– Right now one of my
favorite content platforms is Instagram. A lot of you know me from YouTube or maybe even from Twitter
but even though Instagram isn’t my largest platform, I have to say it’s definitely one of my favorites. And Instagram blogging is a
big part of the reason why and it’s a very powerful content strategy if you’re trying to grow your
personal brand on Instagram. So, let’s get into some tips to help you get started with blogging on Instagram. Hey, everybody, this is Roberto Blake, helping you create
something awesome today. Welcome back to the channel. For the new people here,
first of all, welcome, my name’s Roberto Blake,
I’m a creative entrepreneur, public speaker, and
today I wanna talk to you about Instagram marketing
and how you can use blogging in Instagram to help you
build a deeper connection with your audience,
get massive engagement, and build your brand. Believe it or not, I
haven’t pulled directly from my YouTube audience to
grow my Instagram following. In fact, I purposefully,
for the last 12 months, set out to do that natively, to get myself to 10,000 followers on Instagram. I’m almost at 15,000 as
of making this video. And there were several reasons
why I didn’t wanna siphon from YouTube, even though I’m sure some of you followed me over there. You know, I didn’t
wanna siphon for YouTube for a couple of reasons. One, I wanted to really
study the Instagram algorithm and two, I wanted to do
something completely different on my Instagram than my YouTube channel. In my YouTube channel,
I do a lot of marketing, mindset, motivation
content that specifically is to help you market
yourself in social media, grow your online business, and leverage online video
marketing specifically. But in Instagram, I wanted
emotional connection with my strongest
supporters, my 1,000 plus, in this case 15,000 plus true fans. I really wanted to have
an emotional connection with my audience and I found that by doing motivational and encouragement and that type of content
almost exclusively in Instagram, that it was a lot better. And then it was therapeutic for me to do Instagram blogging
because I actually started my online background with doing webdesign and starting a blog, my website, we have a blog over on the website as well at this point. But, I started blogging
about my experience in the creative services industry. I did a lot of interviews
and I even went on to be a free lance writer
for different publications. I wrote for How Design,
and Print Magazine, and Creative Pro. I’m even working on some new relationships with paid writing today
as a paid contributor to some publications. And I’ve always loved
communicating and expressing myself with the written word. Now, a lot of you will
say, “Well, blogging “is dead in 2019.” I disagree with that. I’m gonna do a whole
dedicated video about that but here’s where I really felt
like blogging could shine. Instagram is known as a visual
platform, and that’s true. This is a very powerful visual direct access mobile platform. It’s mobile first, for many
people it’s mobile only right? But, one of the things you can hack in the Instagram algorithm
is time spent on a post and a page and a long form post is going to usually trigger and activate
your audience a lot more, get more calls to action and this has been very successful for me,
not only on comments and engagement, but it’s
also helped convert people for my business, for
discounts, product sales, coaching, merchandise. So many other things. And I’m gonna do a whole video about Instagram story strategy but here’s where I think Instagram blogging and doing long form post is very powerful. I think that if you communicate well and you tell stories very well, or if you share some more personal details about yourself through the written word, that you can activate a
very powerful relationship between you and your audience in Instagram and get them to open
up and to share things with you as well. And then you can support each other. And so I love the
communication strategy here that deployed through writing. A lot about what the real experience is of being an online content creator, writing the real experiences that I’ve had as somebody that’s an introvert or somebody that’s been bullied and just being able to tell
and share that part of myself in a completely different
platform from YouTube and a completely different
way with my audience. And then, also, I’ve
gotten so many great DMs and gone deeper with people and engage and it’s created stronger relationship, stronger bonds between me and the audience than I think I ever had even
here on YouTube in many cases. So, it’s a reason that I’m a
fan of Instagram and Twitter because I feel there’s stronger
communication platforms instead of just broadcast
