Information Futures Forum

Information Futures Forum


well thank you all very much for coming and a warm welcome on a reasonably miserable day here in Melbourne it’s not like this normally Lorcan it’s normally blue skies every day in Melbourne my name is Phillip kempton I’m the university librarian here at the University of Melbourne I’d like to acknowledge the indigenous tribes of the Kulin nation who inhabited the lands on which we meet today and acknowledge their elders past and present this is our second information futures forum for 2013 and the series of information futures forums go back to 2005 our most recent speaker in this series was Tim berners-lee so look and you’re in very good company very similar brains I’m sure and similar impacts on the society it’s a pleasure to welcome today so many people particularly we’d like to acknowledge the students from the library and information systems courses at Monash and RMIT you are the future library workforces and so it’s really great that you can be here and share in hearing some of the thoughts of of a significant thought leader in our industry as always we welcome staff from libraries at Monash RMIT Swinburne latrobe Victoria University and Deakin University Library and also we have a very close and special relationship with the library staff of residential colleges here at the University of Melbourne and they’re our shared students and so you’re very welcome also and we have a small number of representatives of the libraries and academic resources committee of academic board so you’re very welcome here today also the University of Melbourne has been a member of what’s now called the OCLC research library partnership for a long time along with the National Library in University of New South Wales and Latrobe and then also more recently we’ve been glad that some other Australian university libraries have joined that group it was originally called the was rlg the research library group but merged a few years ago into OCLC and that’s really one of logan’s primary responsibilities as vice president for research at OCLC and also director of OCLC strategy I won’t going to a lot of details about his bio because that was in all the information that we distributed and you’ve really come to here look and rather than me so we’re really pleased that you’re able to fit us in after your keynote early yesterday morning fortunately it’s a little bit later today at the theatre conference in Hobart but it’s wonderful that you’re here and able to share some of your ideas with a broader community here in Melbourne so please welcome look and MC thank you very much for for that kind welcome it will be all downhill from there the I’m accused of giving the same presentation all the time so the original suggestion was that I do the same presentation I did yesterday but I I didn’t think I could face that sir so i’ve reverted to a more recent one but as I say the I get accused of giving the same on all the time so it’s very similar and the other thing to note is my laptop here thinks it’s eight thirty in the evening and I have a little app on the on the laptop that as night draws in it sort of goes the colors come down and a sort of glow glow comes over and you saw me there looking for it before we started I couldn’t find it so you know it may sort of begin to mellow mellow a little bit of course I I think it’s a thirty in the evening as well so I’ll be well I’m already at mellow so and you’ll see both of us fade fade slightly as we as we go on so I’m going to talk about this topic or theme i’m also distracted by it’s really nice having life but I keep looking out the window I it’s quite I don’t think I’ve ever done this before you know have a presentation where I can I can see all these things out the window anyway um but yeah it’s very nice feeling so I’m going to talk about inside that this inside-out library a little bit which is a an ocean or a concept that’s come up in a variety places sort of at the same time and I’ll say a little bit about that but really thinking that increasingly the library has to be visible and present in a lot of other places historically the library brought things into itself and expect people to come to it but increasingly it pushes things out and it pushes its services out but this inside-out library as a phrase that’s cropped up that it’s been the theme of several conferences recently and is you know quite a nice way of describing something I think now Philip mentioned oclc because was coming to University of Melbourne I thought I would start though with a little some slides that show some aspects of the data that that we have about University of Melbourne in the context of all of the data we have so as you know oclc maintains a union catalogue were synchronized with libraries Australia we have quite a good view of Australian and academic library data but one of the interesting things is that we can put that in the context of thousands of libraries data so here are a few slides after this one about University of Melbourne’s data I put this up because of the inside out element are you thinking we’re increasingly focused on on impact on you know output and I think this is a very nice way of putting the you know shawna foil on an Irish writer who said you know what’s important about the library is the books that I right there not the books that I read their the books that come out so that that sort of goes with this idea that you know focused on the impact of the library so a little data prelude here is a any sort of profile of the University of Melbourne catalog data and you’ll see the the colors sort of indicate the rarity or common asst of the items in the collection when compared to other libraries so these sort of Pinker read her stuff on one end is more rare you know within the whole library system that we we understand through our data the stuff at one end is rare the green stuff then is is more common so what you tend to find is that in somewhere like the National Library of Australia National Library of Australia will be nearly all red and then it will it will tail off down here because it has very specific and collections it doesn’t have more general and collections you know a teaching oriented institution will tend to lean towards the green end research oriented institution will lean towards this end so because i was in hobart you know we had to look at university of tasmania and that would sort of be a little bit you know pushed out this side so i think it gives quite a nice snapshot of the characteristics of the of the library but you know about almost half the collection is in over 99 might be soaked so quite quite common one of the things that we like saying is that this type of analysis shows you that rareness is common you know the overlap between libraries the amount of stuff that’s in here and is not the majority you know this is quite often quite a lot of stuff down here that’s that’s unique or in few libraries so rareness is actually quite common which is sort of a little bit counterintuitive maybe when you think about library collections this is how many people are familiar with how she trusts so how she trusts managed by university michigan consortium of libraries looking at managing curating digitized copy copies of books in digital forum coming from the google books project but also from other sources and that’s been developing quite a rich resource and if you compare the what we know about the University of Melbourne Melbourne scan collection acknowledging that we may not have everything and thirty percent of that is has in fact got a digital copy in how she trusts which is really quite remarkable when you think about how long how she trust has been there but we’re now in a situation where a third of the collection of a major research library is duplicated if you like by a digital version in how she trusts that doesn’t mean that the digital version came from Albert and it came from some some other library Phil mentioned the OCLC research library partnership this is just a scatter plot of the all the members and what sort of overlap they have with how she trusts so what you see is that the duplication the number of times that there is a digital copy available has gone is going up in early years it went up quite quickly the rate of increase is slowed down but you know in a in a year you know what’s gone up nearly nearly one percent so you can see that Melbourne is is very much near the center of that these are because of the nature of this group their research institutions around the world and the outliers you know hat typically you can explain you know you know but people up here university