How to Write a Blog Post for Massive Google Love

How to Write a Blog Post for Massive Google Love

Do you need to be a natural writer to be a
blogger? How do you write a blog post for viral blog
traffic even if you’re not Ernest Hemingway? In this video, I’ll show you step-by-step
to writing a blog post from getting ideas to making writing easy. In fact, I’m revealing one keyword hacking
idea for easy traffic that will surprise even the pros. We’re talking how to blog today on Let’s
Talk Money. Beat debt. Make money. Make your money work for you. Creating the financial future you deserve. Let’s Talk Money. Joseph Hogue with the Let’s Talk Money channel
here on YouTube I want to send a special shout out to everyone in our community, thank you
for taking a part of your day to be with us. If you’re not part of the community yet,
just click that little red subscribe button. It’s free and you’ll never miss an episode. I know a lot of you want to start a blog but
aren’t quite sure how to write a blog post or maybe just don’t think you’re a good
writer. Eighty percent of blogging is writing those
articles so it’s an important part but I guarantee that you’ve got it in you. In this video, I’ll show you how easy it
can be to write a blog post as well as reveal some secrets to writing to get Google traffic
as well as for readers. It’s all part of our six-video series on
starting a blog, everything you need from getting your site set up to getting traffic
and making money. It’s a step by step in everything I’ve
done to create a six-figure business and how I reach hundreds of thousands of people every
month across four blogs. I’m publishing these videos over a few weeks
but you can get an easy checklist to everything we’ll cover right now. I’m leaving a link to that free checklist
in the video description below, just click through and download it for everything in
each video. You’ll also want to check out that first
video on how to set up your blog and the free plugins I recommend to all beginning bloggers. I’ll leave a link to the complete video
series in the description below. So I’ve been blogging or writing for bloggers
since 2011 and it’s easy to forget how tough it was getting started, learning how to write
and making the process as fast as possible. Anytime I let a new blogger write for one
of my sites or I train someone, I’m reminded how it’s not something you can just flick
on your computer and start doing. Even for someone that writes a lot, there
are a lot of hidden details that will make you successful as a blogger. A lot of these have to do with writing so
Google understands you and ranks your posts as well as writing to entertain and inform
readers. We’ll first talk about finding ideas and
putting together a content strategy that gets traffic and makes money. Then I’ll share some secrets and the process
I use that makes writing easy. First though, I want to throw a question out
to all you in the community. What is that biggest thing keeping you from
getting your blog started, or if you’re already blogging, what’s the biggest challenge
to building your blog? Scroll down and put it in the comments below
the video, that biggest hurdle, because we’re putting together a list and I’m gonna be
answering every single one of them. Whatever it is, that one thing keeping you
from starting a blog TODAY, scroll down and put it in the comments. One of the first things to decide for your
new blog is a content strategy. This is just the planning of what you’re
going to write about in a way that builds your authority and reaches your goals like
making money. Your content strategy includes the types of
posts you’re going to publish like list articles, reader questions, interviews or
how-to articles. It also includes the schedule you keep like
how often you write posts designed to make money or posts to build community or get links. For example, one part of your content strategy
is going to be to build out a series of articles in a very narrow theme. If you’re website is about investing, then
you might do a series about dividend stocks so you would plan on articles covering how
to pick dividend stocks, why to invest in them, risks in the investments and then maybe
some articles on favorite dividend stocks in specific industries. What this does, it builds a library of articles
on your site that really look at the topic from every perspective. It’s great for building your authority,
keeping readers coming back and getting that Google love in search rankings. Another part of your content strategy is your
main money-making posts. Now, I’m a businessman to my bones and we’ll
talk about making it so you’re making money on every post you publish but there are some
posts that will be specifically for monetizing and will end up being a big percentage of
your income. These are going to be articles like a review
of an affiliate or a big comparison list of affiliates. It might be a review of your own product or
a post on how to use it. These aren’t necessarily as annoying as
TV commercials because you’re still providing quality information but they are obviously
a more direct way of talking about a product or service. Because of that, you don’t want to do these
every post so in your content strategy, maybe you plan on doing one of these a week or once
a month. That puts it on your schedule so you don’t
forget and you progressively make more money. Now you’re probably still saying, OK that’s
cool but it still doesn’t tell me what to write about. Honestly, I’ve never understood this question. After more than eight years blogging, I’ve
never run out of ideas and it’s because I have a few tricks I’m going to share with
you now. There are three things you can do to find
things to write about on your blog and never be at a loss for an idea. First is the common questions readers have
in your niche. There’s a reason why we call this the information
age, right? People are coming to your blog to find the
information to their questions. So with every theme or topic within your niche,
you need a post on all the possible questions; where, what, how, who and when. One way to get ideas here is to go to similar
blogs and just use the search bar on their site for each of these question words. Another way to get blog ideas is part of that
