How to Blog on LinkedIn, a Publishing Platform [9:15]


In this short
video, I’m going to show you how to create a blog on LinkedIn, their blogging platform called Pulse. Now the advantage to this is it’s possible that you
could create a blog post and rank well in the search engines through the LinkedIn blog and when people click through and read the LinkedIn blog it can increase your followers, people might click through
to your own website to find out more information, they might click through
to your social channels and follow you. So there is a benefit to using
other platforms like this. Now if you’ve already written a blog on your own website and you’re considering syndicating it or republishing
it also on LinkedIn, you do need to know that
although I personally don’t, have no concern whatsoever about any kind of duplicate content penalty for the two pieces of the same content, which Google themselves will tell you they don’t have a
duplicate content penalty, they will rank one piece
of content over the other. So what’ll happen is, the
blog post on your website will be indexed by
Google and the blog post on LinkedIn will also
be indexed by Google, but the one with the most visibility, the most trust and authority is probably going to outrank the other. So the LinkedIn blog post most likely would outrank your own website if you don’t have a lot
of trust and authority. That could be okay
because you might not have ranked so well anyway and this
way now you have visibility, you have people looking
at your blog posts, you have people clicking through. If you’ve got a website, a killer website, you’re ranking well, you’ve got a lot of search engine visibility,
you don’t want LinkedIn to rank higher than our own blog posts, then don’t create the same piece of content on both platforms. Create a blog post
specifically for LinkedIn that is original content that
flows back to your website and create original content
on your own website. Those are options that you can do. Or take excerpts or shorter forms, okay? The rel equals canonical is an attribute that you can put on your website that is, it’s not a directive, it is
a signal to Google that says, “Hey, I prefer this page to
rank for this piece of content” but again, it’s not a
directive, it’s not an order, it doesn’t tell Google what to do, it says I would prefer it
if you did it this way. That being said, they still oftentimes will rank the higher authority site, okay? So something to note there. So all you have to do is
when you log into LinkedIn, you can see all my notifications, click on Write an Article. Now, what I love about this is the Medium platform looks like this. If you’re blogging on Medium, the Facebook publisher
instant article notes look like this, so if you
get used to this platform, it’s incredibly simple. There’s a lot of these. Okay, so the first thing you need to note is on the top is you have
the ability to add a picture. So I can click the little plus sign and I can browse for a picture and I can click open and there it is. Now if you click on this
little button in the middle, you can see there that it shrinks it down to the appropriate size. Now, add a credit and caption, you can absolutely put your domain right here if you want to. Let me see if I need the HTTPS there. Yeah, it’s not gonna make
a live link in either event it doesn’t look like, so I just might put Photo
Credit: Loriballen.com or I could put SEO. I can SEO this, search engine optimize it, by putting Add Facebook
Subtitles and Captions to your Videos. Okay so that little caption
another little bit of piece of search engine optimization in there. Then you have your headline. So again, let’s just
use this as an example. How to Add Captions or you could put How to
Add Close Captioning, whatever you’re strategically
working to target here. To your Facebook videos or
to your YouTube videos, okay? Then here you’re gonna
write your content, okay? Now if you follow what I teach, you’re gonna learn how
to include your keywords, how to include semantically
related keywords, how to put more links in
there and why we do that, how to embed videos and Facebook posts and Yelp reviews. If you follow me, you’re gonna learn how to title each paragraph
with the appropriate heading tags, okay? So all of those are kind
of on page SEO things. Here, you’re gonna have your limitations within this platform, yet it
still will do quite a bit. So here we’re gonna put, let’s put what it is. What is closed captioning
or what are captions? Then we’re gonna scroll down. Now, here if you click
this little plus sign, you’re able to add an
image, a video, slides, links, a snippet of something else, okay, which is, gosh all these
things are so cool. So here you can add your image, you can browse for an image, you can add a video link, hit enter, and then your video link will appear here. You an add slides, paste those in there. You can add a link, paste that in there. So once you’ve added your
headings and your pictures and your videos, what
you can also notice here is you can also edit your text. So let me just put in: This is a Test to Show the Text Options. Okay, up here, let’s just
say this was the heading of the paragraph. You click down to normal and
you can make that a Heading 2. Typically, in search engine optimization, we like to have our title be our H1 tag, our major heading, and then
each paragraph below that having its own heading H2. Heading would be H2. So you just go like this,
and you go up to Heading 2 and you make that Heading 2. And then if you want your
text just to be normal, you put normal or you can
go up and highlight it and change it back to normal. You also can make your text
bold, italic, underline. You can add a numbered list, which by the way is fantastic
for the search engines, for the user experience,
people love numbered lists, bullet pointed lists, so maybe how to add close captioning
to your Facebook post, your top portion is gonna
be just the quick steps and then you’re gonna get into detail. So I might have Step 1: Make your Video. Obviously I’m not gonna
have those all bold and I’ll show you how to
undo that in a second. Step 2: Upload to YouTube Step 3: Send link to Rev.com Step 4: Receive srt Step 5: Upload srt to Youtube or Facebook Okay, that type of thing. Now, if I want to make
those not bold anymore, just click bold, it will make them unbold. I don’t know if that’s a word. And it’ll put them back to regular. And then click on the I,
it will undo the italics, click on the U it’ll undo the underline and now you have a bullet pointed list. You can also include
a quote which is cool. So you can click quote and You must wake up every day happy badadada, Lori Ballen, okay? And you can see how
that quote appears here. I can spell my name no problem. So that’s really cool
and that’s a nice way to kind of open your blog or to break up some chunky text. And then up here you’ve got
the ability to add a link so here what is closed captions and now I want to send them to a link to my own website, Loriballen.com, and I’m gonna send them
to this page right here. So I’m gonna copy that URL and I’m gonna go back to LinkedIn and I’m gonna highlight
wherever I want that link to be and I’m gonna click the link and I’m gonna paste a
link in and click apply. That is it. I highly recommend that you play with the publishing tools inside LinkedIn. It’s a very powerful platform. Right now, I don’t pay anything
for my LinkedIn account and I use the Pulse blog regularly and get some great referring
traffic over from it. So I highly recommend
that you check it out and that’s all you need to know today about publishing a blog on LinkedIn.

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