of michigan for example will be quite high because it manages and hattie trust and has a lot of its own digitized materials in there some of the very large research libraries you know may may have less but one of the interesting things about this apart from what this shows is i think that increasingly will begin to want to think about our our collections our collective resources the way we manage library is really based on more data about the disposition of collections and and users this just is the same pictures the other one but limited to those how she trusts collections and as you’d expect the more common material comes up higher because this greater chance that that will have been digitized so you know stuff that’s very rare in Melbourne or you know stuff that Melbourne holes that’s rare within the system as a whole you know you wouldn’t expect to find an antitrust so you know that confirms this now another thing that we have done within the collection as a whole so we with in WorldCat we know about 2 billion Holdings two billion titles in libraries around the world and what we’ve done is we’ve said ok what wouldn’t be interesting we look at all the subject headings and then we’ll see what libraries hold items with those subject headings and then we’ll see which libraries hold the most items about those subject headings and then if you pull out and the subject headings for which a particular library is top it gives you sort of a snapshot of what’s distinctive in some way about about that collection now it was quite interesting yesterday university of tasmania what came to the top where things about well what was actually at top was it had the second-most items with the subject heading spiny lobsters and then I had a variety of other marine items and ocean science item switches which is not surprising now I don’t know what your reaction to sanitation is Melbourne a very clean please but you know for whatever it and I think you know what we found what this is sometimes it’s very clear you know that the librarian duchenne has a research interest in an area other times it appears a little bit you know random or were puzzled so I’m sure if you dug into it you’d you’d see why sanitation’s their University of Melbourne obviously clarinet saxophone to know Percy Grainger John Dee is I don’t know it’s there so what you can see is I mean this one maybe is uh maybe reflecting a diversity within Melbourne this one throws up a less focused or concentrated view say than the Tasmania one which did have that marine science ocean ocean view now there is certainly a music and music education theme here and medicine and public health theme now we only done this recently so we’re still sort of wondering what type of implications of the house if you think about people and we’ve we’ve looked at the database and we’ve pulled together all the information that we have about particular people and if you look across the whole data people you know identities you know corporate bodies people you know so on persons and organizations these are the ones where Melbourne is highest the the numbers on the side the one means that within WorldCat Melbourne has the most items with the subject heading great bit great britain local government board for whatever reason maybe it’s something to do with sanitation university of melbourne not surprising percy grainger I’m is there a big Percy Grainger no video classroom golden cockerel press Marcel mule who is Marcel mule you’ll have to go and find out umbrella entertainment company Robin Williams Patricia Edgar so as I say we’ve just begun doing this and we’re not really sure what it what it tells but but I think it’s you know indicative symptomatic of this this that you know we’re really generally thinking we have to make data work harder make data tell us more wendee lee j the university librarian at minnesota gave a presentation recently and you know she was talking about data generally but she said data is the new oil which i thought was quite a quite nice going nice from America anyway so that was a prelude about Melbourne and you know we leave the lately the the presentation and certainly it will be interested in any observations about you know what it says or doesn’t say about about University of Melbourne connections but yeah it’s it’s something we’re wondering whether it bears you no further further investigation okay so I want to say a little bit about Network and scale etsy is a service that quite like when we talk about the network can talk about Google and Amazon and so on but there are a variety of services that are hubs important tubs etsy is one how many people would be familiar with NC is Suren Australian etsy it’s got its got various country manifestations I don’t know as a guy is there an Australian etsy there is so etsy is a marketplace a venue for small business people who who make things and I think it’s organized quite nicely because it’s got a very strong focus on trying to make those people successful and on community but also it organizes craft fairs and you know physical events that go at this it tries to to create and community but also it has some of the characteristics of the large network hubs that we’re familiar with that organized so much of our network lives the way etsy describes itself they want to build relationships in a marketplace that reconnects producers and consumers so a large part of what they want to do is to make a personal connection or a network connection between you as a potential buyer and a maker you know somebody who produces things and they you know they broke her meetings if you’re in a town or a city somewhere you can you know if everybody is interested you can potentially visit the people and so what they want to do is allow you to discover converse about and then you know buy and sell materials and they’re the way they describe themselves as I want to join the movement rebuilding human scale economies around the world so they want to make people who want to make a living by making things they want to bring them to a wide audience and they want people who are buying things to be able to have that connection with the young people selling now although they say it’s human scale really I mean they’re doing this in a very web-scale way they’re creating a gravitational hub on the network they’re creating a place on the network that aggregates a lot of demand because lots of people know about it and they come to it and it has the power to convene a lot of people on the other side because it has the power to convene a lot of people it’s attractive to makers to business people to be there to sell their material so it has some of the characteristics of those large network venues and it also has you know what we’ve come to call a platform it offers api’s that allows other people to build applications on top of it to amplify it to extend it into other areas on this type of amplification or movement is now again quite quite common where we if you think about Google Amazon BBC that they no longer just have a single presence on the web they don’t they don’t say here’s our website come to our website this I think is quite a nice picture that shows how Amazon for example amazon wants well they want to be your friend you they want you to love them you know they want to share you with suggestion but they also want to be wherever you are you know they want if you have an Android phone they want to be there if you have an iPad they want to be there if you have an xbox they want to be there and they want to be where you are they don’t want you to have to come necessarily to them so they’re building this environment this rich set of relation services on the network so that they can reach into into your behavior at the same time of course as they collect and what you do I mean the I tend to switch off the alerts i get from various services i leave on my Amazon ones because they’re startlingly good actually you know I mean I quite often get a recommendation for amazon for something that I just bought now i’m not from amazon ID now they don’t you know they really aren’t now and clearly this has a variety of issues around this but nevertheless what amazon is doing is you know creating this network of touch points rich ecosystem they want to be where you are they’re collecting all this data about you and you will have seen that goodreads the social reading site was just bought by by amazon a lot of speculation about what their motivation was part of it is that they want the reviews you know high quality reviews but also they’re they’re learning more about your our behavior it’s about what we do about what we like and what we don’t