If I Were Just Starting My Channel

If I Were Just Starting My Channel

Speaker 1:
If I were to start my channel all over again, this is what I would do. Starting a YouTube channel from scratch can
feel super overwhelming, especially now because I’m sure you’re feeling like maybe it’s too
late or it’s too competitive and it’s just gonna be really hard for you to actually build
your channel and build an audience, but that’s not true. You’re fully capable of it and there are proven
practices and models to put into place and I teach people how to do this every single
day and people who don’t even have a channel that start working with me and then grow to
hundreds and thousands of subscribers on their channels. So I do know how to do this. I do know what I’m talking about and I also
have learned from my own experience with my channel and these are all things that I wish
I knew and put into practice from day one when I was starting from scratch. So I’m gonna share with you five things that
you need to learn when you’re starting your channel from scratch and really, if you focus
on these things, it’s going to help you grow much further, much faster. The first thing is branding your channel,
and this is because when people land on your channel on YouTube, you really have five seconds
to tell them why they should stick around and subscribe, and because there are a lot
of people on YouTube, it is competitive. You really have to knock people’s socks off
the moment they come to your channel. They need to know what your channel’s all
about, what are you talking about, what you’re an expert in, what they’re going to get out
of your channel, and why they should hit that subscribe button. Why do they need to give you that validation? Why do they need to subscribe to your channel? You have to tell them what it is that you’re
going to give them. So what I would recommend you do is after
you watch this video, I would go to your channel and pretend you’re someone first time seeing
it brand new and think to yourself, “Does this tell me why I should subscribe to this? Does this give me any reason to subscribe
to this channel based on the channel art, based on the description?” And if it doesn’t, you have some changes to
make. Step number two is I wish I knew from day
one how important it is to leverage my existing audience. So whether you have one person following you
on Instagram or Twitter or wherever it might be, that’s one person who’s already committed
to you and already cares or if you have any email list of any size, whether it’s one or
100,000, that’s still people who are interested in your content and what you have to say. So the great thing is and a competitive advantage
to use when you’re starting from scratch on YouTube is leveraging your other platforms
where you do have an audience. It doesn’t matter how big or small it is. So what I would recommend you do is with every
new video that you put out, you’re sharing it across all these different platforms so
that you’re getting more eyeballs on it than just sitting around and waiting for people
on YouTube to find it. You have to create your own audience for your
videos, especially if you’re starting from scratch and pull your audience into YouTube
to watch your videos and get them used to the fact that this is a platform you’re going
to be posting on regularly and consistency. Now, if you’re sitting there thinking, “But
I don’t have an audience on any other platforms.”, that’s okay. Another quick kind of workaround for this
is finding forums or Facebook groups that are related to your niche or if you do have
a Facebook group of your own. A great thing to do is if you’re making YouTube
videos for your ideal customer or client or people in that group, you can actually use
your YouTube videos to answer frequently asked questions and just drop links so people consistently
drive over to your YouTube channel. The third thing is obviously your content. Your video content does matter, but even if
you’re starting from scratch, the biggest thing you don’t need to get hung up on is
having all the technical aspects down to a T, it’s really about just starting. I, for example, just started putting content
out there. A lot of it did not hit it, didn’t get any
views, it didn’t get any engagement, but I started to learn slowly but surely what my
audience was interested in. The only way to know what your audience is
going to be interested in is actually doing it and putting content out there and you’ll
often be surprised at the pieces of content that do hit. And the best thing you can do if you’re starting
your channel from scratch is asking your audience or doing research to figure out what people
in your audience want to know. So here’s a really interesting tip that one
of my students shared with me and she’s actually built her channel from scratch to over 15,000
in the last five months. And she said to me, “What I’ve done is I’ve
actually gone to other people’s YouTube channels in my space. I’ve gone into the comment sections and these
were big channels and they don’t have time to answer all the questions in there. So I spent hours in the comments section of
other people’s channels in my industry and space and I take a look at all the questions
that are being asked over and over again by their community members that aren’t being
answered and I’ll make a video on that.” So she did that for a specific topic or question
that kept getting asked and it’s one of her highest viewed videos with a couple hundred
thousand views because she was the only person who actually paid attention to what the audience
was asking and made a video serving up that answer. So it doesn’t even need to be from your audience,
it could be from someone else’s who has a very similar audience that you’re trying to
