Should You Start a Blog to Promote Your Book

Should You Start a Blog to Promote Your Book


– If you’re writing a book
or about to release a book, you’re probably wondering
if you should start a blog to support your book marketing. The answer is maybe, but probably not. So, stick around, and I’ll explain. (upbeat music) Hey there, I’m Julie the Book Broad, author and founder of Book Launchers, a self-publishing services team that will help you write, publish and sell a fantastic nonfiction book. In 2004, I was in charge of
sales and client services for a real estate data
firm in Toronto, Canada, and I told my boss that
our company needed a blog. I was tired of cold calling
a bunch of developers and brokers and trying to explain to them whey they needed our data, and I just thought it would be better if we created content people shared and that got our phone ringing, so I didn’t have to cold call anymore. I’ll never forget his response. We should start a company blog. – I feel like a blog. – So, if that’s what you’re thinking when I say the word blog,
that’s totally fine, because that was 15 years ago, and blogs aren’t what they were in 2004. In 2004, a blog was an amazing way to get search engine love. People actually read blogs,
and they were difference makers for many, many people and
many, many businesses. In 2019 and 2020, whenever
you’re watching this video, blogs aren’t what they used to be. If you’re a blogger, you know what I mean. But let’s take a step back, shall we? First, what is a blog? For the purposes of this conversation, I’m talking about any
length of content you post on your own website on a regular basis. So the bigger question, should you blog to market your book? Here are my thoughts. Number one, do you already blog? Number two, do you like blogging? Number three, is your blog
already getting results for you and your business? If you answered yes, yes, and yes, then the answer to the big
question of should you blog to market your book is yes! (laughs) But if your answers were no, and you’re still wondering
if you should start a blog to market your book, my answer is only yes if you have the time to dedicate to it, and you think you’ll like it. A study I’ll tell you more about
in a minute found something really, really important. 94% of all blog posts
have zero external links, meaning only 6% of the blog content being created right now is
getting shared or linked to. So, if you’re not already
creating great content people are sharing, it
might not be worth your time to do it, unless you really want to. There is no one thing you
can do to market your book. You have to do different things. To me, this means you should
focus your limited resources, which is probably your time, on the things that are most likely to
get the biggest results and a brand new blog just isn’t that. Now, if you want to add a blog, because it can help you
with search engine love and you’re willing to commit
to posting regular content on a regular basis, or maybe
you already have a blog, this study released in February 2019 analyzed 912 million blog posts to better understand what’s working. I’ll put a link down below. Here are some of the key findings. Number one, if you want backlinks, which are really what creates great SEO and get people to visit your
site from search engines, you need long-form content. Long-form content gets an
average of 77% more likes than short articles. Long-form content is what
you need for backlinks, and ideal length was somewhere
between 1000 to 2000 words. Second key point, if you think a blog post
will get your content shared on social media, think again. A small percentage of power posts get a disproportionate amount of social shares from this research, specifically 1.3% of articles generated
75% of all social shares. Number three, this one
was interesting to me. Longer headlines are correlated
with more social shares. So, if you’ve got a headline that’s 14 to 17 words in length, 76% more social shares
than those short headlines. Question headlines also
worked really well too. Number four, list posts get
shared more than anything else, and infographics are still hot. So, if you want to create an infographic from your book content, that
could be a great shareable. They receive 25% more links
than a regular how-to post. Number five, there’s no best day to post or publish new content. Social shares are distributed evenly among posts published any day of the week. So, you can get all of
that research down below in the link below. Now, if you have a blog, go ahead and post your favorite blog
posts below in the comments, but bottom line this is just my opinion, and according to a couple
of YouTube viewer comments, I’m overcaffeinated person who chuckles way too
much during my videos. So, take my opinion for what
it is, it’s just my opinion. I wouldn’t start a blog today unless you really, really wanted to. It’s probably not going
to get much attention and without those super
important backlinks, it’s just not going to get the SEO love that it would’ve got 15 years ago. My boss really missed out. (laughs) There are plenty of
other things you can do and should do to promote your book, and the first thing, if you
haven’t done it already, is write a really
awesome book that people, specifically your ideal
reader, want and need to read. What do you think? Share with me below after you
smash that thumbs-up button, so YouTube knows you like this content, and make sure you subscribe and
turn those notifications on, ’cause when you comment the
day a video is released, you’ll be entered to win
some cool Book Launcher swag. You’ll become YouTube besties, joining the ranks with some
really spectacular folks who appreciate my caffeination. Michael Brenner, Humphrey Jones, GrisDismation, Nation Branim, and Yapdog. Thank you so much for being
a part of this community and being kind and
supportive as you contribute to the conversations. You absolutely rock. All right, I’ll see you on
one of these fantastic videos. This one’s really actually quite cool. Oh, this one’s hot off the presses, but this has cool tips. I don’t know. Click one, they’re both
great, and I’ll see you there. (upbeat music) – I feel like a blog. (groans)

29 thoughts on “Should You Start a Blog to Promote Your Book

  1. Good morning! I am currently caffeinating myself and thinking about what to post on my blog today. I enjoy blogging, but as you've shared here, people are not typically into blogs like they used to be. My blog, lizjcarter.wordpress.com , which I imported from Squarespace has only received 2 comments in the five years since I created it. I enjoy blogging and not just about projects I've worked on. When I was on Google+, I had a social media platform to advertise my posts with. There's Facebook, but I have had issues with my accounts before, so I don't get on it. Now I'm trying to figure out other ways to get people to backlink to it. Any body got suggestions?

