How To Price T-Shirts For Your Brand

How To Price T-Shirts For Your Brand

One of the questions we get for most of
our customers who are just starting out is how much they should sell our tee’s
for the truth is we don’t have what you call a suggested retail price because
there are a lot of factors involved the fabrication the sleeve length the type
of prints complexity of prints additional customizations like woven
labels or elements of foil and embroidery all of these things
contribute to how much you should charge your customer we know thinking about all
this can be overwhelming so one of the first steps is to figure out which price
bucket your t-shirts fall into we’re going to talk with Ziad the founder
TICDA who’s going to give us some tips on pricing okay so can you tell me you
know what the four tiers are starting with the 10 to 15 price range so these
are the inexpensive shirts that you’ll find at Target Walmart certain airport
locations hike touristy places that’s where you’re going to find those shirts
right these are more of like your carded open-end cotton shirts though those are
the ones that will be priced in that price range
exactly now the second tier now you’re going up but you’re notching it up a bit
so you’re going now from 16 to 24 now you’re taking up a notch and then what
we’re doing is now you’re in a median what we call medium price point okay
medium price point allows you to be flexible again depending on your volume
if you can go out and buy case loads then your supplier is going to give you
a discount on prices so it gives you the very comfortable profit margin in TICDA
where we are is that we’re one step higher we’re from the twenty four to
thirty and the reason why we chose that level is because at the end of the day
to us it was really about the quality of the product and then when you look at
the Bella+Canvas the the incredible tri-blends that they have the incredible
cotton’s the look and feel I mean this is
we’re able to put it in the marketplace for $26.95 and for us the review the the
customer satisfaction the repeat orders that we get is yes it’s about TICDA but
at the end of the day it really is about the product itself the quality of the
product so the last price point is the thirty to sixty which is a much higher
end our demographic right to go into higher end you’re limiting your amount
of shirts that you can sell right and you know a lot of people might think
that thirty dollars is a lot for a shirt that you bought for five dollars but you
know when the quality is so good you know it makes sense if you’re in a
luxury space to have that price range you know because our fabrics really do
feel like something that you will find in James Purse for sixty dollars are
there any other strategies for identifying where to price your t-shirts
the best strategy is to take a look at your marketplace to look at your
competition yeah once you see where your competition is you want to be right at
that price point because that’s going to establish your position in the
marketplace you don’t want to undercut your your
t-shirts because your your image is going to reflect that right and people
will identify you as a cheap brand so stick to a price point and don’t vary
from it thanks so much for having us in and really just talking about everything
and I think it’s great for our customers to hear your real-life case study you
know on how to price your t-shirt hey it’s it’s it’s a privilege for me to be
able to do this because that’s part of our messaging part of what we want to do
is we want to help as many people as we can to get into business and to empower
them and inspire them so this has been a privilege for me well thank you so much
your welcome we hope this give you some good stuff to think about when pricing your
tees it’s important to invest in quality and to understand if you spend an extra
dollar or two for a better quality blank you’ll be able to sell that tee for ten
to fifteen dollars more at retail so by spending a little more money up
front you can increase your profit margin by two to three times let us know
what you thought of the video in the comments below and make sure to
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36 thoughts on “How To Price T-Shirts For Your Brand

  1. I can't wait to start my own t-shirt business this summer! Thank you for your videos, and I will definitely go with Bella+Canvas for my blanks.

  2. Great video, thank you! I have a big question. I do not live in the US, how can I access Bella Canvas t-shirts.

  3. Really insightful video. I think this gets at the idea of creating a brand and a brand image and a lifestyle with a message behind the brand. I see a lot of people thinking they are going to sell t-shirts for $30 and just throw random stuff on there and the reality is someone can go buy a tee from target for $10, if sellers want to fetch a premium price like TICDA which stands for today i can do anything, you need to give people a reason to want to embody or represent or be associated with the movement or the message behind your brand.

  4. Love this video-more like this please! I will choose BELLA and CANVAS via Printful for my new brand LUNALEXEI. Thanks:)

  5. I like bella, but Im not against Gildan 5k either lol American Ap is still cool too even tho Gildan bought them out

  6. Great video. We sell Bella+Canvas shirts also. They are very good quality t-shirts. Great for printing. Our customers love them. We sell the shirts with printing on them for low as $14.99 for 1 shirt.

