How to Start a Podcast (Equipment, Hosting on WordPress Tutorial, Getting on iTunes)

How to Start a Podcast (Equipment, Hosting on WordPress Tutorial, Getting on iTunes)

What’s up guys? It’s Aileen. Today I’m going to talk about how to start
a podcast, going from the beginning to the end: from
recording it, editing it, and getting hosted online where it could get picked up by iTunes and
Google Play, as well as post it on SoundCloud. If you don’t know already, I have a podcast
called the Lavendaire Lifestyle that’s out now on iTunes, Google Play, SoundCloud,
and if you haven’t heard it, go out and listen to it right now. This video is part of my Q&A series for content
creators. So if you haven’t watched it already, I have a video on advice that I have for creators
starting out, whether you’re on YouTube, blogging, or podcasting, and another video
on a more technical side of like my filming setup for YouTube. I’ll post links to those videos below. I’m going to break this video down into two
parts. The first part is creating your podcast, recording and editing the podcast, the content
itself. And the second part is hosting your podcast online so it could
be on iTunes, Google Play, SoundCloud, etc. The things you’ll need to create your podcast
are: a mic, headphones, a quiet space to record, and most times, a
DAW which is a digital audio workstation where you edit your audio. And if you want to do interviews online, then probably a software like Google Hangouts,
Skype, or Zencastr. First, let’s start with the mic. I’m going to show you what I use to record
my podcast but then I’ll give you a ton of other suggestions
for mics that you can use as well. A little background information: I used to-I
mean I still do, I still record music. My background is in recording, singing, and
producing music so I already knew the technical skills for audio, and the mic
that I use for my podcast is the same mic that I use for my singing. That’s why the mic that I have is not necessary for someone who just wants to do podcasts. I have a Rode NT1 Condenser mic, and I have a Scarlet Solo interface. My mic is an XLR mic so that it has to go
through an interface in order to plug into my laptop. So if you aren’t in music, it really isn’t necessary to get that kind
of mic. There are so many great condenser USB mics
out there, which means mics that you can just plug in directly to your laptop through
USB. If I were starting out as a podcast, some mics I would recommend that are USB condenser
mics are: the Blue Snowball, the Blue Yeti, as well
as some Audio Technica ones. Or depending on what podcast you’re doing,
I would consider getting a portable recorder. If you’re thinking of doing a podcast where
you’re going to go out and interview people or get environment sounds or that kind of
thing, then definitely get a portable recorder. I would probably get a Zoom H1 or Zoom H4N. Those are really popular. Honestly, if you’re starting out and you have
no budget, you could totally just use your phone. If you have an iPhone, there’s a voice memos
app that you can use to record yourself or other people. Just get started with any mic that you can. Get some practice just doing the podcast,
and maybe you can upgrade later on. Next, you’re going to need some headphones
while you’re recording your podcast. Honestly, any headphones or earphones will
do because all you need to do is separate the audio that’s coming out of
the computer. You don’t want that feedback coming out from your speaker back into the
mic. So to prevent that feedback, just put it on mute or have some earphones
on as you’re recording your podcast. And of course, it’s so important to have clear
audio, so you want to make sure that you’re recording in a very quiet space. Usually closets are really popular because they’re small and they’re closed to
muffle the sound. You have to use your ear and test the sound of that room. You can hear an echo. Even in this room right now, I know there’s an echo so this would not be
a good room to record a podcast in. But if you walk into a big room, you notice
there’s more echo. If you walk into a smaller room, like a closet,
you’ll notice that the sound is more muffled. And also: the more furniture you have or whether
you have carpets or a rug, then the sound will be more muffled. It’s all-you know, you’re trying to stop the
sound waves from bouncing around so that your audio into
the mic is as clear as possible. So if you want to reduce the echo in the room,
you can do things like hang blankets on the walls, put up pillows,
or you could get some acoustic panels. That’s what professionals use to put all over
the walls in those recording booths so that sound doesn’t bounce around. I guess now I can take you into my studio
so you can see how I put up things to muffle the room. Alright this is my little walk-in closet that
I’ve transformed into my studio. Here’s my mic, and behind my mic I have this
big pillow to block the wall and I’ve hung some clothes up here just to
muffle the sound a little bit. And in that corner I just have guitar cases,
and here’s the carpet. This all muffles the sound. So this is where I record my podcast. That’s my interface. I run it in Logic. And before I had this set-up, I really just
put my mic in front of my clothes in my closet. So always have soft stuff in the back. Alright, next up: you need a DAW which stands
for ‘digital audio workstation’, and that’s just a fancy word for a program
on your computer where you can record and edit your audio. I use Logic Pro because that what I use to
record my singing and it’s easy for me. But you can use any DAW out there. If you have a Mac, you can use GarageBand, which is free. And if you have Windows, I heard Audacity is a free software you can
use to record audio. What you do is just plug in your mic to your
computer, open the DAW software, make sure it’s reading your mic. Sometimes you have to change it in the preferences or the settings. And then you hit Record, record your podcast,
hit stop, and once you’re done you can edit in that
software. What I’m going to do is I’m going to show
you guys how to do that in GarageBand. Alright, so now I’m going to open GarageBand. What I would do is-you could do Voice. Let’s do Voice. Here, GarageBand gives you a ton of vocal
settings that are pre-EQ. EQ just means what they want to enhance or
lessen in your voice. Feel free to play with these. I would just go with Narration Vocal, so I
