How to Make Money on Instagram

How to Make Money on Instagram


Hey guys, it’s Jessica with Oberlo, and
today I’m going to share with you a step-by-step process for making money on Instagram. Why Instagram? Because it’s an amazing opportunity for
businesses. Out of the 800 million users on Instagram,
a massive 80% follow a business on Instagram. And the best part? At least 30% of Instagram users have purchased
a product that they first discovered on Instagram. Okay, so how can you join the fun and make
money on Instagram too? Well, there are 5 main methods. Number 1: Become an Influencer yourself. This can take time. But if your patient, savvy, and can build
an authoritative personal brand on Instagram, other businesses will pay you to promote their
products. Number 2: Create and sell your own digital
products. For example, try selling online courses, ebooks,
and design templates. This can be a great money-making tactic, but
you do need to create these products before you can sell them. Number 3: Create and sell your own physical
products. If you’ve already designed, patented, and
manufactured a product, Instagram is a great channel for marketing it. But this is only for more serious ecommerce
entrepreneurs. product, patent it, have it manufactured,
manage the storage, and handle shipping them out. This method is great for more experienced
ecommerce entrepreneurs. Number 4: Become an affiliate and make money
on Instagram promoting other business’s products. Now, this method is relatively easy, and faster,
to get going. Because, there are plenty of sites online
that will connect you to other businesses willing to pay you to sell their products. But, the downside is that you’re not in
control of the offers you’re promoting. And, that brings me to… Number 5: Start a dropshipping business. This is the method we recommend. Especially if you’re just starting out,
and want to create a successful, sustainable business where you’re in control. But, what is dropshipping? Dropshipping is where you sell physical products. But, you don’t need to order any products
upfront, store the products yourself, or even ship them out to customers. All this is taken care of for you. What you have to do, is create a store, add
some products and market your products on Instagram. Then, when a customer submits an order, your
supplier will charge you the cost of the product, and ship it to the customer — and you get
to keep the profit. Dropshipping is an incredible opportunity
for new entrepreneurs. Why? Firstly, you’re in control of your business. And secondly, you don’t need a lot of money
to get started. Also, with apps like Shopify and Oberlo, it’s
easy to get a profitable business up and running quickly and easily. What’s more, this is a method that you can
scale into a long-term, sustainable business. So, how can you use dropshipping to make money
on Instagram? Well, there are three main ways to promote
your products on Instagram: Grow your audience organically,
Use Instagram ads, or… Partner with influencers to promote your store. All of these are great ways to make money
on Instagram. But before we get into each of them, you need
to create a dropshipping store, and setup your Instagram account. Let’s start with your store. You can set up an ecommerce business in minutes
at Shopify.com — this is free for 14 days, and then only $29 a month thereafter. Then, you’ll need to install the Oberlo
app — which is free for life! Shopify is your store itself. It’s your website, and it’s where you’ll
showcase your products, and take sales. And, Oberlo enables you to find products,
and add them to your store. Between the two, you can have your own fully
functional dropshipping store set up in minutes! If you’d like more help with this, I’ve
included links to a couple of short videos in the description below. Next up? You need to pick a niche. Now, you might be tempted to create a store
that sells all kinds of products, like Amazon. But, it’s far better to start off with a
narrow niche. In fact, the narrower, the better. Choosing a small niche allows you to cut through
the noise on Instagram and start making sales. Based on Instagram’s top hashtags, popular
niches include fashion, food, beauty, and fitness. Whatever you choose, try to pick a niche you’re
familiar with. Because, it’s best to have a solid understanding
of your target customers. This will make it easier for you to create
engaging posts, captions, and product offerings. Then, use Oberlo to find products in your
chosen niche, and add them to your Shopify store. Again, for more help, checkout the resources
linked in the description below. Next, you need to create a Winning Instagram
Profile Upload a profile picture that features a person
using one of your products, like fashion brands Military Hippie, and Chubbies. In your bio, write a snappy description of
your brand like you would in a Tweet. Try to make it emotional, about your customer,
and finish with a call-to-action that encourages people to click your link. To start, link directly to your products page,
and make sure your link is easily readable. Okay, now that you’re all set up, it’s
time to make money on Instagram! To recap, there are three main ways to promote
your dropshipping store on Instagram. Grow your audience organically,
Use Instagram ads, or… Partner with influencers to promote your store. Let’s run through each of them. First up? Grow your following organically. Here’s 8 top tips to get you started:
Number 1: Make sure the content you share is high in quality. It needs to be in HD and well-lit. And, take advantage of Instagram’s inbuilt
editor and filters. Number 2: Share lots of different content
to find out what works best for you. You never know what’s going to work until
you try it. For example, while Instagram video consumption
has increased 40%, photos actually generate 36% more likes. You could share inspirational quotes, how-to
videos, or run competitions. To get inspiration, check out what’s working
for your competitors. Number 3: Don’t Spam people with your offers. One study showed that Instagram users enjoy
seeing photos of products. In fact, product posts are actually more popular
than lifestyle images from influencers, and celebrities! But, it’s generally understood that people
hate to be sold to. So, by all means promote your products, but
make sure you’re also creating a good experience for your followers. Number 4: Post photos that feature faces. Why? Because, images that feature faces get 38%
more likes than those without. Number 5: Don’t forget Instagram Stories
