The SECRET to BLOGGING FOR MONEY is Not Hidden From You!

The SECRET to BLOGGING FOR MONEY is Not Hidden From You!


hello everybody tonight we are talking
about blogging okay so go ahead and let me know your burning questions about
blogging so whenever I talk about blogging there’s I mean there’s
seriously so many things that you can talk about whenever it comes to blogging
but I always want to talk about it as it relates to building your brand and quite
possibly being an income stream and really being whatever you need for it to
be okay whenever blogs first started people were
very I don’t know they treated them like they were online diaries of sorts which
they really kind of are right but they can be strategic also so they don’t have
to just be you know some sort of just a sighting of your day or of your week or
something like that it can actually have a strategic or a strategy behind it
which is what I absolutely suggest so with blogging and ask your questions as
you have them because it really like I said it’s a huge topic okay if you’re in
Cedar Rapids I have an event on Saturday where I’m gonna be talking about
monetizing your blog okay in the best way possible but tonight we’re going to
be talking about like the generalities of blogging so some people do a blog on
their actual website so let’s say that you are a let’s say that you’re a local
business okay actually you know what I’m gonna say maybe you’re a network
marketer because I think that a lot of even if you have a local business a lot
of local businesses also are network marketers in some capacity like maybe
they’ve joined in with something right and maybe you’re wondering how you can
parlay the one to the other let’s talk about that
tonight just until anybody has any questions okay so if you’re a network
marketer then what you would do and you’re already you have another business
or something or your personal brand what you would do is you would have your
regular website like that that talks about you know the services that you
offer and things like that and then depending on where you have it hosted
then you can throw a page a blog page on there so say you have like a WordPress
website you’d be able to just very easily throw on a blog page right
because that’s one that’s the inner workings of WordPress it was built as a
blog and then people have sort of manipulated it to become this other
thing where you can make a static website of it but it was built to be a
blog it does blog very well so hey Cindy hey Sabrina so um so you can set up your
blog page now the things that you would want to blog about those are going to be
things like topics so what when I first got into blogging it was blogging for
SEO and if you’re not sure what SEO means that search engine optimization so
if you don’t know much about me at all I am an SEO nerd like of the
highest-degree like I can I I am the person that reads the like the articles
like this about new algorithm updates I’m the person that sees an algorithm
update before it’s even reported to anybody where I’m like oh I see what
they did they’re like that’s the that is how I nerd out on SEO okay but whenever
you are whenever you’re blogging basically the blog is is putting volumes
of information behind your website so what that means to you and especially
now especially now that the algorithm has been updated to the point that it
has now blogs matter more than they have ever
mattered before okay because what the spiders and their the Google spiders
they crawl websites to find out what’s on them right whenever they go to crawl
a web site they’re looking for blog posts they’re looking for you talking
about the different topics that you say that you have something to do with okay
so before you were able to sort of get by with saying while I do this service
and then kind of showing up under that service because you said that you did it
okay now because Google once for for their searchers for the people that are
coming to Google they want to make sure that they’re getting the right website
right away or else people will stop using Google the whole point right so so
what you do is you blog about those services that you do okay so whenever I
say you blog about the services that you do say you work on cars say that you fix
cars or you work on cars good things for you to blog about in that case would be
how to it would be how to stuff because that’s what people type in this is
people typing by the way this is how that goes
so like how to how to fix your radiator on a budget that would be a good title
how to how to fix a flat tire on the side of the road like how to you know
you you get what I’m saying right like you you would write blog articles that’s
satisfying what somebody would be typing into Google so as soon as Google knows
that that article is out there and is under your name and is answering what
this person asked Google’s gonna be like Bing best match and whenever you get
enough of those best matches then your website starts moving up because
you are the best match now the way that you could shoot yourself in the foot by
doing that is by sit by putting that title on the article and saying this is
what you’re going to get and then not really answering that question because
what’s gonna happen guys it’s called a bounce rate what’s gonna happen if
somebody’s gonna get to that page quickly scan and be like nope not what
I’m looking for and bounce out okay what a what a high bounce rate means to
Google is that you are misleading people okay and they’re going to call you spam
in one way or another and the best way they know how is to push you down on the
search results okay so that’s that’s what you need to be careful of whenever
you’re doing that so the best way to make sure that people aren’t bouncing up
at the page as soon as they get on to the page first of all first rule rule 1
of a blog is that it needs to be 300 words at least 300 words or else it’s