would just delete these other ones. And make sure that your mic is plugged in. You go to File, Preferences, Audio. Input and Output, right now it’s under System. Mine is called the Scarlet Solo USB, so I would do Scarlet Solo. Now I’ve set these to my condenser mic. Make sure you set it to whatever USB mic that
you’re using. Then you close it, and you press Record. As you see, I’ve recorded my audio. And to stop the recording, you just press
stop. From there, you can edit this to your liking. After you’re done recording your podcast, you can export it to an MP3 file. You can do that in many ways. Here, you can share your song to iTunes; AirDrop;
Mail; Song to SoundCloud, even. Let’s put Export Song to Disc. Here, you can choose what type of audio file. I would probably just choose MP3 and name
it ‘Podcast 1’. Save it onto wherever you want. I would put it in my Desktop or my podcast
folder. Export! An exception to recording straight into your
DAW software is if you want to do an interview with someone
online through Google Hangouts or Skype. You can actually just record your Google Hangouts
from there. I’m sure you guys could figure that out. With Skype, I heard you have to download external plug-ins to record that call. And also, there’s a new website that I just discovered this week, called Zencastr. That looks like a really simple interface where you can invite your guest to go on that
page with you together, and through that website you can hit Record. And once you’re done doing the podcast, it will send that MP3 file to your DropBox. So there are ways to record your audio online without using a DAW, so it just depends what
kind of podcast you’re doing, what you’re going for, and whether you really
want to edit your podcast a lot or have it raw. Alright, now that you’re done recording and
editing your podcast, it’s time to get it online. Now I’m pretty sure there are other ways you
can do this but I’m going to share you the way that I know how, which is through
a WordPress blog. If you don’t have a WordPress blog, I know
that you can host your podcast on podcast hosting sites. I think the popular ones are Libsyn and Blubrry. Feel free to do your research on other ways
you can host your podcast. But if you have a WordPress blog, then great
news: I know how to teach you how to do that. So if you have a WordPress blog, all you need
to do is download a plug-in called Blubrry PowerPress. And now I’m just going to take you on the
laptop because it’s easier to show you there. Here I am in my WordPress dashboard. If you’re in your WordPress, what you do is you go to Plugins, Add New. Then search ‘Blubrry PowerPress’, and this is the plug-in right here. I already have it installed so make sure you
install it. Once you have it installed, on your left side
you should have this PowerPress. Once you’re in PowerPress, here you can fill
out all your settings for your podcast, fill in your description, everything according
to what your podcast is going to be about. Under Advanced Options, make sure you click
‘Category Podcasting’, then Save Changes. And to add your first podcast, what you do
is go to New Post, and it’s kind of like you’re adding a blog post. What you do is write your podcast title here, and then you do your podcast description here,
and here, this is where you put the URL to your MP3 audio of your podcast. Depending on where you host it, I like to host mine directly in WordPress,
so what I do is I host my audio on WordPress, and this link is right here. I would copy that link and then post it here. But if you host your podcast audio on DropBox,
Amazon, whatever, just grab that link from wherever you’re hosting it and put it
right here. Click ‘Verify URL’ to make sure that the link works. If it’s verified successfully, then great! All you have to do next is, under Categories,
make sure you check ‘Podcast’ and do whatever else you need to do. Add your tags, add your description, your
blog post. But basically that’s all you need to do. Click ‘Publish’ and now your first podcast
is posted on your blog. But then you have to submit it to iTunes and
Google Play. So once you’ve posted your first podcast and
it’s up on your blog, to submit it to iTunes, you go back into PowerPress. Then you click this link that says ‘Publish
a Podcast on iTunes’. You click that and you have to copy this feed
link. This is my feed link, but yours will probably be: your website [dot]
com [slash] feed [slash] podcast. Here, on this page, it will show you what
your feed link is, and you have to meet these requirements before you submit it to
iTunes, and basically everything else is just follow the instructions to submit
it. Once you have it submitted, you have to wait a couple days before they
email you back to let you know whether your podcast is accepted, and if it
is, then congratulations. Your podcast will be on iTunes. Also: if you want to submit your podcast to
Google Play, what you do is: in PowerPress settings, you ‘Switch to Advanced
Mode’. Here, you’ll see more options. You’ll click ‘Google Play’ and then you click
this link: ‘Publish a Podcast’ . And you basically follow the same rules to
submit to Google Play Podcast. It’s really important to note that you have
to post your first podcast blog post before you submit to iTunes and Google Play. You have to have one podcast audio up, and then you can fill out the submission forms
and stuff, and then the submission process takes a few days. Once your podcast is accepted, they’ll send
you an email. Then from then on, you just have to post your
podcast as usual. Check that category ‘Podcast’, and it will
feed automatically into iTunes and Google Play, and there’s not much else you have to do on
your part. Another platform that’s really easy to post
on is SoundCloud. With SoundCloud all you have to do is create
an account, and then upload your audio one by one. You can sort your podcast audios into a playlist
which is what I did, and yeah. It’s really convenient. Alright, that’s it for my video on how to
start a podcast. If you have any questions, feel free to leave them in the comments below. Make sure to check out my podcast, The Lavendaire Lifestyle, on iTunes, Google
Play, and SoundCloud. And if you like it, please, please help me
by writing a review on iTunes because that helps a lot in terms ranking
and how well it does, so I’d really appreciate that. Alright, thank you guys so much for watching. I’ll see you next time. Bye!

