What is Google’s view on guest blogging for links?

What is Google’s view on guest blogging for links?


>>Matt Cutts: Today’s question comes from
San Francisco, and the question is, “What is Google’s view on guest blogging for links?” This is another one of those questions where
there’s a couple ways to interpret it. One is, you know, really high quality guest blogging
and whether that’s worthwhile. And I think it is, in some cases. And the other one is, what if it goes to extremes?
Or what if you take it too far? So, let’s start with the easy case. If you’re a high
quality writer, you know, you’re, you give a shout out to Lisa Barone or something like
that. She’s at a conference, she’s blogging, and maybe she wants to do a guest blog on
some other blog. That blog should be happy to have her. You know, Vanessa Fox, Danny Sullivan, these
sorts of people who write something on a different blog. Generally, you should be happy to have
them write an article for you. ’cause they’re bringing a lot of insight. They’re bringing
a lot of knowledge to that. So that can be totally fine. It can be a good win for the
person who hosts that. And how has that guest blogger come in. And it can be a great way
for maybe someone who isn’t quite as well-known but writes really, really well to get to be
known a little bit better. So that’s the short and simple answer. The
longer answer is, sometimes it gets taken to extremes. And you’ll see people writing,
you know, offering the same blog post multiple times. Or spinning the blog post and offering
it to multiple outlets. Where it almost becomes like, almost like low-quality article bank
sort of stuff. “I’m gonna send you five unique blog posts.”
Or something like that. So you definitely do see a lot of people where it’s like “OK,
I’m gonna write this blog post. Well, actually I’m gonna outsource that to somebody else
who’s not an expert. And then I’m just gonna insert my hyperlinks that I would like to
get into your blog post.” So it’s a long and time honored tradition
to have high quality bloggers jump back and forth. Or collaborate in different ways. Just
be mindful that it can absolutely be taken to extremes. And in the same way that some
practices which make a lot of sense when you think about it, with high quality people,
when you’re just doing it in a, as a way to sort of turn the crank and get a massive number
of links, that’s something where we’re less likely to wanna count those links. So it’s, I hope that that’s clarifies a little
bit. There’s definitely a case for the kinds of things where you really think hard about
what you wanna say. You have a message. You sweat over it. You have some perspective that
you really wanna get out there. And then there’s some where it’s just like, “OK, this was 300
words and it’s the bare minimum to get by.” And for better or for worse, I think in the
SEO space, there is a lot of that. Two, three, four hundred words, what’s the bare minimum
to guest blog post to get by? Whereas, the sorts of links that we’d like to be counting
more would be the higher quality articles where somebody really put some work into it
and they have something really original to say. Anyway, hope that gives you a little bit of
a feel for the space and which guest blogs might be a little more higher value. And which
ones might not be as worth the time for you to do.

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