Creating an AMAZON AFFILIATE NICHE Site that Makes $500 per month in 4 Steps

Creating an AMAZON AFFILIATE NICHE Site that Makes $500 per month in 4 Steps


I’m gonna tell you about the four steps
you need to know about Amazon affiliate niche sites if you’re an experienced
niche site person and you know the four steps already but you are having a hard
time explaining what you do or what you’re interested in to people that
don’t know anything about affiliate marketing these are the four steps that
you can easily explain to your friends your parents maybe your spouse who
doesn’t quite understand the niche site concept or if you’re brand new to
affiliate marketing and the Amazon affiliate ecosystem this is the video
that will introduce you to the high level four step so let’s get into the
steps right now what’s up my name is Doug Cunnington from a niche site
project I talk about Amazon affiliate marketing internet marketing in general
and project management so have a look at some of the videos and if you like what
you see please consider subscribing so I’m going to talk about the four steps
these are high level steps to create an Amazon affiliate niche site this will
sort of apply to other niche site ideas but I focus on Amazon affiliate
marketing so we’ll go over the steps at a high level and then I’ll go a little
bit deeper into each one and in fact there’s a few playlists that I have I’ll
link them up in the description below so you can go deeper on each one of the
four major phases so quick note I’m a project manager by trade I did software
project management I’m a PMP that’s a project management professional and I
did that for about 10 years or so before I got laid off so when I mention these
phases it’s very much in a framework of project management now I don’t go too
deep into the lingo and the corporate jargon of project management but just
keep in mind this is a well thought-out process and I’m just dividing it up into
sort of the major areas so you can have a better idea on what to focus on in
certain phases so number one you have to pick a niche number two you have to set
up a site so this is sort of in fish your type stuff number three you’ll be
posting and publishing content on a website and the fourth step is to get
traffic and promote your site now let’s dive into each one of the steps a little
bit more deeply so first off you do need to pick a niche there’s a few things
that you do have to focus on in picking a niche it’s one of the most important
things it’s sort of the foundation of your site so if you pick the wrong niche
you’re sort of cursed to not be successful even if you do everything
after that right if you have the wrong niche you’re in trouble so the first
thing you have to think about with niche is are people searching for it so
basically we’re getting traffic we’re aiming to get traffic from Google free
organic search traffic from Google so that means people need to be searching
for it on Google and you want them to sort of be in the buyers mindset and you
need to make sure enough people are searching for it now that brings us to
keyword research now that’s a whole topic for a whole other day but there
are tools out there like keyword KAG longtail Pro I think there’s something
called the keyword revealer there’s other tools out there and most of these
if not all our paid tools however most of the time I do find it only necessary
to pay for the tools for like a month or two you can do a lot of keyword research
in a month or two and that’s kind of all you need for like six or 12 months the
point is you do have to use a tool to find out how many times people are
searching for those terms on average per month so there’s a whole theory behind
how many searches you want to go for but I kind of like a blend of terms where
people are not searching too often like say under 500 times a month or a
thousand times a month and then sort of you know target some higher volume
search terms like people are searching for 2,000 or 5,000 or 8,000 times but
the thing is the more times people search for terms the more valuable they
are and that means there’s more competition so if there’s
more value if there’s more money behind a certain set of keywords that means
you’re gonna have more competition it may take longer to rank for these terms
and just be a little more difficult because people are making money on it
and that means they’re reinvesting into sites that are already established the
other thing to add about keyword research is you can take an approach
that is basically the supply and demand of keywords this is called the keyword
golden ratio it’s a concept that I developed with you know information from
others so you know I didn’t make up the each of the pieces but the keyword
golden ratio is something that you know I developed over time I tested it I
refined it I asked other people to test it and it’s something that does work if
you just you know do some searches check out the videos on the keyword golden
ratio you’ll find not only is a simple concept but it does work people are
having great success with it the other part of picking a niche is your interest
level now I’m not gonna say you have to be passionate about it or you know you
could find some obscure tiny thing be you’re obsessed with and just make a lot
of money from that just because you’re passionate about it
there does need to be a balance of you know what people are searching for that
it’s quite important one of the most important things but it is good if you
have a light amount of interest if you’re kind of interested in the topic
or keyword or set of products that’s really good you know for example I love
beautiful Brewer a brew beer at home and I’m just into beer I like it does that
