Does Google take action on spammy guest blogging activities?

Does Google take action on spammy guest blogging activities?


Today’s question comes
from India. Nandita B asks, “Currently,
guest blogging is the favorite activity of webmasters
for link acquisition. Due to its easy nature, lots of
spammy activities are going on like article spinning,
et cetera. Is Google going to hammer
websites for links acquired by guest blogging?” It’s funny, because I did
another video recently about guest blogging. And it was sort of
saying, well, can’t it be an OK activity? I was sort of saying, well, if
you get a really high quality blogger, it can. But this is the flip side, and
I wanted to specifically address it as well. If you are doing so many guests
blogs that you are doing article spinning, and
likewise if you’re allowing so many guest bloggers that they
allow things like spun blogs, where people aren’t really
writing real content of their own, then that is a pretty
bad indicator of quality. And if your website links to
sites that we consider low quality or spammy, that can
affect your site’s reputation. So the short answer is yes,
Google is willing to take action if we see spammy or low
quality blogging, guest blogging, whatever you
want to call it. It’s basically just placing
low quality articles on that site. And so I would be cautious about
using that as a primary link acquisition strategy. And if you have a website where
you’ll just let anybody post, probably the kinds of
links that you get embedded in those articles as a result
might affect your site’s reputation. So do think about that. Don’t just think, of course,
it’s called guest blogging, therefore it must be good. You always, as the site owner or
as the person who’s trying to get links, have to think
about the quality of the links, the quality of the
content, the amount of work that is put into it, and
fundamentally whether users are going to be happy if
they land on that page. If it’s down to the level where
spammy activities are taking place– whether it be
article spinning, or a really low quality syndication,
or whatever– that is the sort of thing where
those results are going to make users happy. And therefore Google is going
to be interested in ways to solve that. So do think about that whenever
you’re thinking about either writing a guest blog post
or having a guest blogger place an article on your site.

20 thoughts on “Does Google take action on spammy guest blogging activities?

  1. Thanks Matt. When I first read the question, I assumed you would hammer away at the it considering the overt interest in spamming. So, I appreciate your direct talk about this topic. On this topic, is there a reliable tool out there to determine the "reputation" of a site, similar to PageRank? Or, has PageRank become again a standard?

  2. As in real life, it's not only about building relationships, it's about who you are building relationships with. Just as you get to know a person before letting them into your circle, you should do the same when having guest blogging in mind, get to know the other blog/blogger and see whether or not you'd like to be a part of that circle. It's quite easy and simple, invest time in research before doing it! Makes sense to me and I'm all for Google paying attention to this.

  3. Still Matt not explaning ..what is quality ?? if i search a pice of info and it would found in a dump unoptimised page ! but google never return those results … Duckduckgo is better sometimes

  4. Advice, sick to quality guest blogs post, no article spinning and keep an accurate list of locations you are working with. Setup some Google Alerts as well and pay attention to what the sites you are getting the guest post are doing. This sites could be linking to bad sites. But if choosing wisely you should not have much to worry about.

  5. Bloggers are mostly amateurs so whether they are guest blogging or badly done sites or organized sites they should not be victimized as spammers unless they are using it for anything illegal. they should be treated in the same way professional site users and graded as such..

  6. What a stupid question to ask Matt! What were they expecting him to say? "No, we don't give a sh*t here at Google"? Of course Google isn't going to like low quality spammy guest posts and you can spot them a mile off, so I'm sure it's not going to be rocket science for Google to incorporate this into their algo.

  7. Thank you for clearing this up for some of my readers. This is exactly why anyone requesting to guest blog has to apply. I have to be strict about quality articles and sources because my reputation is being considered as well.

  8. Great video Matt. Its all about sharing quality content. Meaningful content. Content that will help your readers solve or deal with whatever questions they have.

  9. Hi Matt: I hope you can read this comment.. How Google handle spun content in this case:

    If I wrote a well researched blog (Original content, BTW.), and spammers copy and spun it for them to use in their site.

    The question: Will I be affected?? Noting that you can't identify the original from well spun content. Unless, you are still using pigeon update (time-stamp) and it will be automatically indexed (or it was indexed first before the spun).

    Thanks,
    Gary

  10. But that's the problem, how do you judge a "quality" article and it's not just an article spinning? (in terms of the blogger/webmaster who accepts the guest posts). Someone might see an article as a wonderful one but Google thinks otherwise (or having a good algorithm, knowing that it's a spinned article)

  11. Guest blogging is a great way to connect with other webmasters but once again… Spammers had to come in the picture. If things continue as they are (and I mean people spamming guest blogs), chances are this strategy will back fire on those that are using it even to those who are doing it honestly.

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