Ola Business Model | Case Study | How Ola Uber Earns | Incentives | 6Rs Km

Ola Business Model | Case Study | How Ola Uber Earns | Incentives | 6Rs Km

Subscribe Intellectual Indies, press the bell icon and never miss an update Hello friends, my name is sahil khanna and you are watching intellectual indies and today we’ll talk about ola and uber business model. I know you already know about them What do they do? they have a taxi business Ola is our indian based startup and uber is international So i’ll talk about ola more and less in uber because we are indians And our audience is india centeric See if i want to start my taxi business Most important thing i need is taxi and a driver and from where do i get the money? If i invest money in buying taxi in the inital stage Ola says that they have around 5 lakh registered driver Now it means 5 lakh taxis , how did they do this investment? They came with a model that You need to have a driver and a car and we’ll give you commission and you need to give us some percentage of the revenue This seems interesting We get to know that on some rides If we drive 12 hours then this much money this much incentive. and can earn around 1 lakh. Drivers got fascinated by this and some who were wise CA people What did they do? they put their own cars and hired an employee On EMI EMi of around 10,000 and hired an employee in 20,000 and he’ll get 5000 incentive. and used to track their employees , this lead to a network of 10-15 cars and they earned thousands and lakhs from this Everything was going fine till now For drivers, this thing is good But ola uber give us discount coupons and first ride freea and 6rs/km Cheaper than auto How were they paying for this? Basically they were in loss. In the last financial year 2015, they beared the loss of 2300 crore. I’ll tell you in more details. About their profit and loss. Salaries amount was around 381 crore. and advertising cost 437crore and cost on tech was 120 crore. What about the other expenses? SO they tried to analyse this In this financial year, they increased the percentage of incentives. Now 5 lakh people are linked with them That EMI trap What happened here People who used to earn 1 lakh, now they earn 35000 32000 If they want to earn 1 lakh then they have to work for 24 hours. Which is not possible. What happened here, they hired their own drivers their own cabs. And they just need to give them commision and they’ll earn profit. In this financial year, we’ll get all the details of their profit and loss According to me Their loss margin has decreased In the initial stages People used to prefer auto than cabs And before auto ,people prefer auto Then metro came If you are getting a cab in 6rs and 3 people can easily seat in a cab Why wouldn’t people use cabs? Now when people are tilted towards cabs One thing Economies of scale THere was a person who used to take 10 rounds of driving 10 hours and now he has work of 16 hours, so here he can earn more So ola and uber Brought a revolution where they tried to let people switch from auto to cab So according to me This is a very profitable business model In starting they did bear the loss of 2300 crore. it’s a big loss and their valuation Decreased after they asked for funding. Why did it happen? because of the loss Now you’ll see it’s valuation will increase. Because it’s loss is less. Now let’s talk about some strategic decision Means they acquired some startup First they did in 2015 Taxiforsure Taxiforsure had a good marketing image They acquired them and people get to know about ola and uber. That was the time when ola and uber was highlighted in the eyes of people Because they bought taxiforsure and in the same year They bought the jio tag also Basically it’s computer system No. of km and total amount All the software system was designed by jio tag GPS tracking and everything So they are getting ROI from the money they invested in 2015 JIO spent 2 lakh crore On the spectrum but They’ll get the ROI from now>Okay friends, video ends here. I hope you liked it. If any doubts do ask me in the comments. and like, share and do tell me in the comments. What should be the topic of our next business model I am thinking OYO rooms I really like their business model. Because their way of earning is same as uber,ola Offering you discount and many things. Do tell me in the comments section About any topic you want me to cover Bye Goodnight Goodmorning Goodafternoon whenever you are watching this video.

100 thoughts on “Ola Business Model | Case Study | How Ola Uber Earns | Incentives | 6Rs Km

  1. Fraud fraud fraud…
    Isse achcha hai apni ma behen beti aur biwi ke saath chakla chala tha harami bhavish agarwal owner of the

  2. It's not matter that, how ola and uber earns… It's matter that for earning money the drivers of uber and ola driving very dangerously and rashly because the passenger is in hurry and they want to reach on time. This is because in India nobody is following traffic rules. If you see other countries, uber drivers are following each and every rules of traffic because they will get the high fine.

  3. क्या नई गाड़ी ओला में लगा के भविष्य बन सकता है वाराणसी जैसे शहर में ?

  4. Ye ola uber wale sirf garib driver or owner ka khoon chus rahein hai to pkz aap sab koi dusri cab use karo taku ola uber apni aukat pe aajaye

  5. i wish to earn by driving my own vehicle. is it possible today? If yes, and if i drive 10 hours per day can i make at least 20,000? good video b

  6. Is investing in ola is an bad option ? What is the per month profit by subtracting the expenses of EMI and drivers fee ?? Please reply me sir little urgent and curious to know this.

  7. हम ड्राइवरिंग किस कंपनी में करें और किस कंपनी में ड्राइविंग का कितना सैलरी मिलता है वह हमको नेक्स्ट वीडियो में जरूर बताएं

  8. Sir main soch raha tha ki main bhi ola ke andar car chalaunga aur dhire dhire apna business model ready karoonga. ..kya ye ek achcha plan hoga☺☺☺ i am waiting for your reply

  9. Amazon…… Ka pura bio pic…. How it works…. How much. People earn….. How they hack market in India …..how they attract people

  10. Sir muje ek business karna hai apka maddat chahiye umeed karta hu aap meri maddat karenge mera what'sapp no 7506173610

  11. What brought the revolution in Cab Services in India? Read Here about
    Ola Cabs and the man behind its success – Bhavish Aggarwal.


  12. Ola & uber sucking khoon of poor people & so called government is supporting .
    5 star hotel & street food are of same price .good on you government

  13. Very nice video sir…its a request to you kindly help me out what actually case studies are…i want to know about case studies of marketing policies of Indian banks

  14. I want to start up cab business with expandable plan so can u give me suggestions for a documents in this field…thanku so much

  15. As a analyst now startup comes get more support from the funding organization and that makes them grow further. Currently on to my research found one Indian eCommerce platform is slowly growing up in the competitive market. Hope they have a unique concept in their site of charity wardrobe where anybody can share their clothes for free and any needy can avail this product with out any cost. So they are also thinking about the society. They have a very less manpower but slowly growing it will be good to investors on investing on them. Their site details are www.jummanji.in. They are also encouraging the Indian manufacturers to show case their products on to their platform where you can register for free and they will create the SEO on your products. It is really working in this concept.

  16. there is something called booking fee used to calculate the total amount to be paid for riders in uber……Maybe you could explain the whole calculation system of Ola or uber

  17. Bencho tu toh har ekk job k like demotive kar raha engineering Na karo ola uber Na karo ye Na karo wo Na karo Bhai ham kare toh kare kya

Leave a Reply

Your email address will not be published. Required fields are marked *