Video blogger Steve Garfield on social media and education (2/14)

Video blogger Steve Garfield on social media and education (2/14)


I don’t know how I’m going to do this. I’m kind of talking into a video camera
in a video blogger kind of sense, but I’m standing next to one of the
video blogging legends of all time. Hey, everybody, it’s Steve Garfield
from SteveGarfield.com. But you probably already knew that. – Not these people.
– Oh no? We’re talking –
we’re preaching to the unconverted. Anybody could be looking at this. They look normal. Well, this might be on the Open
University’s website. Oh, okay, university. Yeah, they’ve got some cool minds,
who want to learn about – well, there’s a social media integration
thing going on in education and university at the moment, like the Open University will use
Twitter as – almost like their intranet, and the way that they’re building video
conversational platforms – like Fred’s, if you’ve ever seen that –
where the students can talk to the tutors and the tutors can have a private place
where they talk to each other, and the students can,
and then they all meet together. So, there’s a mix-up of all this. And maybe, if you’ve got anything
educational blogs knocking around. So, you know, I taught at Boston University,
you didn’t know that? So, for the last year, I had two semesters in the
School of Communication, and I taught in the
Department of Journalism. And the course I taught was
New Media Tools for Journalism. Wow! So, this is what you’re talking about,
I guess. That’s a killer job,
as well. So, I went in there and I just taught
them everything, “so, raise your hands,
how many of you are on Facebook? You know,
all the kids are on Facebook? How many of you are on Twitter?” Well, you know, a handful. They didn’t know anything about –
a few – there were a few kids
who knew some stuff, but, you know, so I took them through
the whole social media, everything, so I got them on Twitter,
had them all get Twitter accounts. Then I brought them through, you know,
making videos, or making blogs. Making videos,
how to get a video on a blog, then live streaming with
Quik on the phone, live streaming with youstream
and Mogul and making shows, and so let me just tell you this
real quick thing is, the final project, there’s 60 students covered
the Boston Marathon, a huge race in Boston,
and it’s once a year, they all went out and covered it, and
they all used the tools that I taught them. And I made this friend feed thing that
took all their blogs, all their YouTubes,
all their Flickers, and there was this one friend feed
stream of all the students’ media. And three of the stations in Boston
picked up the friend feed widget – You built an army. So, one cable station
that went into cable news, they embedded it right on their site. So, you have main cable news stuff
and sports stuff, and they used students’ coverage
in the marathon, right embedded with the media. How inspirational was that for them? That’s like job done. Well, like all semester, I encouraged them to do stuff to try
and get their stuff on TV, on the radio, in the newspaper. So, a few of them got featured on
TV based on that, one got on CNN,
they put it through CNN ireport, so then, the next week we come back
and we’re like, “okay, what did everybody do?” And, like, “I got on CNN. I was on cable news.
They really liked my photos.” And like we looked at them all
and looked at the videos. You know, it was a huge success. And then the biggest success was I got
a direct message on Twitter from one of my students, she’s – there’s a mayoral campaign
for Boston right now, and one of the challengers hired her
as the social media person. She DM’d me, she’s like,
“Steve, all the stuff you taught me, they hired me, I’m doing it all now.” So, isn’t that what it’s all about? That’s definitely what it’s all about. Yeah, really exciting. So, what are you doing now? What kind of stuff mainly
do you depend – you know,
are you working on? So, I’m writing a book about
online video, like, everything I’ve learned since 2004. Isn’t that really hard?
Because it moves so fast. Well, so,
there’s like the basic things. Some stuff is just not going to change
and people need to learn, basically, like if they want to have a blog. Although the blog chapter was kind
of higher in the book but, actually, now it’s kind of stuck
in the back. – Because applications are different.
– Well, I mean, people put their stuff up
on YouTube and BlipTV and things, and then they put a Tweet out. And even following blogs,
like myself consuming media, I used to, like,