attract. So starting from scratch doesn’t mean that
you can’t get this data and can’t do the research and can’t ask for survey answers or get intel
on what your audience wants. It’s actually all out there waiting for you
to look at. You just have to take the time to do the research
on other people’s channels, platforms and websites, FAQ sections to figure out what
it is that your audience and your ideal customer really needs and wants to know. And that’s the kind of video content that
is going to perform really well, especially when you first get started. One prime example of this and something that
I always say, which sounds a little bit harsh, but it’s the truth, when you’re starting from
scratch on YouTube, no one cares about you on YouTube. Same goes for me. Same goes for anybody else, unless you’re
this big, huge celebrity who pulls over this massive audience to YouTube. So when you’re starting from scratch, you
have to figure out what’s already kind of working out there and realize that what people
want from you is valuable content, entertaining content, educational content, and inspirational
content. So if you can do one of those kinds of things,
that’s what people are looking for from you. It’s not about who you are, what you do and
why you do it. Nobody really is here to learn your life story
in the very beginning on YouTube. They really want to know how you can impact
them or add value to them. So a good example of this is the cult phenomenon
on YouTube, which is ASMR. Super random example, but if you know what
I’m talking about, can you comment below and just say, “ASMR.” or say, “I know what that
is.” It’s basically … I’ve never actually watched
any of these videos, but I have friends who watch them and they’re kind of like brain
massages. It’s this phenomenon of basically like this
really high sensitivity audio that puts people into a sedative, sort of relaxed state. And there are millions of ASMR channels out
there and millions of channels with a lot of subscribers because there’s such a high
demand for this kind of information and content out there. So it doesn’t really matter about the person
who’s even delivering the content. It matters more so that they’re doing exactly
what the audience is requiring and expecting from them, which is this high sensitivity
audio experience. So that’s a very random sort of weird examples
to give, but that just proves to you that it doesn’t even matter who the delivering
messenger is of it. It more so matters that the viewer is getting
what they want. So the viewer just wants the value that they’re
looking for and then once you give that to them, then they become subscribers, then they
build a relationship with you, and then it creates this cult following. So that’s really important to understand when
it comes to your video content. Now step number four or the fourth thing that
you really need to know if you’re starting a channel from scratch is community building
with other channels. I talked about this a lot in my last video,
so make sure that you check that out because I give a lot of really valuable tips on how
to start community building with other channels on YouTube. And I mentioned that also earlier, by paying
attention to what people are asking on other channels and what’s not being answered, where
you can actually fill the gaps. Because as a beginner, if you can find a hole
that’s not being filled in your niche and you can create a video on it, it’s a huge
opportunity for you to explode your channel growth by creating an in demand video that
no one else has done at this point. Fifth and final point is you really need to
pay attention to your analytics from day one. So you need to pay attention to what videos
are getting the most views, which videos are getting more engagement than others, and most
importantly, where is your traffic coming from on YouTube, what are your traffic sources. And ideally what you want to see when you’re
starting from scratch is you want to see that your traffic is coming from suggested or from
YouTube search. Those are the two that you really want to
focus on it and you want to see at the top of the results in your analytics. So there’s a lot of things to look at when
it comes to analytic, but those are pretty much the main two pieces that I focused on
in the beginning to figure out where the traffic was coming from and of course paying attention
to which videos were performing way better than others and then continuing to make more
content like that because that’s the kind of content that was generating a ton of views
and subscribers for my channel that was helping me dominate one specific niche and space. And listen, I started on YouTube when there
was a lot of other people out there talking about YouTube, but by paying attention to
all of these steps, I was able to compete and outgrow some of the other people that
we’re talking about YouTube. And I’m not saying that to sound super egotistical,
I’m saying that because it’s possible. Even if you feel like you’re at the very beginning
stage and you have no followers, no subscribers, you can do this and you just have to be very
strategic and crafty about it, particularly in the beginning. Once you build an audience, then you have
free reign to really do what you want on your channel, but you have to build an audience
in the right way, particularly for YouTube because it’s a whole different ballgame and
that’s going to allow you to have that freedom later on. If you enjoyed this video, I would love to
know in the comments below what your biggest takeaway was. So hit that like button, comment below, and
also make sure that you subscribe for new videos every single week because I’m sharing
marketing tips and YouTube knowledge every single Tuesday. Thank you so much for watching and I will
see you in the next video.

