How Many Words Long Should My Blog Post Be? | Google SEO Optimization

How Many Words Long Should My Blog Post Be? | Google SEO Optimization


How many words should your blog posts be to
be search engine optimized, also called SEO for Google? My name is Jacob of Jacob le video production,
and I will be covering this topic in depth, I’ll go into a number of different lengths,
and what those would be ideal for. And I will cover, you know, the optimal length
to make your articles to rank really well on Google. Now, I do want to get started by saying that
really, you don’t want to try to stretch out your content or make it way different than
it’s meant to be. If you’re giving a short little answer. And it should be 400 words, don’t try to stretch
it out and pad it to be something like 2000 words, because that’s just not going to be
a good reader experience. You want your readers to get the information
in an efficient way, and to feel like their questions were answered incredibly well. However, if your articles are just a couple
hundred words, you want to think about some topics you can cover with a whole lot more
depth because you have to think about things from Google’s perspective: they want their
customers to have a great experience. So if the customer searches for video marketing,
this is actually a search term I’d love to rank for, the article on that is something
like 11,000 words, it would take about 40 minutes to get through. However, it’s really well organized. So for people who are just interested in one
part, they can just click to go to that section. But it goes through finding the right cameras
and social networks, and basically taking people from starting at the very, very beginning
and taking them to the very end of their journey. So people can you still find the section they
want, but they can go through that entire thing in full. And this is really becoming more and more
common. If you’re curious about what’s already ranking
for the search terms you’re looking for, go take a look at what type of content is ranking. Oftentimes, it’s something a lot more in depth,
you know, that is 3000 words or more, you know, if you’re comparing, you know, sharp
vacuums versus Dyson, the person they don’t want to go to a short little article with
a tiny bit of information, and then bounce back and then go to another article that has
a little more and then bounce back. And then this person has something different
if you can provide, you know, every nitty-gritty detail and a comparison between those two
super in depth, you know, that could be a long post. And it could be something that your goal basically,
is to give people all of the information that they want with your post, you don’t want people
to feel unfulfilled and try to bounce back and find someone else’s take on this, you
want to go through that whole journey with them, which often takes quite a few words,
quite a bit of content, a lot of comparison, but people will love you for it. So for me, articles that are 3000 words are
more is what I shoot for, especially when I go after, you know, more challenging search
terms, but with other articles, you know, 1000 words can work really well. I do want to take a topic that I can go into
with a little bit of depth and you know, only if it’s, you know, a very quick update or
something that should be just really quickly explained. Why only do a couple hundred words? So I hope this was helpful. I hope this answered the question really well,
please leave me a comment. ask me any question. And like I said, it’s a great resource to
be able to look at your competition, see what they’re writing, see what you’re going up
against because that right now is what Google thinks is the best answer to the questions
people are asking. And your goal is to be in that number one
spot or you know, the top set of options. All right. Thank you so much for watching. Please click the bell for notifications. Please subscribe. I will see you in the next video.

4 thoughts on “How Many Words Long Should My Blog Post Be? | Google SEO Optimization

  1. I didn’t realize Google prioritized longer blog posts! Also you made a good point not to try to stretch short topics into longer posts – people can tell when you’re adding fluff, and it detracts from the reading experience. You need longer topics for longer posts. 👍

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