mean I should create some sort of beer brewing blog or something like that
well maybe I’m sure there’s some specific areas where creating a blog
around beer or home brewing could be profitable but a lot of the information
around home brewing beer is in forums or YouTube videos so it may not be the
perfect combination the point is it’s good to have a little
bit of interest but you don’t necessarily have to be
a word of caution would be you know you don’t want to necessarily target your
passion go hard and not pay attention to the keyword research there must be a
balance once you pick your niche you’re ready to set up the site this is phase
two so again this is sort of the infrastructure of your site so you need
to set up hosting I normally recommend people use WordPress you don’t have to
use WordPress but it is very popular and there are many tools and plug-ins for
WordPress it just makes it easier if you’ve never set up a website before so
WordPress is very easy to set up and you could use just about any hosting that
you want to normally the cheapest package is good enough I recommend one
of the bigger companies so I use personally Bluehost SiteGround
a smaller company called MDD hosting you know other people use Hostgator and
there are dozens and dozens of other hosting companies but for your first
site I would recommend just use one of the larger companies you’re probably
going to be paying about you know roughly three to seven dollars per month
and like most things do you get what you pay for so if you find a company where
you can get hosting for you know one dollar a month or two dollars a month
it’s probably not going to be the best service you’re gonna have you know
uptime issues and most likely they are just a reseller from one of these other
companies so perhaps they’ve purchased a you know a server package and they’re
just reselling it and you know marking it up and you’re sharing a server with a
bunch of other people so if it’s too cheap I’d stay away from it work with
big companies other considerations around your infrastructure and setting
up the site would be a theme so you know I’m gonna assume WordPress so we’ll just
assume WordPress but this generally applies to other types of content
management systems as well but you’ll need a theme
you can’t get some free themes if you are going to use a free theme I highly
recommend using one from the company called automatic which is the parent
company of WordPress because you’re using a theme from the parent company
you know it’s going to be secure it’ll be updated while high quality it’s
going to look beautiful in fact my very first Amazon affiliate site was created
using a free like the standard default WordPress 2012 theme with a white
background black text totally clean totally simple that was my first site
and it did very well so you don’t necessarily need something fancy and I’m
personally a minimalist I try to apply that to most areas of my life not all
but most and basically the more options the more choices you have in a theme the
more complicated it is the more decisions you’re going to have to make
and it turns out if you just use something simple you’re much better off
now there are some themes that are oriented towards Amazon affiliate sites
and those could be a good choice a couple of those of which I’m an
affiliate for are the ultimate Azon theme and authority so those are great
themes they look nice right out of the box and they integrate directly with the
Amazon API which is a nice thing to have a couple other things that you have to
think about with the site are your domain name so the domain name is
important but you shouldn’t spend too much time trying to figure out your
domain name you want it to be clear so people understand what the site’s about
you don’t want to be too clever you don’t want to have dashes or too many
numbers like if you put a number in your domain name then you’re gonna have to
think about you know were they gonna type it in right well they put in the
numeral or are they gonna write out the number so I would avoid numbers most of
the time and just keep it simple so most of the time I recommend you you make it
a brandable type name so you’re not like painted in a corner you know you don’t
want to have a site like best ballpoint pen 20:18 you can’t really go anywhere
from there so make it more general like you know the best office supplies for
your home office com something like that right it’s a little more general you
could add a lot more products into it and last thing to note when you are
using WordPress or you know one of the other content management systems you do
have the ability to put in plugins which is great
plugins can do almost everything however the word of caution is there are so many
plugins that you may be tempted to just put plugins in for anything that you can
think of there’s probably a plug-in for almost anything you could think of
anyway the problem is plugins will slow down your site it’s just a thing that
happens when you load more things onto your site it’ll just get slower and
slower so I usually try to keep the plugins to a minimum again I try to
minimize you know extra stuff as much as possible so if you don’t necessarily
have to have the plug-in in there don’t install it so there are a few plugins
that are helpful you know things that help you reduce comment spam things to
keep your site secure backing up your site those sort of things
good do those there’s no substitute for those right you have to do that kind of
thing to keep your site secure and reduce spam right those are a no-brainer
but if you want to say add tables or you want to have just some special kind of
widget to do a special kind of thing it turns out you probably don’t need those
