Le BLOGGING est-il MORT ? (Conférence au Brésil) 111/365

Le BLOGGING est-il MORT ? (Conférence au Brésil) 111/365


salut les jockeys move in case some coma pues de cacao for Cordero’s animus a ESCO Rogan mo na Sedona conference let you a Belo Horizonte Brazil Devon miss okasada señor Rodriguez e no instruments video ro 2 D beauty contest tonight on portugee a real estate or non-leading show – Kwazii activate less fatigue Akiko Sulu Bhutto Kiva BIA yeah yeah in hola gente tudo bem estou muito Feliz de estar aqui amber oh isn’t she Picaro desire obrigado amin enamorada Corrine yang que está robando M automat para implementer America to Frances Yahshua came I consider a key Agora aprender Portuguese mas preciso de practical in polka mice Oh je vous avez Amina presentation M Inglis must Alves o proximo no post office Erminia present as Oh M bodegas obrigado so how to use a blog to explode your business so first let me share with you three pillars you need to build to have success success online the first one is traffic of course the second one is Authority and the third one is relationship so traffic of course is a number of people who visit your blog or your YouTube channel or your Facebook page Authority is your expertise and when I say expertise I mean both your your will expertise and you perceive expertise what expertise your audience believe you have and of course the more the more effective your don’t think you have the easier it will be for you to sell products and relationship is just that the more relationship you have with your audience or more audience will like you perceives you as human etc on the three pillars the most important one of course is traffic because if only your mother is going to see what you do online I assume you have a good relation ship with her I hope so it’s great and maybe she perceives you as an expert it’s not sufficient to make money right so if you have a lot of traffic and you don’t have good relationship or good authority you can still make money but it will be harder so I will share with you today how to build the three pillars using a blog and organic content so basically to bar to have traffic you have two big different approaches online so first one is to buy traffic and the second one is to build your own source of traffic so when you buy traffic you can buy like this guy in the supermarket a lot of different traffic you can buy from Facebook AdWords ads etc etc or you can build your own garden and grow your own vegetables and food and there are a lot of advantages of organic free traffic over pet the first one of course is it’s free to build right so when you start you don’t have money it’s better I mean it’s your only option to build your online presence with a blog YouTube channel etc it’s easier to start from scratch and I will explain to you why just after you have obviously a smaller risk of losing money of course you have to invest in some tools like autoresponder hosting services but the cost of starting is way less you can create a not standing Authority and reach when doing it the right way and I will share with you how to do that and when you do it the right way all you work and that’s the key all you works after a while works for you so you just don’t work for something that is useful for at one point in time everything you can you create will work for two at one point of course it’s not perfect there are so few disadvantages of free traffic over paid traffic the most important disadvantage is it slow but it can also be an advantage as I will tell you after and it can take a lot of work time energy at the beginning even if after a while it begins to work for you so there are most more advantages than disadvantages so that’s why I can tell you I’m an organic guy I’m like this guy I grew my own Tomatoes and today my blog gets around 160,000 videos a month my youtube channel gets 370 dozen views a month and I get 10,000 leads every month in my newsletter my meaningless for free thank you and it’s great but that’s not the best part the beauty of it is I didn’t write an article myself for my blogs for the last three years I prefer to focus on writing a book instead a book that will be published in the next few weeks in France and it doesn’t mean that nothing is published was published on my blog for the last years it just means that I didn’t create the content for for most of what was published and I’m doing right now one video a day I started a challenge this challenge like two years and half ago with Eric oh oh sure maybe you know this guy I don’t know is there Rico here anyway so he convinced me to do this a challenge on a regular foot frame and the beauty of it is it only takes me 10 minutes a day to make a video so I just can tell you that it’s quite relaxing and financially my business is doing great because I’m making 1 million euros a year which is about 4 million reals which gives me a lot of freedom and I use his freedom to twelve hours six months a year because I just love that I love to be here in Brazil and in lot of other countries here you can see me relaxing in a small island in the Philippines I leave two months in the Philippines two years ago it was awesome here taking flights lessons here enjoying the source of friends with some friends and here with my mastermind group in Bangkok Thailand and not only my method is watching wait for me but it’s also working great for my student here you have lo