look for the webinar. If you’re watching this after the live event, like I said if that’s not available, just buzz me or Ian so we can make sure you get it. Any questions, questions, questions, any
questions from the group? Alright, so there you go, you’ll get a copy of the recording almost immediately, as soon as I close this up and close it down. Google Plus makes a recording, it gets sent out in the Webinar Jam System and you’ll get an email. I think I have it set for going out an hour after the program ends, so that way you’ll have all the
resources right there, alright? Alright, everybody it’s been fun! Again ask
me more questions on social and see you next time!

5 thoughts on “Blogging for Success Using Your Google Calendar with Phyllis Khare

  1. Coupon Code for Blogging Blueprint for Success is invalid. Apparently he isn't accepting it anymore. Bummer. He lost a sale.

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