How To Use Instagram For Blogging | Social Media Marketing & Microblogging

How To Use Instagram For Blogging | Social Media Marketing & Microblogging


How To Use Instagram For Blogging
With nearly a billion active users, Instagram has become one of the hottest social media
platforms on the web. And though most use it to share photos of
their favorite vacations, food, and moments, others have turned it into a source of income. Thatís rightówhen used correctly, Instagram
can be leveraged to turn serious profits. But if youíre looking to start making money
on Instagram, youíre going to need to make a number of considerations first. And youíre going to need to start a blog. The good news is that starting a blog with
Instagram is easier than you think. Below, weíll walk you through what you need
to know to start your new career as an Instagram blogger. CAN I POST A BLOG ON INSTAGRAM? Letís start with the basics. Can you even post a blog on Instagram? The answer is, yes, but there is one small
caveat. Blogging on Instagram is a different kind
of blogging. Generally speaking, most of us think of blogs
as their own independent domains, with complicated web hosting, and an individual URL. Obviously, as a social media platform, Instagram
doesnít have that. Instead, it works as a form of microblogging. But if youíre scratching your head in confusion
wondering what a microblog is, weíve got news for you! You probably already have a microblog of your
own. Donít believe us? Answer this questionódo you have any social
media profiles? Do you ever post there? If so, youíve got a microblog! Now, of course, not all microblogs are created
equal. If youíre looking to turn your microblog
from something ordinary to one that will turn a profit, youíre going to have to put in
the effort. That being said, however, with the right tools,
you can make your Instagram blog work for you. IS INSTAGRAM GOOD FOR BLOGGING? Blogging Instagram
We know what you may be thinking. Is Instagram really good for blogging? We knowóitís not often that you think of
ìInstagramî and ìblogî in the same sentence. But as strange as it may sound, the truth
is that Instagram microblogs can be a highly-successful form of online blogging. In fact, not only can it be a great way to
grow your social media presence through a microblog, but it can be a wonderful addition
to a traditional blog, as well. By using Instagram, youíll enjoy the flexibility
you need to start growing your personal brand. But using Instagram as your blogging medium
requires a bit of an expert touch. If that sounds scary, donít worry! Below, weíll walk you through what you need
to know to start turning your Instagram into the perfect blog for your personal brand! First, however, letís consider two other
factors youíll need to keep in mind before starting to blog with Instagram. HOW SUCCESSFUL ARE INSTAGRAM BLOGGERS? Just how much money can you make on Instagram,
anyway? The answer is millions. Thatís rightówith the right Instagram blogging
strategy, you can start making more money than you ever have before. Of course, getting to this level will require
a lot of dedication and work, but with the right strategy and effort, you can get there. If youíve ever dabbled with Instagram or
online marketing, youíve probably come across the term ìinfluencer marketer.î As weíll
see, those who want to make money on Instagram are able to build a following to become influencers
for others. HOW DO INSTAGRAM BLOGGERS MAKE MONEY? So what does that mean for you? If youíre hoping to use Instagram to make
money, youíll need to understand just how profitable Instagram blogs operate. In that case, the answer proves to be quite
simple. Instagram blogs turn a profit in much the
same way as traditional blogsóaffiliate marketing. Of course, this will rely on a number of factors,
namely your blog developing a strong reputation in a certain niche. When this occurs, youíll be able to win the
favor of brands that are also looking to reach your target demographic. This, in turn, leads to them paying you to
advertise their products. Obviously, the higher the following you have,
the more you can expect to get from your Instagram blog. With a stronger reputation, you can get a
higher price by attracting bigger brand names. With this in mind, letís take a closer look
at how you can start turning your Instagram into a money-making medium. STARTING AN INSTAGRAM BLOG
Disclaimer: If youíre hoping to make a successful Instagram blog, donít be afraid of a little
hard work. By implementing the steps below, youíll be
on your way to turning a profit with your Instagram blog. That being said, donít expect progress to
happen overnight. While some people do become instant viral
sensations, itís much more likely that youíre going to put in months of effort to build
a solid reputation and influence. Are you ready to get started building your
Instagram blog? If so, follow these key steps below! Choose a Niche
The most important step in building a profitable Instagram blog is choosing a niche. Think of your niche as your specialtyóthe
thing that youíre wanting to blog about. One of the most common mistakes rookie bloggers
make is not choosing a niche. In many ways, however, this is understandable
because it can be quite difficult determining what you should cover. To be fair, you may already have an idea of
what you want to do. It could be something that youíre passionate
aboutóart, for example. On the other hand, you may have a hard time
choosing just one thing. What if youíre into art and cooking? How do you reconcile that? And while it may seem like a good idea to
try and do both, time has proven more than once that having one specialty is the way
to go. Understanding this paradox is key to making
your Instagram profitable. In order to grow your audience, you must first
