Media Smart – Part 12 – Roll the Presses! Newspaper Production

Media Smart – Part 12 – Roll the Presses! Newspaper Production


WELL, “THE FALLS CHURCH
NEWS-PRESS” IS THE NEWSPAPER OF RECORD FOR THE CITY OF
FALLS CHURCH, VIRGINIA. MOST URBAN AREAS USED
TO HAVE 3 OR 4, EVEN 5 DAILY NEWSPAPERS. NOW THEY’RE LUCKY
IF THEY HAVE ONE. EVERYBODY, YOU KNOW,
WANTS TO READ THE PAPER. YOU GOT TO HAVE THE CONTENT
THAT THEY WANT TO READ. YOU HAVE TO KNOW YOUR READER, YOU HAVE TO KNOW WHAT READERSHIP
YOU’RE GOING FOR. Nick: YOU KIND OF
HAVE TO HAVE A… WHAT THEY CALL
A NOSE FOR NEWS. YOU GOT TO BE OUT THERE. YOU GOT TO BE POUNDING
THE PAVEMENT, YOU GOT TO BE LOOKING FOR THE STORY. DO YOU THINK THERE WAS A
PARTICULAR TURNING POINT IN THE GAME? ALEX FATOVIC
MADE A WORLD-CLASS SAVE. IT’S JUST A SAVE THAT A HIGH
SCHOOL KID JUST DOESN’T MAKE. Mike, voice-over: STANDING IN
THE 30-DEGREE RAIN SOMETIMES IS PART OF THE JOB, BUT I’M PRETTY CURIOUS BY
NATURE, SO EVERY TIME SOME INTERESTING STORY COMES ALONG,
I WANT TO KNOW MORE ABOUT IT. [CAMERA CLICKS] [CLICK] [CLICK] [CLICK] [CLICK] YOU CAN BE THE BEST WRITER
IN THE WORLD, BUT IF YOU’RE WRITING
ABOUT SOMETHING BORING AND YOU DON’T FIND IT
INTERESTING, YOU’RE IN TROUBLE. SO YOU REALLY NEED
TO FIND THAT HOOK, LIKE WHAT MAKES IT
INTERESTING? SO YOU’VE BEEN OUT
FOR A FEW GAMES. HOW IS IT GONNA FEEL
TO GET BACK? GOT ANY PLANS TO
PLAY NEXT YEAR? GOT ANY PREDICTIONS? ONCE YOU FIND THAT,
ONCE YOU HONE IN ON THAT, THAT’S WHEN YOU START
TAKING OFF AND REALLY CRAFTING
A REALLY STRONG ARTICLE. NEWS-PRSS. YOU’RE SERVING YOUR READERS AND
YOU’RE SERVING YOUR ADVERTISERS BECAUSE ADVERTISING, YOU KNOW, THAT’S THE REVENUE OF THE PAPER.
THAT’S HOW YOU GET YOUR MONEY. Nick: NEWSPAPERS
DON’T MAKE THEIR MONEY OFF OF THE 50 CENTS
THEY CHARGE FOR IT AT THE COUNTER
OR AT A BOX AT ALL. EVERYBODY WORKING HERE AT
“THE FALLS CHURCH NEWS-PRESS” KNOWS VIRTUALLY EVERY ASPECT
OF WHAT IT TAKES TO PUT TOGETHER
THE WHOLE PRODUCT. IT’S NOT YOUR TYPICAL JOB. OF ALL MY FRIENDS, NOBODY
DOES ANYTHING LIKE WHAT I DO. CAN YOU GIVE THIS LADY
A CALL BACK? SHE’S THE…THE
SENIOR MISS VIRGINIA. Jody, voice-over: AND ALSO
WORKING IN A PAPER LIKE THIS AND THE FACT THAT THE SIZE OF IT ENABLES YOU TO DO
EVERY PART OF THE PAPER, AND YOU LEARN A
WHOLE HECK OF A LOT. Nick: I’VE HAD HIGH SCHOOL KIDS
THAT HAVE COME AND WORKED HERE, LIKE JODY, WHO STARTED IN HIGH
SCHOOL AND IS NOW WORKING AS MY MANAGING EDITOR. Mike: I’VE ALWAYS WANTED TO BE
A WRITER OF SOME SORT AND JOURNALISM
IS A GREAT OUTLET FOR IT. AND ON TOP OF THAT,
YOU JUST GET TO DO SOME AMAZINGLY COOL STUFF. I’M RUNNING AN ENTIRE SECTION. I’M RUNNING THE SPORTS SECTION,
TAKING THE PHOTOS, WRITING HEADLINES, CAPTIONS,
WRITING ALL THE STORIES, COMING UP
WITH SPECIAL PACKAGES. I HAVE A LOT OF FREEDOM TO
REALLY DO WHAT I LOVE TO DO AND THAT’S CREATE. THIS PAPER IS GONNA
BE TIGHT AS A DRUM. A GOOD READER OF A NEWSPAPER
SHOULDN’T TAKE EVERYTHING AT FACE VALUE. YOU SHOULD READ A NEWSPAPER
FROM A CRITICAL STANDPOINT. THE ARTICLES ARE WRITTEN
BY HUMAN BEINGS AND HUMAN BEINGS ARE FALLIBLE,
DON’T ALWAYS GET IT RIGHT. SO IT’S SOMETHING THAT HELPS
SHARPEN YOUR MIND TO READ ARTICLES IN THE PAPER
FROM A CRITICAL PERSPECTIVE AND SAY, “OK, WHERE ARE
THE FACTS TO BACK THIS UP?” I THINK EVERYBODY NEEDS TO
DO THAT, NO MATTER WHETHER THEY’RE SEEING SOMETHING ON
TELEVISION OR IN A NEWSPAPER OR ANYWHERE ELSE. Mike: NOWADAYS
IF YOU’RE NOT INFORMED, YOU’RE GONNA GET LEFT BEHIND JUST BECAUSE INFORMATION
IS JUST WHIZZING ALL AROUND. THERE’S REALLY NO BETTER PLACE
TO GET CONCISE AND PRECISE NEWS THAN A NEWSPAPER. Nick: I REALLY DO BELIEVE
THERE’S ALWAYS GONNA BE A ROLE FOR NEWSPAPERS. IT’S SOMETHING PHYSICAL THAT SORT OF STANDS OUTSIDE
TIME AND SPACE BECAUSE YOU CAN ALWAYS
GO BACK TO IT. IT’S GONNA BE THERE.

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