100 thoughts on “If I Were Just Starting My Channel

  1. These are great tips 🙂 I also think you should always have a goal in mind. My goal is to reach 100 subs! 😀 Any small Youtubers wanna help each other out? 🙂

  2. Thank you so much Sunny – this was massively helpful for me as I'm just starting out and especially interested in how best to use the analytics! If any other small YouTubers want to connect that would be awesome! xoxo

  3. So motivational and inspirational – Thank you #sunnylennarduzzi 😉 Greetings from Marbella, Southern Spain!

  4. Thank you for this. I JUST started my channel and I am learning so much. My focus is motherhood and all the struggles that come with it. Really helped especially the part about answering questions that have not been answered. Thanks

  5. I love your videos! You actually give us valuable tips. I appreciate it so much!?? I cant wait to go to work and try to make my channel grow!

  6. SO helpful! Thank you. If you're a small channel, like mine, reply to this comment and let's support & subscribe to each other! x

  7. Am new to all of this I did my first YouTube channel yesterday I got 18 views but am 2nd video today alone one view can you give me some tips

  8. Thank you for all the great information. I just started a channel and posted my first video Sunday and wish I had seen this before I posted. I actually got a few of your points right, I leveraged my other platforms to get views, I believe at the time of this comment outside sources are 90% of my views(which isn't a lot lol). Onward and Upward, Thanks again Sunny

  9. I'm a lifestyle and beauty youtuber currently I have 86 subscribers and I'm hoping to reach 100 subscribers. I subscribe back.

  10. Question: How do I create my email list and where is the best place to store it? Thanks for the awesome content?

  11. Sunny, thank you. I am a newcomer, and this particular video is very inspirational, informative and helpful.
    This is my second time listening to it, and I found it to be better than the first. Again, thanks for your helpful tips.

  12. Good ideas – I plan to try these techniques to help my channel grow – I do guitar lessons – from Hillbilly to rock and even jazz – so this should help me a lot.

  13. Just starting a channel in today's YouTube world means get no exposure at all from YouTube. Most of the big channels started when there was no competition.

  14. Ok so I should find a subject in my niche by searching YouTube using YouTube buddy and keywords everywhere and based on the keyword stats I should or should not pursue that topic, right?

  15. I know what it is and do a form ASMR of it myself on my website. (Binging on your videos today from my home in the Philippines so the reason for several comments today)

  16. Thanks Sunny for all of your greatest tips!! However I discovered its so much information overload on the platform with other content creators that someone that is somewhat starting out can get lost.

  17. Thank you ! 1. Branding your channel : What is your Channel all about, What are you an expert in? Why should they hit subscribe?
    2. Leverage your existing audience : share on all other platforms, forum, groups,
    3. Your content : answer your audience or audience of other channels by making a video
    4. Community building : find a hole to fill
    5. Pay attention to your analytics from day one : traffic sources

  18. Love watching your videos….such great content and help! Starting over with your help! Thank you!

  19. Hey sunny! I could really use some advice if you don’t mind helping… so I’ve recently uploaded my first two YouTube videos; it’s not the finished outcome I would like in terms of quality, would you recommend deleting and starting again? Thank you ♥️

  20. First Step: @1:04
    Second Step: @2:00
    Third Step: @3:29
    Fourth Step @7:37
    Fifth Step: @8:14

    Just in case anyone wants to jump from and to steps!


  21. all of these videos are so helpful! you are amazing! getting really motivated to grow our youtube this year<3

  22. I'm trying to grow my channel so I can bring awareness to autism and donate a portion to local charities benefitting autism.