haría who has the most visited blog about photography in France and he makes around 700,000 euros a year with his blog Kahala has a blog about organic beauty and she makes a bit more than one hundred thousand euros a year with that Nicola is doing like it has a blog about how to be better at a bike and sport he makes 120 thousand euros a year with that he is a high palace is teaching people how to make drawing no maybe you recognize the guy on the cartoon here and he’s making thirty thousand euros and before using my method he was just unfortunately a rock artist like many artists are and here is Olivia and kami and now they have the leader of positing parenting in France and they are doing 250 thousand euros a year and this lady here is the gal and she’s doing something amazing with a blog she has a blog about wait for it she can and X that’s right she can an X and what is she doing with her blog she is selling eggs all around the world and she’s making 35,000 euros a year with that now it’s not the typical egg you buy to eat it’s special kind of eggs you know for a special ways of chickens that are beautiful on people onesie means a garden but still with a blog not only you can sell online product we can also sell physical products and services so a question some people ask me a few times in the last 12 months is is blogging dead Oh sometimes when someone is a little bit more diplomatic is as something like is blog dead but it doesn’t know if it’s dead yet you know like a zombie and my answer is always that what are you talking about I want to demonstrate to you today that now still in 2016 a blog is very very very important for your success online so why for basically two things ownership and conversion wait so let me talk first about ownership the biggest advantage of a blog is you own it right and the advantage of owning your platform is you can do whatever you want on your platform it’s very important when if you focus only on YouTube or Facebook or Instagram it’s great but you don’t own the platform you can be kicked out at any point I mean it appends some time YouTube icons get deleted your Facebook Ads account is banned your Facebook page is deleted it’s rare but it happens who knows someone who had this kind of adventures yet it happens right when you have your blog you cannot be expelled from your blog it’s your blog right so it’s important for you to have this kind of presence online too and when I see you can do whatever you want it’s also true for the interface the interface is very important it’s how your audience is interacting with your with your content and if you have a YouTube channel that is doing great it’s awesome but you are you cannot do whatever what you want if you want for example and one want to promote a product or an event you’re doing and would be like oh it’s will be awesome to have this banner above the video or ads or in the right column you can’t you don’t own the interface YouTube is deciding how you your content should be displayed to your audience when you have a blog you can put everything you want anywhere you want if you want a forum on top of every of your articles asking people to subscribe you can and it’s very important for the conversion rate as I will share with you just after so it cannot be expelled and you are less vulnerable of Sudan changes of algorithm hello Facebook who remember what was Facebook lacking back in the good old days like in 2010 I mean one day Facebook blogs like hey guys so we have an announcement to make we thought very hard about it and now we think that shouldn’t be able to reach the people who follow you I mean not too much now you should pay so people who follow you can see your content all right great let’s celebrate now thank you well when you have a blog it’s you are less vulnerable to that of course you still dependent of some algorithm Google algorithm for example but the algorithm of search engines tend to be more stable in time and usually when you have a blog so search engines are not the only source of traffic possible so let’s talk about conversion wait and I will share with you what looks like an awesome amazing incredible conversion rate on different platforms when you reach 2% conversions and when I say conversion rate I mean the number of people who subscribe to meaning list when they visit your blog so when you have 100 views on YouTube if two people are subscribed to your meaning list you living God you shine in the dark and people kneel before you in the street you’re just amazing right on Facebook huh you should get one person is incredible I’m talking about organic traffic not better on a blog when you very very very good you can reach 10% conversion rate so for 100 visits you get 10 people in rates now it’s very hard to reach this level but 5% totally doable so when you have 2% on YouTube you’re living god when you have 2% a new blog it just you don’t understand how life works you know so in the long term it makes a huge huge huge difference imagine if you get 1,000 views on YouTube versus 1,000 visit on your blog and you have 5 5% instead of 1 it just makes a whole difference so another advantage of building your own source of traffic and a blog is you can start mouth smoothly you don’t when you begin maybe you don’t have the money maybe you don’t have the skills to you have to a lot to learn and maybe you need to also build your expertise in the ship in the field you are