like my children and I won’t now look at anything without recommendations or ratings you know you’re in a physical store or sharp and they expect to see recommendations on the label or they will look up something online my son when he went to high school joined Goodreads because he couldn’t imagine getting a book and not knowing what people had rated it you know it’s like the movie so the firm’s you know he wants to look at a movie he look on rotten tomatoes are on IMDb he gets a book at school he looks on Goodreads to see what it is you know a site without recommendations or without ratings is like black-and-white television and they don’t watch like am I tarbush so we’re in this network environment where we have large network hubs and they go hand in hand with the personal amazon massive web-scale presence but it also wants to have an intimate relationship with you it wants to know everything that you want but at the same time if you think about flickr if you think about itunes you think about Goodreads you they want to offer you facilities that you can create your personal collection in the context of a global collection and as a result of that but they can give you recommendations that you you you can understand more of the context of your interests and so on and again I mean another good example in your mendel of course it’s just been bought by elsevier and again what and what Mandalay does is it knows about all of these researchers it knows what they’re interested in it knows what they do and that type of understanding or knowledge clearly very important in this environment what tends to happen because of the network effects because the more people who participate the better it is and you know that the big get bigger the rich get richer so our network world is very diverse very mixed up but at the same time you know we do have Google Amazon Facebook they’ve got massive aggregation of data of knowledge that makes them very attractive literally attractive they pull you in they’ve got that gravitational pull and they assemble all these people all these networks and they use that data to drive engagement with people they have and they have the analytics data they have social data they they want to drive engagement a data-driven engaging they want to know about you so that they can now quite often it doesn’t work work really very well if you look at their recommendations on google books they’re not really very good but maybe that’s because it’s not a huge area of attention but other places they are actually very good and they typically offer a platform they want other people to build on their services so our network environment characterized increasingly by these big services in this way now we do lots of other things but we very often come back to these these services so this is jeff bezos and i quite like this quote so i keep it in here but you know the when you assemble a lot of users like this and you have a lot of knowledge you have a lot of power within that network you you know a lot and I think as I say this accounts if you think for why did amazon by goodreads whited out severe by mendeley they’re buying a network they’re buying a network of preferences of behaviors they they’re buying understanding of what people want and what people do buying a record of what those people think about resources so if you think about all of that and then think about our network environment and about library so what has changed so what’s changed in our network environment is resources once resort are now resources are abundant we’ve got this network environment full of possibility full of opportunity and attention is scarce we don’t have a lot of time to spend looking at these things whereas once upon a time resources were scarce if you wanted a particular report a particular book a particular piece of music you had to go to a specialist sharp you had to go to the library there weren’t very many places because things were distributed to outlets and you had to go to one of those outlets and and you recognize that yes and that’s where this is available I have to spend the time to get there so that’s a very important shift and what that means is week we can see this readily of course in behaviors you know that convenience now Trump’s quality what people at want is convenience because resources are abundant they’re not going to spend the time to get to the best thing or two at navigate new our wonderful websites or look at this help screen they want just to get to stuff quickly and they occupy this really very full world I mean here are just a few sort of network level non library resources that people use for for various things in your day you know you’ve got emerging research networks you’ve got sort of expertise networks you’ve got the you know subject based and prepend preprint report you know document networks you’ve got social reading sites you’ve got a whole world full of information and management discovery and types of things second thing that’s changed is that the need for local infrastructure a local assembly of materials has declined and in some ways though that was the rationale initially for the type of library that grew up because in a print world you have to distribute stuff to be local to the to the user so you distribute things and the library assembles those things close to the user and you know we tend to think the biggest libraries were the best libraries because they were the ones that gave the local use of the most choice because they’d assemble things locally now of course oh and this led to you know quite a lot of redundancy because you wanted to reduce the effort people have to you want to make it convenient for your researchers so you put stuff close to them that led to multiple individual libraries to multiple assembled libraries but going back to the previous case the current environment is not one like this current environment is people gravitate to big things on the on the network third thing the the library are many of the library operations those still revolve around the management of that locally assembled set of materials where many behaviors are moving to these big things on the on the network many users researchers students operate at network scale they operate with services and resources on the network this is a report that was produced last year I think by the Open University in the UK and I just thought you know it hit and it has a lot of information it’s actually it’s you know it’s quite interesting it’s presented as a handbook so it has a lot of information about you know emerging sort of research networks social networks that researchers use and but one of the interesting things they said was that younger researchers especially preferred to adopt open source and social media technologies that are available in the public domain rather than institutional license based applications first because they have a sort of social dimension and network dimension but second because they’re at the network level they’re not bound by the institution so if they move institution they don’t have to pull all their stuff out of the institutional resource and put it all back into some other institution resource so if you have your stuff on linkedin or in researchgate or whatever you don’t have to redo your whole linkedin thing when you move institutions you’ve got it there you manage it you you do it yourself and this is obviously one of the big issues for a sort of institutional based expertise systems and so on or other things that there’s a tension between managing your own profile and having the institution because you you potentially am outlive institutions this is slightly old now but I thought it was really an quite indicative of a way of thinking this was Sergey Brin rocha op-ed piece in The New York Times and several years ago when the google books discussion was at its height and what he said was and even if our cultural heritage stays intact in the world’s foremost libraries it’s effectively lost if no one can access it easily so what he’s saying is ok you libraries have all this stuff but it’s lost because you libraries have all this stuff it’s not on the network it’s not where people are it’s not that’s not now clearly you know that’s a comment we would want to resist but I thought it was interesting that you know this statement was made that the term for materials to be accessible and available they had to come up and be available on the network that they were effectively hidden or lost in libraries and another thing that has changed is when you locally assembled materials and you know if you’re doing your assignment or if you’re doing research you