    I got 3 kids. My 5 year old has Autism. And all I got for video tech is my phone for now. I'm disabled so I'm trying to help bring a decent life for my kiddos.

    But for now it's silly videos and documenting bits of our daily lives. Getting that sub count and view time is hard when you first start it seems. But I'm persistent and trying to be a student of the game ?

  23. Biggest take away: researching comments on similar videos in your niche.. great tip thanks.. Model Railroad Techniques from Australia

  24. Should you make content based on your audience interest or based on yours? What if the two don’t align?

  25. Thank you Sunny!!! Recently I started a Youtube channel. I need your help!!!! Please subscribe www.youtube.com/rkcreflections I will be talking about Multimedia, Music, Technology, Films, Documentaries, Motivation etc… Thanking you in advance!!!

  26. I just started my channel a few weeks back. I need subscribers!!!! 🙂 Come on over to @ections . THANK YOU!!!!! (I am talking about media, tech, music, entertainment) Thanking you all!!!!

  27. My biggest takeaway was 1. Go to my channel to see why I would subscribe, and 2. Look at questions in comments of other YouTubers to see how I can fill the gap. Thank you Sunny!

  28. Just recently found you and I'm really enjoying your videos!! My takeaway was that I liked the part about checking comments on other Youtubers and see how you can make a video on an unanswered topic.Thanks!!! awesome tips!

  29. Yes!!! Asmr. the subliminal messages are what I’m interested in. Biotuning, aerial yoga, ect. Self healing. I will definitely check out other you tubers techniques. And see what questions come up in their comments. Good tip!

  30. Hi Sunny, I have a channel in which I upload original music videos. How could I know what the audience want or how to grow? Thank you

  31. Small youtuber, I am very honest and willing to help. Let's help each other and grow together ❤️ Click Subscribe! comment 'DONE…and I will sub u BACK, Thank u!

    Comment- done! 1- like 3-sub real! Im fast

  32. Hi Sunny. Your content is SO STELLAR. Thank you:) plz lmk if you have a video specifically on analytics. There’s so much info it’s overwhelming and hard to figure out what to focus on initially went trying to build a channel.

  33. I Am Trying To Grow My Channel But My Mind Is s Everywhere…So I Figured Why Not Look On How To Build My Channel The Right Way Instead Of Making It My Own Way And You Popped Up With Great Suggestions ???‍♀️??… Thank You Very Much With These Suggestions

  34. Until this video I never thought to look at my channel to make sure I was answering step 1. I'm going to get those answered now. Thanks so much!

  35. Thanks for your videos, they have already helped me a lot in understanding platforms as YT and Instagram 🙂

    I totally get what you are saying about paying attention to what your followers want, but what if what your audience what is not always what you want to out into the world? Have you ever struggled with the balance of what you felt like creating and what you could see performed best? What if the videos that get the most views are not exactly the direction you want to go with your channel?

    Anyone else with thoughts on this is welcome to comment as well!

  36. Sunny! You always come through for me!! I have a zillion ideas rolling through my brain right now! Thank you so much!!

  37. Sunny thank you for all of the quality videos and with being a new Gaming channel, I appreciate all the advise to help my channel be better!

  38. I'm just getting started it's really hard because the topics are discuss are very taboo: sex. And so when I am searching for channels there are a few that dominate the game, but the comments are usually not valuable and not my ideal audience. It is also hard searching for good titles because I am educating on sex, but lots of people are sharing sex -porn type videos. So, I'd love some advice on this topic Sunny, how to build my youtube channel when it's not a mainstream topic.

  39. my biggest take away was probably the looking at other videos and reading the comments and answering the questions asked but not addressed in the other videos. Definitely a good strategy and one i am going to work on.

  40. Sunny you are fabulous and I really appreciate what you share… it just gets hard to follow you when you start talking so fast ?

  41. tapping into pre existing audiences, Something I know but havn't practiced well. will work on this for sure

  42. I’m an RN who has launched a consulting business to support families making difficult decisions for their aging loved ones. I will be launching a YouTube channel very soon and this information is one of the puzzle pieces that will allow me to be SUCCESSFUL! Thanks so much for this meaningful content!! @ElderAgenda

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