things and I would encourage you to you know reduce as much as you can once you
have your site set up you need to publish content my kind of sites have
reviews of products and you may be thinking do I have to buy all the
products to review them no you don’t most of the time you can get great
information from the product detail page on Amazon you can read other reviews
online you may be able to check out forums that have information
on products it depends on the niche right but there are some very active
forums on the Internet you can watch youtube videos to see
people that actually did purchase the product and they are reviewing it and of
course you can go to Amazon and read the reviews that are on there now you can’t
copy those kind of reviews exactly you can’t quote them or anything like that
but you can get a lot of good information and summarize it in fact I
recommend you go to all the sources I mentioned in addition the manufacturer
can provide a lot of information too through their user manuals and just on
their website so if you compile that information and curate it and you
summarize information you can gather from all the sources that are available
to you you end up with a pretty good amount of information you can write a
review about now a lot of people worry about how much content they should
launch their site with I say start small this is a project management idea and
framework that I brought over to the internet marketing area because here’s
some of the advice you often see you know launch your site with a hundred
pieces of content or 200 pieces of content you want to make a big site that
is bad advice especially for beginner because if you try to publish that much
content you’re gonna get overwhelmed and most likely you’re gonna quit before you
get close to accomplishing it in fact even if you had unlimited resources
aka money probably would have a hard time publishing a hundred pieces of
content if it’s your first time starting the site you won’t know exactly what to
put in the content you may not be skilled and hiring freelance writers you
may not know how to you know set up systems so you can publish a lot of
content in you know small amount of time those are skills that you can develop
but the point is if you try and launch a site with too much content you’re gonna
get in trouble so what do I recommend you should launch a site with just ten
pieces of content five pieces of that content should be sort of informational
how-to content something that will be helpful for the visitors the other five
pieces of content will be around product reviews now the how-to content the
informational stuff is not necessarily going to be money-making content you can
put affiliate links in the how-to content but it’s not there to convert
visitors into buyers now the affiliate review content the other five pieces
that is directly related to you know converting a visitor into a buyer the
goal is to have that person read the review understand the choice that
they’re about to make they head over to Amazon and they make the purchase that’s
the best way to launch a site one of the huge benefits is ten pieces of content
is totally doable so let’s say you have to write it yourself because you’re just
getting started and your budget small that’s what I did I wrote basically all
the content on my very first site nowadays I don’t write reviews too often
because well it’s not the most fun thing to do in the world
so I usually hire a writer and I could provide them with a template and other
information that helps them write it in that make you just edit it it’s a little
bit faster to edit and to write from scratch at least for me so the point is
ten pieces of content is doable if you have to write it yourself or you
probably can put together a budget it’s probably going to you know cost between
a hundred to two hundred dollars give or take to hire a few writers to write ten
articles so it’s a decent chunk of money but depending on where you’re starting
you should be able to pull together that amount of money now the other part is
ten post is quite manageable so not only can you put together the budget but you
could probably hire a couple writers to work with you for a few weeks
and you can end up with ten pieces of content you can see the finish line with
ten articles right if you’re thinking of a hundred 150 articles that’s gonna take
you like six months and it’s overwhelming so start small start with
ten and that’s plenty to launch with and then you can move on to step four step
four is getting traffic and promoting your site this is one of the more
complicated things that you’re gonna have to work on the easiest way and the
first thing you should do is to tell your family and friends so you know let
them know go on Facebook on Instagram wherever you sort of communicate with
your friends email maybe you send them a letter in the mail I have no idea
however you get in touch with that let them know you’re launching a site have
them go check it out they are going to be interested in what you’re working on
they they like you and they want to help you out so have them check out the site
you may not necessarily you know want to ask them for tips because you know they
may not know what they’re talking about keep that in mind but they do want to
help you so always accept feedback get the site out there start getting
feedback and then you can always go back and improve it the content that you know
the written word you can improve the design and graphics whenever you have
time in the future you can go back and do that stuff our main goal to get
traffic to the site is through Google you want someone to search for a term in
Google they’ll see the results hopefully your website will be one of those
