Should you start a blog for your handmade shop?

Should you start a blog for your handmade shop?

If you’re a maker trying sell your
handmade products online you’ve probably
looked into opening up a blog alongside your handmade shop. Now is this something for you? Is it something that’s valuable? Is blogging dead? Today we’re looking at the pros and cons of blogging for your handmade business. So why is blogging so great? Well the first thing that
comes to mind is blogging actually gives you something to talk about. I know that sounds a little bit
weird but think about it. When’s the last time you’ve asked
yourself: what am I going to share on my Facebook page this week? Or thought to yourself, you know, “what I’m gonna talk about
in my Instagram caption this weekend? Or why would I start an e-mail newsletter – I have no idea what I would be sending out to people, I have nothing to
tell them and I’m not just constantly going to
tell them come and visit my shop! Come and visit my shop!” Well, blog fixes those issues for you because it gives you a content plan, meaning that every week you have
something new to share to your audience that’s a
valuable – that’s key! – that’s valuable to them to really get them to visit your shop again and come back to your website or to your blog. So blogging is great for that because it actually
makes your marketing much easier because you have content to share and something to talk about on social media or in your email newsletter. Another reason blogging is great is because it gives you an
opportunity to talk about your work, talk about your product, talk about the quality of your
material, build trust with your followers, your e-mail subscribers or your blog readers. Build engagement with them as well and tell your brand story so that when they’re ready to buy they’re going to remember you and not the competition. Blogging also helps you rank in search engines and who doesn’t want that? It’s important because every time
you put a new article up on your blog you put keywords into it that Google or Yahoo or Bing or any other search engine is going to pick up which means that when someone – your ideal customer – is looking for that particular product on
Google, Google is much more likely to say:
hey you check this blog, they talk about this, are you interested in reading this
page? And boom! that’s traffic that you wouldn’t get if you weren’t
blogging. Finally blogging is also a great tool to help you build and grow that e-mail list that I’m always telling you you should be working on. Blogging is key to that because if you give value to people through your blog articles by giving them tips or advice or tutorials or whatever it is that you decide to
blog about people are going to want more of that. And how do they do that? They give you their e-mail
address to go on to your e-mail list so that they get your
newsletter. So in every single blog post you should be promoting
that newsletter so that you’re sure to
grab that information and you can keep in touch with them even more easily and bring them back to your store the next time you put a new article
on or next time you’ve got a sale or promotion. So blogging is great for all these
reasons. It helps you build an email list, it makes your marketing easier
because you actually have something to talk
about to the people you want to reach, which in turns helps you share your message across all sorts of
platforms and direct traffic to your store. And it also helps you rank in search
engines and it can boost your sales because people connect with you, you’re building trust, you’re taking them behind the scenes and they start to really connect with your brand and your product and eventually buy from you. So there’s a mountain of reasons why you should be
starting a blog but there’s also a few cons and that’s what we’re going to
look into now. The first one is it’s very time consuming. The second one is people are saying blogging is dead which we definitely need to talk about. And the third one is “I’m already engaging with my audience on Instagram, on Facebook or on YouTube. Why would I bother? I mean you blog on top of that.” These are all very valid points but let’s talk about it a little bit
more. The first one was blogging is
time-consuming, and I agree: it’s true. Blogging takes time. It will require a bit of time
commitment to put that content every week or every couple weeks or even every month. But is it worth it? That’s the question you need to ask yourself. I personally believe it is because of all the reasons I gave you in the first part of this
video. I do think blogging is an incredible tool that’s going to actually
simplify your marketing strategy and just for that it’s worth the
time that it takes to write a blog article or shoot a video that you’re going to share. So when you see something as being time
consuming really ask yourself: is it worth the rewards? In the days of blogging I think it
is. And then the other thing that I feel
I have to tell you is that is the difference between what the average shop owner does and what the shop owner that’s really making it happen does. That extra mile? Blogging is part of it. The second issue with blogging was that blogging is dead and that’s something that
