Kylie Best on Video Blogging for her Business // Vlog Pod // Sunshine Coast

Kylie Best on Video Blogging for her Business // Vlog Pod // Sunshine Coast


With a lot of our advertising dollars
once it’s spent, it’s gone. Video has been for life with us. There’s still videos
that I direct people to that we did two and a half years ago, so I really love
the longevity of video. I definitely recommend video blogging to everybody
because I think it’s something that is so accessible to anyone, it doesn’t
matter whether you’re using it on Facebook on YouTube, sending it as links
in emails; it’s just something that can you can keep getting the value out of.
Years ago I actually had a trainer that said ‘video was the bomb.’ So I tried doing
my own and I sent it to him. I was so proud of myself,
and he wrote back to me and said that it was the biggest piece of crap he’d ever
seen. Although it was hurtful it really made
me understand that whatever you’re putting out there, it’s saying something
about you, about your business and about your brand. And I just want everyone to
see us as professionals. It’s really nice to be able to know that while I’m busy
doing what I’m actually supposed to be doing, that I’ve got somebody else’s
expertise telling me exactly how to get my message across the best way possible.
So you’ve decided to move maybe you’re moving to another state where… Video
really speaks to people and it saved me having to have a lot of the same
discussions over and over. It meant that I was sending a really consistent
message as well, so that if one of my team was there, and I wasn’t then, they
could refer the person to the video. I think it really sinks in a lot more than
the written form. The beautiful thing about video is that
by the time I get to an appraisal for example, generally the client has already
watched at least three of our videos and they feel like they already know me. In
fact I’ve actually had people go, “hi Kylie!” and I think, I don’t know you! Absolutely I would recommend the Vlog Pod to any business, doesn’t matter what you do, it’s helpful to all.

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