results they’ll click on it head to your website and they you know see they read
the information on the site they get a better idea about the product that they
want and then they click your affiliate link over to Amazon and they make a
purchase if you’re lucky they buy a few things I know when I buy something on
Amazon I almost always you know check with my wife to see if she wants to put
something in the order and we usually order three or four things whenever we
attempt to order just one so hopefully that sort of thing is going to happen
for you and that’s the ultimate right that’s the way you can get huge amounts
of traffic to your site and basically you’ll be able to scale in that way
if you can you know give it a few more keywords that your ranking a little bit
higher for over time you’re able to get tons of traffic to your site the main
task in getting your site to rank better is link building now that’s a huge topic
in fact I will put a playlist in the description for SEO and link building
and doing outreach but I like to keep things simple right again going back to
the project management idea and being effective the thing is you can do
hundreds of different tasks that could potentially help with your ranking but
the biggest thing you could do is get more backlinks so I like to keep it
simple with a two step process where you go out and you look for related blogs
and you comment on those blogs two things happens when you do that so the
first thing that happens is you probably will get a link to your main domain most
of the time when you comment on a blog you type in your name in the name field
and then for your website you put in the URL for your main domain don’t try and
be cute don’t try and get a link directly to your post just put in your
main domain name okay and then you leave a comment it does need to be an
authentic genuine comment you want to add value I recommend you read their
posts or at least skim it and make a intelligent comment it’s great to ask a
question it’s great to provide a compliment in there it’s great to
interact with some of the other readers and commenters on that blog and the
other benefit so the first thing is you get a link on your name right to main
domain name the other thing is you actually start networking within the
niche if you’re lucky the blogger will go check out your site and then know who
you are this comes into play for the second part of the link building which
is guest posting so eventually you do want to build a relationship through
further blog commenting with that specific blogger potentially sending
emails and just corresponding with them so that you’re sort of an internet
friend with them right you want them to know who you are and at some point in
the future I would between say two weeks and two months you
can ask them if you can guest post on their site now you could imagine that
they get a lot of inquiries people are just asking them hey can I guest post on
your site can you put a link on my site all that kind of stuff it comes off very
pushy and a little spammy if you do that right so if you come in and you start
asking for stuff right away it’s not cool right nobody wants to sort of be
put in that position so a better way to do it is through developing a
relationship so when you comment on their blog they’re gonna remember that
if you email them or sign up for their email list they’ll remember that too and
people really like it when you comment on their blogs and further to take it a
little bit deeper you can’t connect with them on social media
find out what channel they’re most active on maybe it’s Instagram maybe
it’s Facebook maybe it’s Twitter but connect with them there see where they
spend their time and then interact with them there if you do that you’re gonna
stand out so much more than your competition again people are just
sending out emails these days and just asking for stuff again just not cool so
quick recap and this is what I call high touch outreach where there’s a lot of
touch points it takes time and it really separates you from your competition who
are trying to get links as well so those are the four main steps you
need to pick your niche number two you’re going to have to set up your site
this where you pick out your domain name probably set up WordPress and set up a
theme the third part is around publishing content I recommend you
publish you know ten pieces of content to start out with where 50% of it is
affiliate reviews and the other 50% is helpful content think about how to
content just informational content the fourth step is promotion and link
building and after that you’re really just doing sort of the same thing you
rinse and repeat right you end up adding more content and then doing more link
building and that’s sort of the way to do it
to grow your site if you found this helpful please click the like button if
you want more please subscribe to the channel again I talked about a lot of
internet marketing stuff productivity project management stuff if you have any
questions about the process leave a comment below really interested to hear
you know what areas you want to learn more about additionally check out the
playlist in the description there’s a lot more I mean I do basically hour to
hour and a half long presentations on each one of the tiny little my new sub
topics you can go so deep so I’ll put some links in the description so you can
check those out if you’re interested the question of the day do you have a niche
site if so let us know in the comments below let us know how long you’ve been
doing it and if you have any tips things that you’ve learned with your niche site
let us know in the comments – so again I’m Doug Pennington from niche site
project thanks for checking it out