we’ve been hearing a lot last year and so we need to talk about that. Blogging is not dead let me tell you. If you check out any successful business on the Internet they have a blog. It’s because it works and it’s not that blogging is dead – it’s the old way of blogging that’s dead. But blogging has changed and evolved and now it’s not all about writing just long blog articles like we’ve
used to back in the days. It’s about really creating different type of content. You could have videos show and call that a blog. You could have a podcast and put it into your blog on your
website. You could just put pictures every week and that’s your blog. Blogging just means putting content out there regularly. But it doesn’t mean that you
actually have to write a book every time you want to send an article to your followers. So blogging isn’t dead but the old way of blogging is which means that you need to adapt and it’s also actually great because that means that you have more
options. You don’t have to write if you hate
writing, you can again have the video show, you can send pictures, drawings, tutorials – whatever it is that you feel more comfortable doing and sharing regularly with your audience, you can do. That’s what blogging is. And finally why should you blog if you’re already engaging with your audience on
Facebook or on Instagram or any other platform. The reason for that is that it’s great that you’re doing that
work, but the moment YouTube or Instagram or Facebook or Twitter or whatever platform
you’re using, the moment that platform changes its algorithm and you lose your reach or for some reason you’re not
ranking the same way or your post aren’t being shown to as many followers as they used to, that’s the moment you’re going to
lose traffic and sales that you can’t control. So the best way to do that is to actually have the blog
on your own website, put your content there and then share it across your own platform to bring people back to your store and to your blog. But you have to start with your own domain, your own URL, so that you’re really
growing the audience on that platform that’s yours before you spread it across social media. In my opinion you should start 2018 by opening up a blog if you don’t have one yet. Now, how often should you blog? That’s a question a lot of
people ask me and I know you guys have a lot of work already, lot of marketing work to do, a lot of product creation to do and everything is time consuming, some of you still have another job and adding a blog and saying that you’re gonna blog
twice a week is really just not going to happen. So don’t set the bar too high, especially if you’re just starting
out. It’s not an issue that you’re not
blogging every week at all. You can blog once a month really and that’s enough as long as you commit to a deadline and you really do it. So don’t go and say to your
followers:”hey, I’m blogging every week” and then they don’t hear from you
for months. Just do it consistently so that they expect to get news from you and they know when they’re going to get those news. So that’s my advice. Consistency here is more important than doing it often. I hope this video helped you
understand why blogging is so important. I would love to take the
conversation down in the comments so if you disagree, if you think that blogging is not
relevant or if you actually want to start a blog after you’ve watched this let
me know. I would love to interact with you below and I read every single comment and if you like this video subscribe
to my channel every Tuesday I come up with a new video to help you
start, grow and profit from your handmade shop. I’ll also put a link
just below this video to my free resource library for makers and handmade shop owners. It is full of practical worksheets and books and guides and all sorts of really great, valuable content that’s free to help you grow your handmade shop. So go and check it out and I’ll put the link just below. The link is Have a great week guys and I’ll talk to you soon!

7 thoughts on “Should you start a blog for your handmade shop?

  1. I'm always happy to check out your new videos! I've tried to keep a blog for a long time but I struggle with consistency, or sometimes figuring out what to write about, as well as mentioned in the video, wondering if it's worth it if ~everyone seems to think that blogging is dead. This video gave me a lot to think about, tho! New ways to start fresh and keep my blog alive this time. Very insightful and motivating as always, thank you ♥

  2. Thank you for taking the time to make this video! I'm really stuck on blogging, not sure where I'm going with it at all!

  3. This is such a great video! I definitely agree blogging is still so important but it has of course changed. I had a blogger account for many years but I'm now creating content on my Shopify blog and it feels amazing to have everything in one place and of course vital for good SEO!

  4. Thank you for sharing this video! I started a blog but haven’t focused it too much on my business. It’s more like a venting/sharing my day kind of blog where I mention my business. I’ll eventually focus it more on my business but I wanted to try it out. I haven’t advertised it at all since it’s not business-focused per se. I started posting something every night but then got tired. Now I only post when I feel like. It’s probably the wrong thing to do ? My regular job makes me mentally exhausted and blogging is the last thing on my mind.

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