in and a blog is a great way to do that in a slow way because you can build your skills at the same time you build your audience and I always say there is a good news and bad news when you begin your blood the bad news is at the beginning only your mother will go to see your content and the good news is at the beginning only your mother will go to see your content so you don’t have to be great or perfect or even good at the beginning you don’t care just do something and put your online that’s it who cares nobody is going to see it anyway so it is great it’s great to overcome the fear of starching just start and then slowly you begin to create better and better and better content and when you do that progressively you will build your audience at the same time so it’s a great synergy you know and what is great is when you begin to build illusions when you begin to have this audience when the time comes for you to sell your first product you’re not in the dark you can ask them what they want and it can make all the difference in the world because when you offer for the people really want it so a little bit easy to sell don’t the thing and also a blog is a great way to build add so Authority and relationship is very hard if you only to pet traffic to build that and it’s very important so am i saying that you should only create a blog now I’m not saying that it was always already true like five years ago it’s still true today it’s even more true today I’m telling you to see your blog as a central part of an ecosystem you need to build an ecosystem to succeed online so yes you create a blog but also of course you create YouTube channel Facebook page Twitter account Instagram and maybe snapchat and Pinterest and the goal is to have insurance in case something happens on one at your platform in front of the platform is going better than the other you use it to build the other platforms too so you need to you know nurture also platform and to share your content on all these platforms so now let’s see how to makes your blog explode do you want me to share that okay so first let’s talk about content you have basically three type of content you can publish text of course mp3s or podcast and videos so let’s talk about text first even now text is still relevant why is that because of this guy hello guy is cuter I mean because of this long tail so what is the long tail the long tail is the distribution of traffic coming from the search engines distributed among the keywords and as you can see here at the bottom 70% of the traffic comes from keywords you will not even think it’s possible to type that in Google it’s like what so here you have the distribution as you can see the top ten thousands most title keywords in a search engine accounts for only of eighteen point five percent of the traffic which means of course you can try to write articles or videos to publish videos to try to rank on the top keywords but first the competition is very hard on that and you should also aim to type it to this source of traffic the long tail is very important and why is text we’ll even for the long tail well because now Google is doing a very very bad job as transcripting your videos automatically right who tried to you know read the automatic subtitles of a YouTube video I mean did you understand something it’s very bad it’s very bad so good girls it doesn’t really understand what you’re saying in the video it kind of know what subject it is but that’s it so if you want to receive a lot of traffic from the longtail what is good is just to write articles just write articles and you don’t even have to bother about the keywords and stuff I see Matt knows that on my blog on this 160 thousand readers I have every month like 60% of them comes from the longtail so it’s a lot that’s a lot so text is relevant but of course of course videos are awesome and I love when I put something in place my penis are always looking I’m always looking for that leverage how to have the minimum amount of effort for the maximum result so videos are an awesome way to do that because when you publish a video on youtube of course you can also publish it on your blog and you should do it right you can extract the the audio from the video and so publish the mp3 on iTunes very easy to do like takes a few seconds and you can have someone do the transcription for you too and you can publish the transcription under the video on your blog which means you can also get longtail traffic from search engines using with the video if you do a transcription so you’re like okay great maybe it’s great to do videos which is complicated I have to buy this stuff camera and I don’t know how to do that so I mean it’s true when I started my one video day challenge I did I had very very complicated process so I will share it with you now so I use my iPhone to shoot a video and then I put it on YouTube very complicated no editing it was just okay I shoot the video on I publish it on YouTube that’s it and you can do that too it’s so easy you don’t have to do something complicated remember when you stop nobody is going to see what you publish anyway so who cares just start and then you will improve your skills while growing so I just book like the selfie stick a mic for the iPhone and a fur to protect the microphone from the wind and that’s it it was maybe 100 Jews already had the iPhone so very cheap and when my youtube channel began to grow I decided