had to go to the library so then the users workflow was built around library services because you know if you wanted to do your literature search you you have to turn up you know look through the printed volumes or do whatever or you had to go to the you know licensed library source now that we have this network with you know lots of lots of things in it there are many options it means that increasingly library services have to be built around the users workflow you can’t expect people’s workflows to accommodate themselves to you you have to begin to think about how do I accommodate myself to those work folks so simple example if everybody is using google scholar you want to make sure that your resolver is configured in Google Scholar you don’t want to say okay we know you’re using google scholar but you find something there well then it’s time to turn off there and come over here and look for it again in the library you you want to configure your resolver and google scholar so they come into your straight away and we’re seeing more and more examples like that you want somebody who uses Mandalay to be able to configure a resolver and mendeley you don’t want them to have to be because if if that connection isn’t there that they’re not going to you know jump the gap and themselves this is you know what I put up earlier if you have people using all of these services you had you know that in a sense the library services begin to peel away from their own collections because if people are using these well should the library be advising them on how to use them well and should the library be connected to them in some way is your resolver configured for a google scholar if somebody is using google books can they come through to your books either through world count or through trove whatever whatever way and increasingly you know we want to have usage data and should you be advising faculty about rather than saying we’ll build you an institution profile should you be advising them about well maybe you should have a profile in researchgate maybe and you have a profile in you know mentally if you want your publications to be visible we can put them in the repository should you have them in researchgate you know should you be advising people on these things rather than only saying here’s our service with you which you should be using so those types of things are lead you to think about the inside out library the library as an actor in the research and learning environments of its users not the library or something to which they must come but a library as an actor in the research and learning environments of its users and what I’m going to do is quickly just talk about two three four five six and now that you’ve read them here is number two so in the early 2000s maybe late late late 90s but a big focus on developing unified holistic website library website you know have everything available in the website and we still need to do that and we still want to do that it’s still quite important but I think the last couple of years we’ve seen this idea of you know much more decentered at network presence and decentered because of what i said earlier you know users aren’t centering their attention on the library so so what does that mean in practice so this is a decentered amazon network presence you know amazon doesn’t say everybody’s going to come to our website amazon says we need to be where people are centering their behavior their workflow so this is a UK research library and a real one I’ve just taken the the name of I mind you John Doe featured in the University of Melbourne list I was a house or so much for that hahaha who was her I’ll John day okay I never descend to detail that’s the dinner the so if you think about university library the network presence and as I say this is this is the basis of some work we done some work with two libraries looking at where their network how they have their manifest on the network and I’m going to talk a little bit about though these circles so they decoupled our libraries increasingly decoupled a lot of communication activity so you have maybe our stuff on flickr various blogs increasing number of blogs about special collections about archives about distinctive things in the library to create conversation about them to create discovery around them clearly facebook you know YouTube Google Twitter Pinterest is in there because in fact this particular library didn’t have and Pinterest boards but you know a lot of libraries beginning to put stuff on Pinterest if you like you can think about this is sort of a decoupled communication activity but you want to try and and create conversations or make things visible in places where people find things and you know there may be particular websites this particular library you know institution repository they have special space for archive special collections and then I’m a digital library collection cloud sourced stuff increasingly I think we’ll see you know your knowledge base discovery layer libguides resolver you know libraries increasingly moving some are all of their infrastructure to the cloud I think you know if you think about the cloud does the does the issue about worth where stuff is delivered I think longer term from a library point of view the most important thing about the cloud is whether moving to the cloud enables collaborative opportunities within bigger groupings so you know if you’re sharing a discovery layer with a variety of other people can additional value be created from that if you’re sharing a knowledge base with a variety of other people can additional value be created from that clearly you know there may be economies and just moving but i think that bigger longer-term issue is what collaborative activities can develop around these this though i think is you know quite interesting so much of this is sort of pre strategic or opportunistic but in fact there’s a lot of activity involved around syndication involved around putting library services and metadata in other places in places where they will be encountered by other people so if you look at masa de she imagined data in world camp in summon in Europe iono the European digital aggregation ethos is a UK thesis resource son cat is a UK serial resource service as the elsevier aggregation of open access materials archives grid is the OCLC aggregation of archival materials looking at services you know you’ve got mobile apps proxy toolbars passively making data available through oai in a variety of ways proxy stuff the the Google configuration should go in here at Google Scholar configuration if you like but when you look at the amount of effort going to this actually quite a lot of effort now going back to the data thing one of the things that we don’t have very good sense of is we don’t we don’t because all of this activity is happening on different systems and services we don’t have very good data about where traffic is coming from or who’s using things so we know and you know University of Minnesota had produced three very good discoverability resource reports a couple of years ago and they did a lot of work and you know 75% of traffic to their resolver was coming from google scholar pubmed and couple of large indexing services that they licensed anecdotally you hear that JSTOR I don’t know whether people know here what percentage of JSTOR and traffic is generated from outside one UK research library reported that eighty percent of the traffic eighty percent of the use of JSTOR was generated by searching on Google you know it’s coming from outside so in fact a lot of use of library resources is coming from outside already and what’s emerging is a view that well maybe we need to begin to manage this more so related to this is search engine optimization thinking about you know search engine optimization has a bad name in some ways but really it’s interoperability with search engines you want your material to rank well so how do you do think so university of utah caning arledge who’s now in montana it’s done a lot of work to see what do you need to do with your institutional repository and they use content yeah i’m from OCLC but in general what do you need to do with your institutional repository and the metadata to to ensure that it performs well or to try and make a perform better and they’ve had quite and good results so previously their their institution repository material wasn’t really surfacing in google searches and so they looked at the metadata they looked at how they described it they looked at conventional SEO stuff and then they looked at specific things related to google scholar and others and managed to push up and the way