and distribution platforms the way that I feel like YouTube is more of a broadcast platform. The slogan for YouTube used
to be broadcast yourself. But, with Instagram, with
the ability to do DMs, with the ability to have a
more intimate relationship and community there. With the ability to do group DMs, with the ability to do voice memo DMs, I think that that’s extraordinary and I think that it’s
something that separates the platform from YouTube completely and from other platforms,
even from Twitter. And even from Facebook, really. Facebook has similar
features but it’s not nearly as, I would say, intimate
and personal as Instagram. And a lot of people are leaving Facebook but you’ll pry Instagram
from our cold dead hands. It ain’t happening, right? So, I just really feel
that if you approach this Instagram blogging strategy, if you have a story to
tell, if you do very well with communicating in your writing, I think it could be very powerful
for your content strategy. My audience has flat out told me that more than the great, you know, coffee table like pictures in my Instagram and the fact that they
love seeing me so happy in the selfies that what
they really come for is the personalization, the stories, the motivation, and the fact that with Instagram, even
though I get so many replies on YouTube and I try very hard to reply to as many of
you as I possibly can, it is much easier for me to reply or even to DM and voice
memo people in Instagram. And so, for an audience
that might be looking for a deeper relationship
with a content creator and it will not be the
majority of your audience. I would encourage you to really look at Instagram if what you’re looking at is relationship building, if you don’t wanna feel alone in your journey, if you want to share experiences and you want true community, I think that Instagram is one of the most powerful platforms for that and I think that when
you write and people sit there and they read it and
they’re engrossed in it. I think that that is still very powerful. Video is an asset. I love video, it plays
very much to my strengths, but I will tell you flat out,
I have missed writing so much and just being able to conveniently do it at any time on the go and
know that there are people who are gonna read it, absorb it, and it’s gonna mean
something to them is amazing. Like I said earlier, it’s not just about, you know, sharing these
things and going deep, it’s about the simple fact that this is something that triggers more engagement in the Instagram algorithm because the more time you get people to interact with your profile, like
chronological time. We don’t have a tracker for this the way we have watch time in YouTube but it has been published,
it has been something that has been talked
about over and over again that it really matters and that’s why they say make engaging content. But engaging comment isn’t limited to your slideshows,
your videos, your memes, your selfies, your beautiful,
gorgeous photography, it’s not limited to that. The captions do matter as well and through contextualizing a story, you get the ability to use hashtags in clever and creative ways. I seed hashtags throughout
the story that I write in the captions in addition
to putting it at the bottom, in addition to doing it in the comments, so there’s an opportunity
there strategically too and then when I combine
this with my automations for if this then that,, if this then that, it’s an automation that for me sends out a truncated version, you know, 240 characters
or so with the link for my Instagram post to Twitter, and if I’m smart enough to
put a hashtag early enough in the caption, I also get
that benefit in Twitter of reaching people for that
hashtag and siphon from Twitter for Instagram which can be
a very powerful strategy for a lot of you. So, now I think you have
a better understanding of where I’m going with this
Instagram blogging strategy and why I’m an Instagram blogger. Now, Roberto, why wouldn’t you just post a blog on your regular
website, why wouldn’t you do that and siphon the traffic there? Well, the reality is that as we’ve said, having your own website is important and it does mean you
aren’t beholden as much, say to an algorithm, but
the facts are the facts. If you haven’t built a name, a reputation, if you don’t have a bunch
of SEO content that ranks then you’re not gonna get a lot of traffic to your own website and to your blog. If you want someone to read your words, posting it in a social media platform that has almost two billion users is a really good way to do that. So, since there are literally over a billion active daily users in Instagram and I can pull a good fraction of that and get engagement and
real meaning from it that I want to do that. I mean, that’s why I’m doing it. I don’t think in terms