to go to another to the next level and I put in place this process so let me explain to you because obviously maybe you don’t read French right so I shoot three or four videos in one hour then I put the videos on internet then Raphael my video guy is editing the video and you put the video on my youtube channel but you know it’s not published yet then Yunus is creating the annotation so people can click in the video you know and uncle is crying is creating the description and tags and when the video is ready they put ok in the title so when I go to my youtube channel I know which videos are ready and then I do the the last thing I work the last work I do in this process I write the title of the video and why I decided to keep this step because the title is one of the most important thing because a good title can make the difference between videos that has like 10000 views or five thousand or two thousand so I type the title and then a plaintiff I the video so once the video is published on YouTube then it’s also furbish on my blog unis is extracting the audio and publish the mp3 on iTunes Yunis publish the video on Facebook dailymotion Vimeo because why not and text transcription is made by a lot of freelancer and the text is put on the blog so it means I have a lot of efficiency a five minute video takes ten minutes of work for me and it appears in a dozen of places and it brings traffic to the blog and because it brings traffic to the blog it it’s where it converts best so it’s the videos not only it helps me to grow my youtube channel but it also helped me to build my blogs and to build my mailing list so what is the frequency at what frequency you should at publish content for to have a successful blog well I advise at least the bare minimum is one a week but I will advise to do two contents minimum for away one article and one video its minimum one or two a week and you should also try to do one video a day 30 days challenge who already did that okay Wow maybe 2% of the room so you need to do that okay it’s a great way to start to you know be motivated you do just one video a day and that’s it so let me share with you very important repetition of the type of content you want to publish another talking about audio or videos now I’m talking about something a little more specific when you invite people to your house to share a meal and you do the meal right you want people to be happy and maybe also to eat healthy food depends so you want to offer them vegetable and vitamins but if you only offer like a salad and vitamins to your guests maybe there will not be that happy right it’s a bit boring so you need to give them also a bit of sugar right and you should do the same on your blog or You Tube channel the vitamins are the core of your content it’s basically the videos or articles that give people like good inside that help them really advance towards their goals in your field that the meat I mean the vegetable of your blog and the sugar it’s like it’s content that is a bit less deep a bit more superficial but also more enjoyable and easier to share and what I mean by that it typically is like least article or list videos like five secrets to travel a 1 a 1 the world for for free or for under 100 wheels right so it’s less d but it’s enjoyable and people will share it and also if you want to do a good meal you need to put some spices in it and it’s the same for you content you should publish spiced articles or videos too so what is the spicy article video it just controversy you need sometimes to publish some single bit controversial or a lot controversial and you need to be ready to see people fighting in the comment and maybe half of your audience will say you’re genius and a half will say you’re a moron and you should not reproduce and have children for the next 20 years you know but that’s fine and like any good meal you don’t want to put too much spice if you put too too much spice in your meal nobody wants to eat it but if you don’t put any spice doesn’t have goods that something is lacking so you should do a good repetition of that so I would advise between 60 or 70% of your content is vitamins 20 to 30% is and 10% max is a space so controversial articles so now let’s talk about conversion rate on how it can really helps to grow your email list to convert really on a blog so you need to ask people to subscribe to your main list and of course for that you need to offer a bonus now the bonus is a very important thing to to to do and the type of bonus you will offer to your list will qualify the list or not for the future product we will have to sell so for example let’s say you have a blog about dog training if you offer an e-book like the five secret to make you your dog’s obey you in five minutes a day you know that people will subscribe to your Menem is to receive that they are interested in don’t induct winning right so should they be interesting buy your product selling teachings and junctioning we can think that yes but if you offer them a bonus like five tips to have a very healthy dog who lives longer it’s still qualified because you know that people who subscribe they have a dog but it’s not as qualified because maybe they don’t want three maybe they don’t care about the train just want a dog that is a healthy so you need to think carefully about what type of bonus you want to offer because it will determine determine the quality of your list for