How to Start a Successful Vlog Channel — Amy Landino Interview

How to Start a Successful Vlog Channel — Amy Landino Interview

– In this interview,
I talk to Amy Landino, author of Vlog Like a Boss about the three most important tips to have a successful vlogging channel coming up. (upbeat bright music plays) – [Voiceover] This video is brought to you by A one hour online Masterclass on how to grow a highly influential and profitable YouTube channel this year. On this free training, you’ll learn the proven strategies and
current best practices for growing your subscribers and creating passive income with YouTube. To register for free, just
go to – What’s up Influencers, welcome to another interview with Amy Landino– – Hello. – Here on Video Influencers,
where we’ll helping you build your influence,
income and impact with online video and guess what? We have a best selling
author, Vlog Like a Boss. – Yes. – We have an international
public presenter and fellow vlogger, so thank you so much for being on our channel. – Thanks for having me on. – I heard you speak the
other day, you crushed it. – Thank you. – And you were talking about vlogging. Can you share with our audience who might not know you
about your rise to success and how you got your start on YouTube, and what you’re doing today? – I mean I really got my start on YouTube cause I got excited about video. I really liked the editing process, I know that’s weird, but
my first video ever was, because I was in a
wedding, I was a bridesmaid and I wanted to make
the bride feel special and I figured out how to make a video with Windows Movie Maker
and just hodgepodged it together and played it for her. And it was so cool to
see something that I made for someone very specific,
but I played it at the rehearsal dinner
and so everybody there was very excited to watch
it and they were emotional and I just thought you can make something for one person and effect many more. And I thought, that’s really powerful. I discovered that YouTube
was a thing after that. I had to burn that video
on a DVD, by the way, like I literally didn’t
know what was going on. this was 2007.
– I know what that was like. – So, yeah, I found
YouTube and I was like wow, there are people that are making a trip to Target look interesting. What is this world, I need
to know more about it. And I just started sharing
my life in vlog form on the Schmittastic Channel. And that teaches you a
lot, when you’re trying to take something and turn it into nothing, really and
turn it into something. You learn a lot about community building and marketing and so that’s how I got into this industry. I started the channel
Savvy Sexy Social in 2011 which is now called Amy
TV and that was meant to help business owners just go after the life they want with video and social and just time management
and all those things that are important for getting work done. – Boom, and you know, you’re speaking at events like this, Social
Media Marketing World. That room was full of people,
you had a lot of fans. – Yeah. – I loved what you said, you
love the editing process. – I do. – I know, because my wife,
who is also a vlogger and the reason why I’m a YouTuber, she loves to edit, right, she loves to create memories.
– Awe, that’s awesome. I need to chat with her. – Yeah, totally and the thing is, I always suggest to people,
not necessarily follow your passion, but follow your fun. So if you have fun doing it, right? – Yeah. – It’s a great start
and it’s a great segue to why I tell people that vlogging might not be for them, but if they are, make sure you have fun. Because you’re not
necessarily gonna make money right out the gates, and let’s be real, most people aren’t
gonna make enough income off of AdSense to make it work. Can you give people like two or three tips on when they’re first starting out as well as like maybe some
monetization strategies because I know just your book alone– – Yeah.
– Right? How many you’ve sold,
been able to create this, create this career to be
able to make a living, off of YouTube, but not through AdSense. – Yeah, absolutely. AdSense should be icing on the cake. If I cared about Google’s check to me every single month I’d
go get a regular job. It’s called worrying about an employer, what’s the point of that? You should really diversify everything, but before that, you have to know who you’re doing this for? And you can’t have a product for them or you can’t have a way of making money if it doesn’t make sense for them and you have to provide a lot of value in advance, like you’re saying, it’s gonna take some time to monetize. Because you’re building a relationship. So, I think the biggest
tip right out the gate is consistency is key. Because unless you’re in
someone’s life enough, and providing value enough,
they’re not gonna buy from you in the future. There are the instances
where the product pops up in an Instagram ad and
people are just down with it, but the reality is is
making YouTube videos, you’re inviting people to learn about you throughout your life, that’s a process. That’s not like a one and done situation. So, consistency is the biggest thing. When you say you’re
gonna show up, show up. Just do that, it doesn’t matter how often. They say industry standard
on YouTube is once a week. If you can have a channel
that is killing it once a week, why bother
going more than that? Just do a really great job. So I think that’s the biggest thing. In terms of monetization, you can monetize tomorrow if you wanted to. If you join any affiliate
program of a product that you believe in and aligns perfectly with how you talk to your
audience, your person, I personally have named
my person, so I know her really well and I know if that sponsor or that affiliate partner
is gonna be a good fit. So I can make money right now with Amazon or anything like, um, I
talk about TubeBuddy a lot. I love their product, I believe in them. It’s very easy for me to
make affiliate dollars from that because I believe
in what they’re doing. And so I just look at
those things that are closely aligned, but if it’s not for them, it’s never going to work. You have to find your fun as the creator so you can keep it up
and actually continue to be passionate about it when it’s hard. But the reality is you’re
doing it for somebody else. – One of the things I loved about your talk yesterday is
obviously consistency is key, you want to