100 thoughts on “How to Start a Podcast (Equipment, Hosting on WordPress Tutorial, Getting on iTunes)

  1. FYI for all my bloggers who use WordPress – I personally use & highly recommend using StudioPress to make life so much easier. It's an add-on to WordPress that handles site security, advanced SEO, and optimized performance, basically streamlines all the back-end tech stuff so you don't have to deal with it! More info here:

  2. great video! At 12:08, I'm trying to submit my podcast to itunes, but that page you have uploaded isn't showing up when I click on Power Press. What category in Power press did you click on to get the "submit to itunes" page to show up?

  3. Thank you. I started a podcast almost a month ago now called "Brothers Who Spoon", and now it's finally up on iTunes.

  4. This is such a great instructional video. If I was going to have an in studio guest and have the Blue Yet I microphone can I get by with using the one microphone for both me the host and the guest? Also, do we both need headphones?

  5. I've been looking for a way to create podcast. I love this and am going to follow you. Your instructions were easy as pie and I'm waiting for Apple's approval. Thanks a million.

  6. THIS WAS SO INCREDIBLY HELPFUL! I was overwhelmed about even starting to conceptualise what I wanted to record. You made it very easy, Aileen. Cheers to you and all the love <3

  7. Audacity barely qualifies as a DAW. If you are serious about podcasting, use something more powerful like Mixcraft.

  8. Hi Pretty lady…
    I truly, truly appreciate the way you've broken down this somewhat confusing process into very basic steps! I wish you all the success in the world and hope that all your dreams come true. I will subscribe and follow you to hear other bits of wisdom you have to impart. I remember that I learned the most from my professors that were able to take very complicated subjects and explain them as if we were six years old. I believe you have that gift as well! God bless.