of legitimate comments, I don’t think on any blog post I’ve had, even ones that got 30,000 traffic visits, I don’t think that I got 100
comments that weren’t spam. So, on Instagram getting 100 people to actually comment and communicate and I’m gonna give you
guys my engagement strategy because there are people who
get like 6,000, 10,000 likes and they never get 100 comments. I can get 100 comments
even with 400, 300 likes on an Instagram post. I can get a massive ratio on the comments and I’m gonna show you exactly
how I’ve been doing that. There’s multiple tactics that I think you guys will really enjoy, so like and subscribe for that video. Hit the notification bell. But, I think that it’s very practical to put content where there are eyeballs. Do I think you should siphon some of that for your own website traffic? Yes, that’s why in my Instagram bio I drive people to where they can buy something from me. Way too many of you are
trying to use Instagram to siphon for YouTube and I get it and you wanna grow your YouTube and you monetize that or whatever. I’m telling you, take it to your website, take it to your email
list, take it somewhere where you can convert a direct sale or have access to your audience instead of making everything
revolve around YouTube and social media. That’s a whole nother video I can do. I really want you guys
to stop using Instagram to siphon for your YouTube channel and use it if you’re going to pull people off of Instagram, drive them to somewhere that puts money directly in your pocket or gives you direct
access to your audience. Take them to your Patreon page. If you don’t have Patreon,
sign up, link’s down below. Also if you wanna get onto mine, I’m doing some exclusive content there that doesn’t fit in my
other content platforms. Would love for you to be
one of the 1,000 true fans. But yeah, send people to your Patreon, send people to your merchandise, send people to a sponsored link, send people to your own thing, get them on your email
list and then you could maybe convert them down the road. Do something wildly practical here. Do not put all of your
eggs in the YouTube basket. I’m trying to tell you. Some final thoughts when it comes to Instagram blogging
and Instagram marketing. I really love the idea of being able to get feedback
from Instagram stories by you sharing your Instagram post into the Instagram story and then getting people
who may have missed it. I think that’s very powerful as a tactic, it’s something I’ve been doing a lot more and I’ve seen that it actually works and can get me more likes,
more comments, more engagement because I can film an
Instagram story before, telling people what I’m talking about and asking them some questions and ask them in the comment. And then the next Instagram story is the post for them to
able to take action on that. So, it’s just another
tactic that you can use. I’m also gonna link down to,
I think it’s called Planoly, it’s one of my favorite
apps for Instagram. I hope I’m pronouncing that right. One of the reasons I
like it is because I can actually see how many characters
I have left in this post before I run out of characters. I can see how many hashtags I’ve used. So, I really like using this app. I’ll link it down below and I’m also going to do a video coming up called I Bought 500 Dollars
Worth of Instagram Apps So You Don’t Have To. And I legitimately have spent over $500 on yearly subscriptions and bought all the best Instagram apps
and I’ve been using them for a couple of weeks now so I wanna talk to you about what’s worth it, what I use, why I used it, give you some options, tell you which ones are
great, which ones suck. So, hopefully that will be helpful. Like I said, you wanna hit notifications, hit the subscribe if you
care about that content. That’s it for this guys, I’m going to wrap up the video here
with a question of the day. What is your content
strategy for Instagram? Are you more focused on the captions? Are you doing memes? Are you doing repost? What is your Instagram strategy? I would love to use some
of these as examples in future videos so make
sure you’re dropping that in the comments down below. Also, feel free to check out my Instagram, it’s @robertoblake. Also, you can check out
my new Instagram brand for people who care about
gear, if you’re a gear head, check out @creatorgearguide,
I’m gonna link both of those in the description for you. Probably will also be maybe the
pinned comment or something. Like this video if you like it, don’t forget to subscribe. Check out the other awesome
stuff on the channel. In fact here on the info card, I’ve got a lot of my other Instagram videos and a playlist for you. As always, you guys,
thanks so much for watching and don’t forget, go out there and create something awesome today. Take care.