their their stuff happened so so we have this decentered network presence and it all has to be managed i think the main point here is a lot of that activity is still pre strategic opportunistic we’re not managing the full network presence we still think of the network as the as the website and the library used to assemble local materials and people access them it still does that it’s still organized a large projects activity around there but increasingly and the library is engaging with the full range of creation management use and sharing of formation resources it’s providing expertise providing curation it’s engaging in creation of new scholarly products so the the library at just bringing stuff in and managing that the view is now much much bigger the we tend to use this picture to to talk about information resources quite a bit the ideas it’s a grid with a stewardship axis or scarcity access on the top things that tend to be stewarded tend to be scarce and uniqueness down one side now I know that that some of you are currently sitting there thinking that unique is a binary thing you know something is unique or not unique but you know we’ll have stuff that’s more or less unique and unique ish will have unique ish you know as it moves down but against that grid what you end up is with the stuff that’s in the upper right-hand side is effectively the published material whether it’s bought are licensed it tends to be stewarded and it’s not it’s it’s distributed in multiple places it’s in many collections it’s not it’s not unique special collections tend to be in the bottom corner left hand corner as as you look at it and that’s because they’re not in many collections by definition if you like but they are stewarded and then what you have in in this corner is really the exploding research and learning materials institutional materials you know II prints tech reports learning objects course where the whole range of materials that were now becoming very familiar with which are the products of research and learning and to which much more attention is turning you know for completeness the other quadrant may have freely accessible web resources and there are many connection collections because you can archive them can pull them in various ways so this gives you you know purchase materials licensed materials so that conventionally published materials up there in that corner Special Collections new research and learning materials and open web resources now the reason for going through that is you know to make an important distinction which relates to the one I just made and this is a distinction I think which is coming up now is a much bigger issue for for libraries and for academic libraries and for research library especially so outside in materials the books that are bought the journals that are licensed we’re looking at increased consolidation of those move from print licensed there’s a big emphasis on managing down print and in some areas you know thinking about how to move print into shared structures a move to user driven models patron driven acquisitions so and a lot of changes there but also a lot of consolidation and a lot of tension now the dynamic there is is that you want to discover stuff you want to let your users discover what what is available to to them so that’s outside in and stuff that you acquire and assemble and and now you you may have a discovery layer over that to try and facilitate that inside out is where there the thrust just slightly dif you want to have things discovered you want to disclose them to the world so those are things like Special Collections Research and learning materials there are the things that were under the line in the grid and I put reputation management there because increasingly we do have this interest in faculty expertise and faculty publications eprints you know it’s all part of that emerging discussion about about reputation about assessment and so on and this is increasingly important pushing stuff out making stuff visible making stuff discoverable and it’s a very different dynamic to the other coming in and again I think we haven’t quite pull this out as a service category or our focused attention on it but it’s coming in in a variety of different ways so this inside-out dimension will be more important / coming years so and they will involve growing engagement because if you think about the research data discussion scholarly communication instead all the all the sort of live issues or many of the live issues involved thinking about new forms calling communication access to materials and so are emerging as an important category I put put this up because I think it’s quite nice this is from a liberal arts college in portland portland oregon and they are working with a department in the institution to create a resource around and ceramics contemporary ceramics now it’s interesting for a few reasons one it’s a collaboration to in library under academic department another is that they’re putting all the images on flickr because they want to benefit from the social network on flickr the exposure you know so they want to push it out into the network and and then they’re putting their own you know layer on that and then they’re working internally to make it you know useful as a research community and learning resource but it’s sort of an indicative of this you know engagement with information in a different way engagement with faculty people in a different way about creating information resources and then thinking about how that can be best put on the network that can be best visible how that can be best used and going with a sort of different approach that will manage this on flickr not because we just want to get it out but because we want to benefit from the social network that flickr gives us the the exposure of those types of things so i’m now our van discovery hampton library you came to the library you search in the catalog you came to library you searched for articles now discovery happens elsewhere as earlier much of the discovery that people do happens in google scholar in Mandalay in Google so you have to connect your stuff to their several people will be familiar with this the Ithaca reports on faculty usage of information resources they just published I think another one in the last that the most recent one the last couple of days and one of their findings is that faculty discovery practices across all disciplines have continued their mark shift to the network level so what they mean is there not using institution specific resources they’re using google scholar they’re using google books they’re using you know archive and as a result they’re reducing their usage of local library services for discovery purposes they still want to use the library for a fulfillment to get the to get the material so in this context what does this mean for the library so it means to go back to the G centered library presence that need to think about how to connect library resources with the places where people are doing their discovery and this may mean interpretation promotion through social media so that people find things putting links in Wikipedia although you know they have to be sensible and appropriate links are there ly rollback syndication as I discuss putting meditation appropriate places university Minnesota to this work and they said here are the areas where we have institutional resources that are quite important where are the places we should put metadata about these what are the sets of resources you know we want metadata and we’re okay we want master data here we want metadata in our discovery lab what other places do we want meditation in and then you know search engine optimization so I think this will be as I said now a couple of times an area of attention and you know as I said you have growing number I think of and blogs discussion around Special Collections I put this up just because I thought it was an interesting display of services this is adina is a UK higher education funded resource that provides various data services for universities but I just thought this was an interesting list of you know all the social you know all the places where they are putting stuff about themselves and again I mean what they’re doing is trying to make themselves visible and attract people to themselves it’s you know it’s it’s they want to attract people to themselves by being visible in a variety places and you know as I mentioned a lot of attention now to pushing resources out this is a a report that was published a while ago by JYSK in the UK about maximising online resource effectiveness so saying when you put up digital resources