  9. Very informative and helpful. I need to research whether I can use Squarespace to accomplish the equivalent of what you did with WordPress. Those PlugIns are one of the reasons I left WordPress, which was a bit of a bummer – I think WordPress was better at helping cultivate a community of bloggers.

  10. Hello budding podcasters! PodSquad is a new podcast app for building audiences more efficiently on social media. Join to be an early access tester at and help us shape the product around your needs!

  11. Thank you for a super helpful episode. I had some trouble getting the podcast added to Blubrry's listing directory and had to do the following in WordPress… 1) go to PowerPress and from the "Settings" tab, 2) check the "Category Podcasting" option in "Advanced Options", 3) then go back to the WordPress dashboard and choose "Posts" and go to the "Category" tab and set up a "Feed' category and a "Podcast" category with "Feed" as the parent category, 4) go back to PowerPress and choose the "Category Podcasting" tab and select the "Podcast" category you just created (Note the "Select Category" box on the left hand side of the page), then 5) click the "Add Podcast Settings to Category Feed" button, 6) copy the "Feed URL" for later… 7a) upload an episode of your podcast to the WordPress Media Library and 7b) create a new post with the category "Podcast" set by using the Media Library URL for the podcast file, once you've uploaded it to the Media Library, inserted into the PowerPress podcast box on the post page and, 7c) publish it. Then 8) go to your Blubrry account (you DO have to set up a free account) and add the podcast to Blubrry using the "Feed URL" you copied from Step 6 along w/ any other settings needed, then submit. No doubt there's many ways to set up a "Feed URL", I just couldn't find it w/o going through the "Category Podcasting" steps.

  12. This video is amazing. I knew ZERO about podcasts and wanted to start mine…watched it once and my podcast is already up and submitted for review on iTunes. Thank you!!

  13. Thank you for the thorough explanation on "How To Start A Podcast." I am really excited to explore recording equipment, techniques, and the world of podcasting. You've given us some really great tips and a whole lot of inspiration!

  14. Lavendaire, please help with me with this floor- hiss…and with good equipment: I have the Zoom H5 + Shure m58s and standard XLR cable patches for mic A and mic B. And just that setup has such a loud floor-hiss….why???? I thought the background would be very quiet, but it sounds like someone's frying chicken in the room next to me!! HELP. What settings will minimize this hiss?

  15. Hi , I just started a podcast here on youtube with my friend, where our goals are to make everyone laugh ( . It has been three days and no one even watched what we put up. We spent some money on equipment and we dont want to see our dream of a podcast die. How can we get views to our podcast?


  16. Thank you for this! I use Squarespace. But how do I create the jingle-like intro that goes in front of each podcast? And what are your thought in adding a small “commercial break”. That way one can earn a small amount money by allowing other advertise.

  17. This was so helpful! Do you have a resource on how to edit the intro and music…do you do that directly in garageband? thanks so much! oxxo

  18. Thanks very much for the helpful video. I will be using this method when I've recorded my first podcast. I have a question. When you said you published your podcast on your WordPress blog first before submitting to iTunes, Google Play or Soundcloud, does that mean that it is fully live for people to listen to from your blog? If so, then will the only link on your blog site be the one you actually published there?

    I see some blogs that have a Soundcloud or iTunes plug-in or widget that is featured on their home page or in a blog post. But if you're hosting it on your WordPress blog in the first place, then why would you send it to iTunes or Soundcloud and then use the plug-ins for those to host it on your blog afterwards? It seems like it's adding in an extra step. I could understand if you hosted it on iTunes or Soundcloud in the first place and then pulled it from there to feature on your blog, but if you host it on your blog, send it to iTunes/Soundcloud and then use that to host on your blog again, that seems to be doing some kind of circular hosting. I'm not sure if that makes sense.

  19. I love your channel! It has helped me as a woman and mother. Thank you so much for everything you've done to inspire all women! Mahalo!

  20. Do we get money? If yes, how can I not get them because I do not want money! I just want to help people ? Thanks in advance for the information and sorry for my bad English language ?

