How Do Bloggers Make Money [3 Beginning Blogger Income Streams]

How Do Bloggers Make Money [3 Beginning Blogger Income Streams]


How do bloggers make money? What’s the secret that one-in-five bloggers
know that makes them over $5,000 a month while others struggle to make over $500 each month? In this video, I’ll break the myth of blog
traffic and detail the blogging income sources that WILL MAKE YOU MORE MONEY. We’re talking making money with a blog today
on Let’s Talk Money! Beat debt. Make money. Make your money work for you. Creating the financial future you deserve. Let’s Talk Money. Joseph Hogue with the Let’s Talk Money channel
here on YouTube. I want to send a special shout out to everyone
in the community, thank you for taking a little of your time to be here today. If you’re not part of the community yet,
just click that little red subscribe button. It’s free and you’ll never miss an episode. My last year as an economist for the State
of Iowa, I was making $52,000 as a labor economist. That’s about $25 an hour and after five
years working through raises and two promotions. I started building my online assets in 2014,
creating four blogs and this YouTube channel. I’ve since made over $222,000 and am now
making ten grand a month in 2019. That’s five years of blogging and growing
my online businesses to a six-figure payday. You can make money blogging but you need to
know the income sources and how to use them. That’s what I’m going to do in this video. I’ll share the results of our blogger survey,
with responses from 150 bloggers on their favorite income streams. I’ll be busting the myth that you need lots
of blog traffic to make money and then I’m going to reveal three income streams that
absolutely must be a part of your blog. Now that survey of bloggers found the average
blog got about 13,000 visitors a month. The average blogger reported spending about
8 hours a week and made $1,476 a month. That’s about $42 an hour which isn’t bad,
but you can make much, much more. In fact, 23% of the bloggers or just over
two-in-ten, reported making over $5,000 a month. Another 27% made between fifteen hundred to
five grand a month which is still pretty awesome for something you can do from home and set
your own hours. Let’s look at how bloggers make money, the
income streams they use and how you can turn a blog into a money-making machine. At it’s most basic, bloggers make money
on the traffic they get every month, the people that visit their blog. The problem here is that most blogs get very
little traffic. We see here that 42% or about four-in-ten
blogs get less than 5,000 visitors a month. Beyond the money aspect of all this, that’s
something spectacular in itself, that even smaller blogs can reach 5,000 people a month. On the other end, we have nearly two-in-ten
blogs seeing more than ten times that or 50,000 plus visitors a month. But this doesn’t happen overnight. I used the blogger survey to graph age of
the blogs by monthly visitors so this dotted line shows the average blog traffic by age
of the blog. You see that even blogs that have been growing
for two years only get about 20,000 visitors a month and the average doesn’t break 50,000
visitors until about five years of blogging. A lot of new bloggers look at this and get
discouraged. They see that slow growth but aren’t making
the money they expected and give up in frustration. In fact, according to web researcher Technorati,
more than nine-in-ten blogs on the web aren’t updated after six months’ from starting. That’s 90% of bloggers that give up within
a year. The fact is though that it’s not really
your traffic that matters. This is something we’ll cover in those individual
income sources but we see it in another graphic from the survey. This one shows how much bloggers are making
per visitor to their blog and the total monthly income. This shows two things that are going to be
important to your success making money online. First is that you can make money on a small
blog. While a lot of bloggers are averaging between
$0.05 to $0.15 per visitor, there are also bloggers making double that and more on each
visitor. Average just $0.40 a visitor and you’re
up to two grand a month on a small blog of 5,000 visitors. The other thing this shows is that to make
that top tier of bloggers, the ones making $10,000 plus on their blogs, you have to make
more per visitor. That’s going to mean using multiple income
sources and the most profitable ones to increase your income. So let’s look at some of those income sources
we talked about in the prior video but go deeper into the details of how to get started
and how bloggers make money. We see this graph of the income sources used
by bloggers, by percentage that are using each income stream. So for example, most bloggers about seven-in-ten
use affiliate marketing to make money. A little under six-in-ten bloggers use sponsored
posts with about half using pay-per-click ads like Google or other PPC networks. Some of the less common blogger income streams
here include courses, books and membership sites. We also saw in that previous video though
that not all income sources are created equal. While membership sites, courses and books
are only used by a small percentage of bloggers, the ones using them are making bank. For example, less than 10% of bloggers about
one-in-twenty are making money on a membership site, but the ones that are using the income
source make about two-thirds of their total income from it. Some of these income streams are more profitable
and you need them in your toolbox. That’s what I want to do for the rest of
the video, look at some of these highly profitable blogging income ideas. There are two we won’t cover, courses and
affiliate marketing. These are some of the best income streams
you can create but I’ve already published detailed video series on each. I’m going to leave a link in the video description
below to each of those how-to series that will show you exactly how to set up and how
much you can make with courses and affiliate marketing as well as a free checklist for
each income source. Instead, with this video, I want to cover
membership sites, printables and sponsored posts in more detail. First though, if you’re likin’ the video
and the information, do me a favor and tap that thumbs up button below or share it with
someone. The first income source I want to talk about,
and this is one of the fastest and easiest you can set up, is printables. So printables are just one- to 10-page downloads
you create to sell, things like checklists, planners or step-by-step guides. They don’t have to be long or complicated. I know a blogger that sells a simple three-page
home buying checklist for $4.99 and sells over 200 a month. That’s a grand a month from one single product. I’ll first show you how to figure out what
kind of printable to create and then walk you through the process of making one. The best way to sell a printable is to find
traffic you already have, so a ready-made marketing source. For most bloggers, you’re going to have
a few articles on your blog that amount to the majority of traffic. It’s the 80/20 rule that you hear about
so often, 20% of your posts bring in 80% of the visitors. For example, here we see the seven top posts
on my Work from Home blog, each one bringing in tens of thousands of visitors from Google
every month. This top one, Can You Still Make Money on
YouTube, is nearly twenty thousand visitors a month. I know these people are explicitly interested
in making money on YouTube. Now readers are going to come away with some
good information but there’s still a lot I could talk about when it comes to making
money. That’s where a printable offer comes in. I can write up a step-by-step into a specific
income source like using affiliate marketing on your channel or I could do a checklist
on everything you need to do to build subscribers and grow your channel. Both of these would be hugely important and
can be detailed in a few pages. Selling the printables is the easy part. You write up a short paragraph talking about
the printable and insert it maybe a third the way down the article and then again towards
the bottom. Within each of these paragraphs, you insert
a link that goes to a sales page for the printable and automatically downloads on payment. So what’s great about this idea is that
you can make a separate printable for each of your most popular posts. Since the printable is going to be highly
targeted to that post, you know people interested in the post are the exact audience you want