you know what should you be thinking about in terms of SEO in terms of interaction with them other resources so number five library I remember listening to a presentation ones where the person was arguing that library websites were very anonymous because libraries historically had emphasized their neutrality and their objective assessment of resources and and for that reason tended not to leave a signature on things if you like you know not to not to give explicit recommendations even though obviously the selection of resources was a storm of implicit recommendation but until recently you tended not to have pictures of library staff and you know a lot of discussion about privacy and so on and you know still on many websites is very difficult actually to find things about particular people and this the presentation i was looking at said this is completely out of line with the way in which people who are now experiencing the network more generally where people were signing you know your your your signature if you like was everyone in that you know people were recommending stuff they were appearing in various places so it’s sort of signed network presence was actually becoming much more strong and and people would look at recommendations by particular people they might follow particular people on and twitter they might you know they the their network experience actually quite influenced by personalities or by identities on the network even if you look at the dentist’s website you’ll have pictures of smiling dentists trying to assure you that you know your your teeth are safe in their hands and you know so but a library website you know right now recently that that has changed and it’s you know not just the website the visibility but the quote which i think i mean it’s very clear from number of ways you know that from the point of view of being on committees being seen and but if you want to be seen as expert then your expertise has to be seen so greater engagement greater visibility and more generally not just on the website this is an example i’ll have to start using because usable time I think it’s quite nice and I other people I think have now copied this the University of Michigan actually catalogued their librarians so what they did was they have a layer above you know they have a discovery little area catalog and then they have this Drupal base layer above and all of that in the way that some libraries are using black light and other things to create the way I describe it is they’re trying to move from you know a collection based discovery to sort of whole library discovery you know they want you to discover the services they want you to discover everything but as part of that they have related the librarians to you know they have a list of subjects or topics so they are in in the index in search so if you search for a topic at the high level michigan sign it will bring you back relevant subject expertise will bring you back people as well as resources so i can’t remember who said that’s anthropology and you have contact us for an in-depth research info know that’s the ask a librarian and then it has social sciences collection coordinator and selector for anthropology comes back in the search and a photograph so they want when you do a search they want to give you and you know a face whoo-hoo you know can can lodge with you and who can help you and space was effectively infrastructure you you assemble collections so you need the space to put the collections in and to allow people interact with the collections so library space you know was infrastructure to house and collections as the collections begin to move out square and you know big opportunity costs now involved here and what we’re seeing is you know space increasingly is configured around engagement with the user its expiry it’s configured around experiences configured around expertise exhibition and so rather than being configured around the collection beginning to think about how to configure space around engagement and that can take several forms this is a library just been opened at North Carolina State University very elaborate I haven’t seen it but you know they have coffee I thought the robot Ali I don’t know how popular that will be you know they have a measured storage retrieval system robot Ali watched the book barton action through a glass wall as for robots to art up and down in norm iles to pinpoint and retrieve materials the I was looking at the UTS website you know three o’clock this morning or something when I was when I was not sleeping and on one page you come to it I can’t remember the exact words the future you know they after a scoundrel to look up the actual tweet the future you know belongs to humans or something and robots because of the automation storage and retrieval but you look at the other things that they have so emerging issues comments interactive exhibits created by the Institute for emerging issues focusing on current challenges so they’re engaging with an academic Department on the campus to create a venue for interaction and you know and then they have various other things you know technology and so on so what you have is you know I’m trying to move away from general infrastructure to configuring around experience but also configuring around specialist resources are scarce resources or things that make good use of space and they go on visualization immersive display simulation simulation and virtual environments so a variety of our facilities and resources now clearly this I think this is going to become a much visited facility and they probably have staff already detailed for tours and so on but the the symptomatic of this move to configure space around experience rather than around collections what is one of the reasons why certainly in the u.s. at the moment big move to sort of think about how do we move print collections into shared facilities how do we begin to manage down print locally or institutionally okay so that brings me to the end of inside out the variety of ways in which are a variety of ways in which libraries are thinking about being visible being present in workflows and moving into dispersed network environments and you can think about many others which you know involve interacting with curriculum support interacting with research activity around new grants and so on but that was just a flavor from a more networking point of view of the variety of ways in which increasingly the library is interested in pushing itself out rather than imagining that people will come into it or materials will come into it and needs to push materials out and get out into workflows and I conclude with this quote just because it’s probably my favorite one about these the purpose of the library but the library is a place that has no agenda other than allowing people to invent their own agendas and that depends though on it being continue to be a sort of relevant in their network flows in their research lives in their learning lives so thank you thank you very much locum we have lots of time we’ve deliberately sheduled a longer period for this morning so that we can engage and to give you an opportunity to ask elkin some questions that might have been stimulated by the presentation today back to your bill no you do I’m sorry I didn’t okay are we able to tell how much of the youth no I mean all we know is what’s in there we don’t know what’s not in there is that what you mean yeah yeah no it’s not you know you know I did make my point in me what we do is we work with the data that we have I think I think we have quite good coverage because of the link to libraries Australia but obviously it it depends on what on what is in there yeah you know thinking similar things because some of the things that rose to the top areas where we have prioritized some work lately tuckwell the the winged player you know we had a grant and we’ve gone women catalogue the whole on a staff but I mean I guess the question was coming to bible yes you know people only know about what we’ve got because you know it’s being suppose through you know web-scale access and you know i’m not sure together yeah but if the question is are we underrepresented the rare stuff probably probably a little bit but you know it’s very act we r also underrepresented other people through our stuff probably on Patrick do not be able to contribute to this given your recent work yeah well I was just going to tell you backpack collection there is a microphone we have our local government reports from Great Britain health surveys that were done local councils and we must be young in place in the world that is good for we indexing regular