How to use Feedly for reading blog content

How to use Feedly for reading blog content

– Hey, this is Ian Cleary from
the Marketing Tech Channel on this glorious day! So today we’re gonna talk about Feedly. It’s a tool I’ve been using
for a couple of years. Instead of going out onto the web, looking at all different websites to check for new blog posts, put them all nicely into Feedly and start tracking your
blog content there. I’m a bit lazy. It’s either being lazy or
liking to be productive, I’m not sure which it is. But it just makes things so much easier. So put them all into one place and then you can check
that on a regular basis for, you know, reading content,
for sharing out content. And if you’re working with other people that are gonna help share out content, I’m gonna show you a good tactic for that. How does that sound? Good? Yeah! You wanna continue? You wanna look at Feedly? I think now’s time to look at Feedly. Let’s go. Okay, so I’m in Feedly here at the moment and you can see on the left hand side here I’ve got all my feeds set up. So what I do is I categorize
things into collections, these are called collections. So I have Digital Marketing, Influencers, Entrepreneurship, Marketing Automation, these are collections. So if I want to read blog
posts I can open up here and I can see all the blog
posts in different ways. So this is just a list format I use so I can get through them quickly. But I can change that
format so it shows visuals and more information, and I’ll
show you that in a second. Or what I can do is I
go into the collection. So this is everything, this is just the Digital
Marketing Collection, and here’s sites within that. And then I can look for
details within here. As I scroll through, if I could just mark all as read if I’m
not interested in that content. Or I could just open up
the content like this and read the content from here. Now you’ll see what I do a lot of times, say with Influencers, I put in their Twitter address
as the name of the site. So it’s easier then to share the content, I don’t have to remember
their Twitter address. If I’m sharing an article from a Donna, I see that’s her Twitter address. So it’s just makes it a
little easier that way. So how do you organize things
like this into collections? So you go into this section here and here’s all my collections. Digital Marketing, Influencers,
Entrepreneurship, etc. Now if I want I could go, I can change collections so I can go here and start dragging these
into a new collection. So that’s just a grouping. So for example if I said “New Collection” well it’s gonna ask me, well, what do I wanna put into
the collection first. So for example if I said, well actually, marketing, I’m interested
in marketing feeds. So this is going through a lot of feeds related to marketing and
presenting them here. So I could search for Seth
Godin, that’s listed here, and I could add, or I could
just search for marketing feeds. So if I decided that Seth Godin was somebody I wanted to add, you can see, he’s got 325,000 followers,
does about ten stories per week. I click the follow,
when I click the follow then I can add to a
collection that I have, or I could create a new collection. And I’d say “Marketing Gurus.” Guru guru guru. Okay, I create this new collection, and then Voila! We have Marketing Gurus
here on the left hand side. And, surprise surprise, Seth is in here. So that’s a good way of
adding things to collections. Now, another thing I do is, you see here Articles to Share. Okay, so I work with
one person on my team, where I select the articles, and they do all the sharing out
to social media channels. So, for example, if I was going in here and I see Mark Schaefer
always has great content. So I’m saying, this is a good article, I want to share this across
different social media channels. The thing about it is, is you need to be very
organized with your sharing. And just because you find the content, it doesn’t mean to say that
you need to share it all out. So by having a good process in place, you can get your content shared. So I’d strongly advise to
have another team member there that’s available to track these articles, share them out on Twitter,
Facebook, Pinterest, all the other channels. All you need to do is read
the article and find it. So get that process in place. Is this me being lazy? No, no, you just need to be practical with the time constraints you have. So now I can spend 20 minutes focused on reading the articles, not spending another 30, 40 minutes on sharing out the articles. A good tip, are you gonna follow it? I hope so. Let’s get back over to Feedly! Okay, so here we have
Mark Schaefer’s article. So this is what I would do
with Mark Schaefer’s article. I’ll save it to a board, and I’ve created a board
called Articles to Share. So now this is gonna
create a separate area. So I’m gonna save that into the board. Voila, it’s done. Now, if I go here, I