like be passionate about what you’re talking about,
but you specifically talked about editing, right? – Mmm hmm. – And like how you have to grab people’s attention and keep it. Can you give some suggestions to people just starting out because
you and I both know like there’s a lot of vloggers
out there that just think we all want to see you brush your teeth. – Yes, please get in there.
– We all want to see you– – Please.
– grab that bottle of milk out of the thing. And don’t get me wrong,
like, there’s some people that do that and they get a lot of views and you’re wondering
like why can’t I do that? Well, there’s so many other variables, but what are your quick tips on terms of editing to be able to not only capture people’s attention, but keep it? – I think to your point, this is basically everyone wanting to go
to what they see working and thinking, oh, all I
have to do is copy it. But if for some reason I’m watching somebody brush their
teeth and I’m into it, there’s a bigger reason for that. You’re not gonna be able to copy that. I think at the beginning, I didn’t want to spend a lot of time
on editing when I started cause I was doing three episodes a week. I would film them all on
Monday and I would get them edited to go out
Tuesday through Thursday. And for me, keeping the
eyes moving with editing just meant jump cuts, so when my content for about three years, and still lately, you don’t hear me breathe very often, I cut out all the breaks
and I would kinda crop in sometimes and make sort
of a dynamic movement, very slightly, that
would keep your attention and keep you engaged. I also made sure to deliver the value in less than five minutes. Significantly less than five minutes. When you’re first starting, you may think more minutes means more watch time, but if you actually
deliver faster, you’ll have them watching more videos on your channel, which is more watch time
and they’re more impressed by you when you’re able to do something really, really fun in a short amount of time. You show them you’re
not wasting their time. – Yes. – So I say keep it short,
when you’re starting. Bang out the content, make it great and use jump cuts to your advantage because it’s totally within the cadence of YouTube, it’s the
perfect, perfect thing to describe YouTube a lot of the times, but that’s gonna be an easy way to edit and keep it interesting. – Absolutely, and thank
you so much for bringing that up because a lot
of people are watching other successful vloggers, right, and thinking I need to just duplicate that when they don’t understand that. Number one, everybody wants
to be a YouTuber, right? Like, if you’re watching
this, you’re watching because you want to build your influence, build your income with online video, specifically with YouTube,
right on this platform. And the thing is, a lot of the YouTuber’s that are doing this for a living, make a full-time income
or just super successful, they had a lot of practice before– – A lot.
– They got to this point. Right? – Practice, practice, practice. – And right now, people
aren’t just sitting down sold on you at zero subscribers. You have to like sell
yourself onto their interests. You have to make sure that they’re gonna be interested enough to
watch that second episode or to subscribe. – Right. – So, great advice. Anything else you want to say on that? – No, I think you nailed it. I mean it’s so funny how we think like, oh, YouTube needs to send us views. Well, I’m gonna show up and
have the most bomb video, but then they don’t do a custom thumbnail or they don’t take care of
their SCO or anything like that. YouTube doesn’t owe you anything. You need to show them you bring traction to their platform so they’ll
share the love with you. Your videos have to be good, your marketing has to be good, it all has to be good,
for a long period of time, for you to get that back. – Yeah and you know, those are great tips for people beginning and
let’s give a little bit of hope because one of the things is like you know obviously there’s AdSense and we’re talking about
affiliate marketing, but can you talk about some of the bigger successes you had from the book to speaking at events like
this, internationally, and like what kind of opportunities you’ve been able to have because you took and embraced YouTube
and built this audience and then created these businesses? – Yeah, well it was kinda wild, I guess because when video is so, or at least I had tried
to treat it this way, video is so much like
you’re sitting here with me. So, because I’m making that connection with people they feel very close to me. On the speaking sense, I’m getting offers to speak because people
feel like they’re connecting with my message and they
think, oh, you’re so good at talking about this,
why don’t you come stand on stage and talk about this as well and it’s like oh, well,
I’m literally sitting in a room alone talking to a camera, you think I can get on stage and speak? So my speaking career
taking off was really kind of wild but it’s cause
I put my face out there and people want to know
what you’re really like and so the more they can do that research on you, it’s great. Same from a building, a
business perspective and more. But the book came because,
not just speaking, when you get off stage, people are like where can I buy your book? And I was like, just
go watch my free videos and they’re like no, I want to buy a book. And I was just like that’s
weird, cause I make videos. The audience said they wanted it, so when they said they
wanted it, I made it, they bought it, they
read it, they also bought the audiobook and listened to it. It’s really wild when
your audience tells you we will buy that thing if you make it and then you do it, it’s really cool. – And there’s not really a
lot of good vlogging books out there, so we’ll put
the link down below, make sure you guys check that out, especially if you guys are looking to make a career out of vlogging,
or you’re just starting out. Great resource for that. Share with people where they can find you and any last thoughts you have for people that are just starting
their YouTube career? – Absolutely, you can find
me at and just know who you’re talking to. Lock eyes with them and deliver
on a very regular basis. And you have no choice but to succeed. – Boom, thank you so much
for watching, as always, helping you build your influence, income and impact with online videos. We’ll talk to you later. – Bye.

