Guest Blogging for SEO Domination | Outrank your Competition

Guest Blogging for SEO Domination | Outrank your Competition


– If you want to get your
website and your blogs ranking in search, then
chances are you absolutely need to guest blog. – We were talking to
Andy Crestodina recently at Content Marketing World
and he not only shared with us some awesome tips on how
to get your site ranking, which we’ll share later on in this video. – But he also laid out
beautifully why everyone should be regularly blogging
and it blew our minds. (explosion) (bell dings) – Let’s take two websites,
site A and site B. Site A writes two blogs for themselves, and site B writes one blog for themselves and one guest blog on another website. – Site A has two blogs all to himself. But he has no links back to them, relying on his existing
audience to get any traction. – Whereas site B now has
one blog on his website and one blog on another website, and this does a couple of things for him. Firstly, it improves his
credibility in this industry. He’s also being put in
front of someone else’s audience who may then come
back and follow him on site B. And he’s also making connections
with the owner of that website over there, whoever that is, and they may become friends, they may help him out, they
may share some of his stuff, they may give him advice, they
may mention him somewhere. It’s a really good relationship to have. And last, but definitely not least, the major benefit of this is
that he’s now getting a link back to his website which
helps him and his website and his blogs have a higher
chance of ranking in search. – Let’s keep going. Site A writes another
two blogs for himself. Good for you, buddy.
(bell dings) – Meanwhile, site B has done
another blog for himself and another guest blog on another website! What? This guy is crazy. So now he’s got even more
friends that might share his stuff in the future, they might write a guest
blog for him on his website. He’s getting more
traffic back to his site, he’s got more followers now, and his domain authority is gonna go through the roof if he
keeps up at this rate because he’s got yet another
link back to his website. – I think you get the idea now guys. – This guy is gonna get so much traffic. – Site A stands for an absolute idiot. – And site B stands for the better choice of the two options. (laughing) So this was crazy, right? This is a huge revelation to us, and it made us really think long and hard about guest blogging and
blogging on our own site. So if this was a bit of a
revelation for you, too, let us know in the comments, if you’re gonna think twice about doing more guest blogs. – So we’re gonna share two
really important tips for you because guest blogging
done well does take time and we want that time investment
to be worth it for you. – Firstly, be picky about
who you guest blog for. – Yes, because the higher
the authority of the website that you guest blog for, the better it’s gonna be
from an SEO point-of-view. For example, let’s say you
are a child nutritionist and you want to do a guest
blog for a mum’s website. You could do a guest blog for
one of your friend’s blogs or another small mum’s blog, which might be great from a
relationship point-of-view, which we definitely
shouldn’t forget about, but to be honest it is
questionable how much a link from a smaller website
is going to be worth from an SEO point-of-view. – A quick Google search
for the top blogs for mums will give you a solid list of potential guest blogging sites. Let’s look at this first result. There’s lots of blogs on
this site, which is great, and it looks like they’ve
been doing guest blogs in the past. But I would just reach out and
just double check with them to make sure that they are
still accepting guest blogs. But first let’s check out
their domain authority, let’s see if it’s worth it. We can do this for free using
Moz’s Link Explorer tool. The link to that is
just in the description, so if we type it in there and click enter we can see that it has a
domain authority of 61, which is extremely high. If you did a guest blog for this website, it would definitely give you some clout. – Not literally Klout scores, though. – No not that–
– When that was the thing. – That tool, Klout. – What was your Klout score? Let us know in the comments. Who do you think had a higher Klout score? We share a profile.
(chuckles) Second tip if you want one of
your blogs to rank in search is to write a guest blog with
the intention of linking back to a specific blog on your site. For example, if we had a
blog all about Facebook Live we wanted to rank, we
could do a guest blog on another website maybe all
about Facebook organic reach and when we mention Facebook Live, that’s when we put a
link back to our blog. The key here is to make sure
the hyperlink to your blog is on the keyword. Because a lot of people get this wrong. What they’ll actually
do is they’ll hyperlink something like, hey I’ve
got a blog all about this, click here, and the link
will be on click here or check it out. Which doesn’t tell Google
anything about what it’s actually linking to. So instead hyperlink the actual keyword that you are trying to rank for. Like, if we wanted to rank
that blog about Facebook Live, we would make sure that the
hyperlink was actually on the keyword that we’re trying to run for, like Facebook Live tips or how
to do Facebook Live better, whatever keyword is. – Nice keyword, pal. – But it makes sense, right? It’s telling Google what
that link is all about. It’s like giving your
blog a vote of confidence. (8-bit tone) – So have we convinced
you of the importance of guest blogging? Let us know in the comments
if you’re gonna start guest blogging for loads of other sites. – I’ve been Andrew, he has been Pete. If you’ve enjoyed this
video, please do subscribe for more marketing un-boringed. We bring these right into your face every single week. And we will see you same time next time. (beep) – See you at the same time next time. – Same time next time, guys. (upbeat music)

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