the project you will have to sell so now let’s talk about the most important things the forms to ask people to subscribe to your minimis and as you will see I use a lot lot lot of thumbs on my blog so here you are on my blogging blog it’s a blog about blogging and you can see at the at the at the top you have a red bar so I use a plug-in called hello bar and it appears also on mobile so that the first forum if someone click on the black button there they have the form is experience they can put their name on email at the first form the second form is the text you see in the red here is a red rectangle and you just say welcome to blogeee rapport if you are new here maybe you want to read my book you just click here to get it second phone so short form you can see it on the on the lap on the right column the sidebar and also it says the same then you have here or on also of course here you have a pop-up a light box that appears after 15 seconds so it’s already forums on the same page if you try to exit my blog before you know subscribing to Marinis this message appear it’s an exit pop-up it says hey great thank you for visiting my blog don’t forget your book your we’re about to forget the book don’t do that whoa ok so people can Sutra so is that the the fit form and so that the light box and you are have you have also also this form at the end of each articles so it’s six forms on the same page now only four appears at the same time one is the lightbox the other is exit bubble is it too much is it too much some people think it is and I can tell you a step where a lot of people have fear is to put a light box you know those who pop up who happiest when you visit a blog because they are thinking oh no my readers they will be disturbed by that I hate proper so my readers should hate it too so I don’t want to do that and I can tell you from experience and not only from expand for a scientific study I did it’s the limiting belief it is very easy for you to test if when you put an online form on your blog it really disturb your audience or not how do you do that easy during one week you put the form and then you go on google analytics and you see if something changes because if we if it really disturb your audience you will see that the duration of visit is less than before you will see that the bounce rate is higher and you will see that people visit less pages but every time I did this experience I couldn’t see any difference so you shouldn’t assume your audience will hate all the forms because just because you don’t like it usually people don’t mind and using all these forms will really help you have a great great conversion rate and it can make a big difference in your business and so when you list is built so when you have at least 400 leads you do a survey to your audience asking what products do they want and you can ask a magic quench question I’m sure a lot of you already know it but I will share with it with you anyway so the magic question you want to ask your audience is this one what is your biggest problem frustration writted to your field so if you have a blog about dog training you will say what is your biggest problem frustration in training your dog right now and why is this question magical because when they will answer the question people will tell you what products they want why because if you can create convince your audience that the product you just created can help them overcome that biggest problem the biggest frustration you will think they will be motivated to buy it yes yes of course and it’s lower your risk a lot so then you create don’t create the product your care you create the plan of the product if you do an online course maybe you do only the first two lessons then you do a webinar to sell your product so just to be clear you don’t create the product just create the two first lessons if you sell your product during your webinar great you create your product if you don’t you will find the few people who buy and then you go on the next idea and so you avoid losing three months five months six months creating a product that nobody cares of and then if it serves you do a product launch and then you makes a lot of money and you are happy so thank you like Jeff and Peggy yesterday who are French like me right I would love to had a few of you lack having more success in a unbilled an organic source of traffic here in Brazil so come talk to me after I would love to to meet you and also I talked with Jeff and Peggy this morning and we were like really love the entrepreneurial spirit here so maybe we would like to also invest in some businesses here in Brazil so if you are interested in that come talk to us after and also if you have experience in investing in business here in Brazil thank you very much we Torah God Oh hi Adam well respected conference hypothecation school bringing them all I post here not on here I know if you just come settle Gaius iconic oppressors Audrey voix blog sunblock come loose introduces own ecosystem for see Lopez a presence at that former mayor so Trapani G blueblood kanuti gentle feedback he said video with a pretty once a good person develop wah – a trans Pierre Luc the repeller blog aramid ossandra ecosystem quick ACO changes don’t sue bacteria video even to Alma nove only person Alec L we once a to the atom a proposition video in eternal new HEPA so horrible sorry aunt Alicia if a party the Rockies Boosh ciao yeah