not going to even get cataloged right it’s not even gonna it won’t even Google
Google don’t care right if it’s not 300 words it does not matter
I’m Jessica Google will be Bing lol exactly yeah
because if if you’re not getting what you think you’re getting you’re going to
stop going to that search engine and yes Bing does that Yahoo did that Yahoo got
bought out oh gosh is it a year ago now so it’s that hopefully will change but
yeah we all know those search engines we don’t go to anymore right and we don’t
go to them because whenever we search for something we do not get what we are
looking for and if we think about it Google’s whole if you because you always
have to follow you have to follow their business plan or your perception of what
their business plan probably is or at least that’s what I do
because that’s what I do but whenever I think of Google I’m like ok where
where’s their money where do they make their money they make their money off of
people spending time on there they make their money from ads
right that was the first moneymaker was ads so that was people people had to
be coming to the search engine in order for ads on their search engine to even
matter right so so that’s we they need to make sure that people keep coming to
their search engine which is why the algorithm just keeps getting better and
better and refining and refining on good user experience and making sure that the
person that’s typing in the question gets to the answer immediately okay or
else they’re you know they’re out of the game they’re out of the game that’s
their entire that’s their livelihood right there so so yes always be thinking
about that always be thinking about that think about what is going to make your
website more relevant to to the people that it needs to be relevant for right
you don’t need to be relevant for everybody because everybody isn’t your
customer but make sure that if you haven’t done the the dream client
exercise if you’re in the inner circle make sure you do the dream client
exercise if you’re not in the inner circle then you should be I also just
started a new tier that’s seven bucks right now so there’s really absolutely
no reason that you should not be in there over 80 courses and one of them is
the dream client make sure that you take the dream client course so you know who
you’re talking to and you understand what what they need
to be hearing from you and what questions you need to be answering for
them I’m going to tell the people that are coming on Saturday there is a a
trick that I use to find those questions that people are actually typing in
there’s a trick to that okay and I will be telling people on Saturday there’s
your cliffhanger there’s the cliffhanger right there so if you’re coming on
Saturday you’re gonna get a trick to find out all of the questions that
you’re ever going to need to answer like it’s it’s amazing I love it I love it I
love it so but you do need to know who your dream client is you need to know
what you’re talking about but we will will
go through that anyway so I so it needs to be you need to have at least 300
words on your blog post and also hey Colleen also whenever people are
scanning the whenever they’re scanning the article itself make sure that it’s
not a big block of text I think we all know what I’m talking about here like a
big paragraph of text because if you have a big paragraph of text the reddit
term is TLDR too long didn’t read right like that’s how people are so even even
if it’s got the exact information that somebody needs from you they will never
ever know it cuz they’re gonna bounce okay so what you need to do is you need
to put it in like a list form okay so maybe maybe it’s five things they need
to do so number one and even put a 1 next to it and then like I sort of a
header like a you know something that when they scan they’re like oh that’s
the first thing that you do and so it sort of defines what they’re gonna do
like a headline and then under it just put short little paragraphs if you
have to you know you’re going to explain deeper what they need to do but
sometimes people can just scan and they’re like okay I need to do that I
need to do that I need to do that that is going to keep somebody on your page a
block of text a paragraph of text will not and I guarantee you of that okay
also be careful and I’m I’m big into affiliate marketing I love it love it
love it but be careful with those man it’s like Adsense I don’t think Adsense
is a thing anymore it’s the embedded trying to describe it
to you guys here it’s the embedded like sidebar and header at the top that have
ads so like ads that just like scroll through sometimes they move there
they’re usually Google ads in some way where they
they follow you around with your cookies and yadda-yadda your website is yours
let’s just talk about this for a second your website and your blog is your space
okay whenever you put those little ads on there there’s two things that happen
one thing is it cheapens your message a smidgen and maybe a lot it depends on
what you’re doing so for the auto mechanic it’s not gonna cheapen the
message as much as somebody that maybe as a life coach it’s gonna really stub
your toe if you’re a life coach and you have that that stuff going on there it’s
really just like a mix of energy that is like like no no no so there’s that and
then also you don’t make much off of those anyway right so not only are you
stubbing your toe energetically with the whole like just not looking right and
and given somebody like a weird feeling about being on your site not only are
you doing that but you’re not even really making much money off of it the
the good of there’s other affiliates out there that you can make more money off
of again we’ll talk about it on Saturday well but there’s more that you and then
those affiliates those you can weave into your actual articles so let’s step
