Should I Create Multiple Blogs?

Should I Create Multiple Blogs?

Hey, what’s up, John Sonmez from I’ve got an email here. It’s a really long one. I’m actually really not going to read this
full email, but I’m going to give you some highlights on this email. It starts off, “I started watching your
videos on YouTube where I heard about this blogging course. I started a blog at the beginning of the December
and I have come to realize the benefits of a blog by writing to it regularly.” If you’re wondering what he’s talking
about it’s my free course on creating a blog to boost your career. I think, o gosh, like 5000 developers or so,
maybe more than that have gone through it now. Probably more, probably closer to 10,000 developers. Anyway, check it out, it’s totally free. Just sign up. Then he says, “Before starting it I was
stubbornly refusing your point about specialization.” See, I talk about this all the time and everyone
always says that. “But after making consistent posts on it,
I have to concede and I’ll clearly see the benefits of being a specialist. I do enjoy blogging and find it helps me learn
information so I’m thinking about starting multiple blogs.” This is where I’m not going to read the
rest of this. But he goes on to say, “My primary blog
will be about—” and by the way, I’m not making fun of you. I’m just using this as an example because
this is a good example. “My primary blog will be about me learning
Ruby on Rails for web development. My secondary blog,” he has a paragraph about
that one, “will be about books.” He says he’s an avid reader. He says, “My tertiary blog” if you have
to use tertiary blog that’s a problem, “Will be my current blog and I don’t plan to spend
too much time on it.” He basically wants to know that—what should
he—how should he do this. I’ve got an answer for you which is don’t
do this. You’re spreading yourself way too thin. Keeping one blog up today, writing one blog
post a week is tough enough. The thing is like with this whole technique,
with this whole idea of building a reputation and a brand it takes a lot of energy and a
lot of focus and it takes a lot of time. If you spread yourself thin over multiple
areas what’s going to happen is you’re going to be diverting that focus. It’s going to be not as concrete, it’s
not going to be as potent. You’re going to be going out in multiple
areas. Not only are you going to burnout, because
you will, there’s no way you’re going to keep up 3 blogs. You’re not going to do it. You’re not going to keep them going. The whole idea of the specialization, the
whole idea of the personal branding that I talked about in my How To Market Yourself
as a Software Developer course, I’m assuming you’ve probably taken that if you’re talking
about this. The whole idea is that you’ve got to be
known for something. You’ve got to be identified for something. You’ve got to have some kind of specialty. People need to be able to say, “Hey, you’re
that guy.” For software developers people say, “Hey
John, you’re the Soft Skills guy for software developers” okay, yeah, or the life coach
or whatever. It’s a specific thing. You don’t want to be 3 different brands. It’s hard enough to build one brand. Don’t divert your energy. This is just a good lesson in life in general
I think is that you’d want to focus. Go deep in one area. Don’t—it’s okay to diversify to some
degree, but you’ve got to have one primary area where you’re going deep and you’re
pushing hard in order to make progress. When you’re going in multiple directions
the whole time and you’re spreading your energy out—I did this video on investing. I talked about how to retire early and I talked
about the idea that I don’t like the idea of putting in your 401K and trying to invest
in real estate because you’re splitting your—you’re going 2 different directions. You’re splitting your focus. Pick one path. Are you trying to retire early or late? Pick one path and go down it and put your
full energy into that path. It’s the same thing in a lot of areas in
life and in software development. A lot of people where they fail, again, I
did a video on halfway burning the boat. When you’re halfway, burn the boat. If you’re going to burn the boats, burn
the boats. The worst possible thing that you could possibly
do is light the boat on fire and then get in it and then try to sail away. That’s just stupid, but so many people do
that. That’s what you’ll be doing if you create
3 different blogs. Commit to 1, burn the boats. Go down that path and commit to that path. If you try to go down multiple paths at the
same time, you’re trying to leave these doors open for you it’s just going to end
in disaster. You’re not going to make any real progress
down any one of those paths and you’re going to regret it. Trust me, you’re on the right the path. You’re doing the right thing by starting
your blog but don’t go and say, “This is working so great so I’m going to do 2
more of them.” No, not until you’re super successful at
one and you could hire a team to create other blogs and a writing staff and all that then
you can diversify and go that direction. Anyway, hopefully you find that useful and
not too condescending. I’m not trying to beat up on you, buddy,
here, but I do want to give you some valuable advice. If you have a question for me, email me at
[email protected] If you like this video, subscribe. Talk to you next time. Take care.

13 thoughts on “Should I Create Multiple Blogs?

  1. I agree, it's better to focus on one niche at time. But sometimes it's difficult to say if it worth .. so betting on multiple niches simultaneously can help as A/B test, to see if the people are interested in that specific topic

  2. John
    I'm trying to change career from insurance underwriter to software developer(nothing to do with money,I just love coding) and I'm really glad I found your channel,I kinda consider you to be my mentor lol, so thank you for taking the time to post these videos. Just so you know I live in Brazil, so you're helping people far away from you. Keep up the good work.

  3. Totally agree. Excellent talk by Daniel Goleman at Google on the importance of focus

  4. Oh man, I'm worried you're going to respond similarly to my email I sent you recently about my situation hahaha. Oh well, I'd rather you be blunt and honest than BS me.

  5. Hmmm. You made a good point that it takes enough energy and time to create one article, yes, I know, it does take a lot of time and energy to do it.

    So, I'm in self-development, hence i watch you, but then, I'm still a novice in coding. In my life, I'm going to want to do what you do. Programming is just a tool, I like to use it but my plans aren't to be the best programmer. I assume, I could create a blog, where I mainly focus on self-development, and maybe hmmmm write little.. no.

    Employees will hire or will hire you if they like you, if you are more than a monkey so you can bring value to the whole team right? yes.. even if you don't have enough technical skill, but are close I suppose, they will probably give you a chance. Not all, but ther will be there for sure.

    So my best bet, is to start writing, or doing what you do. At the end, programming is really technical skill, self-devlopment is for life, you can learn anything quickly, sleep well, eat well, you can do anything in life. I see many programmers that they just got bones, and they are white as snow, their body will crack when they will try to stand up from their chair.

  6. I’m not entirely certainly if I have worded this right, which is problematic, but I need to ask. I for one cannot no matter how hard I try stay on one topic for very long how would you recommend I go about this? It not that I give up on the topic, or fuse out of it, I just need to do multiple things at once. Does that make sense? Anyways, any ideas of how to ‘organize’ this or ‘brand’ myself would be helpful. Knowing this isn’t for profit just for something to do, though I would like to remain as professional as a person who would be making profit, would be.

  7. Would creating a YouTube channel different from your blog be streching yourself too thin? I'm thinking about creating a multifaceted channel where I do and talk about many different things kinda like you.

  8. (talking fast) "If-youre-gonna-burn-the-boats-burn-the-boats"
    (normal speed) "…light the boat on fire and then get in it, and then try to sail away. That's just stupid."
    Haha! (:
    – Ziro out.

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