for the printable. It’s a perfect match. Most printables sell for between $4.99 to
$9.99 but I’ve seen a few selling for $15 and $20 if they’re really detailed. Even at that $5 price point, you make five
printables and sell just 150 of each and you’ve got nearly $4,000 income each month. Making a printable is just like writing up
another post for your blog. You’ll want to detail it and deliver on
what you promise but it’s only a few pages of material. You write it up in a Word document and then
go to Save As. Where you see the format box, where it will
say Word Document or whatever format you’re using, you click here and look in the drop
down to PDF format. This will save it as a shareable document
that can’t be changed and that you can offer as your download. There are quite a few ways to sell your downloadable
printable on a blog. You can do it through a course platform like
Teachable if you’ve also got courses. You could set up your own payment button with
PayPal or connect it to a Shopify account. Each of these can be set up within five minutes
and your readers will be able to buy with the click of a button. One of the most frequently used blog income
sources that we haven’t talked about on the channel is sponsored posts. This is where someone pays you to create an
article about their product, about a related topic or just to include a link to their website
in an existing post. These are deceptively simple so I want to
highlight how to use the source correctly. Done right, these sponsored posts can be a
thousand a month even on a small blog. Done incorrectly though and they can destroy
your blog traffic and alienate your visitors. A sponsored post can be a review of the product
or a more indirect approach, talking about a common problem and then how the product
makes for a good solution. Sponsored posts include at least one link
back to the sponsor’s website where the reader can make a purchase or other targeted
action. This kind of marketing is just much more effective
for advertisers compared to display advertising. Display adds might get a click-through-rate
of 0.2% which means just one person clicks on an ad for every 500 people that see it. Sponsored posts can see click through rates
as high as 2% to 5% depending on the product’s fit with the audience and the quality of the
post. Of course, advertisers pay much more for sponsored
posts and it is generally a flat-fee versus the per-click model on display advertising. While an advertiser may offer to pay $1 per
click on display advertising, rates for sponsored posts can reach $500 per post or more. There are two things you need to remember
about using sponsored posts on your blog. First is only publish sponsored posts for
companies or products you’ve tried and can recommend to visitors. It’s the same thing we’ve seen with affiliate
marketing. You don’t want to turn off your readers
to make a few hundred dollars. You also want to set a schedule for sponsored
posts, only publishing maybe one per week or even less. Some of these posts can look like any other
article but others will come out looking like a commercial. You don’t want to bury your blog with lots
of these sponsored posts so limit how many you publish. As a new blogger, you’ll get emails almost
immediately asking to sponsor a post on your blog but it’ll be for ridiculously low rates
like $25 or $50 for a post. You’ll never make any money at these rates
and most will be spammy sponsors you don’t want on your site anyway. Check out other blogs in your topic to see
where they’re linking to and what might be sponsored posts from legit companies. You can reach out to these and I’d recommend
going no lower than $100 minimum for a sponsored post. Sponsored posts are a good source of income
but they’re one-off, you have to keep reaching out to new sponsors and resigning old sponsors. The best sources for blog income are recurring
streams and there’s no better than running a membership site. A membership site is just like a blog except
people will pay you monthly for access to the content, forums and exclusive downloads. With so much free online, I know this one
sounds hard to believe but I have friends that make thousands a month by charging for
access to their website. In fact, I make just under a thousand a month
on a small self-publishing site that costs $49 for membership. The trick here isn’t that your information
is any better than what’s already available. You’ve obviously got to provide some quality
information through articles, checklists and tutorials but I’ve yet to see a membership
site that had information that was truly unavailable anywhere else. No, the value in a membership site is the
personalized support and the idea of making it a social platform. People will join your site if they feel like
it’s a customized experience for their needs and they’ll stay for months or even years
if they feel a connection with the other members. So let’s look first at how you set up a
membership site and some ways to get members, then I’ll show you how to make it special
so people will want to sign up. Setting up your site is actually the easy
part. You’ll have your main blog or website, and
this is something we talked about in that build-a-blog series, but then you’ll get
a plugin like MemberPress or MemberMouse that will add membership site features. So your blog will still be available to the
public but then you’ll have a password-protected part that will only be available to members. Within your members’ area, you’ll have
a forum where everyone can talk and exchange information. You can post premium articles for people to
read and downloadable content like handouts or checklists. Another great addition is a weekly or bi-weekly
mastermind call where everyone meets virtually on Google Hangouts to exchange ideas. Through your free blog is where you’ll get
a lot of your members because people visiting your site will be able to see that there’s
a restricted area. You can create a page advertising your membership
site that you send these people when they click on one of the restricted areas of your
member site. Another way to get members is through an affiliate
program, so the other side of the affiliate marketing strategies we’ve been talking
about. Here you would sign up other bloggers or influencers
to promote your membership site and they’d get a commission for every new member they
send. You set this up easy through any of the member
site plugins and you only pay when you get a new paying member to your website. Like we talked about, getting people to join
your membership site and stay is a matter of making it feel customized and social. This means creating as much interaction as
possible in the member areas. So you’ve got the forum where members can
ask and answer questions. Another great idea is to have a mentor program
where you and some of the senior members can guide new people. You can offer mentor members a discount for
incentive on this. You can also add videos to your member area
to give that face-to-face feel. It’s all to the point of making this a personal
and social experience for members that will keep them coming back. Most membership sites I’ve seen charge between
$15 to $99 a month. For example, I charge $49 on my membership
site but I’ve seen a few that get as much as $300 a month. The more expensive sites tend to have higher
turnover, so people come and go more frequently, but then again you only need a couple of months
at $99 to make more than you did all year at $15 a month. One option is to have different pricing levels
or start with a lower monthly fee but then offer add-ons like the bi-weekly mastermind
call. This is a great way to bring in members at
a lower price but still make more money with the add-ons. The great part about this member site model
is that the income is recurring. You’ll have some turnover of members but
you’ll get into that groove where you’re picking up new members every month to make
up for the ones that leave. That means consistent income every single
month that can easily be in the thousands or tens of thousands of dollars. Look for those links and the free checklists
to get started making money on courses and affiliate marketing in the video description
below. These are two of the best income streams for
bloggers and I’ve put together step-by-step guides on being successful. We’re here Mondays, Wednesdays and Fridays
with the best videos on beating debt, making more money and making your money work for
you. If you’ve got a question about money, just
subscribe to the channel and ask it in the comments and we’ll answer it in a video.