Using Instagram Stories is a fantastic addition to your marketing strategy. In fact, one-third of the most viewed Stories
are from businesses. Start out by posting several Stories a day,
and see what works. Number 6: Repost content from other accounts. This is a great way to share good content
without needing to create it yourself. Instagram’s Terms of Use, state that you
must reach out and obtain written permission from someone before reposting their content. You can do this by sending them a direct message,
or commenting on the post itself. You can use an app like Repost for Instagram
— I’ve included a link to it in the description below. Number 7: Use plenty of hashtags. Images with 11 or more hashtags perform the
best. Also, download a hashtag app like Focalmark
to help you find the best hashtags to include. And, lastly… Number 8: Engage with your community often. According to Buffer, major brands post an
average of 1.5 times per day to Instagram. So, aim to post 1-2 times a day. Also, reply to comments, and reach out to
other users on the platform. For more tips on how to grow organically,
we’ve included a link in the description Next up? Make money on Instagram using ads. There are now over 1 million advertisers on
Instagram — and for good reason. Instagram ads are a great way to promote your
products to the people most likely to buy them. To get started with Instagram ads, you need
to setup a Facebook ad account — there’s a link to this in the description below. And there are 3 key steps to creating a killer
Instagram ad. Let’s take a quick look at them. Number 1: Select your target audience. First, clearly identify who your target customer
is. How old are they? Where do they live? What are their interests? The more specific the better. That way, you’ll make sure that you’re
not wasting money on ads which aren’t reaching your ideal customers. Then, use the Facebook ad manager to hone
in and select your audience. Number 2: Create a compelling offer and write
your ad. Remember, people love to buy stuff, but they
hate to be sold to. So, always ask yourself, “What’s in it
for them?” Maybe try a discount or sale for a limited
time only, to increase urgency. Or, see what’s working for your competitors. And when writing your ad, make sure you don’t
just tell people what your product is — tell them how it benefits them. Number 3: Choose your picture or video. Images account for 75-90% of Facebook advertising
performance. But, your image is even more important on
an entirely image-based platform like Instagram! Remember, images with faces perform better. So, make sure you feature a model using your
product. For more tips on how to create awesome Instagram
ads, we’ve linked to an in-depth guide in the description below. And last on our list of ways to make money
on Instagram, is to… Partner with Instagram influencers. Instagram is the place for Influencers. So much so, that almost 80% of influencers
prefer Instagram for brand collaborations over any other channel. And remember, influencers aren’t just celebrities,
or famous YouTubers. Anyone with a reasonably large following can
be an Influencer. So, although Kim Kardashian might be a little
too pricey for your first campaign, you should be able to partner with a micro-influencer
in your niche. Micro-influencers with 2,000 to 100,000 followers
charge, on average, between $137 and $258 per Instagram post. This might be a lot of money when you’re
first starting out. But, if you do your homework and find the
right Influencer, it can be worth every cent. So, how do you find the right influencer? First, look for an account with at least a
few thousand followers — ideally, over 10,000. Then, identify those with high engagement. How many likes do they get on average? How many comments? Have they promoted products before? And, if so, did the posts receive a lot of
likes and comments? Once you have a list of influencers who might
be a good fit, you need to create a compelling offer. Simply, what’s in it for them? And, what’s in it for their audience? To start, offer them your product for free,
and perhaps a small payment. And, provide a special discount just for their
audience. Also, a dedicated discount code will let you
tell how many sales are a result of the influencer campaign. And, if it works out, you might want to pay
them a larger fee to do a more in-depth video promotion. Or maybe even establish a longer term partnership. For more help on how to sell products with
influencer marketing, there’s a link to our guide in the description below. And, although there are tons of ways to make
money on Instagram, dropshipping is an awesome business model that you can get up and running
quickly and easily. Simply head over to Shopify.com now to get
started. Then, promote your store on Instagram by growing
your audience, using Instagram ads, or partnering with influencers. Do have any questions about dropshipping,
or how to make money on Instagram? Let me know in the comments below, and I’ll
reply with my thoughts! Thanks for watching, and if you liked this
video, be sure to hit the subscribe button, and turn on the notification bell for more
help and advice on growing your dropshipping business. And until next time, learn often, market better
and sell more.

13 thoughts on “How to Make Money on Instagram

  1. I see a lot of different people/shops using the exact same videos to promote the same product. How is this allowed? Aren't they stealing someone else's content?

  2. I think starting as an influencer is the best option for me. I do have a goood body for a 17 year old aaandd a good piece of content on blog(120+ posts in 2 months) and yeaa!!!!

  3. could you please make a video on Print on Demand, i will like to get your thoughts on it, how i can create my own designs and market them. thanks

  4. Bla. Bla. Bla. If it would be so simple, everyone would have a successful online business. What she is not telling you, you need to be an absolute expert to set these things in motion. But if you can set and organize all these things, there is a lucrative employment opportunity out there for you where you don't have to deal with customers and constant blogging with a nice paying job from 9-5

  5. why does someone buy from an online store and wait for 2 weeks instead of buying from the amazon and waited for 4 days?

  6. How does Shopify Oberlo work with your own small design product and how can someone outside of USA sell to USA profitably?

  7. I read somewhere about a guy using InstaFamousPro to get lots of followers, then started making a lot of money with all the followers that way

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