100 thoughts on “How to Start a Successful Vlog Channel — Amy Landino Interview

  1. Wow! Great video. I love Amy and the influence she’s had on the YouTube community. Thank you Sean and Benji for bringing the best talent on the show. Love this channel! 🙏🏻🙌🏻💯

  2. This is very helpful. I will say though, I’m personally interested in strategies that center more around the process/passion rather than building a revenue stream (although I know the idea of income is very enticing for many).

  3. These events are really cool because it's like a giant circle of content creator friends and the end result is a ton of good collaborations. I bought Amy's book and the Authority Video Formula really helped me to streamline my guides and vlog style content. Also this channel and her vlogs helped me see how important it is to show your face and build that personal connection with the audience even if it seems like it might not be necessary.

    As for QOTD, been uploading consistently for the last year and a half. Got a good boost after applying knowledge from Vlog Like a Boss and hoping to gain even more momentum.

  4. Seeing how successful you are, brings me so much joy! I was SO EXCITED when I realized you were featured in Crushing It! Way to go, Amy!!!!

  5. Thank you for this INTERVIEW 🙂 I hear her about diversification 🙂 Building a relationship is good advice 🙂

  6. Hey, that's me at 0:57 ! 😀 When I first wanted to start doing video, I found a video of Amy's via YT search, and then I completely BINGED on her "how to vlog" playlist. If you haven't watched her stuff, go do it! Maybe she'll interview you too, in a couple of years 🙂

  7. I have been posting videos for like 5 months and I stopped to FIGURE OUT HOW I CAN BRING VALUE TO PEOPLE! And its been a process but no excuse. Im gonna start posting again I have to! Amy is dope and very intelligent and I follow here as well. Shes also super cute! Lol sorry had to say that…but thank you for the straight forward advice, I plan on using this on my channel! Im gonna figure out how to do this and succeed at it as well! Love it! And Im a fan of Video Influencers you guys have helped me alot!

  8. 6:41 – How to Start a Successful Vlog Channel – Deliver Your VALUABLE CONTENT in Less than 5 Minutes — Amy Landino INNERview with Sean Cannell

    8:21 – "Can you talk about some of your the bigger successes you've had from the book to speaking at events like this internationally and like what kind of opportunities you've been able to have because you took an embraced YouTube and built this audience." — Sean Cannell


    #Netfriending SHOW TOPIC:

  9. Loved this video, I love the editing part – just love it! This was a great video guys! Inspiring, thought provoking.

  10. I'm Amy's subscriber already and a fan (cause, she is gorgeous!) and really smart too, however the tips on this channel (specifically, in this vid) are very well taken and hopefully well applied. Thanks for bringing this to us (the starters) and keep rocking!

  11. Wow! I’d never seen Amy’s stuff before, and now I am subscribed, hooked, bought her book (and the Audible version)… so glad I caught this one! Thank you!