52 thoughts on “Creating an AMAZON AFFILIATE NICHE Site that Makes $500 per month in 4 Steps

  1. Hey, I created a health and fitness website which has been up for about 3 months now. Can you give me your thought on the website and how long do you reckon i will see income on it? http://kingznutrition.com/

  2. Doug fantastic vid, great info, I love it when you publish edited videos like this. Your really upping your game and I appreciate it. Keep it up!

  3. Bummed that I missed the live cast yesterday (was planning on making it my first one). Getting 200+ beehives ready to head out for pollination. Wondering you have in the past said that you hire people from Upwork for outreach (stage 4). Is that them going out and making those connections you speak of on your behalf or is it you handling the relationship? HSD is almost at 30 pieces of content, and while it's not a strictly affiliate site, monetization will happen there. I read lots of blogs in the similar niche but I just don't have time to do that, manage the bee and homestead business, and keep up the reading pace of the blogs. Thinking of hiring an outreach person. Excellent video as always liked and shared. ~ Boscoe

  4. I have been following your blog and YouTube channel. With that info I am in process of launching a site with 25 articles based on yuor KGR method.

    I have few doubts which I hope you can clear them

    1) in product review can I add FAQ related to that product after carefully reading on Amazon and translating in my words?

    2) for bes or top 5 article, which is best option
    A) have brief info about each product and link each to detailed review page

    Or

    B) have detailed info about each product and directly link it to Amazon product

  5. Awesome video Doug, I'm new to Niche sites (in the midst of creating my first one at the moment). But having been in Digital Marketing for over 6 years and having done a lot of link building. My tip would be to look for links from high authority sites that are now broken or irrelevant i.e. reviews of product X 2017 – create an article for 2018 and ask the writer to take a look at your blog and ask if it's a decent stand in?

  6. I am a newbie so probably a stupid question. When you set up a site on WordPress isn't the hosting and domain included in the plan you are on.

  7. Hi Doug, just stumbled upon your video channel and must admit you really did a great job at simplifying the whole process. Well done …

  8. I'm going to write some myself – I just got a few done on iWriter.. even 4 star is below standard IMO… maybe I'm unlucky but three in a row? Tried text broker 3 star and not good. Waiting on a textbroker 4 star. Otherwise it'll be me for now. I'm fussy but I think I'm right to be fussy.

  9. Hi Doug, my name is Filip. I am just starting with my first niche site and I have a question. Do I apply for amazon affiliate and include links in my first post on the website, or I should write a couple of "how to"/"tips and tricks*" articles and then apply for amazon affiliate? Looking forward to your replay. Thanks man.