content strategy we talked about and how you’re going to make money with affiliates. Affiliates are companies you partner with
to talk about their product. If someone clicks on your link and ends up
buying the product then you get a commission. The problem is that just adding a paragraph
about the affiliate in any article probably isn’t going to make much money. The affiliate might be related to the post
idea but readers aren’t really looking for it. They probably came from Google on a search
for the broader topic and maybe your post makes them aware that there’s a product
or tool they can use but they’re just not there yet in the decision making process. Instead, it’s going to be the direct reviews
and comparison posts that make you the most money. This is where you either talk directly about
a product, offering all the pros and cons, or you include it in a huge list of similar
solutions. So these are going to be two types of articles
you right for each of your affiliates and post on your blog. Those direct affiliate reviews are great because
anyone finding your review on Google or through social media is interested in that specific
product. They probably already know about a problem
and might even have some sense of how the company or product can solve it. They’re basically just a click away from
making a purchase and your review puts you in line for that commission. Comparison posts are great because they give
readers lots of information, lots of potential solutions from which to pick. You’re not just pushing one product, you’re
saying Ok so here are all the things that can help you along with the pros and cons
of each. You include affiliates and non-affiliated
products to make a solid, unbiased review to really help your readers. We’ll talk more about making money blogging
through affiliates in the fifth video in the series so make sure you subscribe to the channel
and watch for that. I’ll show you how to sign up to an affiliate
network to find hundreds of partners within your niche. Our third way to get blog post ideas is my
favorite, and I feel like I’m giving away a secret on this one. We’re going to be hacking keywords with
this one and it’s surprisingly easy. The way you rank a post on Google is through
keywords and phrases. A keyword like making money online is going
to be super-competitive because everyone and their brother is trying to rank for it. Unless you’re a website like Forbes or the
Huffington Post, you’re never going to rank for something like this. The idea is to find those keywords that are
less competitive but still have enough people searching for them that it’s worth your
time. How do you do this? You could spend hours doing keyword research,
guessing at different ideas. Or you can spend less than 10 minutes keyword
hacking to get hundreds of ideas. For this, you’ll use one of the SEO websites
like or MOZ. These sites collect data on websites that
bloggers use to rank their site on Google. So they’re basically looking at every page
on the internet and how it ranks for different keywords. We’ll use ahrefs for the example so you
go to the site and search for a blog that’s similar to yours, in the same topic niche. For example, for an investing site I might
look at which will take you to the main page here with loads of information. For keyword hacking, we’re going to be clicking
on Organic Keywords here on the left which will take us to a page that shows all the
keywords for which Investopedia ranks on Google and for a huge site like this one, that’s
almost four million keywords in the U.S. alone. What we want though is the keywords for which
the site ranks on the first two pages of Google and the ones we might be able to rank for
as well. So we’ll change this Position filter for
0 to 10 then maybe this KD filter from 0 to 20. This is keyword difficulty and it’s a measure
by ahrefs for how difficult it is to rank for that keyword on the first page of Google. The higher the KD, the harder it is to rank
so most new bloggers will want to target keywords around the zero to 20 or 30 difficulty at
the most. That still gives us a list of keywords in
the millions which is way more than we want to look at so let’s filter for this volume
as well. It doesn’t make much sense to target a keyword
that only gets a few dozen searches a month on Google so we’ll change this to a minimum
of 250. You can also filter for phrases of at least
two or more words with this word count. That’s going to filter out a lot of the
one-word brand names that aren’t good keyword candidates. Now that drops the list significantly so we’ll
export the list into Excel for one last step that’s going to give you the easiest and
best keywords to target. Ahrefs does charge a monthly membership but
you can get a lot done during the free trial. I usually plan all my SEO projects in one
month each year and then I’ll pay for a month of the service to get all the information
I need. With the data export, you’ll get a bunch
of columns but you really only need this Keyword, Volume, URL and difficulty columns. You can delete these others to just work with
these four. The URL column will be useful if you want
to see the post and get some ideas on what to talk about with the keyword. Next you’re going to create another column
with an equation here so go to the first blank cell here and do equals then the volume divided
by difficulty for that row. You can copy this formula with right-click
and copy or control C then copy it all the way down the column. Now you highlight all these rows and sort
by that column you created, from highest number to lowest. What you get is a great list of keywords that
have high search volume for the lowest difficulty. There will be keywords in here like this target
red card that might not be relevant but look at some of these others. These next two, rent to own and rent to own
homes, have 60,000 plus searches a month and only a six or eight on that difficulty scale. Others here, we have gross income and some
ratios that are all relatively easy to rank and have lots of searches per month. You can go down this list, picking out the
keywords that are most relevant to your blog. You’re going to get at least a few dozen
even hundreds of good keywords for every related site you look at so just hacking a few sites