back again one more time I want to reiterate it your website is your space
okay not my space okay but it’s it’s actually your space it’s your space to
do whatever you want to with it it’s your space to be you for them to
understand who you are to get a good feel for you and any of these ads
embedded ads are just simply a distraction you guys and it takes away
from your message so please please don’t use them unless you need the pennies
that they’re gonna serve up for you because they really don’t pay out enough
to be worth the the hit on your message that they give yeah I hope that that
makes sense so okay so I think I got that point
across so so with like good affiliate marketing that is where you affiliate
with products that you actually use right so not so on those sidebars you’re
gonna have whatever show up you don’t even know sometimes you know it’s just
something that’s been chasing this person around that now they see on your
site still chasing them around but they see what what you can do is you can
actually align and I’ll show you on Saturday aligned with different brands
and maybe do reviews on products and talk about why you use things or just
say it and passing and then have a link for it
those are graceful ways of doing it because it’s not you’re not really
trying to sell it it’s just that you use it and you can make money from sharing
it so why wouldn’t you right it’s not like the person spends any more money by
clicking your link that’s just that this big corporation has to pay you some of
the money they were gonna get anyway right so why not do it why would you not
do it but just don’t do it in a gross way people do it in gross ways all the
time and that’s just and and that’s sort of like a grace that people have to
learn we will be talking about that again on Saturday as well if you are in
Cedar Rapids on Saturday you need to be and you’re interested in this you need
to be at my class let me put the link in here for the class actually SuperDuper
quick gtp let me know what questions you guys have – cuz I am talking a whole lot pretty sure that’s it I don’t even know
my own link sometimes yep that’s it so that’s where that’s where you go it’s
gonna be at the Dostal house for anybody that’s wondering we’re gonna go over
affiliates we’re gonna how to choose an affiliate how to how to be able to
actually become an influencer and work your brain
and without even having any followers to begin with okay cuz that you can rise up
out of nowhere okay it all depends on on what you already
know what you’re excited about and owning it so we’ll get into that too but
um oh it Mike said the link was there already fair enough fair enough
so let me know what questions you have because it is 6:18 right now I can keep
talking about blogging let’s see so 300 words that they need to be at least 300
words make sure that so if you already have a business or if this is for
network marketing you that you are in alignment with with your message already
right make sure that it supports that a really really cool thing that you can do
with blogs is you can you can take questions that people just ask you all
the time this is something that a lot of people miss hey Tish a lot of people
miss this one where people they ask you the same question all the time like they
always ask you the same questions you always hear the same thing over and over
and over again I know it that’s it everybody is this way and what you can
do is make sure you take note of those questions and write a blog about it and
then you can even make a video about it put it on the blog or and now we’ll talk
a little bit about sharing the blog into social media okay because whenever you
write the blog you don’t just set it and forget it right you make sure that that
you get it out there so people can then consume it right so what you would do at
that point is so say you wrote a blog about a question that somebody asks you
a lot then you would put it into social media with like maybe create an image in
canva like a graphic and canva maybe put that that question
like maybe it’s FAQ and then put the question on there and then say get your
answers here and then and then they’ll click through to the blog to actually
read through the answer and as always guys whenever you are writing blogs do
not forget your call-to-action okay and your call to action is asking the person
to do the thing we cannot assume as business owners as bloggers as
influencers we cannot assume that people coming to our website are automatically
going to know to do the thing whatever that thing is we cannot assume that and
we should not assume that you know why because they are just like us
and we are distractible we get distracted by day to day life right I
have a three-year-old I’m distracted on the regular like I am constantly
distracted okay so I might be reading a blog that I am so crazy into and I want
to keep learning more but then you know she goes and does something and I have
to get her out of the street or whatever is happening right and then all of a
sudden I have completely forgotten already about this thing okay
so what we want to do is as soon as people get on to our page we want to let
them know of the thing that they can get from us also okay so I you can basically
the the best way in my opinion to do that is to have a sidebar and it always
has your freebie now if you don’t know what I’m saying whenever I say freebie
again you need to be in the inner circle okay
everybody needs to be there but you you need to create something that you give
away in exchange for an email address okay and then you can continue your
conversation offline off social media with them off of your website with them
and then through email marketing which we go into as well right because that’s
that is your treasure chest that is like your that’s your fan club right like
those are the people that dig you okay also don’t feel bad if people