  1. If you want to check out my Instagram Content for motivation and mindset check out:

  2. Super helpful. I'm in the marketing phase after releasing my first video game on Steam and it's difficult to know what to use each platform for. IG is still a mystery to me but I'm determined to understand it better and I found this very helpful. Thanks as always man.

  3. I am confused if I should keep posting on my current page @leonardlocatis (3400 followers) or post on a new page. My page was started for my art business but I only wanted to post finished art I thought that posting photography to fill in so I could post more often. Now I have not bee growing for 6 months unless I pay for ads. Also I did a little follow unfollow if they didn’t follow back. Can I fix my account if I just post art? Or should I post on a new page? I’m planing on positing more behind the scenes with some video too so I can post more often.

  4. Great strategy. I find it hard to grow on Instagram. Mine is @boyhood_bio and post daily Vlogs. I find that most people just view a few seconds.

  5. Awesome tips Roberto. Thanks for sharing! I'll start working on my Instagram and apply all the things that you said. Cheers! 👊 👊 👊

  6. Hashtag video!!!!
    A proper hashtag strategy combined with good content puts your content in front of more people than anything else can

  7. I do not have instagram, but I will watch any video you post. And this is a great Video Roberto. You work so hard. So when u read this go make your self a cuppa tea relax and tell yourself that so many people know you are awsome, u are always telling us to create something awsome today. But your awsome so have an awsome night or day whenever u see this. 👍

  8. Thanks for more IG motivation! I have been MIA with everything for awhile, but I realized IG is where I can realistically create content consistently. So because of your encouragement, I will be starting up again, and have been planning pictures and captions on the Preview app.

    I love the idea of IG blogging, and of making meaningful connections with it! I have started sharing my breast cancer journey on IG, and hope to be able to put some encouragement out there with "the written word" to go with selfies from my cancer treatment and hair growth after chemo. Also I love to make quote images, so I have them in my feed, and images of some of my merch items, and also images of the opt in gifts for signing up for my email list (which is a library of pretty printable PDFs).

    Looking forward to hearing more of your IG tips! Especially the IG stories. I personally have not liked watching them, but apparently lots of people do, so I should learn how to create some engaging IG stories…

  9. We created a “friends” group on Instagram. We can add any of our followers to it and they will get notifications instantly. I like it because a lot of times our followers/subscribers don’t get IG or YT notifications and I can reach them quickly though our group message.

  10. Our main strategy on Instagram has been to direct people to our YouTube videos and to make connections with our followers by sharing parts of our life with them.

  11. Thanks for the video Roberto! My current content strategy is posting actionable tips for making money online or growing an online business. By the way, would you consider doing a guide on If This Then That? Or how you use Twitter with your other platforms?

  12. Instagram really is a better platform for creating and nurturing community. There are so many interactive elements to it that allow for more engagement that really knock the majority of other SM platforms out of the ring.

    My IG strategy has comprised a bit of siphoning to YouTube when I have a new video, but recently I've been aiming to grow my following on the platform itself with longer [sometimes thoughtful] captions, a variety of elements in my Stories, and connecting with other creators through Mentions and tagging in posts. A while back I started using the 'Recent' strategy with my posts. When I released a new one I'd put a zoomed in version on my story with Recent scrawled on the screen. I usually put all my hashtags at the end of my description and try not to duplicate. It's always seemed redundant to me to put them twice.

    I've also been doing a bit of editing on the IGTV templates I bought off Awesome Creator Academy to start using that, but I'll need to redo them if it's not advantageous to siphon to YouTube.

  13. Nice Roberto! I’d love to have your support on Instagram. Right now I have around 2,100 followers. My profile is @Ants_Drone . Thank you for this awesome video man! I’ve been watching you a lot lately to get inspiration and to learn more about how to be better with social media. Instagram is definitely my main thing. Keep up the awesome work man! Love the content!

  14. Great video! My strategy (@syd.roc) is to post a picture a day. I'm an improviser who wants to leverage instagram to build an audience. I take pictures at shows I attend and post one a day. I've also started making quote pics (my target is 2 per month) and I really like your idea of sharing them to stories because they don't get the engagement I'd like.

    I'm totally gonna think of some way to get more into long form written content as I didn't know time spent on post was rewarded. My captions tend to be a witty one-liner about the scene being depicted. Thanks a million!

  15. I’m using Instagram as a personal showcase for the day to day activities of my life on a pretty much daily basis to help increase my presence especially when college sucks most of the time I would be using to edit videos for YouTube

  16. Good advice, I need to work on my Insta 'story' telling. What's painful now on Instagram is all the bots following/unfollowing constantly. It's a real shame they haven't created a system to combat this properly.