  2. I recently wrote my book (The Doorway to Spiritual Realities) and am glad to have met you in helping me published it through the series of your videos I watched. Each video you make is worth watching. Thank you.

  3. Good timing. I'm having ginger tea in this awesome Book Launchers mug. #noboringbooks
    I have a few blogs, none lead to my books. I need to fix that. But here is one that people here may be interested in:
    https://reviewalcove.com/convertri-vs-clickfunnels-reviews/
    That's me narrating the video, for better or worse. I wish I had your energy and giggles 🙂

  4. I have been using social media to get my content out. Had thought about bringing up my own personal website but for now I’ll stick to using the tools that social media provides.
    Thanks for another great video!

  5. I started writing blog posts a few month ago because I want to write topics I think are important, and eventually, promote my own book. But I did hear blog takes forever to drive traffic so that's why I started Youtube Channel. But one thing I found making videos takes so much time and energy and I am afraid it will delay my writing progress, what should I do? 🤔

  6. I started writing blog posts a few month ago because I want to write topics I think are important, and eventually, promote my own book. But I did hear blog takes forever to drive traffic so that's why I started Youtube Channel. But one thing I found making videos takes so much time and energy and I am afraid it will delay my writing progress, what should I do? 🤔

  7. I started writing blog posts a few month ago because I want to write topics I think are important, and eventually, promote my own book. But I did hear blog takes forever to drive traffic so that's why I started Youtube Channel. But one thing I found making videos takes so much time and energy and I am afraid it will delay my writing progress, what should I do? 🤔

  8. I started writing blog posts a few month ago because I want to write topics I think are important, and eventually, promote my own book. But I did hear blog takes forever to drive traffic so that's why I started Youtube Channel. But one thing I found making videos takes so much time and energy and I am afraid it will delay my writing progress, what should I do? 🤔

  9. I started writing blog posts a few month ago because I want to write topics I think are important, and eventually, promote my own book. But I did hear blog takes forever to drive traffic so that's why I started Youtube Channel. But one thing I found making videos takes so much time and energy and I am afraid it will delay my writing progress, what should I do? 🤔

  10. I started writing blog posts a few month ago because I want to write topics I think are important, and eventually, promote my own book. But I did hear blog takes forever to drive traffic so that's why I started Youtube Channel. But one thing I found making videos takes so much time and energy and I am afraid it will delay my writing progress, what should I do? 🤔

  11. Actually, in most niche blogger circles you'll discover that long form means up to 4,000 words these days. Mini ebooks basically. I run a couple niche blogs, most people expect a blog to get engagement immediately but it can take a LONG time and years of tweaking the process to rank high on search engines. I'm just starting to see small engagement on one that's been populated for a year. Not even enough traffic to add affiliates yet. The waiting is a challenge, for sure, but it can still be a viable business model if you're ready to do lots of work and don't expect to see income immediately. You're right, those who want a book author career should spend the time on books!

  12. Thank you very much for this video. I spend a lot of my writing time just writing my ideas and paragraphs for my non fiction book. Is that considered blog material in a sense? And I love your personality and super caffeinated drive. I can't feel bad about anything after watching one of your videos. ☺

  13. I’m not a fan of singular focus for blogs… if they encompass a ton of ways to pull people in, probably. Small singular topic info is painful to find online…

  14. I've been blogging for years but not so much for promoting my books. Put it this way, my website which is about my books just so happens to have a blog, aptly named 'my journal' … I simply use it (and my vlog) as a way of putting my tuppence worth in about whatever peaks my brain at the time. As others have commented – it's extremely hard work to have blogging as a business. For me it's just a hobby, certainly short content rather than (gasp!!) 4000 words – and if others read it which they do from time to time, then that's a bonus.
    Here's a sample post: https://feeoshea.com/dairy-industry-upset-by-vegan-magnum/ and one I had fun writing (and tasting for research!).

    Great video yet again, Julie 🙂

  15. https://www.briancroasmun.com/brians-blog/2018/10/10/my-current-health-journey-or-how-im-kicking-diabetes-in-the-glucose
    This blog post got me thousands of views. My other post, bleh. #coffeemugentry

  16. I feel relieved that I haven't worked on my blog in a year. I'd rather spend the time working on my monthly newsletter (which means I have to build my mailing list) and my writing.

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