Video Blogging Tips – Zac Johnson Asks Me How I Make Moolah With Video Blogging

Video Blogging Tips – Zac Johnson Asks Me How I Make Moolah With Video Blogging


WHEN DID YOU START BLOGGING AND HOW DID YOU
FIRST GET INTO IT? I started blogging about 3 years ago just
with text blogging and the way I got into it is that someone told me that I can get
more traffic from that and it wasn’t until recently that I started (I guess 2 years ago)
video blogging and I started seeing the potential for that and I really got into it. WHEN STARTING YOUR BLOG, DID YOU EVER EXPECT
TO GROW TO WHERE IT IS TODAY? Well, when I started blogging, I guess, seriously
blogging with video blogging I already saw some results that other people got with text
blogs and I wanted to duplicate that with video blogging. So, I guess I was kind of
prepared for the kind of results that you can expect. But I really didn’t expect how fast things
would move and I think that a lot of it had to do with using video as my main medium for
communication, and so, that’s, I think made all the difference. WHAT HAVE YOU LEARNED ABOUT (AND FROM) HELPING
OTHERS CREATE SUCCESS FOR THEMSELVES, AND HOW HAS IT HELPED YOU BECOME A BETTER TEACHER/ENTREPRENEUR? I think one of the best ways to learn something
is to actually teach it to others and it’s kind of a catch to in it to because, obviously,
when you’re just new in a field, you’re not really an expert – you’re not that
qualified to teach it. But one thing that I often did was, as soon
as I did a new course or read a new book that was useful to me and I wanted to really retain
that information, I would immediately go and teach it to someone else like a family member
or a friend or to a pet–if you have one. But I think that it’s a really good way
of just getting that knowledge clear in your head. But once you become an expert and start teaching
the information to other people, I think it’s really an eye-opening experience because you
kind of forget what it was like a few years back when you were just starting out. And
so when you actually teach other people just getting into it new, you kind of have to go
through that same thinking processes and really put yourself back a few years ago into the
people’s shoes that you are teaching and you know that could be often quite difficult. But it’s really an eye-opening experience
and it helps you to really look at things from a very different angle compared to if
you were just doing it yourself. So it’s very, very valuable. So, not only
is it great to see what people are coming from, but it also helps me to look at the
topic from a whole bunch of different angles which in the end, helps me to become better
at what I do and also to teach in a much better way. BESIDES LAUNCHING YOUR OWN PRODUCTS AND COURSES,
HOW HAVE YOU INCORPORATED AFFILIATE MARKETING INTO YOUR BLOG? Well, affiliate marketing is just–it’s
huge. Just recently, I did a promotion with my business partner, Yaro Starak, and you
know we sold close to a $100,000 worth of product for this promotion. Of course we didn’t
get all of that $100,000 because we only got a percentage and we have to split the profit
(that sort of thing). It just shows you the power of affiliate marketing
and while it was combined list with Yaro, a big push of that list was from my own people
that I gained through video marketing and using online video to gain that. And I think
because it’s video, the relationship that you build with people is just so much stronger.
You can build rapport so much quicker with video compared to just text, so I think that’s
one of the key reasons why something like affiliate marketing works really well with
video blogging because you have that relationship with someone. You’ve got that trust. So if the people on your list (if they) trust
you and they follow you, and they listen to every word that you’re saying, when it comes
to promoting an affiliate product, it becomes a lot easier to convince people to go ahead
and purchase. Now of course, I only recommend that you promote
things that you totally believed in and that you would use yourself. I never promote things
that I wouldn’t actually use myself. So that’s the key ingredient for the success
that I have. IN YOUR OPINION, WHAT IS THE SINGLE, BEST
WAY TO MONETIZE YOUR BLOG? I think, the single best way of monetizing
your blog is really to start creating your own products. Getting money from (say) Adsense
or advertising or even affiliate promotions–it’s pretty good. But you need to build up your
own brand and your own brand equity and for that you need to create your own products—as
simple as that. So number 1, you need to become an expert
on what you’re doing and number 2, you need to start creating your own products. Once
you have those 2 things you get instant credibility – people start listening to what you’ve
got to say, and more importantly, you make more sales. You make even more sales than
just with affiliate promotions and the reason for that is because the trust level is even
higher. If you have your own products, people who
follow you tend to be more inclined to buy that from you because they know you and they
know that it’s your product and so it often converts a lot better than just affiliate
promotions. Affiliate promotions are great (don’t get
me wrong) and it’s a lot less work but the income potential for your own products is
just tremendous not to even mention everything else that comes along with it which includes
things like credibility and authority and potentially massive exposure worldwide. WHAT WOULD YOU RECOMMEND FOR A NEW BLOGGER
THAT WANTS TO CREATE THEIR OWN BRAND OR PRESENCE IN BLOGGING? I think the first thing that you’ve got
to do is to find what it is that you want to blog about or video blog about and for
that I often talk about the hedgehog model or hedgehog concept that Jim Collins talks
about in his book Good to Great (fantastic book). I really recommend you read it and
it talks about the 5 key things that some of the world’s top businesses did to become
great, not just good, great-– and one of those 5 things were the hedgehog concept. Basically, all it is, is the combination of
3 things–what you’re passionate about, what you can become very skilled at in the
world (to become the best out of the world), and what you can make money from at the same
time. When you combine those 3 things, when you find something that has all those 3 elements
in common, you can do really, really well so that’s your hedgehog concept. Once you’ve found that, it becomes sort
of your niche and that you can create content about and become an authority in, and then
the next thing is just to go nuts with creating really, really good content and especially
with video, it becomes so much easier than just text to create some really amazing concept. So those are the first things, find out what
you want to blog about, and use the hedgehog model or hedgehog concept for that, then start
creating massive amounts of content (really good content) and that will automatically
start getting you notice and getting traffic back to your channel and back to your video
back as well. ANY RECOMMENDED BLOGS OR RESOURCES FOR BLOGGERS
TO BRING THEIR BLOG TO THE NEXT LEVEL? If you want to take your blogging to the next
level, this course that me and my business partner, Yaro Starak, put together, it’s
called Become a Blogger. There are 10 free videos at Becomeablogger.com that shows you
exactly how to set up your own blog, your WordPress blog and if you want to take things
further, we actually have a course there as well, Become a Blogger Premium, that takes
you to the next level. Yaro, my business partner, also has a program that he talks about and
we talk about that a little bit more at Become a Blogger as well. So just go to Becomeablogger.com
and just check out the videos there and it will help you tremendously if you’re new
to blogging. DO YOU HAVE ANY BIG ANNOUNCEMENTS OR UPCOMING
PROJECTS YOU’D LIKE TO TELL US ABOUT? Currently, I’m working on my ex-project
which is Rapid Video Blogging. The idea of that product is to show exactly what I do
with my video blogging to get massive exposure. Some people would take 5 years what I did
it in about a year’s worth of time and that’s all with using video blogging as the main
medium for communication. So I got some pretty good results with that. As I’ve mentioned before and inside this
program, I want to teach you exactly what I did. So it’s going to be a free report
that you can get about 80 pages long so packed with content. And then eventually, there will
be a course as well that will go into a lot more detail with all those topics. If you want to get access to the reports,
just go to Rapidvideoblogging.com .

10 thoughts on “Video Blogging Tips – Zac Johnson Asks Me How I Make Moolah With Video Blogging

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