  17. I would never use Instagram for/as a blog. It's a social network, not a blog source! I'd post to social networks linking to a blog, or even videos.

    However… maybe a couple or so months ago I finally set-up an Instagram. However, I only use it via computer (for now). I'm not able to post, do stories or dm at all. I can only comment.

  18. I'm only starting t dive in and focus on IG — I'm going to start planning on sharing more of my 'story'. Essentially what my days look like, what problems I'm encountering, the wins. Also include more of my family (which I already do).

  19. How can I take a small channel like mine to the next level? I am still reaching for the 1K subscriber milestone and feel that until you get to the point you are generating revenue you are not pushed or suggested. Do you have any suggestions or ideas that I can implement to help this process? I know you are busy but maybe you can evaluate my channel and give me some harsh feedback. Thanks in advance.

  20. Thank you for the insightful video! I’ll be honest I haven’t been as motivated to post on Instagram lately but this makes me want to try again. I didn’t have a plan initially but I think my plan will be to post progress pictures of my art, my makeup/outfit of the day photos, and snippets of me working on my art throughout the day.

    I never thought about the captions much, but I would like to post more about the life of being an artist.

  21. You may not have been advertising your Instagram through YouTube but you just gained an Instagram follower through YT.

  22. I use a combination of content. Lightroom/Photoshop edits of landscape/urbanscape/things of interest, graphic design promoting our podcast, my blog, media production, & fitness. Not too worried about having specific niche content since it relates to my overall specialty of Holistic Development.

  23. Thanks for the great content. I'm newer to the channel but have found alot of value in it. I'm actually at the gym on the stationary bike and watch your videos. Cheers!

  24. My insta is @zuluisms (biz page @nirvana.wild) and I love to post an attention grabbing image or video (usually of me or my handmade jewelry) and either personal reflection, motivational blurb, or thought provoking sentiment as the caption. I like sparking a convo and/or leaving my followers with some Light for their day or whenever they happen to see. I get a lot of "this is right on time" or "I needed this" type comments that inspire me to post more! Thanks for sharing with us, Roberto 🙂

  25. I hear what your saying (and have been saying for awhile) about instagram…. and others saying "pro instagram" its still confusing from a data based guy. FB is still the king. By a solid margin especially in the USA. Why so many celebrity and news type places have people on twitter and instagram more than FB is confusing.

  26. yeah IG is kind of weird… it's a media platform, meaning the original idea is photos and quickly making assessments on photos or videos and moving on. But there has been this shift of, as you said, intimate story telling along with the pictures. I've been a fan

  27. I've noticed that while I don't have a ton of followers on Instagram, anything that sparks a little bit of a conversation or thought will get a lot more engagement than other accounts that have 4x or 5x the amount of followers than I do. I end up writing book reviews on mine but find that I don't end up reading as much of longer posts by other users, particularly if they don't separate it into paragraphs.

  28. Is it smart to use the link tree in your Instagram bio to drive traffic to YouTube and your website?

  29. You’re so right about Instagram being better than YouTube for engagement. I get about the same amount of engagement with my Instagram stories as I do with my YouTube community tab posts despite the large gap in following, 250 vs 12k respectively.

  30. So, basically you're advocating the GaryVee advice of leveraging social media as their own standalone ecosystems as designed

  31. I been told I'm underrated as an editor on Instagram, some videos get 600 views, some 50 some 100, but I never attract followers and I put captions to interact and I also put tags and I don't gain much followers, I only hover around 160… /: tips?

  32. This is REALLY interesting mate! I'll definitely be taking my Instagram in this direction. Also thank you for clarifying about taking your audience to your own site 😉

  33. I haven't really considered Instagram in this new journey on YouTube, so thank you. I'm going to start studying this venue as well. Every day, I dig into this craft and try to learn something new.

  34. This one blew me away! But seriously instagram is the best platform we could use to express ourselves in a more intimate way. Thank you Roberto. Sending ❤ to all my IG followers you're all amazing!