12 thoughts on “How Do Bloggers Make Money [3 Beginning Blogger Income Streams]

  1. Another great video with an excellent breakdown. I worked for the State as well so I feel your pain. Becoming an entrepreneur was the best decision I've ever made.

  2. Don't miss the first video in the series 👉 7 Blogging Income Sources for $10,000+ a Month! 🤑 https://youtu.be/cODU7zQ-DvQ

  3. OMGOSH!! OMGOSH!!! …this awesome info just has my mind spinning!!! COME THO NEW LIFESTYLE!!!

  4. It always amazes me how blogs continue to make some people good money after it being such a popular thing for so many years now. Eye opening!

  5. Hi Joseph. If I pick stocks that have dividends in my retirement portfolio (through Vanguard). Do I get the dividend?

    Thank you

  6. Another awesome video, Joseph — thank you! Quick question: would it be viable to launch a blog focused on Elton John’s life & music in the 1970s? (I interviewed 100 musicians and friends of his for a 228,000-word definitive biography, which I can easily turn into a series of in-depth blog posts.) Then monetize through Amazon sales of albums/books/shirts/posters/etc., and give away a 15,000-word ebook Elton discography to build an email list, and sell my full Elton book on the site too? Or am I dreaming/40 years too late? I'd love to hear your quick take on this! Thanks, Joseph!!

  7. Great video! It’s amazing the huge spread that exists in blogging where some make so much money and others struggle. I’m glad you covered different sources. I actually just opened a shop for printables and have made sales, it’s been great!

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