go to everyone’s site to watch it, but now what seems to happen is it
bubbles up to the top, and all my friends talk about things,
and I see the things I need to see, you know, it’s really interesting. I think ever since Twitter really, really became more submersive,
with more links happening, we go lesser the places –
well, we’re going there, but we’re going there through
the kind of backbone – The trusted sources are sending us – – Yeah, the arterial routes.
– To these places, yeah. – So.
– Give me five tools, for someone who wants
to be a video blogger, right now. Give me something that they
should shoot on. You don’t have to be brand loyal here. Give me something that they
should edit with. Give me something that they should
aggregate with. And then give me two places you like
then to view it on. Okay, so that’s easy. This is the Panasonic Lumix camera, and the cool thing about it is
it’s a wide angle, you can probably see,
you know – I really like – this is a wide angle,
it tested the Flip Mino, and the Kodak, and like all the different ones, and what I really like is just
the wide angle of this. And you don’t have to hold it at
arms length either do you? Yeah, right, no, exactly, because the thing on some
of the cameras, in order to be in focus, it has to be,
like, four feet away, so it’s like –
I have to like really stretch, but with this one,
it’s not that bad. So, this is the camera I like,
and it shoots in HD. And so, since 2003,
I’ve been using Final Cut Pro. That was my thing. – Doing all cut my projects, right.
– Proper stuff. But guess what,
iMovie 09 came out, I’m kind of using iMovie all the time,
it’s so cool. And you use that for compression,
everything? – Yeah.
– What do you export as? HD? I usually export as HD 3000 KBPS,
like, make it kind of high – So, to send it –
once you’ve exported it, it’s now on the desktop,
what do you use to send it everywhere? Okay, so this is interesting. Actually, so,
I’m a huge fan of Blip. That’s like my –
that’s where I serve everything out of. But, with iMovie,
you know, just this past year, they have this thing where you just click,
send it to YouTube. – Oh, really?
– Do you ever do it? Well, no,
because I like going to Tube Mobile. Well, no, me too. I use Tube Mogul so, okay,
each project that I do is different, and so I have to think about what
audience do I want. Sometimes I want to do Tube Mogul
to send it everywhere and see, you know, might get –
pick up some interest. But there are other things that, like,
I just want on Blip and on YouTube. Do you know, you’ve just actually
saved me a couple of hours, because I don’t have a massively
powerful computer, but even when I put it on YouTube,
I forget, and I export it to my desktop
and I upload it to YouTube, and I could just send it straight there. Yeah, and so, when you click,
“send it to YouTube,” it makes an MOV file
and saves it on your disk. So, if you click on the project
and say “show contents,” you can grab that MOV
and then do it with Tube Mogul. Brilliant. Learning from the master,
everybody. This is all in the book.
This is like what the book is about. What’s it going to be called? It’s going to be called ‘Get Seen –
Online Video Secrets.’ And we’ve had a couple of them
right now. Right. – Cool, man. Okay. Yeah.
– Thank you very – Everybody, oh,
SteveGarfield.com. don’t forget, go visit there,
I mean that’s where it’s all at. That’s why he’s a legend,
he says that more than I say… Yeah,
but you know why? Let’s fight, xxx No, get out, no, come in, no, really, it’s all about coming in
and not getting out. But, no, the reason I say
SteveGarfield.com all the time is because the videos go away
from the blog and they end up over here
and over there on all these sites, and people aren’t reading –
in the blog post, it used to be the video and the post, all the text that described it.
I used to write all this stuff, descriptive, and that’s was what it was,
video blogging, video and a blog. That’s my thing,
I’m like so passionate about that, right. But now the videos go everywhere
and that text could kind of get lost. People embed it, take it out and stick it on their own blog,
where’s all that text? Totally gone. That’s why in every video,
I’ll start it by saying, “hey, Steve Garfield from
SteveGarfield.com.” It’s gotten to be kind of a joke,
but – – That’s what I’m going to do.
– It’s important. Because I forget.
I’m going to get a tattoo. Say my name
and they’ll send it back to you. I’ll probably do it. Oh no. Hi, this is Steve Garfield
from SteveGarfield.com.

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