Navigation – Making your Website Accessible

Navigation – Making your Website Accessible


Okay, so Navigation. You see if somebody comes to
your Website and they don’t find it easy to Navigate, that’s
the number one thing that’s gonna turn them off and you’re gonna lose that visitor immediately.
So we really have to pay good attention to the Navigation. Make it really really easy. Now we’re
treading a fine line of course between coming up with something new and
coming up with something that’s familiar. We do need to have some
familiarity, but don’t get caught in the traps of having Home, About Us, Our Services, Contacts and all
the usual things because, they’re just a little bit plain and they
don’t help me to know that you’re gonna solve my problem. In fact
what you’re doing when you present your Navigation in that way is you’re saying, “Hey it’s your job Mr.Visitor to
come and work out on my site, whether I’ve got a solution for you”,
and I think that if we’re going to be successful online, we have to help our visitors. So we have
to be the one who presents the solution to the person
who’s come to our Website. Now we’re gonna have a look at some
examples of Navigation on Websites. So I don’t want
you at this point to focus on the design of those sites, its purely the
Navigation. So let’s have a look at some Navigation
now and you’ll see what I mean about the Home, About Us, Our Services and how it’s a constant theme, but it
doesn’t actually help the Website Visitor. So let’s have a look
through some various different Websites and
how the Navigation works. Well first of all, we’ve come to the Google screen and this
is an amazing example of good Navigation. We’ve just got a
search bar, you know how many fans to Google offer, but right in the center of the screen
we’ve got a search bar, and that’s the start of the Navigation. You’ve
almost forgotten that some of these pieces are up here, so where the Images, Videos
etc. because it’s placed those items on the
Navigation secondry. So you know exactly what
you’re supposed to do when you come to this Website because the Key Navigation
Item is actually a search bar. I understand
Google’s got a particular style, it’s a Search Engine and it’s not a business to
business, or a business to consumer Website in the same way that yours
might be, but let’s have a look some Websites that do fit into that
category. So first of all, let’s take this. So these guys do design and visual
consultancy and you can see straight away that it’s great from a nice design, you
know Pop Design and the design all fits in, but what about
the Navigation? You see it starts off with those typical
Home, About, Services, Gallery, Case Studies,
Contact: let’s see just how similar this is, to a Website like, hold on, a Software
Company. Home, Products, About us, Contact Us, look we’ve got the same things going off. How
about here, Video Production. Home, About Us, Our Work, Testimonials, Contact Us. Okay, I like the way
they’ve done Let’s Talk, but it’s still Contact Us. Okay, Vehicles. Home, About, Services, Contact. Can you see what I’m trying to point out here,
that we’ve actually got lots and lots of the same menu items, Navigation pieces, for very different Websites. Now I like
this in that we’ve got Home, First You then Us, Image Portfolio, but again I still
think that could be fine tuned becuase it’s a lot
friendlier now, and Say Hello, you know Client Viewing
etc. So a lot lot friendlier, but we still
need to make it more, what is the problem that you’re going to
solve? Because I’ve got a specific problem when
I come to your Website, and I’m looking to see if you’ve got the
solution for that problem. So, let’s take some more. We go along, look again, Accountants
falling into this same situation. Home, About, Our Services, Testimonials. Great, but you know, it’s
again, it’s all just the same Menu Items and we’ve
even given preference up here to Terms and
Conditions in our Privacy Policy. You know i mean that’s quite bizarre and
across here’s some more items this by the way, as I speak today were in December 2011 so we’ve got some
old news items there, so all part of the
Navigation. Okay, but when we come to this Website,
now look how simple this is. We’ve used Testimonials up here so
that doesn’t need to be a priority link, but down here, Home, Massage, Pilates Classes, straight away into. But then we start to become a
little bit busy here with all the different things, Frequently Asked
Questions, Links etc, So what I’d like to see on this one is just
some more clarity around Massage, Palates and
Classes. Okay, now we come across, what about
this Website, I happen to know that these guys provide some fantastic services, but what I’m really looking for is look
at the Menu, and where is the Menu? hHow does that fit
in? What priority does that get given on this page? And actually the Menu is
all across here. But look, this font is smaller than this
font, and straight away that Menu is blending.
But I’m guessing that of course these are all Links. So we’ve got all these Links going here,
so Weight Loss, and Weight Loss up here, you know we’ve got
the Coaching, Coaching up here. Now I don’t know whether that’s done
from a Search Engine Optimization point of view, but let’s be really real. When somebody
gets to this Website what I want them to do is take action. How is this Navigation gonna help the Visitor of this Website to take
action and that’s what we really need to focus on. Okay one more. The Sculptor there, so that’s a few examples of
Navigation and how the Navigation might not be quite what it needs to be. So when you’re thinking about Navigation,
go back to the points that we’ve spoken about. Okay so you’ve seen some examples now of Navigation and you’ve heard what, you know, all I’ve got to say about it,
but what I want you to do is focus on what problems you solve for your customers. Map it out, you know, use the worksheet and also as
much paper as you need before you start committing to building anything. What problems are
you solving for your potential customers? So therefore when they come to
your Website, what would they like to see in terms of Navigation? So keep things
really simple, that’s the key of course, what are the things you’re solving?
Keep them as the main Navigation, all of your other stuff, The Privacy
Statements and your Terms and Conditions, keep them at the footer of the Website.
You don’t need them all the way up top there. Have a main point of contact, there’s a Phone
Number, maybe on your Page, and therefore the
Contact can even drop down. So think about solving problems, not
delivering information.

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