The Importance of Blogging | Clix

The Importance of Blogging | Clix


Hi I’m Kelly and I’m the content
strategist here at Clix and I’m here today to talk to you about the
importance of blogging. So blogging used to be seen as something from the 90’s, as an individual hobby. But these days businesses can use it to their advantage. You can improve your SEO, establish your business as an industry leader, and
create opportunities for sharing with blogging. Blogging doesn’t require
millions of dollars, it just requires someone take the time to research and
write a robust piece and it can help your business out greatly. If you want to
know how to write a robust piece of content, check out this video! Let’s start with improving SEO. So we all know that content is king. Google takes into
account your content and rewards those websites that keep their content updated.
So this obviously means that the more pieces you write, the more pages are
being indexed by Google and that means more opportunities for your website to
show up in search engines. This then drives traffic to your website. Keep in mind to help with the quality of the content, you can add keywords and
internal linking. Next we’ll move on to establishing your business as an industry leader. This means that you are building trust with your audience. The
more that you can show that you’re an expert in your field or product, the more
that the consumer will trust that you can supply what they need. So an example of this is the Clix blog. When our clients see it and read our blogs, they know that we’re knowledgeable on the subject, making us an industry leader. And finally we’ll move on to creating opportunities for sharing. This can be
either on social media or an inbound links. If you want to know what an
inbound link or a backlink is click here but basically an inbound link is one
from a third-party website to a page on your website. If you create a piece
that’s informational, interesting and well-liked, this creates a bigger
opportunity for it to be shared and that thus creates a bigger audience to your
website. Something that I think is important to mention is that the effort
you put into a blog today could turn into thousands of leads down the line. So
to sum up, we went over how blogging can help your SEO, establishing your business
as an industry leader and how it can drive traffic through sharing if you liked this video, thumbs up below.
If you have a question, put it in the comments below and if you want more
videos like this click subscribe!

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