  21. I just want to take a moment, to thank you for your tips! You help me so much in my journey of being a solopreneur. Much love! <3

  22. Good information! thanks for sharing.. .. song "Don't Give Up"..lyrics by Calden …

  23. This has got to be the best video out here for newbies. I want to get started but have NO CLUE where to start, what to buy, etc. and you have given me sooo much information and hope that i'm gonna get going with my iphone. I've watched so many videos that say they are podcasts for beginners but neglect the fact that beginner usually means low budget, no tech background and such. Bless you sweetheart and know that people like me absolutely appreciate you! Happy New Year!

  24. I know I'm watching this video a year and a half later, but I need you (and everyone in general) to know just HOW HELPFUL this was!! I wish I was joking when I say I searched for 4 hours on how to set up hosting and applying to itunes, etc. And your 15 minute video answered EVERY SINGLE QUESTION I HAVE. So just a huge thanks!

  25. I love that you showed your closet Studio. You can already hear the better sound quality in there just on this video alone. This has been the most informative podcast video I've seen. I'm going to give yours a listen.

  26. wow dear your video is awesome please how do submit your podcast to stitcher and soundcloud using wordpress and is it for free coz your video u only submitted your podcast google play store and apple iTunes

  27. Audiotechnica ATAT2020 Condenser requires an Audio Interface like the Scarlet Pro since the mic runs on Phantom Power. Most musicians use ATAT2020 for vocals. I work with AVID Pro Tools 12.4 (399.99 sale price with iLok) for my recording and editing although Adobe Audition and Apple's GarageBand work fine as well.

  28. If I wanted to add a second mic (Both being USB), would I just plug both into my Mac and test them in Garage Band like you did in the video?

  29. Thank you for sharing all this information. I am so excited to get a podcast running this year! It's my friend and I's goal!

  30. Wow! Your very smart. As for me I’m still trying too figure out what really is a pod cast. I just started a YouTube channel. And very curious about podcasting can you teach me?

  31. I wouldn’t agree with a blue yeti or snowball the quality of mine was atrocious but 100% agree with a audio technica. Great video.???

  32. Hi! If I plan on recording in public places, like a coffee shop, what mics would you suggest? Also, thank you for this very informative and helpful video 🙂 Its great!!

  33. This was so wonderfully thorough and straight to the point. Thank you SO much for sharing this. Great resource!

  34. Thank you for the very helpful info! I want to start a podcast reading children stories in Spanish and then slowly adding various content on childhood development 🙂 I wasn’t aware you had a podcast so you have a new subscriber. Can’t wait to listen to your inspiring content ❤️

  35. Absolutely helpful! My only question is, do you have a Business profile on WordPress? Which allows for plug ins and more, or do you only have the premium plan?

    Is anyone else having trouble trying to submit your podcast to iTunes? That’s the only part I continue to get stuck at? Please help!

  36. So many youtubers and other content makers are calling their pay-per-view broadcast “Podcast” this needs to stop or at least be explained properly. These shows are not podcast by any means. Podcast is a word from the words Ipod +broadcast… they are not exclusives they can’t be anything other than free according to their definition on apples website and if it’s not listed in iTunes it’s not even a Podcast as that uses the apple inc copyright of IPod and they have a legal copyright and policy about the word podcast and it’s use in other media or products.

    Any search of the term "Podcast" shows that podcast by their conceptual nature and their creation are totally and 100% free. Attempting to monetize or change the media format of an audio or video "Podcast" to be "exclusive" or "Premium" means the term "Podcast" is being used in a misleading manner. The terms "Premium broadcast" or "internet radio"or other terms indicating the nature of the media content and the license for its use, need to be used in place of the term "Podcast". Any media content labeled "Podcast" are implied as free to the consumer by the very term "Podcast" and its endorsement by Apple Inc. This service is to be at no cost to the consumer and must remain at not cost, so long as the term "Podcast" is used to describe the media content therein (audio or video content) and a copyright on the brand name "iPod" is in place by Apple Inc.

