How to A/B Test HubSpot Website Pages

How to A/B Test HubSpot Website Pages


All right, there’s a party going on That’s right now you can a be test your HubSpot website pages, I’m not talking about landing pages I’m not talking about emails. I’m not talking about CTAs. I’m talking about HubSpot Website pages putz I show you an issue that you might run into in this tutorial All right, remember if you need education pass this tutorial That’s what we do check the description below But let’s go ahead and dive into this tutorial show you how you might have an issue With a/b testing your website pages show you how you can actually get it done And show you a little wishlist item along the way go figure So as you can see, I am on impulse creative comport slash learn fort slash HubSpot, and this is where all of our Tutorials are kept that we do with HubSpot and will be kept for the foreseeable future But what if I want to a be test? Maybe the video maybe the copy Maybe the subscribe buttons well up until this point You couldn’t a be test HubSpot website pages But now you can however I want to show you a little snag that you might run into well now you won’t because you’re watching this video one might think that you can come to the page and click on your HubSpot icon up here and actually edit the page and Then when you get to edit the page be able to find something either on this left sidebar that deals with a be testing or something in the settings that deals with a be testing and unfortunately Right. Now as of this video you are not going to see anything on the page if you come into the page in The way in which I showed you so let me show you how you can actually a be Test your website pages at this point It’s by starting at the beginning and just simply coming into your HubSpot portal Going to marketing going to website and then going to website pages and you’ll be on your list of pages Where you can see the last time they’re updated and when they were created and all that good stuff But you’ll see right here that I have HubSpot tutorials Which is the page that I was just on and you can see that I can edit clone and then sort of hidden Under the more there is a create a be Variant, so if I click on that create a be variant what it will do is allow me to choose a name for this variant So we’re gonna call it tutorials B And then we’ll hit OK and what’s going to happen is it will create Then up top here where it could have been before Anyway, that’s a wishlist item and a NAB version. So now what I could do is just Do this HubSpot? Marketing tutorials and get rid of inbound if I wanted to or if I wanted to come down here and edit The video or edit the copy I could but now you’ll see that I have an a version Which says HubSpot and inbound marketing tutorials? And I have a beat version that I can click on and of course says helps about marketing tutorials now I would test something a little bit deeper. Probably this copy in the way that we’re talking about Doing custom tutorials and actually doing monthly education or workshops but in this case I when I’m ready with my a B test I can come up here and I can hit publish on this page Your website page will be published immediately for the world to see I’m gonna hit publish page now Once the page is published. You’re gonna see congratulations. Your website page was published Your website page is now live for the whole world to see you can hit. Okay and What you’ll be able to see is that there’s HubSpot tutorials be and then you’ll see here There’s a little tag that says published a/b variant and now you’re gonna see performance optimization and really the tab that we’re looking for right now is Variations, of course, we just created this so there’s not going to be anything but you’re gonna be able to see all-time monthly submissions new contacts customer conversion rates customers bounce rates average time You’re gonna see the page how many times it was viewed. So this will say HubSpot tutorials be down here You’ll start to see submissions new context conversion rates all that stuff for your a/b testing and of course, you can pick a winner out of the 8b variant to move forward with So you see people with HubSpot now a/b testing your website pages, is that simple? It’s that easy and look I’m sure that it will get better along the way but you can make sure that you’re focused on conversion rate optimization you can make sure that you’re focused on having the best website pages on the internet for the Communication and education of your website go do it now get it done Stop watching this video go a B test your website pages cuz like I said at the beginning there’s a party going on Oh, yeah, make sure you hit the subscribe button hit the bell for instant notifications or do one of these things

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