The Blog Outline I Use to Rank on Google (Every Time)

The Blog Outline I Use to Rank on Google (Every Time)

In this video, you’re gonna learn the exact
process that I use to create world-class content that’s optimized for
search engines, and for readers. So let’s break it down step-by-step. The first part of any great blog article is
the title. Without a great title, you’re not gonna get
clicks, you’re not gonna get shares, you’re not gonna get engagement, and, most
importantly, you’re not gonna get rankings! So the potential title is just your first
shot at your title. For this example, I have ‘5-Step Taco Recipe
You Can Make in 15 Minutes or Less (Beginner Friendly)’. There are two big tips I want to give you
based on this title. #1: Always try to include a number in your
title. I got this tip from Brian Dean from Backlinko. I also got the second tip from him, which
is: Tip #2: Always try to use parentheses or block
quotes in your titles. So see how I have (Beginner Friendly) in parenthesis? Now, the numbers drive more clicks. There has been research that shows that numbers
in titles drive more clicks. And it doesn’t have to be a list article,
either. It doesn’t have to be ‘5 Ways to Do X’. You can use data, you can use percentages,
you can use traffic numbers. Like I did here, ‘5-Steps’ ’15 minutes’. Any way you can think of to include a number
is great. In the parenthesis or block quotes you can
use things like: ‘Beginner Friendly’, ‘PDF’, ‘Case Study’,
etc. I will share some other ideas in the text
below this video. If you’re watching this on YouTube, click
the link in the description and go over to my SEO case study
where I break down how I went from 0 to over 1,000 daily visitors in less than 6 months. Once you have your potential title, it’s time
for some alternative title suggestions. I suggest using at least 5-10 potential title
ideas. Literally write out 5-10 title ideas that
you think would be a good fit that could drive some clicks. I say at least 5-10 because you’re going to
whittle this down. There’s probably going to be 2, maybe 3 potential
winners. Often times you’ll find one clear cut “yea,
this is the one!”. Once you have your potential title and alternative
title suggestions, then you can move on. I do have some tips here, and I’ll share this
document in the text below this video in my seo case study so make sure that you
check that out. Now the primary keyword is the main keyword
you’re trying to rank the article for. I always like to include the primary keyword
in the outline so I remember “OK I need to include this multiple times
in the image alt text, in the body copy, in the URL, etc. etc.” LSI keywords, which I also talk about in the
SEO case study, are Latent Semantic Indexing keywords,
which is just a fancy way of Google saying ‘related or synonymous keywords’. So, if you have ‘Taco Recipe’, which we have
here as our primary keyword, an LSI keyword might be something like ‘easy
taco recipes’, ‘ground beef taco recipe’, ‘taco recipe for chicken’, ‘vegetarian taco
recipes’, things like that. You can find these by going to
That’s another tip I got from Brian Dean from Backlinko Once you have your primary keyword, your title
ideas, and your LSI keywords, then you move on to your competing content. Literally, I just go to Google, I type in
my primary keyword (I type in my LSI keywords if I don’t get
enough from the primary keyword), I take the top 5 results and read through
them. The ones that are really good I put them right
here underneath this to refer back to. And that’s so you know exactly what you need
to beat, and also because you can plug their websites
into Ahrefs and see what keywords they’re ranking for for
even more LSI keyword ideas. And finally, you can use their content as
research and to figure out how people want to digest their content. Do they want it in tiny sections? Do they want this huge guide? Do they want lots of input from experts? Base that off the top 5 results
that you get from typing your primary keyword into Google. Next up, we have the word count. I like to check the number of words in all
the top results in Google to see the general trend of how in-depth that
content is. So I have the example here, ‘if you find the
top result is 1,768 keywords (which you can check by going to
then I would shoot for at least a 2,000 word article. As a rule of thumb, most articles will never
be below 1,000 words. However, I have written articles as long as
10,000 words, so sometimes they can be really long. If you don’t have a word count, just put ‘as
long as needed’. So word count would be ‘2,000 words’ or ‘as
long as needed’ or whatever that might be. For your content outline, this is where you
actually write out the headers and subheaders within your content. And make sure you use LSI keywords to guide
your blog outline! You want to actually include these in your
headers. So for example, our taco recipe outline might
look like this: ‘5-Step Easy Taco Recipe’ Step 1: Choose chicken, ground beef, or vegetarian
Notice that all 3 of those were in the LSI keywords. Step 2: Brown the meat and cut the veggies
Step 3: Make it an ‘Authentic Mexican Taco Recipe’
THAT was an LSI keyword! Plugged it right into that header and it made
sense. Step 4: Place everything in serving trays
and bowls Step 5: Enjoy your delicious ’15-Minute Tacos’! (again, one of the keywords)
Don’t be afraid to add in any research you found along the way underneath these headings,
so you can add more details in underneath them. But I like to at least have the headings in
my blog outline. So bringing it all together, when it’s done
it’s going to look nice and clean like this. Potential title, boom. Alternative title suggestions? There you go there’s 5 right there. Primary keyword: ‘Taco Recipe’ Here’s all of our LSI keywords. Here’s the competing content that we have to beat. Our word count needs to be around 2,000 words. And then our content outline is right there. So it’s nice and simple. It’s very clean. It makes the flow of your content really strong. And it keeps your research there, so that when you’re writing, you can just get right to it and focus on actually writing and you don’t have to worry about doing the research as you’re writing or finding LSI keywords as you’re writing because that’s just a big distraction. The other great thing about this content outline is that you can fill out a section at a time and then leave and jump back in to another section whenever you need to, because you already have your flow organized. So now it’s over to you! If you have any questions about the blog content outline that we just covered or if you have any suggestions on how to improve the outline, feel free to leave a comment below, and I’ll get back to you as soon as I can. Thanks for watching!

8 thoughts on “The Blog Outline I Use to Rank on Google (Every Time)

  1. really valuable information, thanks Bill. As a time management specialist I love great systems – this is a winner and I'll be telling my readers! Off to put it into action today!

  2. OMG!
    This is so fantastically explained by Bill.
    Thank you so much, man
    You have helped us to save more time now.
    God Bless you
    thank you

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