27 thoughts on “Le BLOGGING est-il MORT ? (Conférence au Brésil) 111/365

  1. Yahoo je viens de lire, vivez la vie de vos rêves grace à votre blog je me suis poser la question. Merci pour la video …. PLAY

  2. J'aime bien cette vidéo, elle est parfaitement en accord avec la précedente pour apprendre l'anglais ✌😎 Merci Olivier

  3. Comme la télé n'a pas tué la presse, youtube ne va pas tuer le blog. Juste un nouveau canal de communication.

  4. Superbe vidéo Olivier. Que ce soit en anglais, en portugais,tes interventions sont à la fois pertinentes et entraînantes.
    MERCI

  5. C'est marrant j'ai pris la résolution de regarder plein de vidéos en anglais pour améliorer mon anglais, et tu parles anglais dans cette vidéo, vive la synchronicité ! (ça veut peut-être dire que je suis dans le bon ?) ;-)Merci pour toutes ces infos très utiles à mettre en pratique, bon c'est quand que je reprends mon blog qui a été piraté ? AUJOURD'HUI !!!

  6. Olivier est l'exemple même que ça ne sert à rien de se censurer à parler anglais à cause de l'accent, l'important c'est d'être compris. Et l'intro en portugais le montre également , good game olivier

  7. le blog n'est pas une chose obsolète et je pense qu'il n'est pas près de l'être, mais il attire tout de même un certain public.
    ma génération préfère les supports vidéos à l'écrit comme elle préfère les films aux bouquins, plus facile et plus rapide, mais souvent moins instructif.
    bien sûr il y a des exceptions, mais globalement la vidéo reste le must à mon humble avis.

  8. Loin de la ,le blogging est bien vivant ,c'est au contraire en expansion !
    Félicitation pour ton intervention en Portugais 🙂
    Comment fait tu pour maîtriser autant de langue ?

  9. Merci pour cette vidéo, mais vous auriez pu faire l'effort de mettre votre traduction en fr car celle qui est automatique n'est pas non plus très précise.Certains bon Blogueurs le font systématiquement eux…

  10. Bonjour, Tres bonne Video. ( Information, Tu es très Alaise, Bon Contacte avec Audience, droit au But, Beaucoup de Tips….) Superbe Merci Beaucoup et sa me donne l’idée de refaire Vivre mon Blog que j'ai laisser Tomber….+++

  11. Je ne pense pas que le blogging soit mort, il est au contraire en pleine expansion à mon avis car de nombreuses personnes partagent encore cet objectif commun, celui de devenir indépendant. Le "souci" viendrait plutôt des visiteurs du blog. En effet, certains ne prennent pas le temps de s'y intéresser pour telle ou telle raison, bien qu'il soit attractif et intéressant, et ce, même si son contenu les intéresse.
    Ne peut-on rien faire face à ce genre de visiteur ?

  12. você fala português! que legal. existe hotmart na france? moro em orleans. sabia que estava no caminho certo.

  13. Olivier
    Peux tu nous donner les mind set et clés qui t'ont aidé à réussir ?
    En effet j ai vu des dizaines d'études de cas de tes élèves mais jamais de toi!
    Guillaume L. ; )

  14. J'ai adoré !
    Moi je n'ai pas de blog mais plein d'idées en tête… ça m'a bien motivée pour les sortir…. Vu que personne ne les regardera au début (même pas ma mère) y a pas de crainte à avoir ;-). Au boulot !!!

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