support yeah yeah and i think you know we need to be careful the you know the data the data showing us what the am data showing us i mean the the what it’s doing is showing what is distinctive based on the full collection that doesn’t necessarily mean that it’s very important to you it means that you know there may be a historic reason that you have a very big collection somewhere in an area that lots of other people don’t have materials so it emerges as distinctive in your collection but it’s not necessarily an area that you think is very important that sanitation obviously is very important so i think what it shows and I mean what it shows is you know that many areas you know that that some distinction are in fact these wrinkles if you like that cuz it didn’t really seem to expose building I suppose you could say it’s it whatever do it’s a real strength here and yet but so it’s a real strength all around the world now as I say it’s something we’ve only done in the last in the last couple of months and we’re wondering whether it’s interesting or useful and part of that wondering is is you know that’s why i was saying i’d be interested to hear any comments about you know i can send you that you know so i think what struck me what the two was that the university of tasmania one that you could immediately see mean there was a cluster of things around marine science ocean I think that might have been some antarctica stuff and then there was maybe time Tasmanian some Tasmanian specific stuff you know it was very whereas the Melbourne one well you know we have this discussion about it so you know some stuff you could immediately see when some stuff then you need to know the the particular you know the particular things around particular collections that you that you have but may or may not be very revealing it’s good at introduced and release trailer national dancers so your talk was focusing a lot on the inside out library in terms of the collections it provides and services it provides for patrons I wonder if you could reflect a little bit of ways in which the inside out and library might deliver expertise into the community it serves I’m thinking particularly in the datacontext from where I work possibly more broadly ah I don’t have a lot to say what are you thinking up ways in which the library might help researchers weird some of the data management challenges p 1 exam in oh you mean I I thought you meant in a sort of networked environment you just mean generally yeah general yeah yeah yeah yeah yeah yeah no no yeah I I think no I think that is central I mean I think you know what we’ll see is you know basically services increasingly will peel away from the outside in collections and become you will still have some activity devoted to those and making sure people find things but the I think a library over the next few years will increasingly position itself to help people efficiently create use manage information in it in a variety of ways and at you know the example there was an example yesterday about special libraries and companies and i think that the point that was made was that special i we quite often tends to think of the whole organization holistically and say how do we create value by applying what we know about to improve the way the legal staff does things or you know and i think you know academic libraries increasingly will have to think more like that as well it’s the not that we’re managing this set of materials that people will come to but if you think about the overall range of information resources that an institution needs to manage and that an institution needs to curate that an institution needs to disclose more effectively than it does now and we need to be to help with them the nature of the involvement probably depend on local personalities and politics in terms of whether you know there’s an active e research thing here or you know active learning and teaching thing or an active University Press you know but the that set of you know you’re going to have all these internal boundary issues because everybody is managing and now and the question then is you know how how does that get done effectively over time and how does the library get involved in that so yeah I think I think and you know the shift will be from thinking about managing the stuff that we get for people to managing all the stuff that the institution is interested in and I think you know the examples you gave us to where we don’t spotlighting librarians than a special because there there’s lots of things that you know we really don’t like because it’s become such a web-scale you know there’s not really anything that differentiates a librarian of this institution from that one in you know it can be delivered to a much wider audience but then you know what is so special about that particular librarian what they can do to leverage the services the University my system oh yes please look at my carry I think equally interested in your discussion about the Royal Library in utilizing the human resources recommendation for a recommendation etc and this is probably in contrast to some of the conservative libraries having about as chancellor in 18 university by the cloud these resources online that largely become increase with visible invisible and decoupled from the resources that revived they go with stuff they don’t realize it comes in the library and so that we need to reestablish ourselves as the providers of this night I think that I do you have you could do a discussion about in terms of how we can answer his abilities with brandy yeah I mean I think the I mean the brand of the library is you know an interesting you oclc commissioned you know we commissioned these big market research activities over and you know we’ve been several reports published that have been quite well received about perceptions of the library and the you know what we find overwhelmingly still is that the brand of the library is bound up with books which in one way you might say is not a bad thing but if if books are not what’s driving people’s you know research behaviors and so on it’s not really a very good thing so I do think the the brand of the library does have to shift to being bound up with a particular type of expertise and partnership around you know some of these newer information areas as well as effective you know that you’re you know you or your the materials that you want to use or effectively available or you know can be no there’s effective support for a curriculum so I mean it’s it’s I think it does shift much more to expertise and away from the materials I think we’ve allowed it to be too much associated with the materials and the building you know when you say the library it’s sort of ambiguous in some ways because do you mean the building or do you mean the service that’s not clear walking to parking as well as my tiny yeah two two things one just just for information there are University of Utrecht and the Netherlands has decided not to invest in a discovery there they say most people discover their stuff in Google Scholar world can’t for books you know world can’t google scholar a few others so they’re saying we’re not gonna we’re not going to have a discovery there we’re just going to make sure that we are connected to to those places but then your question I I think I think and it goes back to the decentered network presence maybe I think we still maybe have a mental model of you come to the website you find things and you have discovery there whereas I think you know in this new environment it’s it’s you have to say well what are our user is doing and how do we create appropriate touch points with them and today at maybe google scholar and you know given you know Google’s recent you know who knows mean in five years time it may not be google scholar but it still be you know in the UN you know pubmed central or you know so the the orientation towards trying to make sure and that you think about how to connect with appropriate things i think will remain even if some of those things change and it’s quite difficult for the individual library to do things come off and so you know that there are a variety of other services and certainly this is a big issue 40 CLC now in terms of thinking about you know we do provide the connection you know I i think google books works with i can’t remember how many but it works with union catalogs around the world to create the link from google books into local collections and where there’s not a union catalog or in the US or as a backup it will use them worldcat oh i did i tried using google books here and I seem to get slightly I sometimes I seem to be pushed