unsubscribe that’s a natural attrition thing whenever it happens just be happy
that your that your email list is getting thinned out to just the people
that are paying attention I promise you that matters okay but okay so that is
that is the social media sort of that’s the way that you share a blog well into
social media and then also get people’s continued attention okay you can also do
this thing I’ll just keep talking you can also do this thing where you put a
pixel a view content pixel on on that blog page itself and then you will know
when people have been to that blog page okay
there’s also different well nevermind I’ll get into that’s a little too deep I
don’t want to freak you guys out I’ve already gone into a lot I don’t want to
freak you guys all the way out I don’t want to like just drop so much knowledge
that you guys afterward or like what do I do now I have a tendency to do that
sometimes so okay people are talking hey Jessica hi Terry
Tish everyone asked me what crystal should I have I say all of them lol Tish
I love that feedback so what I would suggest for you then when you say so
when people ask you what crystal should I have then what you should do is you
should just start blogging about the qualities of the different crystals take
one crystal this is great for your SEO by the way take one crystal okay let’s
see like hematite take that stone and then and then talk about all of the
qualities of it all of all of the qualities and yes there
are websites that already do that okay but this is gonna be your spin on it so
make sure that you have your own flavor to it and it’s not just sort of like the
the medical breakdown which is what some of the sites do it feels very sterile so
you can I may have been to them I may have been them been there so that’s what
I would do so now you have literally just by watching this video right now
you have content maybe four years that you can create okay please tell me that
you heard that Colleen I want all the crystals and Colleen’s gonna read all of
your blogs Tish oh man I always assume people know what I do and what I offer
that’s and we can’t we cannot we know what assuming does right we know what it
does so that’s make sure they that you’re making it very very very clear to
them okay because they just don’t have all the time in the world we don’t have
all the time in the world so we have to be very succinct we have to be very
specific and catering to what they specifically came there for and then
also offering them one step further which is what that freebie does right
and then that’s a communication line with us or with us to them and with them
to us I have a lot of people that respond to my emails whenever I send
them out so it’s in it’s a communication both ways which is really fun what time
is it oh I’ve got four minutes you guys four minutes let me know if you have any
questions I got four minutes and then tonight I’m gonna be over on I’m gonna
be in Sasha’s group tonight I don’t know why this video just did this I am going
to be in Sasha’s group tonight at 7:00 so in a half hour I’m gonna be in Sasha
dents group and we’re going to go over we’re gonna do like an interview it’s
gonna be really fun really fun but okay well I don’t see any other
questions that have come up so I’m gonna go ahead and bebop out of here again if
you’re in Cedar Rapids come to the blogging class on Saturday it’s filling
up kind of fast I’m not gonna say there’s like two seats left there’s
there’s more than two seats left it’s not that full
but it’s filling up faster than I thought it was going to because what
usually happens is it’ll fill up like the day before because we all just wait
till the last second but a lot of people have signed up even before then so it’s
it’s getting a little bit crazy Colleen I want to start a blog but I have so
many things that I want to talk about just don’t know if it’s okay to talk
about them all on one blog or break them into a couple so when you say all on one
blog do you mean all on one blog website or or all in one blog post because yeah
don’t don’t put them all in one blog post but I think for the most part
depending on what the topics are it can probably be all on the same blog if it’s
branded under you if you Colleen are the brand it’s very likely that you can go
ahead and put all of those blogs under that and then you know the question at
that point is I mean you do need some sort of umbrella they deep do need to
understand why they come to your blog right all in one website yeah you can
you can it’s just like for me I can’t do my marketing stuff and then you know
like so I use organic makeup right I can’t do my marketing stuff and organic
makeup on the same blog because the people coming there for marketing are
not coming there for organic makeup right so you can’t put those two things
together so but Colleen from what I know of you it all might be sort of in the
spiritual realm right so if you can have something that
ties it together some overarching idea that ties it together then yes is the
answer it can all be on one website but if there’s no way to really tie it
together then then that’s where it’s like well maybe you need to have two or
maybe you really need to drill down on just the one thing that you want to
cover period right and really focus on doing that well instead of spreading
yourself too thin if you want to read about spreading yourself too thin and
you’re on my email list there was an email that went out as I was talking
actually that talks about that just a bit so okay cool
Coleen gotcha awesome all right guys well I am gonna go ahead and pop out of
here Colleen okay never thought about it like that thank you awesome
perfect on that note success I’m gonna get out of here and I will be back in
Sasha just joined I’m gonna be back with Sasha at 7 o’clock and her group so uh
see you guys bye bike you

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