is going to give you blog post ideas for months or years. Now that we have a lot of ideas on what to
write about, I’m going to reveal two strategies for making the actual writing easy and helping
you rank your posts on Google for more traffic. For most of these keywords and ideas, you’re
going to have a good idea about questions people have or topics within it, but to really
create a quality post, you want to include as much detail as possible. One way you do this is to see what Google
suggests and what others are saying about it. So we go to Google and we just type in the
keyword idea we’re going to write about, let’s do rent to own homes. As we’re typing, we see that Google is suggesting
some related ideas so some of those might be useful in talking about within the article. If you’re using the Chrome browser and the
free Keywords Everywhere extension, you’ll also see some suggestions on the right here. This is showing you related keywords and topics
that are popular with people searching for this keyword as well as monthly search volume. The first thing to notice though is this People
Also Ask section where Google shows common related questions. This is telling you that any article on rent
to own homes should answer questions like How Does the Rent to Own Process Work and
Is it a Good Idea. You can click on the down arrow here and Google
will populate a couple more questions to look at. Next you can scroll down to the end of the
page for this Related Searches section with some more great ideas you know your readers
will be looking for. In fact, a lot of these People Also Ask and
Related Searches are so important that I make them an entire section in the blog post, We’re
going to talk more about that and how you get Google to notice you’ve answered that
question when we talk about SEO next. One last step here is to click through some
of the top results in the search to see what they’re talking about. These posts have been voted on by readers
through the links they make and Google sees the posts as highly authoritative so you definitely
want to be talking about the same things when you’re discussing the keyword. So now you’ve got lots of ideas to talk
about your keyword but how do you lay this all out to make the actual writing easy? How do you organize your writing so it makes
sense and is as easy as possible? I’ve found that using kind of a template
structure that organizes my articles makes it not only easier to write but also scores
me points with Google. You lay out all the things you want to talk
about in the article, here we would have the rent to own process, is rent to own worth
it, maybe rent to own with bad credit. All of these are going to be your section
headings, the main topic for two or three paragraph sections. You want to break up your article like this
to make it easier to read, it tells readers OK here’s a short block about this sub-topic. You also want an introduction and a closing
paragraph at the beginning and end to summarize and lead people into what you’re going to
talk about. This is important not just for readability
but also to rank on Google. Don’t worry about stuffing your keywords
in these sections, you’re going to be including them naturally in the writing and Google will
pick up on that. Finally here before I show you how to put
your article on your blog in WordPress, you want to go back through the article to see
if there’s any place you can include an affiliate link or a product. This doesn’t mean you force a mention of
an affiliate product in a post. You want to take advantage though if there’s
an opportunity where a product would fit naturally into the subject and might interest readers. You can add maybe a paragraph or two about
the product and then a call-to-action which is just a few words or a sentence to click
through to the affiliate. Uploading your article to WordPress is really
easy. I know a lot of bloggers build their post
directly on the platform and that’s fine. I still like to write all my posts out in
a single word processor document and then copy over. This gives me an easily searchable document
for everything on the blog. So here I go to posts and add new to bring
up the editor. I can copy the title and content directly
over and the editor separates the paragraphs into text boxes. First I go through to each section heading
and change it to a header type. You’ll want a few H2 headers to signal a
broad topic and the rest of your headings can be H3 tags. You can also add your links in here if they
didn’t get automatically added from your Word document. Next is to go over here to schedule your post
by clicking here and setting a date and time. Best practice is to publish each week at the
same day and time. This gives your readers an expectation of
when they can come back to get new content. You also want to pick a category to keep your
blog organized and upload a feature image that will go out on social media. Down here is the Excerpt that will be the
two or three sentences that show up on Google search so you want this to be descriptive
and persuasive so people click through when they see it. After you save the post as a draft or schedule
it, you can go back to this permalink which will be the URL address for your post. You want to make the permalink only the words
of the main keyword you’re targeting so delete out any of these extra words. After just a few posts, all of this is going
to become second nature but it helps to have this process first. It’s going to make sure you hit every detail
and speed up that learning curve to make everything as efficient as possible. Now that you’ve got a post on your blog,
it’s time to think about getting people to read it. Next week, I’ll be sharing a social media
strategy that will take your blog viral including which social platforms to use and a strategy
to make it as easy as possible. If you want a quick checklist to getting started
blogging, everything we’ll be talking about in the series, don’t forget to click through
that link in the video description below. We’re here Mondays, Wednesdays and Fridays
with the best videos on beating debt, making more money and making your money work for
you. If you’ve got a question about money, just
scroll down and ask it in the comments and we’ll answer it in a video.