towards trove and sometimes maybe towards WorldCat and I wasn’t sure whether I wasn’t sure what was happening does anybody know what what happens here now but so you know what we we we effectively try and provide a switch between google books and individual library collections we do the same with goodreads we do the same with a variety of other people so you know individual libraries will do things library agencies working on behalf of libraries will will do it I used to work in disk in the UK and this was a big issue for them how do they you know what’s their role in sort of trying to make resources effectively used so you know what I was talking about yesterday was that increasingly you you have to think about institutional services but at the same time you have to think about what’s happening in the network and what’s the best way to to interact with things but a question from one Irishman to another Roman I’ve got some flesh university library that’s just a hiccup faculty survey mentioned yeah I saw that this week too don’t be noticed in a dozen glazed over the last speaker said there was a slight blip or slight increase in the number of yeah starting researchers actually use the Micra catalog moves against the trend mm-hmm I presume that is due to to the unities for authentic camp yeah but nobody be short everything yeah yeah no I saw that I glanced through I didn’t have time to read it because I’ve been traveling but I glanced and the other is true I’m you may also seen there’s been some queries about the method they’re using and so on but I don’t know whether that indeed not significant reporters number but if the value that I get any staff put on free resources I yeah yeah spend all the college students to stay away I mean one I mean obviously where you’re all probably tired of hearing about MOOCs but one of the things that’s come out to the MOOC discussion is that ok so just for the sake of argument is Melbourne involved in mucca Sierra Coursera so you have a Coursera course up there and what does you know does the library provide any support to Melbourne corset but it doesn’t actually it doesn’t let people into Melbourne licensed resources does no no no so what’s emerged is you know all of a sudden this big interest on the part of libraries in course providing institutions in being able to make available free resources that are reasonable you know good enough quality to go with the course because of all the licensing issues around providing access to you know 150,000 people worldwide to licensed resources so then recently the the moot discussion has driven a library interest in that as well but the yeah i mean the the you look at I mean part of its reputation as well if you look at repack the economics thing you know if you’re an economist and you put stuff there tells you how many downloads you have it gives you are ranking it gives you know the other the other people do library is very difficult to do that because we don’t aggregate usage data we don’t so the whole altmetrics thing I think you know also drives that I think on the absolute poverty my apartment I can take to occasionally gets involved with design libraries I can’t give it today to try and discover the impact that what we’re doing that we have our resources and I saw that example of carolina university just struck me as being a rearguard action to try and keep them physical place exhibitions like that movie 5 as you were talking not jut not just any robots but I had this vision of the library collection ultimately being stored the same way that you might still a nuclear waste now the library then becomes rented office space in a building where people with expertise who have exposed themselves on the net are available to help tell me off wrong because I probably get a job but what is the future is far as interest rate I mean the nuclear waste is growing interest in me yesterday did show a picture of a warehouse I mean the what certainly for print books there is a big move to you know shared storage whatever from a space point of view I think the the library footprint will shrink but the I mean the North Carolina example you know on the campus people want to provide shared spaces so the library is historically a shared space with you know the the credibility and and so on to continue to do that it doesn’t it’s it’s neutral with regard to lots of other things so that I think that’s one issue another issue though is that the the it does still surround you know information on activity at CM you have access to communication stuff to expertise to exhibitions to specialist equipment that you require in relation to you know information processing activity I think what you’ll see is so Andrew mentioned you know data types of things the University of Michigan has a new library space which has physical environment that allows people to consult maps and do things but it’s also the place where they’re going to concentrate expertise on research data management so people who want to come for consultation who want maybe to use in specialist equipment as well as who want to spread out physically maps and various other things you know so it’s a very different type of space that gives you access to expertise specialist equipment and particular types of resource so I think you will have them but you know they’ll be configured around particular experiences and then I think and depending on the nature of the campus some of those shared spaces will be in the library because it’s an some of them will be outside the library but i think that you know the library ones increasingly will have this information dimension but certainly the library footprint i think we’ll overall shrink certainly in universities so because you’ve got a large undergraduate student populations well we we are being criticized for being victims of our own success at the moment we just cannot find in our seats for people because they love the sort of places that we prefer they coming there because they like we bombed which I think of some of the things that look and was saying you know the library scene is a safe and independent and it’s Switzerland in most universities for warmer and no chocolate what when you refer briefly to copy at one point when you’re talking about humph I presenter don’t we should address to make a transformational power coffee what I mean by that is that the library has potential to be the kind of third place one central workplace in a university setting that Starks in plays in many places in the United States song on starbucks at base because i can go on playing see the library is a safe alternative food place to meet and work of good games because i need a really significant role and then you overlay that information this is completely tangential but one of the nice things north carolina state university i think and prism reason has actually concentrated quite a lot of innovation over the last few years and does very interesting things but one very small thing they did by the ghosts they have an app and that allows you to tell your friends that you’re in a room and the library to meet up you know they you know so in this mobile environment where we’re now in you know you do micro coordination you know or beforehand you had to arrange the day now you just ring up and say I’m here you know or you know will i buy this you know so they have this app that says you know i’m here can we you know to meet in a library room which i thought was quite Oh Clara I think a great I suppose development of that is I hear more and more libraries that are doing you know what in the past might have been info literacy or things like that but now doing it much more casual spur in the moment you know if you’re here Rock map and it sort of seems to feel better with the student student demographic today it’s come to twelve o’clock the time has just flown and yet you know there’s been so many interesting aspects to talk about and I think we could be here for the rest of the day it’s always a pleasure to listen to log and talk fortunately there are lots of video clips of him on the net so we can go away and and have a second or third dose of look and later today on behalf of us all thank you very much for giving up time yeah a very tiny probably there’s people here not to make your bag too heavy going home but playing I assume it’s not time no and please join me in the usual way you

One thought on “Information Futures Forum

  1. I enjoyed my visit to Melbourne. The topic was The Inside Out Library (redux). I began by talking about the U Melbourne collections as seen through Worldcat.
    Lorcan Dempsey

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