    "Podcast" are an extension of Apple Inc. they are defined by incorporating a brand copyright in its term and thus that brand, its platform and its understanding within the consumer/advertising market with the common term and definition of broadcast. Giving tools to monetize this content as exclusives or "Premium subscriber only content" changes how the term is used and thus makes it inappropriate and essentially false advertising for any consumer or potential advertising client. This also gives legal precedents for copyright infringement and potential harm to the brands of Apple Inc. as a whole. This misuse of the term stands to negatively impact the term "Podcast" and the brand name "iPod" in the consumer mind and thus Impact the platforms it originates from and takes its "iPod" copyrighted term from. These platforms being iTunes and the IOS/MacOS ecosystem". Thus the inappropriate use of the term “Podcast” violates the agreements and regulations set fourth by Apple Inc. for the use of their brand name in advertisements. By implementing the term "Podcast" and monetizing a known free product that Apple Inc. states and thusly endorses as free. The product is associated with Apple Inc. by using the term “Podcast” to mislead consumers and advertisers a company/artist is fundamentally acting against the term and the consumer/copyright holders best interest.

    Please point this out and help take steps to address this and see below for direct examples from Apples copyright policy, their FAQ on Podcast and wired magazine saying the same thing.

    "Podcast" is a derivative of Apple's iTunes platform and a combination of the copyrighted brand name "iPod" and the term "broadcast". Please refer to Apple's guidelines on the use of their brand names within advertising
    “Podcast" is a derivative of Apple's iTunes platform and a combination of the copyrighted brand name "iPod" and the term "broadcast". Please refer to Apple's guidelines on the use of their brand names within advertising

    These guidelines presented below are in reference to the use of the copyrighted brand “iPod” in context to its use in other media or promotional materials. They are as follows:

    "Depictions of Apple Products
    1. Endorsement or Sponsorship: Apple does not support the use of its logos, company names, product names, or images of Apple products by other parties in marketing, promotional or advertising materials as their use may create the perception that Apple endorses or sponsors the product, service or promotion.
    2. Compatibility: If you are a developer, you may show an image of an Apple product in your promotional/advertising materials to depict that your product is compatible with, or otherwise works with, the Apple product or technology, provided you comply with the following requirements:
    a. Your product is in fact compatible with, or otherwise works with, the referenced Apple product.
    b. The image is an actual photograph of the genuine Apple product and not an artist’s rendering (Note: You must obtain express written permission from Apple before using any photograph owned or licensed by Apple).
    c. The Apple product is shown only in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc.
    d. The reference to Apple does not create a sense of endorsement or sponsorship by, or other false association with, Apple or Apple products.
    For further information with respect to Apple’s copyrights, please submit your request in writing to the Copyright Team.

    Also see the term definition according to Apple and their FAQ from apples own page. (

    “What is a podcast?
    Podcasts are episodes of a program available on the Internet. Podcasts are usually original audio or video recordings, but can also be recorded broadcasts of a television or radio program, a lecture, a performance, or other event.
    Podcasts usually offer each episode in the same file format, such as audio or video, so that subscribers can enjoy the program the same way each time. Some podcasts, such as language courses, include multiple file formats, such as video and documents, to teach more effectively.
    For podcast listeners, podcasts are a way to enjoy great content from around the world for free. For podcast publishers, podcasts are a great way to reach a wide audience.
    Apple does not directly provide podcast updates or episodes. When you subscribe to a podcast using the Podcasts app for iOS, or using iTunes on your Mac or PC, you are subscribing to the podcast updates by that particular podcast producer. With iCloud, you can synchronize your podcast subscriptions across all devices.”

    Definition of podcast from WIRED
    From wired ( General public consensus on the term "Podcast".

    "PODCASTS MAY BE the new radio, but listening to these downloadable shows requires more effort than just twisting a dial. The rewards, however, are much richer: the latest in politics and culture, interviews with your favorite celebrities, serial dramas, and comedy aplenty. All of this programming is available for free; just install an app on your phone and download the shows you want to hear. So rich is the abundance of great podcasts and apps, diving in can be overwhelming. So we've done the dirty work—here's a guide to help get you started."

    Please remove the term "Podcast" in use with any relation to the terms "premium", "exclusive" or "Patron" as none of these have any relation to the term "Podcast" or Apple Inc. and are not endorsed activities by Apple inc.

    Thanks and spread the word. #savepodcast

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