Who Reads Blogs, Anymore?! The 3 Types of People Reading Your Blog – Awkward Marketing

Who Reads Blogs, Anymore?! The 3 Types of People Reading Your Blog – Awkward Marketing


– Blog? Oh yeah, I blog. I blog about my cats. I blog about my breakfast. I blog about my kids. Each of my cats actually
has their own blog. They got a lot to say. My lunch, my dinner. I blog about other people’s kids. How they’re not as good as my kids, right? Now let me clarify, I
do not objectify my cats by turnin’ them into memes. McDowells, McDowells. Green smoothies, red
smoothies, yellow smoothies, I do it all. Pregnancy hacks. It’s kinda cute, my tagline is just do it. My husband loves it. You know what you’re just
gonna wanna subscribe or as they say, we purr-scribe
that you subscribe. Get it? Cause cats purr. And they say blogging’s dead. Hey, this is RKA and
this is another episode of Awkward Marketing. Because marketing your small
business can be awkward, sometimes awful. I’ll help you make it awesome. So I hear it all the time, who’s going to go to my
website and read my blog everyday/week/month? Does anyone even care? Or, I don’t want to blog. I don’t want to write about
my cats/my lunch/my kids. And I have two things to say to that. Number one, no people are probably not going to your website every day/week/month just to read your blog. And two, when it comes to
your small business blog no, no one cares about your
cat/your lunch/your kids. Unless that’s what your business is about. The purpose of a small business blog isn’t for people to show
up every day and read it, and it’s not to share the intimate details of what’s on your plate
or in your kitty litter. Because your blog can do so
much more for you than that. Let me break it down for you starting with the three main
people who visit your blog. We have the stranger, the
direct visitor and the follower. The stranger finds your
blog through search results. They’re typing a problem or
a question they might have into Google and wup, up pops your website. Good job, you’ve created
content that resonates with your audiences needs, and now someone who
doesn’t know you from Adam has found you. This is the first thing that
your blog can do for you. Connect you with brand new people, and it’s cheaper then placing
an ad on Facebook or Google. To get this benefit you
want to create content that speaks to a common need or problem that your audience has, and
the more of this content you create, the more likely
it is that you’re going to be found in search
results by strangers. Kinda cool. The second type of person
who visits your blog is the direct website visitor. They found your blog through
referral, word-of-mouth, maybe through social media. They already know who you are and they’re going to your
website to check you out, and they’ll often poke their head over to your blog to see
what you’re writing about, because it gives context
to your brand promise. And this leads us to the second thing that your blog can do for you, educate leads about your work. You might say on the
masthead of your website, I’m a coach who transforms peoples lives. But what does that mean though? Your blog is a place that people can go to see specific examples
of what transformation means to you. You might talk about the modality you use, specific case studies,
how you approach the work. If you head to my website, I tell you I’m a web designer, a marketer, a business strategist. Alright, what does that mean? Head to my blog and you’ll
see specific examples of these things in action. I talk about my approach,
my process, my world view. You’ll see really quickly
that I’m a marketer who loves color and comedy. Creating epic unforgettable
brands for my clients. I like to break the rules with marketing, I’m not using all those
sleazy, slimy tactics. That’s stuff you can’t
get just from the masthead of my website. And that’s the second thing
a blog can do for you, educate clients about your work, give them specific examples of
your brand promise in action. Finally, the follower finds your blog because you tell them about it. Maybe they subscribe to your newsletter, or they follow you on social media. No they’re not going to
your website every day just to check if there’s an update, but they like your content. So when you share an
update, they go take a look. This might be someone who
has already bought from you, or is inching their way towards a sale, and that’s the third thing
your blog can do for you. Nurture a sale or an
existing client relationship. Either way your blog is
helping to keep you top of mind with your ideal audience. And that’s it, three things
your blog can do for you that have nothing to do
with sharing your lunch or what your kid, or cat puked
up onto the rug this morning. Connect you with new people,
educate leads about your work, or nurture a sale or an
existing client relationship. Boom. We’ll talk in future
episodes of Awkward Marketing about the type of content
you can use to create that, but even if you just
use those three things as a guideline, you’re
off to a great start. And remember, we don’t care
what you had for lunch, so your turkey sandwich is off the hook. You’re welcome, I just spared you a whole
lotta awkward marketing.

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