  7. @ Bella Canvas, Do you have a dealer in Lagos, Nigeria? I will like to know which channel to use to contact you to buy shirts. Cheers

  8. Hustling… it is quality for a price we knew the people in the area can afford. The goal was always to give a nice design but keep the price low. Street designers would come with 10/15 designs a week to every 3 weeks compared to a big brand with 5 designs in different colors costing 30 to 55.00 per shirt. (Usually we sold 200 shirts and the brand name still sitting in store a month later) Urban store owners really love the unknown street designers because they truly got the lowest wholesale price from us, and the product moved faster. Our shirt design more hip to the streets and always out sells the big brands in the store. Always. Goal was always half. If it cost 6.00 to print. We try to sell wholesale 12.00/ low 10.00. Store sells for 19.99 to 25.00. The issue has always been the wholesale shirt cost and getting the same style from different vendors. Sometimes you get amazing feeling cotton brands from the Egyptian or Moroccan usually connected to a Jewish distributor in the states that has connections to all the urban chain stores owners…. but the issue is always other street designers' use the same shirts but put tags in and the shirts run out of stock and jeopardize orders. back in the early 2000. You get quality tees for $2.75 to 3. 75 blk. In bulk. In the real world once a concept hit other street designers jump on it… there is nothing you can do about it besides keep coming with new designs. Sometimes even the store owners use their own graphic DESIGNERS in China or wherever and copy the style or tweet the style concept… but designs die fast in the real world. .. for survival a street designer just keeps on coming with samples. Brand names have big money big adds nice photo adds pay celebrities to wear clothing….. from the very beginning a big brand had major start up money and connections—- but the name can die quickly… the fad fades. They might get really rich for a few years then it starts to fade because a new fad kicks in… most end up in debt if not invested correctly or have sudsidary aiding the major name. Blah… the goal like the Chinese store owners if I can get any money out of the customer that day beating what I paid for the product be it a dollar more than my cost… it's sold… that is what I saw… it wasn't greed… it was always beat the product cost. When you have Nike that makes a 5.00 material sneaker and charge 150.00… it's almost cruel to consumers. But the cost of their massive overhead has to be paid. But it's still cruel that the true value of the materials is $5.00. AT THE END OF THE DAY IT'S REALLY THE DESIGN THAT SELLS THE SHIRT NOT THE SHIRT SELLING THE DESIGN.

  9. I sell my shirts for $19.99. Bella canvas shirts only. I get my shirts through printful. I pay $12.95 per printed shirt. I don’t sell a ton but I have had over 25 orders in my first month and a half. Love it.

  10. This is only valid in over inflated economies. Come sale in Spain a T shirt for 30 euros or wholesale T shirt for 10 euros. I would like to see that happen. 10-15-18 are the retail prices here, if you are lucky, have good designs, placed well and know how to sale. Did i say " placed well" . If even one of these is missing, you will soon close your business.

  11. thank you for this video – im neck deep in launching my own surf brand. i plotted over 1,300 shirt prices across 21 brands sold through 13 retailers online and bucketed the brands into 4 tiers – ranked from encumbant (eg, Quiksilver), Up and Coming (eg, Vissla), and boutique (eg, TCSS). i also carved out private label shirts branded by the retailer themselves. i observed a very distinct curve where encumbants were priced the lowest avg $28 ($20-$46) to boutiques avg $31 ($22-$45) and private label way low (avg $24) given they get to keep all the margin. we have quite the narrative to our brand since we were a surfer community founded in 2008 before i turned it into a brand in 2018. so im comin out the gates strong at $30. im using B+C 3001 blanks (not 3001U) with custom designs that i already ran by the community. picking up my first ever batch from the printers on tues. super stoked but also anxious. really hoping i dont wipe out on this lol.

  12. Part of it is for printed shirt business to educate their customers as to why they are offering quality, instead of low priced garbage. I'm trying to keep my prices under $30, but I refuse to sell cheap, uncomfortable, poorly printed junkshirts.

  13. Very nice and simple on how to structure your business without this cost that cost and jumbling numbers up and down thank you for sharing.

  14. He didn't tell you to base your prices on the value of your labor, how many shirts can you decorate per hour? The cost of your utilities, rent, employees (if any), insurance, the cost of your materials, etc. In general you should price your creations at three times the cost of all these factors at a minimum.

  15. egad– just another commercial for bella. thought there might actually be some honest breakdown but it was all about the guy gushing over one brand of shirt and the girl feeding him openings to gush more.


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