Hello everyone, welcome back to bmmlife.com today we are going to talk about fonts the second most important aspect
of designing newspaper or a magazine is the font selection. There are several types of fonts that are available but we are going to classify the fonts into only two categories. They are serif and sans serif so, what is serif and sans serif? let’s draw a text box and type in something so let’s type in www.bmmlife.com www.bmmlife.com (Random Mumbling ) This font in particular is completely flat the thickness of each stroke is even, I’ll tell you what I mean by even now if we type in this thing again and if we choose some other font maybe this is a good example so, this font does not have even strokes one stroke is thick, followed by a thin stroke this is the characteristic of serif fonts and this is a sans serif font these little edges that you see here, they are called serifs and ‘sans’ in Latin means without. So without serif is sans serif. they dont have these edges here. Serif and sans serif have their own positives and negatives serif fonts have a certain width to them certain depth to them. Ans sans serif fonts are bold. They are loud. They are ouspoken. In a scenario of designing a magazine or a newspaper you would use serif fonts when you want the reader to whizz through the article. So serif fonts are mostly used in the body of the article. And sans serif fonts are used when you want to make a loud statement
so headlines is the place where you use a sans serif font. Having a fixed boldness to it emphasises the weight of the sans serif fonts this width, this thickness, is called line weight the boldness of the stroke is called line weight or you can even call it stroke weight. So when you have even stroke weight it is sans serif. When you have uneven stroke weight you have serifs. Serifs and sans serifs make a very huge impact on the quality of design that you create in your newspaper they play a very very imprtant role in creating the grey tonal values when you design the newspaper we’ll come back to that in the next lesson. Thank You.