The Ideal Blog Post Length | Go For Teal

The Ideal Blog Post Length | Go For Teal

[MUSIC PLAYING] Hey guys, this is
Eric with Mediavine. This is our Go for
Teal video series. So we’ve been recently
talking about how you can improve your
RPM on your blog, and specifically most
recently about kind of formatting of your content. I’ve been talking a lot
about font size, line height, how many images you
should run in a post. So part of that
series, now we want to talk about the text
portion of things. So not just the font
size and how many images, but how much text should you
be writing in a blog post? So one of the numbers
that we like to say is kind of a number you might
have heard in grade school and something that people
talk a lot about for SEO, and that’s a minimum
of 500 words of text. We really think
that everyone should be writing longer form content. That’s what’s going to perform
best in the search engines. So normally a better
user experience. And it’s definitely to perform
a lot better for your ads. So you might be asking, can
I write more than 500 words? So of course, we have a
ton of niches that support much longer form content. So we’ll see travel
sites, who often write incredibly long articles
on giving you itineraries and places to explore. Often if we start seeing content
get too long, we’ll encourage doing something
called pagination or breaking up those
posts into multiple pages, just because from a user
experience standpoint, if a user has that
much content to digest, it actually tends
to slow down as you scroll further and further
along in the content. So we at Mediavine lazy load
our ads, which means we’re only going to load
an ad when it gets into the viewpoint of the user. But if you start loading
enough ads and enough images, you’re actually going to
slow down in a computer. So what we encourage
you to do is paginate if you have that long
a form of content. But 500 words is a great
minimum to go after. If you can write
more, please do. And so food bloggers, they
maybe using a recipe card at the bottom. Yes, you can include the
words that you write in there towards that 500 word minimum. Google certainly is. As long as it’s unique content
that’s down in the card that’s separate
from the post above. So similar to that,
something I want to cover is a lot of times food
bloggers, because they do have that recipe card
and Mediavine Create, which is coming out soon is going
to give that same concept of the card to other niches. So we do want to
cover this here. If you are writing
content in there, make sure your content
of the card is different and it’s unique and it’s
useful to your user. So it should still
be something related to the recipe or the content
that you were describing below. So it doesn’t necessarily
have to be an unrelated story, as I’ve seen some bloggers do
when they’re trying to look for something to write about. You can definitely
describe other ways of cooking that recipe up above. Obviously, it’s your site. I don’t want to tell you
what content to write. But make sure you’re
writing content that is unique and
different from the object at the bottom of your post. And make sure to
at least 500 words, and you’re going to
find a lot more success in both Google, your user’s
happiness, and of course, with your ad monetization. So 500 words is the number
I’m going to keep repeating. But again, that’s a minimum. So if you want to go
higher, Go for Teal. We definitely think that
will do even better. So we’ll see you guys
next week, and please subscribe to our YouTube.

One thought on “The Ideal Blog Post Length | Go For Teal

  1. I'd be interested to know how pagination affects RPM and at what word count you should consider paginating. I see so many sites with just a few words and an image, and paginate 20 times. Super annoying.

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