28 thoughts on “How to Write a Blog Post for Massive Google Love

  1. –> Get the complete checklist to our build-a-blog video series, everything you need to getting started and making money! ?

  2. I've created a few blogs, one I hit #1 on Google. But after each blog I burned out or lost interest. I have another blog not published but still undecided it I want to go live with it. Maybe I will soon.

  3. How "centralized" does the blog need to be? Could I have different subtopics within my blog with the same overarching concept without losing focus or concentration?

  4. After picking a topic, lets say technology, what all should be covered? Lets say consumer category, specifically smartphones. Could I only focus on user experience, internal components, comparisons and other related topics in one…. Understanding how far is too far is tough! Great work btw! Thanks

  5. Can a subject be too narrow? I have a couple ideas and I like creating education tools at work and was wanting to do something with that but the area that I would love would be blog for science fiction and paranormal erotica/romance. I worry that the subject might be a little narrow and I might be limiting myself due to some of the taboo (mfm) subject areas and general adult subjects.

  6. What keeping me from blogging is my money a little tight and most sites you have to pay to blog, I can write but I don't think I'm a good enough for people to read what I blog. If I can learn how to blog so people will read my blog and get them to come and read it.

  7. I think the biggest issue for me is picking what to write. I like anything from Business and Finance all the way to Art and Culture.
    I love your videos and I can't wait for the next video!

  8. Love the content! Can you please do a video with your opinion on best way to invest low amounts a month? I started in a few dividend stocks but would like to know where/how invest lets say 500$ a month. Thanks in advance!

  9. Really what I was going to blog about and getting a website started. I wasn't all in so I was skeptical about spending too much money. I had half a foot in.

  10. Great tips! As a seasoned blogger, it's so true that you can't just turn on your computer and hammer out a blog post in a few minutes.

  11. The biggest challenge is to get traffic, and actually make money. You get tired of publishing and doing all the work if you don't see real results.

  12. Thank you for this. I guess if I already have a huge list of topics within my specific service niche, I can promote my service (in a subtle way of course) and advertise for companies/organizations that synergize with my niche?

  13. I've watched so many videos on blogging and all of them say to narrow down your NICHE – my problem is that i have SO MANY things I love to do that it's hard to pick one thing- so I end up picking nothing which is even worse.Or I pick something and get so inspired but then change my mind 5 minutes later.

  14. Thank you for this series. One question: when you were using the spreadsheet created from ahrefs and you made the volume divided by difficulty column, are we meant to be looking for higher or lower numbers there?

  15. My biggest issue is feeling like I don't know enough about Finance to start a financial blog like i'd love to.

  16. I'm trying to narrow it down to natural health and thyroid(which I've dealt with and have lots to share) or a travel niche which I could use a platform for my pod products and I could narrow it down to 'hiking through W North Carolina" or something like that. Kinda feel like the health is my mission and the travel would be passion and fun! Yep there's abundance of things to write ? just a matter of narrowing down to a good niche ❤

  17. I would like to make a blog on what NOT to do financially…I have made so many mistakes with my 401k…being in debt…There are not many things that I do know or could teach for certain…but I do love to write.

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