  35. This is very helpful in terms of focusing my posts.
    You mentioned getting people to engage even if you don’t have many likes. What kind of value could I provide in my captions to encourage people to engage?

    If anyone else has advice too, I’d appreciate it!

  36. Right now I'm posting my photography but I want to do more than that. It's nice getting compliments on my work but I want to bring more value than that. Still working out how.

  37. My IG strategy has been to focus on the captions and photos. 👩🏿‍🌾🤸🏾‍♀️👩🏿‍🍳🦋

  38. I always cut 60second my youtube video to upload at IG, and thats works!
    From one content youtube, i can get 2-3 content for IG

  39. Wow this is some great advice! Thank you! I need to stop slacking on my Instagram page and to grow from it because I have a passion for graphic designs and would like to make merchandise later in the future. I would appreciate it if people would follow me: afilthydesign

  40. Awesome video and congrats on the 15k Instagram followers! Blogging on Instagram is very powerful and when you do it right it can really help you grow. Definitely increases the time spent on a post and blogging build such a loyal following I love it. Keep it up man!

  41. My strategy on my instagram @aminimalistapproach is engagement through comments. I invite people to comment on my instagram posts with a question at the end and also comment on other people's Instagram that have related accounts.

  42. It makes so much sense that you say cipher people to something other than YouTube. Bc while im on IG and I click a YT link it often takes me to the web browser which I’m not logged into and I just lose interest. But if it links to a website it’s just easier to navigate. I hope this makes sense. Thanks for the vid. I still don’t know that much about IG but I’m going to start telling more of a story.

  43. Gramzilla is the one and only web app that worked, the followers I got are even liking and commenting on my photos and watching my stories

  44. I am sooo shocked to see my account grow so big after using Gramzilla. I don't know how this works? Will Instagram ban me or something.

  45. If you dont want to waste any more of your time and want real followers now, I suggest you use Gramzilla.

  46. You're all looking at this video for a method to get free Instagram followers. Well I found one and its name is GramZilla.

  47. I recently found a web app where you can get followers for free. It's name is Gramzilla.

  48. My bro used all of these websites believing they were legit, however only legit one seems to be GramZilla. I hope I saved your time.

  49. Just recently I received fifteen thousand followers for free from GramZilla. They seem to have some kind of promo campaign so they're giving away Instagram followers for free.

  50. My friend tested all of these sites believing they were legit, but only real one seems to be Gramzilla. I hope I saved your time.

  51. So many spam sites here on Youtube. The big G ought to do a better job fighting the spam. Gramzilla is the single website that works for me, all others just wasted my time.

  52. Where are the real people in the comments, just bots from what I can see. Regardless, the only site that workes is Gramzilla.

  53. I looked at a Youtube video regarding a website called Gramzilla and I used it and to my surprise it sent me free followers. I got a few thousands of followers more in a few hours.

  54. I recently stumbled upon a site from which you may get free Instagram followers. It's name is Gramzilla.

  55. There is a giveaway of Instagram followers at Gramzilla, I also thought that it cannot be legit, but boy they prove me wrong. At the moment I have ten thousand followers more.

  56. I watched a video regarding a website called GramZilla and tested it out and was surprised when it really did work. I got a few thousands of followers more in a day.

  57. I recently got 2 thousand Instagram followers from Gramzilla for free. It seems it is the sole legit website.

  58. There is a promo campaign on Quickfollowz right now and they're giving away followers for free. It works for me and my friends.

  59. Youtube comment section is so spamy these days. There is way too many bots. I wasted so much time trying all sorts of web apps from the comments and not a single one worked. I have found a Youtube video regarding this site called Quickfollowz. It did work to my surprise.

  60. Thank you again! I listening to this in the car about 4 hours ago, and I just have been think on it all and thinking on. I never understood IG, I am guilty of flooding it with you tube links, because that’s what I thought I was suppose to do. I was confused as in why it didn’t work? Now I get it… This is a fresh perspective on IG. My IG is going to change directions, yet keep the same niche! Thank you, I love this channel and how in depth you go. Thank you!

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