  12. This is new and I love it! Do not just follow your passion but also follow your fun. Great one, Benji! 🙌

  13. So much tactical and strategic advice — thank you for sharing with the Influencers community. Appreciate you Amy! 🙏🏻⚡️💯

  14. Thanks for sharing this information! it gives me a great insight into what it takes to become a successful vlogger.

  15. I will sub anyone who subs me just reply done to this comment I have a vlogging channel please support me.😀

  16. Great content, thanks! Easy to wonder about all those things when you are first getting going… checking out her channel next 🙂

  17. Great advice *taking notes!
    I do wish you guys do these videos in a more relaxed setting, perhaps sitting down sipping on tea 😆
    Im always distracted by all the people walking by.

  18. 6:20 Finally somebody advocating more value per second instead of longer videos. People should seriously consider cutting intros and all the other bloat or BS. Especially now that the most of the sense of Adsense is gone. Cheers, Jan

  19. Folks that have followed Tony Robbins to learn how to be successful think they just have to copy those that are successful. Well, people are finding out that there is much, much more to it than that! Just because I'm passively watching someone who seems to be passively talking to me on a video doesn't mean it is an easy road. It's really hard work!!! So, don't copy but allow them to inspire you to find your own success.

  20. Is it just me but all the vlogers i see are all stunning like a model or sumet and very confident ….Id say those 2 things are very important

  21. Want subscribers ?
    1. Subscribe to my channel 🙏❤️
    2. Like and comment done after subscribing ❤️
    3 . You will get 2 subscribers in return 💯

  22. Because of what I've learned from you, Amy and Tim S, I started a brand new (way more niched) YouTube channel and posted my first video last night. I got 50 subs in 12 hours! On my old channel it took me 6 months to get my last 100 subs. Thanks so much for all the killer content!

  23. Amy, you're blooming! Great to see Amy here! Love the tips by the way…by the way guys, I'm now confused. I try to be direct at first, since I make exclusive videos for each destination(travel vlog here) and there are some of my audience complain of the length, they want 10 minutes or more. And you guys mention if I can deliver it quick, it's great – which I totally agree by the way. But my audience wants more. they're quiet demanding actually, even complains about my gopro. 😂😅😂

  24. I can’t put my finger on it, but for some reason this video reminds of an episode of Seinfeld. It must be all the low talking.

  25. Hi Benji, hi Amy – thank you for the great video. I watched this because I'm thinking of vlogging for a property investment company I'm starting with a business partner. Thank you for the great information. And you are so right Amy – and as I say to my smart drivers – practice, practice, practice. All the best, Cheers Rick PS – I've been posting regularly for 28 months. I started live streaming once a week on Sundays at 6pm PST 6 months ago.

  26. Loved your video❤️❤️❤️!!!! I loved the tips mentioned in this video because i started a channel lately and I feel like I haven’t been up to my game so I started watching these types of videos😁😁😁!!!Best Video So Far❤️❤️🌈🌈!!

  27. I just started last week and i think i’m lovin it even though I don’t have any subscribers yet 😄

  28. Love the last comment: “You have no choice but succeed.” I will certainly use it as a quote if I may as I’m just starting. Thank you for sharing guys!

  29. Love love love this channel. The content you’re sharing is really helpful for my channel’s growth. It’s definitely a marathon, but I’m glad you guys are here. I’ll definitely head over to her channel and take a look. Thanks guys!

  30. I love Amy’s Channel! Her brand of humor is my spirit animal 🧚🏼‍♂️🐰🐷🐶 I’ve been making videos about a year& a half and have a Lil over 1000 subbies it’s just really hard to get down to a certain niche because I have so many interests 🤔🤔 my videos are all across the board right now tech, organization, reviews and mommy content 😅 I just love all those things lol 😝

  31. Not complaining ( because this was gr8 .. nice surprise ) but it's u-tube knowing what I like I am not searching for any Amy clips

  32. Thumbs down, I blocked her channel for a reason. If people like her, that’s cool and their right, but I just don’t like her personally.

    For those who will comment “Why did you click on the video then?”
    I didn’t, I have the Auto-Play setting turned on and this video happened to pop up somehow.

  33. Well I have just started vlogging 2 weeks ago, and I am aiming to be the most successful African vlogger on my SMABUZA vlog channel, wish me luck

  34. IMO YouTube should be replacing TV. The big news channels can still make the money they do now and anyone talented enough, can put good content for those interested.

  35. Im 52yrs of age, I dont see any successful Vloggers in my age range, Im supposed to have more experiences to talk about cause of my age but I dont, but I just wonder about the age thing and fear I would get enough subs to make any money.

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