John: Hey, this is John Sonmez from simpleprogrammer.com.
I got this question about blogging. If you’ve signed up for my free blogging course or if
you haven’t signed up, go check it out. I’ll put the link in the notes, in the description
for this video, but I do offer a free blogging course and I’ve got a lot of questions from
that. Of course here’s one today. “Hi John, I’ve been following your email series
and getting started on a blog. Actually I haven’t started blogging. I have a blog
with blogspot” and he post it here. “After listening to your advice and others advice
as well, it seems that I really need to get a custom domain and really focus on a niche.
I also write monthly posts for a blog at work. “The organization that I work for was hit
by the good idea fairy over a year ago and decided to increase our social media exposure.
Since I was somewhat of a consistent blogger they recruited me in the effort. The original
creators of this blog are long gone from the organization and I’ve been left behind as
the heir to the blog. I don’t bill the time I spend blogging for the organization, i.e.
I don’t get paid for blogging. Also, I think it takes away from my personal brand efforts
because some blog posts that would do good for my personal blog end up going towards
my company’s blog. “Once upon a time I brought up the idea
that maybe they should incentivize the blogging efforts that way others would be more willing
to contribute posts. I brought the idea to the marketing rep and she brought it up with
our financial director but it went nowhere. That rep is now gone. To this day I’m the
only one who writes any post. I’ve spoken with marketing about the direction and the
future of this blog. We can either be proactive or shut it down, but they pretty much take
no action stance on being proactive. I’ve listened to how good you are at throwing solutions
at problems and I’m interested to hear how you would solve this problem. I don’t mind
contributing a post here and there but I don’t want to be the sole contributor. Please leave
my name anonymous since I wouldn’t want my bosses to catch wind that I am questioning
whether I should continue blogging for my organization.”
I think that’s probably anonymous. I definitely won’t say your last name. Just also to anonymize
this further, a lot of people have asked this similar question. I’ve gotten several people
asking this because obviously a lot of companies are realizing that they need to start having
blogs and then they get their developers to blog for them.
I’ll give you my general high level philosophy. Don’t work for free. You’re working for
free right now. You’re building something—also along with this don’t build someone else’s
empire. When you’re working for the man, and there’s nothing wrong with working for
the man, but when you’re working for the man you’re making someone else rich, you’re
building someone else’s empire. You got to do what you got to do. You got to get by.
You got to get a paycheck. A lot of times not everyone can just go out and start doing
business. You work your 9 to 5. I always say work 40 hours and that’s it. Don’t work
50 or 60 hours for someone else. Those other 10 or 20 hours work for yourself. That’s
what really applies here as I would say. I’m not saying that it’s bad to blog for
your employer, but you’ve got to really weigh this out. If you’re blogging for your
employer are they either going to pay you, sounds like they’re not going to. Or is
this going to really give you the opportunity to grow in the company, to advance up the
ranks. It doesn’t sound like they’re really appreciating you very much. They’re just
taking you for granted and I realized that they’re not probably doing this with a malicious
intent. They’re probably not like, “Oh, look at Fernando who’s writing blog posts
for us and we’re not even paying him. This is great. Let’s take advantage of this guy.”
They’re probably not thinking that but they’re probably just letting status quo, just letting
it go and they’re glad that you’re writing blog posts for them.
I don’t really think—I mean honestly, if it’s taking away from your personal blog,
I think probably the time that you spend will probably be better writing your posts for
your own blog, building up your own name, marketing yourself, building up your own brand
rather than building up this company’s brand. I don’t particularly think that people should
have really loyalty to companies because companies really don’t have loyalty to you in general.
Hard times happen they’re just going to lay you off. All that time that you invest,
all that loyalty that you invest is going to be worth zero, zilch, nothing, right?
Again, I don’t mean to be negative, I don’t mean to be derogatory, I don’t mean to say
slack off at work and don’t do a good job, do a good job. When you work for someone do
the best job that you can do and do hard work but make sure that you get paid for it. Don’t
do things that you don’t get paid for. Spend that time instead building your own empire,
building your own blog, marketing yourself. So yeah, that’s the advice that I would
give you is if you continue to do the blogging for your company then either make sure that
they’re paying you for it or make sure that you think that this is going to be a good
investment that sacrificing all that time and effort is going to advance your career
within this company enough to be worth it. That’s a risk, but you’re the one who
can decide whether or not that risk is worth taking.
Anyway, good question. This is—like I said, a lot of people have asked this question.
A lot of people are wondering about this. I think you’re definitely not alone. It
goes back to my general higher level philosophy of don’t build someone else’s empire.
Build your own empire. Work 40 hour weeks that’s it. I’m a firm believer in that
and I don’t like to see people wasting their time not working on their own stuff. You’ve
got to do your job, you got to do a good job, but beyond that your time belongs to you.
No one owns you. This is not slavery. It’s not indentured servitude. People don’t own
you because they’ve hired you for a job. Anyway, good question. Hopefully that helped.
If you have a question for me, email me at [email protected] and if you liked
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