  10. I just started a niche site a few days ago thanks to your videos and also WordPress Eagle. I only have four articles up so far, but I'm working on finishing ten within the next two weeks. I haven't gotten any search engine traffic yet, so I'm relying on WordPress Reader. My goal is to hopefully start making money within four months. http://www.theyokohamalife.com

  11. Hello Doug, great content and very well put. On step four (Promoting the site) do recommend outsourcing this task to some else, who knows how to get the word-out? Thanks

  12. Great video. Just getting started with my first site. Going to follow along with your tutorials – Thanks for sharing!

  13. Yes, how do you gain consitency? You make $500 in a month but what if you won't make any sales the next month? What makes you think that the same people will buy over and over again f

  14. Im just starting haven’t made my first income yet. I don’t know what the mínimum amount of purchases one has to make from your links bro receive payments I heard it was 3 purchases but I’m reading different in other places to start I thought I’d get people to ask me what they want from amazon so I can put it on my website tiki-mondo.com so if you’re interested in helping me out get in touch with me I’ll put it on and I’ll help you out any way you need

  15. Hi @Doug sir. I have been following you for 3 months and after reviewing your article and watching your videos, I decided to start my own Amazon affiliate website about 3 weeks ago. Uptil now, I have done the following things:
    1: Have a website
    2: Already picked 2 niches, and wrote about 12 articles on it, but those articles are not published yet.

    I am worried about the traffic and Amazon Associate account because they have mentioned that we have to sell a product within 120 days, so what I do??? Can you please help me in that, do I need to publish all those contents? Please reply and drop your email, so I can better take a benefit from you in this regard

  16. Your video is informative and useful but one question that intrigues me for a couple of weeks is that so far as my knowledge goes "e-mail marketing" is not allowed in an Amazon niche site, so in that case how do I add "contact me" page on my niche Amazon site? What could be the balanced approach? Secondly, I tend to be a freelance blog/article writer and, therefore, what if I add a "Hire me" page on my site and while commenting on other niche blogs for building the relationship and at the same time approach them related to this option then does it go against the Amazon's ppolicy?

  17. Have u added analytics to your affiliate site such as google analytics, also did u convert the automatic theme to a child theme ?

  18. I want to say thank you for the very well done video. Im in the beginning stages of starting with affiliate marketing and have already seen how many youtubers or websites give very vague information on how to help get started. Athough yours was short and sweet, it had some very useful information and was really well done. Again, thank you.

  19. Thank Doug for share and advise, could you please provide a few musk have plugin for affiliate WordPress site?

  20. So I'm confused…do you have to do all of this to set up an affiliate link for your YouTube channel or is this to try setting up a website that people go to and then click on the links to Amazon?

  21. Good info. Short and to the point. I subscribed today and looking forward to learning more. Thanks!

  22. I've spent over 30 hours on YouTube looking for information on Affiliate Marketing and this is the FIRST video where I got ACTUAL information and not some sales gimmick disguised as a tutorial. Like Click Subscribe Click

  23. Sensational video, anyone getting into the amazon affiliate program defo need to listen to this. The sweetest advice I ever received for my Amazon affiliate websites was to actually make sure my Amazon links always worked. Amazon links just tend to go dud eventually, people stop selling stuff, things go out of stock and so on. Theres a few Amazon link checkers with free trials, just Google it. The one I used saw 235 links to unavailable or moved items. I facepalm when I think what money that lost me over the years 🙁

    My websites in the sports niche but most sites are the same so here are a few other good bits of advice, focus on boosting SERP and amazon CTR, improving content SEO, gaining backlinks to your site, and create your email list from the beginning, its traffic on tap then.

    And try to build a trusted brand, not some low quality review site. If visitors visit to your site first because they trust you that's zero cost high converting traffic.

    And obviously, taking advice from affiliate experts such as yourself as well 😉

    But the one tip that costs literally nothing… at any point…

    Keep going, don't ever give up. Making good money with internet marketing takes some time but you'll get there in the end if you put the work in 🙂

    Anyhow amazing vid, you have earned one more subscriber from me. Don't stop making these super cool videos, pretty please!

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