narrow the scope of your blogís focus. Though this may seem like youíre reducing
the potential size of your audience, the reality is anything but. The truth is that people want to read from
people they deem to be number one in a particular field. Think about itówhere do you get your sports
news from? Which cooking shows do you watch? Which clothing brands do you buy? The reality is that you likely have a few
top choices in your mind already. If youíre looking to get this same kind of
recognition and trust from the general audience, youíll need to earn respect. And the only way to do this is to prove to
be number one in a certain field. As the saying goes, a jack of all trades is
a master of none. By focusing on one niche and working to build
a reputation in it, you can start to grab a larger audience than you ever thought possible. For this reason, make sure that your first
step is to choose a niche. Take some time and really think of what youíre
wanting to do. If you donít know where to start, keep the
following pointers in mind: Find Something You Know About
The goal of choosing a specialty is to position yourself as an expert. This means that if you donít have any idea
about the topic youíre writing about, youíre not going to make it. Your readers and viewers want to feel that
you are credible, and theyíre not going to get that feeling if you arenít being authentic. For this reason, start choosing subjects that
you can make a unique contribution to. Only in this way can you start to make a true
impression on your viewersóand eventually win them over. Find Something Youíre Passionate About
If youíre hoping to make an Instagram blogging career, youíre going to be around one subject
matter a lot. For this reason, itís important to ensure
that youíre posting something youíre passionate about. In this way, youíll be able to get through
the tough times when it feels as if your blog just isnít doing so well. By staying with a subject youíre passionate
about, youíll have the motivation necessary to keep going. Choose Your Label
Finally, make sure that youíre choosing a label when you select your niche. Youíll want to make sure that youíre crafting
an identity that will really catapult you to the top. The good news is that this isnít as hard
as you think. For instance, you may decide that youíre
going to do makeup. With several popular Instagram bloggers already
dominating the market, youíre going to need to think of something original to succeed. Instead of just being another beauty blogger,
for example, position yourself in a unique way that will keep you from being in direct
competition with much bigger bloggers. For instance, you may become the ìLipstick
Lady,î a beauty blogger who specializes in different brands of lipstick. In this way, you can earn your own portion
of the market without getting wiped out by bigger competition. Choose a Username
Once this is done, youíre going to need a unique username. If youíve already got a brand, make sure
that your username is consistent with your other social media profiles. If not, be sure to select a name that represents
your niche and identity. Youíll want to choose a brand name thatís
relevant, easy to remember, and long-lasting. Link Your Blog (If You Have One)
If youíve already got a blog, you can start to incorporate your Instagram posts there,
as well. By linking your prime blog with your microblog,
youíll be able to strengthen your brand presence. Remember that it goes both ways, too. You can link to your blog from Instagram and
let your followers know about it as well. This can work to generate a lot of quality
traffic both to your Instagram page and your blog. Take Quality Pictures and Videos
Because Instagram is primarily a picture and video platform, youíre going to need to learn
the art of photographyóor hire someone who does. Just as youíll want your traditional blog
to be well-written, youíll want your Instagram blog to contain great-quality photos and videos. This will give you the professional look you
need to start rising to the top of your niche. Whatís more, it will give you a better all-around
reputation. Make Sure Your Content Is Relevant
Finally, make sure that your content is relevant. Only with relevant content can you build a
consistent brand identity. Whatís more, be sure that you donít switch
up your content later. Major shifts like this can cause you to lose
many followers who feel as if youíre betraying them and your blogís true purpose. Stick true to the blogís content so that
you can build trust and familiarity with your viewers. Whatís more, make sure that you post at regular
intervals so that your followers can keep track. SECURE BRAND AFFILIATES
As your following begins to grow and you build a reputation, it will be time to start looking
for affiliate partnerships. These partnerships are what will start really
making your blog profitable. If your blog is big enough, itís quite possible
that youíll start getting requests without having to do anything. Here, youíll find that companies are wanting
to work with you to promote their products so that they can connect with your viewer
base. If that doesnít happen, and you feel as if
it should be happening, reach out to a few companies (LinkedIn can be a great tool for
finding the right contacts) and show them why they should be advertising with you. Do your research and choose companies that
can benefit by reaching your viewer base. Whatís more, be prepared to back up your
viewership stats and everything else so that you can convince companies to work with you. Once youíve gotten your first partnership,
youíll be able to start growing this part of your blog for even more success. By keeping these tips in mind, you can start
making a profitable Instagram blog in no time!

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