Crash course on Blogging for Lawyers

Crash course on Blogging for Lawyers


Many lawyers write articles for newspapers
& journals. But, in this internet age, is it sufficient? How much of a newspaper do you read?? Hi Budding Lawyers, Prasanna Naidu here. In this video I’am going to tell you some
tips on how you can start writing blogs & improve your branding. I make helpful videos for lawyers and law
students every week. So, if you are new here, then subscribe to
the channel and hit the bell icon. Why should you write? It helps you to connect to a larger audience. Before writing, you have to research about
the topic, so it helps you update your knowledge about the field. Improves your networking with others in this field. So other lawyers, seniors start recognising
you. If you write well about that particular topic. You can establish yourself as an expert in
a particular specialisation. Which eventually will connect you to more
clients. Writing articles for newspapers, journals
is fine, it’s a good practice. But, do you know for young lawyers getting their article published in reputed newspapers is quite difficult What can you do? You can try for some newspapers, but if you
don’t get proper response then do not waste time. You can publish your article at other places
for free of cost. Where you don’t even have to wait for your
article to get reviewed by any publisher. I would recommend you two such places. One is LinkedIn
LinkedIn is a website used specially for professional networking. Works very well for Job seekers & employers
who are finding employees. After you create your profile on Linkedin,
you can post your article anytime. Make sure that you keep increasing growing
connections so that your article will reach to more people. Create your own website is not much costly, you can start with as low as 1000 – 2000 Rs. But, at start you can create a your own blog
for free at blogger.com or wordpress.com. But, what’s the use of your writing if no
one is reading your blogs, and the purpose for which you started a blog is not fulfilled. There are thousands of blogs on internet. How will you stand out? and make sure that
you reach your target audience, which may convert into clients. Here are some tips for you –
If you just keep on writing on random topics, it will be of no use. So, you must stick to a niche. A niche in which you already are an expert
or are planning to become an expert Make sure you post as frequently as you can. Be consistent. Don’t post an article one day and the next
article 4 months later. You may post once a week or once a month. But, make sure that you post it after regular
intervals of time. Search Engine Optimisation (SEO) – Now, this
one may be something new to you. Google.com, yahoo.com, etc. are all search engines. These are the places where people search for
answers to the questions or doubts they have. If you are want reach those people who may
become your future clients, then you must write blogs in a particular format. So that it reaches to the correct people (i.e.
your target audience) So, you have to optimise your blogs according
to the terms or keywords those people are searching for. This is called Search Engine Optimisation. For ex: If you are solely practicing Family
Law, then you must think what will your clients search on the Internet. ….usually it will be like – How to get a divorce? Can husband get child’s custody?, etc. You must determine what your potential clients
are searching – You know, Google itself can tell you.. Just go to google and type a keyword in your
specialisation, but do not press enter. For ex:- we will type divorce…. See…here you will get a list below itself. Now, if I just add “How” before “Divorce”….these
are the terms These are the terms related to the keyword
you typed, which most of the people are searching for. So, after doing this SEO study you must write
blogs on topics which most people are searching in your specialisation. Your article must not be a small 3-400 hundred words. More bigger, more better. Don’t go off topic but go as detailed as you can. Your one article must answer the question
of the client. And in addition to that, the questions related
to that question which may arise later also must be answered. Use Bullet points, numbered lists wherever
necessary. Add images & videos to explain clearly. Insert links to other relevant websites. If you copied a point from wikipedia then
state it there and leave a link (source: wiki…) Share wherever you can, fb, twitter, etc. After writing a blog, you can copy the same
blog and paste it on LinkedIn. Or You can copy just half of the blog, paste
it on LinkedIn and leave a link below your post stating “To read more Click here”
And when people will click there, they will be directed to your blog. BonusTip – As you have stayed so long, here
is a bonus tip for you. You can also add the link of your blog in
your Email Signature. What? You don’t know what a email signature is. Don’t worry I have already made a video
on How to make Professional Gmail Signature for Lawyers. You can watch it here. There are many things to be learnt about blogging. Still, even I’am learning. And it cannot be covered in one short video. But, Yes I have covered the most important
points in this video, which I learned after blogging for about a year. So, if you follow these tips you will surely
get a good start. Did you find the video helpful? If yes, then please like and also help your
friends by sharing this video with them. I have made many such videos, you can watch
it over here. Subscribe to the channel and hit the bell
icon to not miss any videos. Will see you in the next video, till then
bye bye…!!

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