see Articles to Share. And here’s all the articles
I’ve put in to share. Now when my guy comes in here, he’s gonna take these
and then share them out, and then once they’re shared, he’ll mark them as completed
or remove them from here. You can just remove them from this list so they’re not in the list anymore. So that’s another great way of doing it. What else do I wanna show you? Okay, I wanna show you some of the sharing potential of this. So you can see here I
can share this to Buffer, I can share this article to email, I can share it to Hootsuite,
Linkedin, Twitter or WordPress. What I can also do is tag
this and say, read it later, if I find a really
interesting article and go, oh, this amazing article, I’m gonna read this when
I’m on the couch later on. I’ll do that. I’ll save to the board,
as we’ve showed already. Now I’ll save it to Evernote, and maybe this is a great article where I don’t just wanna share it, I wanna keep it for future reference. When you’re a blogger and you’re constantly coming up with new articles, you need to come up with new ideas. And one of the best ways
of coming up with new ideas is reading content from other people, storing that content, or maybe storing snippets of that content, so that when you’re writing your articles, you get some inspiration. No copying, we don’t
like copying around here. No! But we like getting some inspiration and this is a good help with doing it. And here then this one
is Saving to Pocket. Before Feedly had the Boards option, I used to save things to Pocket, which is another sharing tool. And my guy used to go into Pocket and find the articles to share in there. And then finally, last but not least, you can see here, you can just
copy the link to a clipboard and use it at a later stage. Okay, so, one other thing
I’d like to show you as well, I’m going to go to Browser Add Ons. So you can see here, Save to Board Add On. So this is a little plugin on Chrome. When I find articles here, I can tag them and add them in here, into the collections. But maybe there’s some
articles that I find when I’m browsing the web, and I want to add them into Feedly. So I’ll add this plugin in here, you can see it here in
the top right hand side. Save to a board on Feedly. Okay, so let me see, if I go to a site TopRank Blog, they generally
have good articles. Let me see, I’ll open this up. Okay, this is great, what I wanna do is I wanna add it to a board. So actually, so I can save it
for later, for reading later, or put it to Articles to Share. So now I’m browsing
content across the web, and I’m adding it to Feedly. I’m not a paid subscriber,
so anything I showed you was free as, was free part of Feedly. Duh duh duh duh duh, free part of Feedly. Focus, Ian, focus! Okay, so, this is IFTTT, and this is If This Then That, which means it automates some tasks, so I can say, if I add something to a board will then automatically share
it to one of the channels. I don’t use the IFTTT because I have a person working with me, and I want to do more than
just share to Twitter, I want to share it to Twitter, I want to share it to Facebook, I wanna change the text, I
wanna change the imagery. But you could do some of
that with the integration. Okay, so that is a brief look at Feedly. I strongly advise you using it. I’m not pitching the paid version, you could try the free version, that’s what I’m using actually. And when you run into limitations there, there’s lots more functionality
in the paid version as well. But I know you like Free! Okay. Okay! Thank you very much, and
I hope you enjoyed that, and I hope you come back for more. You’re always welcome
at Ian Cleary’s house, or my YouTube channel. So make sure you sign up as a subscriber, I’m sure you’ll find a button on the page. And give us a thumbs up
or give us a comment. We always love to hear from you. Thank you very much, over and out. Not out yet, gonna be out in a second. Take care, bye. I’m going back to work. See you later. Cheerio. So I hope you enjoyed that video. If you’d like to get
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8 thoughts on “How to use Feedly for reading blog content

  1. Ian – Where is your section for Men's Style? I used to use RSS when I had Google News and their feed system as my homepage……but then they killed it (4 years ago). Feedly didn't attract me then – but it looks a lot better now!

  2. Oh! Changing the name of the feed to their Twitter handle is BRILLIANT! This will be so much easier than having to hunt for them each time. Thank you, Ian!

  3. Love the tip about naming the influencers feed with their Twitter handle! Also the tip about creating a board to collect articles to post. You videos are very entertaining – well done Ian!!!

  4. I group my feeds, not by topic, but by likelihood to read. So instead of groups like, Digital Marketing, Influencers, I instead have Read All, Read Next, Maybe Read etc.

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